Fundación Fútbol Pazifico

What Fundación Fútbol Pazifico does

Fundación Fútbol Pazífico is a Colombian non-profit foundation founded in 2015 and headquartered in Tumaco, Nariño (with an administrative office in Bogotá). It operates an integrated sport-and-education program serving children, adolescents and youth (NNAJ) aged 6–18 in Tumaco — a Pacific-coast municipality marked by violence, drug trafficking, and socioeconomic marginalization. The foundation's three-pillar pedagogical model combines football training, academic reinforcement and psychological support, with the explicit goal of steering beneficiaries away from armed-group recruitment and toward professional football pathways or higher education. Since inception, it claims to have transformed over 3,000 youth and currently enrolls 400+ in its sports school, with 30+ alumni reaching professional football at clubs including Deportivo Cali, Junior de Barranquilla, Millonarios, Águilas Doradas, Fortaleza CEIF, and abroad in Poland; some alumni have received Colombia national team call-ups.

The foundation generates revenue through four streams: (1) Plan Padrinos, a four-tier monthly recurring sponsorship subscription ($31,000–$170,000 COP, roughly $7–$39 USD) processed via donaronline.org; (2) one-time donations tiered as Aficionado, Hincha and Super Hincha ($20,000–$100,000 COP), plus a flexible Dona Libre option; (3) branded merchandise (t-shirts at $85,000 COP, hoodies at $135,000–$159,900 COP, crewnecks at $129,900 COP, sportswear and accessories) sold through a Shopify storefront; and (4) Embajadores athletic challenges where supporters purchase kilometers at $10,000 COP each to fund a 1,500 sqm synthetic pitch (#LaCanchaDeLosSueños). Corporate partners include Bolsa Mercantil de Colombia (designated 'Star Ally'), RappiCard (cashback donation campaign, 2022), and a co-branded apparel collaboration with women-led brand DOMENICA. Technology infrastructure is commodity-grade: Shopify for e-commerce, PayU for payment processing (Bancolombia, Davivienda, BBVA, PSE, credit cards). The foundation operates with a 9-person team and does not disclose financials.

Name

Fundación Fútbol Pazifico

Legal name

Fundación Fútbol Pazífico

Website

https://futbolpazifico.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Colombian non-profit foundation founded in 2015 in Tumaco that uses football training combined with academic reinforcement and psychological support to transform the lives of children and youth aged 6–18 affected by violence and poverty, funded via recurring sponsorships, donations, and branded merchandise.

Ownership category

akta.pro rank

Product category

Youth Social Impact Services

NAICS

Educational Support Services (611710), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGADAL

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Youth soccer development
• Sports education programs
• Child sponsorship programs
• Nonprofit merchandise sales
• Community soccer training

Headquarters

HQ city

Tumaco

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Plan Padrinos (Sponsorship Subscriptions): Monthly subscription model where godparents sponsor a child or youth in Tumaco. Four tiers exist (Semillero $31,000 COP, Escuela $50,000 COP, Alto Rendimiento $120,000 COP, Debutante $170,000 COP). Managed through donaronline.org.
2. Merchandise Sales: Sale of branded merchandise including t-shirts ($85,000 COP), hoodies ($159,900 COP), crewnecks ($129,900 COP), sportswear, tote bags, caps, and half-zip garments. Proceeds fund the foundation's educational and sports programs.
3. One-Time Donations: Donors can make one-time contributions at defined tiers: Aficionado ($20,000 COP), Hincha ($50,000 COP), Super Hincha ($100,000 COP), or custom amounts (Dona Libre $0+). RappiCard partnership enables cashback donations.
4. Embajador Athletic Challenges: Athletic ambassadors complete endurance events (marathons, Ironman) and for each kilometer completed, supporters purchase kilometers at $10,000 COP each to fund construction of #LaCanchaDeLosSueños (synthetic football pitch).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Fundación Fútbol Pazífico is a Colombian nonprofit that delivers a three-pillar social program combining football training, formal education support, and psychological services for children and youth (ages 6-18) in Tumaco, Nariño. The foundation funds these programs through recurring child sponsorships (Plan Padrinos), one-time donations, branded merchandise sales, and athletic ambassador challenges aimed at building a synthetic football pitch (#LaCanchaDeLosSueños).

Product overview

Fundación Fútbol Pazífico is a Colombian nonprofit organization that operates an e-commerce platform selling merchandise (t-shirts, hoodies, crewnecks, tote bags, caps) and accepting donations to fund its social programs. Their product portfolio centers on branded apparel celebrating Tumaco and Pacific Colombian culture. The organization offers four main product/service categories: (1) Merchandise - T-shirts across various themed collections (Tumbao Collection, En la vida y en la cancha collaboration with DOMENICA, Sportswear line), hoodies, crewnecks, and accessories; (2) Sponsorship Programs - Four-tier monthly subscription plans (Semillero, Escuela, Alto Rendimiento, Debutante) providing children access to football training and education; (3) One-time Donations - Fixed-amount donation tiers (Aficionado, Hincha, Super Hincha) and flexible item donation options; (4) Special Products - Christmas sponsorship cards combining 3-month sponsorship with hand-written correspondence from Tumaco. All purchases and donations directly fund sports and educational programs for children and youth in Tumaco, a municipality affected by violence and lack of opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Colección En la vida y en la cancha: A collaborative collection with DOMENICA brand featuring hoodies inspired by the colors of the Colombian Pacific and children's passion for football.

