Future Drive Australia

What Future Drive Australia does

Future Drive Australia, operating as Future Drive AutoShows, is a privately held Australian event platform founded in 2022 that organizes the country's only national EV AutoShow series. The company operates physical exhibition events in two capital cities — Melbourne International EV AutoShow at the Melbourne Convention and Exhibition Centre, and Sydney International EV AutoShow at ICC Sydney — with additional specialized events including the Commercial & Adventure Auto Show (light commercial vehicles under 4.5 tonnes) and the Tradie Motor Show (launching 2027). The platform connects automotive OEMs and EV-adjacent brands (Tesla Owners Club, Polestar, Zeekr, smart, XPeng, BYD, KIA, Ford, Toyota, Volvo, Geely, MG, GWM, Chery, Peugeot, Volkswagen, Deepal, Farizon, plus financial and media partners like Moomoo, CarsGuide, StratonFinance, Lendlab) directly with high-intent consumers, fleet operators, industry professionals, and media through ticketed exhibitions, live stage sessions, test-drive programs, and an EV-expert community partnership network.

The core product is an event platform and exhibition management system that monetizes through two primary revenue streams: (1) event ticket sales via Ticketmaster and venue door kiosks (standard tickets at A$40, concession at A$35, free for children 15 and under), and (2) exhibitor booth/activation fees from automotive brands. Supporting modules include a weekly EV newsletter, media accreditation services, live expert stage sessions, and free test-drive registrations. The go-to-market is event-driven with a hybrid segmentation approach targeting consumer buyers (families, retirees, rural buyers, tradies, adventure enthusiasts) and B2B segments (fleet managers, SMEs, tourism/hospitality operators). Marketing channels span Facebook, X/Twitter, LinkedIn, Instagram, YouTube, and an EV Expert Community (Tom Gan/Ludicrous Feed, Sam Evans/Electric Viking, Riz Akhtar/Carloop). Operating geographies are limited to Victoria and New South Wales, Australia. The company reported 70,000+ attendees across three 2024 events (target: 100,000+ for 2025), with 82% of registered attendees identifying as actively looking to buy and an 84% return-visitor intention rate.

The firm is lean — five total employees based out of a PO Box in South Yarra, Melbourne — and relies on venue partners (MCEC, ICC Sydney), ticketing partner (Ticketmaster), and channel partners (LSH Auto Australia for smart brand distribution) to execute. No funding rounds, patents, certifications, or management team disclosures are present in available materials, and revenue is not publicly disclosed.

Name

Future Drive Australia

Legal name

Future Drive AutoShows

Website

https://futuredriveauto.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Future Drive AutoShows operates Australia's only national EV AutoShow platform, running premium ticketed automotive exhibitions in Melbourne and Sydney that connect automotive OEMs with high-intent consumers, fleet operators, and industry media.

Ownership category

akta.pro rank

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Event Ticket Sales: Revenue generated from selling tickets to consumers attending the EV AutoShows. Standard tickets at $40.00, concession tickets at $35.00, with free entry for children 15 and under.
2. Exhibitor Fees: Revenue from automotive brands and companies paying to exhibit at the auto shows, gaining access to high-intent buyers and industry exposure

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Future Drive Australia operates Australia's only national EV AutoShow platform, organizing premium capital-city exhibition events in Melbourne and Sydney. The company connects leading automotive brands with thousands of high-intent consumers, industry professionals, and media through flagship EV auto shows, the Commercial & Adventure Auto Show, and the Tradie Motor Show, generating revenue from consumer ticket sales and exhibitor booth fees.

Product overview

Future Drive AutoShows operates as a unified national EV AutoShow platform delivering events across two major Australian capital cities. The core platform encompasses Melbourne International EV AutoShow and Sydney International EV AutoShow as flagship events, supplemented by specialized events including the Commercial & Adventure Auto Show (LCMS) for light commercial vehicles and the Tradie Motor Show for tradies. The platform offers additional services including Live Stage Sessions with industry expert keynotes, Test Drive Programs for vehicle demonstrations, and Ticketmaster integration for ticket sales. Supporting modules include weekly EV industry newsletters and media accreditation services. The platform connects automotive brands with high-intent consumers, industry professionals, and media across premium exhibition venues including Melbourne Convention and Exhibition Centre and ICC Sydney.

