FutureProof
FutureProof Academy is a Pretoria, South Africa-based coaching, training, and consulting business founded in 2018 by Kevin Purves, serving local entrepreneurs, SMME owners, and high-performance individuals with digital products, online courses, and one-on-one coaching.
- Company typePrivate
- Founded2018
- HeadquartersPretoria, GP, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FutureProof does
FutureProof (trading as FutureProof Academy) is a Pretoria, South Africa-based coaching, training, and consulting business founded in 2018 by Kevin Purves. It serves South African and Southern African entrepreneurs, SMB/SMME business owners, and "high-performance" individuals with offerings spanning personal development, business planning, networking, motivation, work-life balance, and habit formation. The company was bootstrapped and is founder-owned with no external institutional funding and a headcount of approximately 7 employees.
The product portfolio combines three layers. First, a low-ticket digital download shop on a WooCommerce-powered storefront sells business planning templates, "Think and Grow Rich" audiobook/e-book, and a 30-Day Challenge Success Bundle at ZAR R39–R199 (often on heavy promotional discount). Second, online training courses are delivered via Teachable, including the Work-Life Balance course and the FutureProof Online Training Academy, offering recurring subscription and one-off course revenue. Third, higher-touch service offerings include the BYDB (Build Your Dream Business) mastermind program, plus one-on-one coaching and consulting scheduled via Acuity Scheduling, WhatsApp, email, and Facebook Messenger. There is no proprietary technology stack; the business is a services/content wrapper on commodity third-party platforms (WooCommerce, Teachable, Acuity, MindMeister).
The business model is founder-led and multi-modal: community/content-led top-of-funnel (blog, social, free e-books, YouTube), direct-to-consumer e-commerce for low-ticket digital goods, and a sales-led motion for higher-priced coaching and mastermind conversions. All pricing is in South African Rand, the customer base is primarily domestic individuals and SMBs, and the company's online channels (Teachable, WhatsApp) provide latent but unused international reach. Revenue is not publicly disclosed, no funding has been raised, and the most recent observable operating data points date to 2022.
FutureProof firmographics
Firmographics- Name
- FutureProof
- Legal name
- FutureProof
- Website
- https://futureproof-academy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FutureProof Academy is a Pretoria, South Africa-based coaching, training, and consulting business founded in 2018 by Kevin Purves, serving local entrepreneurs, SMME owners, and high-performance individuals with digital products, online courses, and one-on-one coaching.
- Ownership category
- akta.pro rank
FutureProof industry classification
Industry- Product category
- Business Coaching and Training
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where FutureProof is headquartered
LocationHeadquarters
- HQ city
- Pretoria, GP
- HQ country
- South Africa
- HQ region
- Africa
Markets served
FutureProof business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Digital Products: Sale of digital downloadable products including business planning templates, e-books, and audiobooks. Products are sold through the company's WooCommerce-powered storefront with prices ranging from R39 to R199 (South African Rand).
- Coaching and Consulting: Personal one-on-one coaching and consulting services provided by founder Kevin Purves. Services include business coaching, mentoring, and the BYDB (Build Your Dream Business) mastermind program.
- Online Courses: Online training courses delivered through Teachable platform. Courses include Work-Life Balance course and other entrepreneurial development programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Business Planning Template - R79.00 (sale price) |
| One time/ perpetual license | Pay-as-you-go | Think and Grow Rich Audiobook - R119.00 |
| One time/ perpetual license | Pay-as-you-go | Think and Grow Rich e-book - R39.00 |
| One time/ perpetual license | Pay-as-you-go | 30-Day Challenge Success Bundle - R49.00 |
| Subscription | Monthly | Work-Life Balance Course - Discounted rate |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
FutureProof product offering
Product offeringCore offering
FutureProof Academy delivers personal one-on-one business coaching and consulting, group mastermind programs (BYDB), and online training courses to entrepreneurs, business owners, and high-performance individuals. It also sells a curated set of digital download products—business planning templates, personal development e-books and audiobooks, and habit-formation bundles—via its own WooCommerce storefront and the Teachable platform. The company is positioned around founder-led mentorship rather than technology products.
Product overview
FutureProof is a coaching and training business focused on entrepreneurs, business owners, and high-performance individuals. The offering consists of digital download products (Business Planning Template, Think and Grow Rich Audiobook, Think and Grow Rich e-book, and 30-Day Challenge Success Bundle), online courses (Work-Life Balance Course via Teachable), and service offerings (BYDB Mastermind Program, Training Services, Business Coaching, and Consulting). The products are primarily digital tools and educational services targeting personal development and business growth, with a focus on SMME (Small, Medium and Micro Enterprises) business development.
Differentiator
Problem solved
Functional benefit
Brands
- BYDB (Build Your Dream Business): A comprehensive business-building mastermind program designed to help entrepreneurs build their dream businesses.
- Work-Life Balance Course
Products and services
- Business Planning Template A downloadable business planning template designed for entrepreneurs to guide them in creating a business plan for a new venture. Sold via the WooCommerce storefront at R79 (discounted from R199).
- Think and Grow Rich Audiobook An audiobook version of Napoleon Hill's classic personal development book, featuring thirteen principles of success based on decades of research. Sold as a digital download at R119 (discounted from R170).