Products and services

• Plan Padrinos Sponsorship Program A monthly subscription program with four tiers (Semillero COP$31,000; Escuela COP$50,000; Alto Rendimiento COP$120,000; Debutante COP$170,000) that lets individual sponsors ('padrinos') fund a child's football training, snacks, pedagogical workshops, academic reinforcement, psychological support, and — at higher tiers — high-performance equipment, travel for tournaments, and professional football scouting access.
• One-Time Donation Program A flexible one-time giving program offering tiered donations (Aficionado COP$20,000; Hincha COP$50,000; Super Hincha COP$100,000) plus a 'Dona Libre' custom-amount option. Donations of COP$100,000+ receive a Deportivo Pazífico jersey; in-kind donations of football cleats and sportswear are also accepted.
• Branded Apparel and Merchandise A range of branded apparel including t-shirts (COP$85,000 each), hoodies (COP$159,900), crewnecks (COP$129,900), sportswear jerseys (COP$50,000 reduced from COP$59,900), tote bags (COP$35,000), and caps. Designs celebrate Tumaco ('La Perla del Pacífico') and Pacific Colombian culture (Tumbao Collection). Proceeds directly fund educational and sports programs.
• Carta de Navidad (Christmas Card Gift) A seasonal gift offering priced at COP$90,000 that includes a 3-month Plan Padrinos sponsorship plus a handwritten Christmas card delivered from a child in Tumaco. Designed as a giftable donation product.
• Colección 'En la vida y en la cancha' (DOMENICA Collaboration Hoodies) Three unisex collaboration hoodies (Azul, Rojo, Amarillo Pazífico) priced at COP$135,000 each, created in partnership with women-led fashion brand DOMENICA. Proceeds support the foundation's programs.

Quantifiable outcome

• Over 3,000 children, girls, adolescents and youth transformed since inception
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• RappiCardcoreGTM or Marketing Partner · 1 January 2022RappiCard partnered with Fútbol Pazífico in a Christmas campaign ('Ponte la 10 en esta Navidad') to enable cardholders to donate with cashback, supporting the delivery of sports, educational, and other essential items to children in Tumaco. The partnership aimed to transform the life projects of children living amid violence and forced recruitment.
• DOMENICAcoreStrategic or Co-development PartnerDOMENICA is a fashion brand led 100% by women that created a collaborative hoodie collection with Fútbol Pazífico called 'En la vida y en la cancha.' The collection features hoodies in Azul, Rojo, and Amarillo Pazífico colorways inspired by the colors of the Colombian Pacific and children's passion for football. Each hoodie is priced at $135,000 COP and the collaboration combines fashion with the foundation's social mission.
• Bolsa Mercantil de ColombiaflagshipOthersBolsa Mercantil de Colombia (BMC) is designated as the foundation's 'Star Ally' (Aliado Estrella). BMC is described as 'la empresa amiga que se la está jugando por la realización del proyecto más grande y soñador de Fútbol Pazífico' — the company friend that is fully committed to the realization of the biggest dream project of Fútbol Pazífico, which appears to relate to the #LaCanchaDeLosSueños synthetic pitch initiative.
• Cazucá FCminorOthersCazucá FC is an allied football team based in Soacha, Cundinamarca. The foundation mentions that with each Crewneck Pazífico purchase, the buyer gifts a jacket to a child from Cazucá FC. The connection suggests Yormandi Estacio Betancur, a graduate of Fútbol Pazífico, traveled to Bogotá and joined Cazucá FC during the COVID-19 pandemic as part of his football development.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• streetfootballworld: International network of 130+ football-based social organizations across 60+ countries, including Latin American members. Comparable as an umbrella organization connecting football-for-good NGOs, but operates at the meta/network level rather than as a single grassroots foundation.
• Fundación Real Madrid: Social arm of Real Madrid operating football and educational schools in over 80 countries, including Colombia. Comparable in the football-based youth education space, but operates at global scale and as part of a major European club's brand rather than an independent grassroots foundation.
• Common Goal: Football-led philanthropy initiative founded by Juan Mata that channels professional footballers' income into community sport organizations. Comparable in the football-for-development space with alumni-talent overlap, but operates as a fundraising and partnership platform rather than direct program operator.
• Fundación Laureus (Laureus Sport for Good Foundation): Global foundation funding sport-for-development programs worldwide, including in Latin America. Comparable as a funder/incumbent in the sport-for-development category, though operating at global scale and as a grantmaker rather than direct service provider like Fútbol Pazífico.

Direct peers

• A Ganar (by Partners of the Americas): Sport-for-development initiative active across Latin America (including Colombia) using soccer, basketball, and other sports to prepare at-risk youth for work and life. Comparable sport-plus-education workforce-readiness model serving vulnerable youth in Latin America.
• Soccer Without Borders: US-based nonprofit using soccer as a vehicle for refugee and underserved youth development, combining sport with education and social integration. Directly comparable integrated sport-plus-education-plus-support model, though serving different beneficiary geography.
• Fútbol Más: Chilean NGO that uses football as a tool for social inclusion with vulnerable children and youth. Directly comparable to Fútbol Pazífico in mission (sport-for-development), target beneficiary profile (at-risk youth), and integrated sport-plus-education model, though operating in Chile rather than Colombia.
• Fundação Gol de Letra: Brazilian NGO co-founded by former footballers Raí and Leonardo that combines sport and education for underprivileged youth. Directly comparable as a footballer-founded Latin American sport-for-development foundation with integrated educational programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fpazifico
• YouTubeyoutube.com/channel/UCSLUzRjXeN7dYTjhuwMf7rQ
• Facebookfacebook.com/pages/category/Nonprofit-Organization/Fundaci%C3%B3n-Futbol-Paz%C3%ADfico-1013543792126449
• LinkedInlinkedin.com/company/fundacion-futbol-pazifico
• Instagraminstagram.com/futbolpazifico/?hl=es
• TikToktiktok.com/@futbolpazifico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Fútbol Pazifico