Differentiator

Problem solved

Functional benefit

Brands

• Melbourne International EV AutoShow: Melbourne-based EV auto show event held at Melbourne Convention and Exhibition Centre
• Sydney International EV AutoShow
• Light Commercial & Adventure Auto Show

Products and services

• Future Drive AutoShows Platform Australia's national EV AutoShow platform connecting leading automotive brands with thousands of high-intent consumers, industry professionals, and media across premium capital-city events in Melbourne and Sydney.
• Melbourne International EV AutoShow Annual EV auto show event held at Melbourne Convention and Exhibition Centre featuring the latest EVs from multiple brands with test drives, live stage sessions, and exhibitor showcases, for EV-curious consumers and automotive enthusiasts.
• Sydney International EV AutoShow Annual EV auto show event held at ICC Sydney featuring the latest EVs from around the world with live stage sessions, car gallery, and test drive opportunities, targeting Sydney-metro consumers.
• Commercial & Adventure Auto Show Australia's first dedicated showcase of light commercial vehicles featuring utes, vans, 4x4s, people movers, and trucks under 4.5 tonnes, with fuel-powered, hybrid, and electric options, targeting fleet managers, tradies, and commercial buyers.
• Tradie Motor Show Motor show targeting tradies and commercial vehicle buyers featuring the latest work vehicles, tools, tech and trade solutions.

Quantifiable outcome

• 70,000+ attendees across three 2024 events with target of 100,000+ in 2025
• +2 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• LSH Auto AustraliacoreChannel Partner/ Reseller/ Distributor · 1 May 2024Strategic partnership where LSH Auto Australia, part of the world's largest Mercedes-Benz dealer group with 9 outlets across Sydney, Brisbane, and Melbourne, provides exclusive sales, after-sales, and autobody services for smart electric cars. Partnership enables smart brand distribution through established premium dealership network.
• MoomoominorGTM or Marketing PartnerMoomoo is an exhibitor at Future Drive AutoShows events; Nasdaq-listed parent company (NASDAQ: FUTU) managing over $74 billion in funds under management with 25 million global users
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for event ticket sales; provides online ticket purchasing platform and at-door ticket kiosks
• Melbourne Convention & Exhibition Centre (MCEC)coreStrategic or Co-development PartnerPrimary venue partner for Melbourne EV AutoShows and Commercial & Adventure Auto Shows at 1 Convention Centre Pl, South Wharf VIC 3006
• International Convention Centre Sydney (ICC Sydney)coreStrategic or Co-development PartnerPrimary venue partner for Sydney EV AutoShows at 14 Darling Drive, Sydney NSW 2000

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• London EV Show: EV-focused B2B and consumer exhibition held annually in London, gathering global EV OEMs, fleet buyers, and policymakers. Comparable to Future Drive as a dedicated EV exhibition operator targeting both consumer and commercial audiences.
• Everything Electric (Fully Charged Live): UK-based EV-focused consumer exhibition series organized by Fully Charged. Closest comparable operator to Future Drive in terms of EV-only consumer show format, high-intent audience, and OEM exhibitor base.

Broad incumbents

• New York International Auto Show: Major North American consumer auto show operated by the Greater New York Automobile Dealers Association. Comparable broad-incumbent consumer auto exhibition with growing EV programming.
• SEMA Show: Large US-based automotive specialty products trade show. Comparable as a major auto industry exhibition operator, though more aftermarket-focused than Future Drive's OEM-led consumer EV format.
• Geneva International Motor Show: Historic large-scale auto show (GIMS) featuring global OEMs. Relevant as a broad incumbent in auto exhibitions against which Future Drive's EV-only positioning competes for exhibitor attention and budget.
• IAA Mobility (Messe Frankfurt): Major European mobility and auto show increasingly focused on EVs and software-defined vehicles. Comparable broad incumbent in the auto exhibition space where OEMs allocate global event marketing budgets.
• Mondial de l'Automobile (Paris Motor Show): Major Paris-based biennial auto show featuring global OEMs across EV and ICE segments. Comparable broad incumbent auto exhibition where OEMs test new models and engage consumers.

Emerging players

• EV World: Multi-city EV consumer event series in North America. Comparable niche EV-focused exhibition model with regional rollout, similar to Future Drive's two-city Australian expansion strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FutureDriveAuto
• YouTubeyoutube.com/@FutureDriveAuto
• Facebookfacebook.com/futuredriveauto
• LinkedInlinkedin.com/company/futuredriveauto
• Instagraminstagram.com/futuredriveauto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Drive Australia