FMS: the Future of Memory and Storage

What FMS: the Future of Memory and Storage does

FMS (the Future of Memory and Storage) is an annual conference serving the memory and storage technology industry, founded in 2006 and operated under Terrapinn Holdings Ltd., a UK-based event organizer. The event is held at the Santa Clara Convention Center and draws 3,500+ attendees from 1,500+ organizations, featuring 350+ speakers across 20+ content streams and 100+ exhibitors. It functions as the primary annual gathering point for memory and storage ecosystem participants, with curated executive participation from major semiconductor and storage companies including Samsung, Micron, SK hynix, KIOXIA, Sandisk, FADU, Silicon Motion, Marvell, Microchip, NEO Semiconductor, ScaleFlux, and Lexar. The 2026 edition marks the event's 20th anniversary.

FMS generates revenue through four primary mechanisms: conference ticket sales, five-tier sponsorship packages (including Executive Premier and Premier levels), exhibitor booth fees, and speaking fees. The sponsorship and exhibitor model is the dominant revenue driver, with top-tier sponsors commanding premium positioning and keynote access. The event is run by a lean team of 7 employees, suggesting that production, logistics, and back-office functions are provided by Terrapinn's broader event infrastructure. Tom Coughlin serves as General Chair, providing industry continuity and brand stewardship.

The 2026 program reflects intentional expansion of topical coverage into AI infrastructure, data center, and adjacent compute themes, evidenced by keynote participation from NVIDIA executives alongside traditional memory/storage vendors. This repositioning aligns the event with the AI-driven demand cycle for high-bandwidth memory and storage, which is the principal tailwind for the memory and storage industry. FMS does not build or sell proprietary technology products; its offering is a curated, high-density industry gathering whose competitive position is maintained through 20 years of ecosystem relationships and incumbency.

Name

FMS: the Future of Memory and Storage

Legal name

Terrapinn Holdings Ltd.

Website

https://futurememorystorage.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

FMS is an annual conference for the memory and storage industry, hosting 3,500+ attendees, 350+ speakers, and 100+ exhibitors, organized by Terrapinn Holdings Ltd. and held at the Santa Clara Convention Center. It serves as the primary industry gathering for memory and storage vendors and buyers.

Ownership category

akta.pro rank

Product category

Industry Conferences and Trade Show Events

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Memory storage conference
• Semiconductor industry events
• Technology trade shows
• Data center exhibitions
• Enterprise storage summits

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Conference Tickets: Attendees purchase tickets to access the conference sessions, exhibition hall, networking events, and FMS awards. Ticket types include End User Pass and standard registration.
2. Sponsorship Packages: Companies pay for sponsorship tiers (Executive Premier, Premier, Platinum, Gold, Bronze) to gain visibility, exhibition booth space, and brand placement at the event. Sponsors include major memory and storage companies like Samsung, Micron, SK hynix, KIOXIA.
3. Exhibitor Fees: Companies pay to exhibit in the exhibition hall, gaining direct access to attendees. Over 100 exhibitors participate.
4. Speaking Fees: Speakers apply to present; the application process suggests potential fees for selected presenters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FMS operates an annual three-day conference and exhibition held at the Santa Clara Convention Center, bringing together the global memory and storage industry. The event delivers 350+ expert speakers across 20+ content streams, an exhibition hall with 100+ exhibitors, networking sessions, and an industry awards program. It is organized by Terrapinn Holdings Ltd. and serves as the premier independent hub for memory and storage professionals, technology vendors, and enterprise infrastructure operators.

