New York International Auto Show

What New York International Auto Show does

The New York International Auto Show (NYIAS) is an annual automotive exhibition held at the Jacob K. Javits Convention Center in Manhattan and operated by the Greater New York Automobile Dealers Association (GNYADA), a nonprofit trade association. Founded in 1900 and recognized as North America's oldest and largest-attended auto show, the 2025 edition marked its 125th anniversary. Each year the show runs for ten days across roughly one million square feet of exhibit space, displaying more than 700 vehicles from over 40 global manufacturers including Ford, GM, Stellantis, Hyundai, Subaru, BMW, Mercedes-Benz, Porsche, Toyota, Lucid, and Koenigsegg. Signature attractions include Camp Jeep with its 28-foot Jeep Mountain, the 100,000-square-foot indoor EV Test Track (the world's largest), the Kids EV Driving Academy, Ford Bronco Built Wild Ride, Hyundai Ride Experience, Exotic Vehicle displays, Subaru Loves Pets adoption drives, and curated cultural exhibits such as Tuner Car Culture, Overlander Weekend, and Hometown Heroes.

NYIAS generates revenue through three streams: consumer ticket sales (general admission at $22 adult / $8 child, early-access at $48, combo tickets with NY Waterway at $39.50 and RiseNY at $58, plus group rates at 20+ attendees), exhibitor and sponsorship fees from automotive manufacturers paying for booth space and signature activations, and event sponsorship/advertising. Its go-to-market is event-driven, relying on earned media through press conferences, celebrity appearances, social content across Instagram and TikTok, email marketing, and bundled third-party distribution. The customer base spans car enthusiasts and hobbyists, families seeking entertainment, prospective vehicle buyers, EV-curious consumers, and automotive industry professionals attending Media Days.

The underlying technology footprint is intentionally light: the show is a physical exhibition business supported by a transactional website (autoshowny.com), mobile ticketing, onsite self-serve kiosks, and email/newsletter CRM. There are no disclosed proprietary software platforms, APIs, or AI/ML capabilities; competitive differentiation is delivered through physical scale, exclusive venue access at the Javits Center, and 125 years of brand heritage rather than technology.

Name

New York International Auto Show

Legal name

Greater New York Automobile Dealers Association, Inc.

Website

https://autoshowny.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

The New York International Auto Show is North America's oldest and largest-attended auto show, operating annually since 1900 at the Javits Center for 40+ OEMs and millions of consumer attendees. It is owned by the Greater New York Automobile Dealers Association (GNYADA), a nonprofit.

Ownership category

akta.pro rank

Product category

Automotive Trade Show

akta.pro primary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

akta.pro secondary industry

Auto, Boat & RV Shows (MPAGAFAC)

Keywords

• Automotive trade show
• Vehicle exhibition event
• Consumer auto show
• Automotive experiential marketing
• Car industry showcase

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Ticket Sales: The primary revenue stream comes from selling admission tickets to the public for the annual auto show held at the Jacob K. Javits Convention Center. Tickets are sold online and at onsite kiosks.
2. Exhibitor and Sponsor Fees: Automotive manufacturers and specialty exhibitors pay for booth space and exhibit areas. Specialty exhibits include Camp Jeep, EV Test Track, Subaru Loves Pets, and others.
3. Sponsorship and Advertising: The show generates revenue through sponsorships and advertising placements throughout the exhibition.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The New York International Auto Show is an annual 10-day automotive exhibition held at the Jacob K. Javits Convention Center in Manhattan, showcasing 700+ vehicles from 40+ global manufacturers across 1 million square feet of exhibit space. The core product combines a vehicle exhibition floor with immersive ride-and-drive experiences (EV Test Track, Camp Jeep, manufacturer ride experiences), global and North American vehicle debuts, celebrity appearances, and family entertainment.

Product overview

The New York International Auto Show is North America's oldest and largest-attended auto show, operating since 1900 and owned by the Greater New York Automobile Dealers Association. The show operates as a multi-experience platform featuring the core auto show event combined with numerous interactive experiences and exhibits. Key products include: the main exhibition featuring 700+ vehicles from 40+ manufacturers; the EV Test Track (the world's largest indoor test track at 100,000+ sq ft); Camp Jeep with its iconic 28-foot Jeep Mountain; the Kids EV Driving Academy; Ford Bronco Built Wild Ride; and Hyundai Ride Experience. Specialty exhibits include the Exotic Vehicle Booth showcasing hypercars, R2XPO Rides & Rigs for custom builds, Never Ride Stock aftermarket culture, Overlander Weekend, Hometown Heroes NYC vehicles, and Subaru Loves Pets adoption drives. Additional offerings include guided tours, ticket sales with various pricing tiers, and official merchandise. The show provides interactive driving experiences, celebrity appearances, and family entertainment across 1.0 million square feet of exhibit space over 10 days.