- Think and Grow Rich e-book A digital e-book version of Napoleon Hill's motivational classic on achieving success and abundance. Sold as a digital download at R39 (discounted from R99).
- 30-Day Challenge Success Bundle A downloadable bundle of tools and instructions designed to help users break bad habits and replace them with sustainable good habits over 30 days. Sold as a digital download at R49 (discounted from R199).
- Work-Life Balance Course An online training course focused on achieving work-life balance, delivered through the Teachable platform for entrepreneurs and high-performance individuals.
- BYDB (Build Your Dream Business) Mastermind Program A comprehensive business-building mastermind program designed to guide entrepreneurs through strategies for starting and growing successful businesses.
- Business Coaching Services One-on-one coaching services for entrepreneurs and business owners, providing personal attention, accountability, and guidance for business and life improvement, delivered by founder Kevin Purves.
- Business Consulting Services Consulting services focused on improving specific areas of a business, offering insight and strategies for business development, delivered by founder Kevin Purves.
Quantifiable outcome
- Businesses with blogs acquire 60% more customers than those who don't (cited from Marketpath research)
- +1 more outcomes
Companies that use FutureProof
Customer profileSegments2 records
Ideal customer profiles2 records
FutureProof technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FutureProof partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
FutureProof competitors and assessment
Company assessmentDirect peers
- MindValley: MindValley is an online personal-development learning platform that bundles courses, masterminds, and a community for self-improvement seekers. Its open-enrollment lifelong learning model and entrepreneur/personal-growth curriculum closely overlap with FutureProof's audience.
- Marie Forleo (B-School): Marie Forleo runs B-School, a signature online training program for entrepreneurs combined with premium coaching and content products. The business model — open-enrollment online course, premium coaching tier, founder-led brand, and digital product shop — maps directly onto FutureProof's BYDB/ladder approach.
- Dean Graziosi: Dean Graziosi operates mastermind-style programs and online training courses targeted at entrepreneurs, with a strong founder brand and bundled content/course/coaching offers. This is a close parallel to FutureProof's BYDB mastermind and entrepreneur-training positioning.
- Ramit Sethi (I Will Teach You to Be Rich): Ramit Sethi sells online courses, premium cohorts, and a flagship book on entrepreneurship and personal finance. Founder-led expert brand with tiered learning products and a high-ticket program, structurally similar to FutureProof's coaching-plus-course model.
- Pat Flynn (Smart Passive Income): Smart Passive Income sells courses, ebooks, and coaching for online entrepreneurs, driven by Pat Flynn's personal brand and a content-marketing-first acquisition engine. The founder-led content + digital product + coaching stack is directly comparable to FutureProof's GTM.
- Tai Lopez: Tai Lopez markets online programs and a flagship SMME/personal-development mentorship program with a heavy content-marketing funnel. The founder-led, course-and-coaching hybrid targeting entrepreneurs is structurally similar to FutureProof.
Broad incumbents
- Tony Robbins: Tony Robbins operates a global personal-development and business-coaching empire spanning events, masterminds, courses, and books. It overlaps FutureProof's category but at materially larger scale and brand reach, functioning as the incumbent the model aspires to.
- Skillshare: Skillshare is an open-enrollment online learning marketplace with a subscription model and a wide catalog of creator-led courses. It is broader and larger than FutureProof but operates in the same 'creator-led online course' category for self-improvers and side-hustlers.
- MasterClass: MasterClass is a premium subscription online learning platform featuring expert-led video courses. While category-adjacent rather than direct, it competes for the same consumer wallet share on personal-development and entrepreneurship content.
Regional players
- GetSmarter: GetSmarter is a South African-born online education provider (now part of 2U) offering short courses and professional development programs. It is the closest comparable in terms of domestic South African online-learning distribution and professional-development audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
FutureProof social profiles
Digital presenceFutureProof financial estimates
Financial estimateRevenue estimate
Valuation estimate
FutureProof leadership team
Management profileNumber of profiles
Profiles1 record
FutureProof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FutureProof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FutureProof
What does FutureProof do?
FutureProof Academy delivers personal one-on-one business coaching and consulting, group mastermind programs (BYDB), and online training courses to entrepreneurs, business owners, and high-performance individuals. It also sells a curated set of digital download products—business planning templates, personal development e-books and audiobooks, and habit-formation bundles—via its own WooCommerce storefront and the Teachable platform. The company is positioned around founder-led mentorship rather than technology products.
Is FutureProof a public or private company?
FutureProof is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FutureProof founded?
FutureProof was founded in 2018. It employs 1 to 10 people.
Where is FutureProof based?
FutureProof is headquartered in Pretoria, GP, South Africa, in the Africa region.
How does FutureProof make money?
Three revenue lines are on record. Digital Products are the primary driver. The others are coaching and Consulting and online Courses.
Who are FutureProof's main competitors?
Direct peers on record are MindValley, Marie Forleo (B-School), Dean Graziosi, Ramit Sethi (I Will Teach You to Be Rich), Pat Flynn (Smart Passive Income) and Tai Lopez. Broad incumbents are Tony Robbins, Skillshare and MasterClass. GetSmarter is listed as a regional player.
Does FutureProof have an API?
No public API is recorded for FutureProof.
What industry is FutureProof in?
FutureProof's product category is Business Coaching and Training. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 61171 and its SIC code is 8200.