Product overview

FMS (Future of Memory and Storage) is a multi-faceted annual conference experience providing the most comprehensive memory and storage event. The core product is the FMS Conference, which features 350+ speakers across 20+ content streams, a 100+ exhibitor Exhibition Hall, and the FMS Awards program. Additional offerings include Beer, Pizza & Chat with Experts networking sessions. The event serves AI systems, data centers, hyperscalers, and enterprises, supporting engineers and architects building future infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• FMS Conference (Future of Memory and Storage) Annual three-day conference and exhibition held at the Santa Clara Convention Center, featuring 350+ speakers across 20+ content streams, an exhibition hall with 100+ exhibitors, networking sessions, and an industry awards program. Targeted at memory and storage technology vendors, engineers, architects, and AI/data center operators globally.
• FMS Exhibition Hall Trade show floor featuring 100+ exhibitors including semiconductor manufacturers, memory companies, and storage solution providers. Companies purchase booth space and brand placement to gain direct access to 3,500+ attendees from 1,500+ organizations.
• FMS Awards Program Industry awards program recognizing excellence in memory and storage innovation, including Best of Show, Lifetime Achievement, and SuperWomen of FMS Awards. Open to memory and storage companies and individuals with industry contributions.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• FADUcoreGTM or Marketing Partner · 1 January 2026Executive Premier Sponsor for FMS 2026. FADU is a semiconductor company specializing in storage solutions.
• KIOXIA America, Inc.coreGTM or Marketing Partner · 1 January 2026Executive Premier Sponsor for FMS 2026. KIOXIA is a leading memory and storage solutions provider.
• Micron TechnologiescoreGTM or Marketing Partner · 1 January 2026Executive Premier Sponsor for FMS 2026. Micron is a major semiconductor company focused on memory and storage solutions.
• Samsung Semiconductor, Inc.coreGTM or Marketing Partner · 1 January 2026Executive Premier Sponsor for FMS 2026. Samsung Semiconductor is a leading provider of memory and storage products.
• Silicon Motion Inc.coreGTM or Marketing Partner · 1 January 2026Executive Premier Sponsor for FMS 2026. Silicon Motion is a semiconductor company specializing in controller ICs for storage.
• SK hynixcoreGTM or Marketing Partner · 1 January 2026Executive Premier Sponsor for FMS 2026. SK hynix is a leading memory semiconductor company.
• Lexar EnterprisemajorGTM or Marketing Partner · 1 January 2026Premier Sponsor for FMS 2026. Lexar is a leading provider of memory and storage solutions.
• Marvell TechnologymajorGTM or Marketing Partner · 1 January 2026Premier Sponsor and Exhibitor for FMS 2026. Marvell is a semiconductor company providing storage and networking solutions.
• Microchip TechnologymajorGTM or Marketing Partner · 1 January 2026Premier Sponsor for FMS 2026. Microchip Technology provides semiconductor products including memory solutions.
• NEO SemiconductormajorGTM or Marketing Partner · 1 January 2026Premier Sponsor for FMS 2026. NEO Semiconductor develops advanced memory solutions.
• Sandisk Technologies, Inc.majorGTM or Marketing Partner · 1 January 2026Premier Sponsor for FMS 2026. Sandisk is a Western Digital subsidiary providing memory and storage solutions.
• ScaleFluxmajorGTM or Marketing Partner · 1 January 2026Premier Sponsor for FMS 2026. ScaleFlux provides computational storage solutions.
• XCENAminorGTM or Marketing Partner · 1 January 2026FMS website sponsor. XCENA provides services related to the conference.
• Terrapinn Holdings Ltd.coreOthers · 1 January 2026Terrapinn is the event organizer and owner of FMS. They manage all aspects of event production, marketing, registration, and operations.
• Total TelecomminorGTM or Marketing Partner · 1 January 2026Created the FMS website and digital presence.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NVIDIA GTC: NVIDIA's GPU Technology Conference is a major AI infrastructure event with extensive memory/storage content (HBM, GPU memory subsystems, AI factory architectures). Many FMS sponsors and speakers also participate in GTC.
• COMPUTEX: Taiwan's flagship computing and hardware trade show featuring memory/storage vendors (many of the same Premier sponsors as FMS) and overlapping engineering/architect audiences across the global hardware ecosystem.
• OCP Global Summit: Open Compute Project's flagship annual summit for hyperscaler, data center, and hardware infrastructure professionals. Directly comparable audience to FMS with significant overlap on memory/storage architecture and AI infrastructure topics.
• SC (Supercomputing Conference): Annual HPC/supercomputing conference with substantial memory subsystem, storage architecture, and AI infrastructure content. Overlaps with FMS in high-performance memory and parallel storage tracks.
• SNIA Storage Developer Conference: Storage Networking Industry Association's technical conference focused on storage architecture, protocols, and standards. Directly competes for the storage engineer audience that FMS serves.

Emerging players

• ISSCC: IEEE International Solid-State Circuits Conference is the premier semiconductor circuits venue. Adjacent to FMS at the device/circuit level but serves a more academic, chip-design audience rather than FMS's system-level memory/storage focus.
• Hot Chips: Annual symposium on high-performance computer chips covering memory hierarchies, storage architectures, and AI accelerators. Directly relevant to FMS's engineering audience but at a smaller, more academic scale.

Broad incumbents

• CES: The Consumer Electronics Show is the broadest and largest tech event globally; includes memory/storage exhibitors but does not specialize in the niche, attracting a much wider consumer and adjacent-tech audience than FMS.
• AWS re:Invent: Amazon's flagship cloud computing conference covers storage and memory infrastructure as part of a much broader cloud/AI agenda. Comparable vendor sponsor mix but with a hyperscaler-vendor lens rather than independent industry lens.
• MWC Barcelona: GSMA's flagship mobile/telecom industry event with infrastructure and component exhibitors. Comparable in scale and organizer profile but serves a different (telecom) primary audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/future-memory-storage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMS: the Future of Memory and Storage