Differentiator

Problem solved

Functional benefit

Products and services

• New York International Auto Show (Annual Exhibition) North America's oldest and largest-attended auto show, held annually at the Jacob K. Javits Convention Center in Manhattan, showcasing 700+ vehicles from 40+ global manufacturers across 1.0 million square feet of exhibit space over 10 days. The exhibition includes vehicle reveals, interactive exhibits, celebrity appearances, and family entertainment for car enthusiasts, families, and prospective car buyers.
• EV Test Track

Quantifiable outcome

• 2 in 5 riders reported the Test Track experience made them more likely to consider purchasing a brand on the track
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Stellantis (Jeep, Chrysler, Dodge, Ram)coreStrategic or Co-development PartnerStellantis brands including Jeep, Chrysler, Dodge, and RAM are major exhibitors at the New York Auto Show. Jeep's Camp Jeep is one of the show's signature attractions featuring interactive off-road experiences and the iconic 28-foot Jeep Mountain.
• Ford Motor CompanycoreStrategic or Co-development PartnerFord exhibits at the show with displays of Mustang, Bronco, and Maverick vehicles. The Ford Bronco Built Wild Ride offers off-road experiences.
• Hyundai Motor AmericacoreStrategic or Co-development PartnerHyundai made the global debut of the Boulder Concept at the 2026 show and offers Hyundai Test Track ride experiences with IONIQ vehicles.
• General Motors (Chevrolet, Cadillac)coreStrategic or Co-development PartnerChevrolet and Cadillac exhibit at the show with performance vehicles and EVs. The Corvette E-Ray and Cadillac LYRIQ are featured vehicles.
• Subaru of AmericacoreStrategic or Co-development PartnerSubaru's Loves Pets program is a signature exhibit featuring animal adoption drives, pet photo booth, and educational seminars on responsible pet ownership.
• Jacob K. Javits Convention CentercoreStrategic or Co-development PartnerThe Javits Center is the exclusive venue for the New York International Auto Show, providing 1 million square feet of exhibit space.
• Greater New York Automobile Dealers Association (GNYADA)coreOthersGNYADA is the owner and operator of the New York International Auto Show. The association represents franchised new car dealers in the greater New York area.
• NY WaterwayminorChannel Partner/ Reseller/ DistributorNY Waterway provides ferry transportation from Port Imperial Weehawken to Midtown Manhattan with bundled auto show combo tickets.
• RiseNYminorChannel Partner/ Reseller/ DistributorRiseNY offers bundled combo tickets combining New York Auto Show admission with their immersive NYC experience attraction.
• American Red CrossminorGTM or Marketing PartnerGNYADA (the show's owner) donated $100,000 to the International American Red Cross for Ukrainian relief (2022) and $25,000 to the American Red Cross (2023).
• Operation WarmminorGTM or Marketing PartnerGNYADA partnered with Operation Warm to raise $136,000 for winter coats for children in need, with almost 100,000 coats donated over the program years.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CES (Consumer Electronics Show): Operated by the Consumer Technology Association, CES has become a major automotive tech launch platform with growing OEM presence. Comparable as a venue for vehicle tech reveals and EV launches, though broader in scope.
• Pebble Beach Concours d'Elegance: Annual luxury and classic car showcase serving as a key venue for high-end automaker concept reveals and auctions. Comparable as a premium automotive event with significant OEM spend and exclusivity.
• Goodwood Festival of Speed: Annual UK motorsport and car culture event featuring hill climbs, supercar debuts, and OEM activations. Comparable as a high-end experiential automotive event with strong OEM sponsorship and consumer appeal, though motorsport-focused.

Direct peers

• Geneva International Motor Show (GIMS): Historically one of the world's most prestigious auto shows, now reorganized for Qatar. Comparable as a major OEM-driven global auto show with premium brand debuts, though the format has shifted away from Geneva.
• Chicago Auto Show: Operated by the Chicago Automobile Trade Association, the Chicago Auto Show is the largest consumer auto show in the US by attendance. Directly comparable annual consumer-facing auto show with similar exhibitor, ticketing, and experiential dynamics to NYIAS.
• SEMA Show: Specialty Equipment Market Association's annual Las Vegas trade show for the automotive aftermarket. Comparable as a major automotive industry event with exhibitor fees, though B2B-trade-focused rather than consumer-facing like NYIAS.
• IAA Mobility (Munich): Germany's flagship auto show, relocated from Frankfurt to Munich with a broadened mobility, tech, and city-experience focus. Comparable as a major European OEM-anchored show evolving toward EV and mobility themes.
• Detroit Auto Show (North American International Auto Show): Re-launched after pandemic with a focus on experiential and indoor/outdoor formats at Huntington Place. Closest peer in terms of legacy, OEM concentration, and industry prestige; represents the US domestic auto industry's flagship show.
• Los Angeles Auto Show (LAAS): Annual LA Convention Center auto show operated by ANSA Productions. Directly competitive consumer auto show with major OEM exhibitors, EV focus, and Connected Car Expo - similar scale, format, and revenue model to NYIAS.
• Paris Mondial de l'Automobile: Biennial Paris auto show at Paris Expo Porte de Versailles. Directly comparable consumer auto show with major OEM debuts, though has shifted to more focused thematic formats in recent years.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/nyautoshow
• Instagraminstagram.com/nyautoshow
• TikToktiktok.com/@nyautoshow
• LinkedInlinkedin.com/company/new-york-international-auto-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York International Auto Show