Fuzed - The NZ Print Agency

What Fuzed - The NZ Print Agency does

Fuzed - The NZ Print Agency (legal entity: Mills Typeset Ltd) is a family-owned specialty commercial print company founded in 1986 by Jason and Lorraine Mills in Auckland, New Zealand, and now led by second-generation owners Matt and Tegan Mills. Operating from multiple sites in the Morningside/Kingsland areas of Auckland, Fuzed positions itself as a single-location full-service print agency combining digital print, offset print, wide format, 3D digital overglossing via Scodix Ultra Pro, and lenticular printing. The company runs high-end production equipment including the Fuji Xerox Iridesse Production Press (first in Australasia), Komori HUV B2 Offset Press, HP Indigo 7900 Digital Press, and a Horizon StitchLiner 200 L saddle-stitcher, alongside paper stocks, embellishment polymers, and certified braille production.

Fuzed's revenue is generated primarily through custom B2B print services sold via a sales-led motion with print consultants managing accounts, complemented by a direct-to-consumer e-commerce channel for limited edition lenticular art (Series #1: Nature, in collaboration with artist Jane Mason), sample packs, and the Check Yourself COVID-19 contact tracing solution. Customers span enterprise accounts (Woolworths Australia, Mercedes-Benz NZ, JC Decaux, NZ Butter, Scenic Hotel Group, New Zealand Opera) and SMB/creative-agency clients, with project-based quote pricing. The company has accumulated over 50 Pride in Print Gold Medals since 2014, won Asia Pacific Pixi Awards and an International Scodix Design Award, and exports finished work internationally.

The business model is vertically integrated from concept and design through to finishing, with deep vendor partnerships (HP via Dscoop, FujiFilm, Fuji Xerox, Scodix via Currie Group, printIQ for workflow automation). Growth has been driven by continuous equipment investment and incremental product extensions (lenticular art, AntiMicrobial synthetic paper, Digiwall custom wallpaper, Check Yourself) rather than external funding; the company has remained privately held by the Mills family throughout its 37+ year history.

Name

Fuzed - The NZ Print Agency

Legal name

Mills Typeset Ltd

Website

https://fuzed.co.nz

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuzed - The NZ Print Agency is a family-owned Auckland specialty commercial printer combining digital, offset, wide format, Scodix 3D overglossing, and lenticular printing in one facility, serving enterprise and creative-agency clients across New Zealand and internationally through custom B2B print services and a direct-to-consumer art store.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Commercial Printing (2750)

akta.pro primary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

akta.pro secondary industries

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Commercial printing services
• Digital offset print
• Lenticular printing
• Wide format printing
• 3D digital overglossing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Print Services: Full-service printing company offering digital, offset, wide format printing and specialty services like lenticular and 3D overglossing. Services range from concept and design through to finishing. Revenue generated through per-job pricing based on specifications, quantities, and embellishments
2. Limited Edition Art Sales: Direct-to-consumer sales of limited edition lenticular art pieces through online art store. Six prints of each image produced, sold framed or unframed with worldwide shipping
3. Sample Packs: Sale of sample packs showcasing printing capabilities including Iridesse press samples, laminate swatches, metallic swatches, braille samples, and lenticular samples
4. Contact Tracing Solutions: COVID-19 related products including QR code posters and pull-up banners for businesses, priced from $75 plus GST

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fuzed is a full-service New Zealand print agency offering digital print, offset print, wide format, 3D digital overglossing (Scodix), lenticular printing, metallics, finishing and design services under one roof. The company serves commercial clients (businesses, agencies, designers) with custom print jobs and sells limited edition lenticular art directly to consumers through an online store.

Product overview

Fuzed - The NZ Print Agency is a New Zealand-based print company offering comprehensive print services from concept and design through to finishing. The company operates as a single-location full-service print agency combining digital print, offset print, wide format, 3D digital overglossing (Scodix), and lenticular printing all in one facility. The core product portfolio includes Design Services, Printing Services (digital and offset), Lenticular Printing, 3D Digital Overglossing, Metallics Printing, Finishing Services, Variable Data Printing, and Wide Format Printing. Specialized offerings include Limited Edition Lenticular Art (in collaboration with artist Jane Mason), Digiwall Custom Wallpaper, AntiMicrobial Synthetic Paper, and the Check Yourself Contact Tracing digital product. Fuzed also provides marketing collateral including Sample Packs and Wedding Sample Packs. The company is known for its specialty capabilities in lenticular printing, digital enhancement effects, and metallic printing, serving clients from start-ups and independent designers to larger organisations across New Zealand and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services
• Printing Services
• Lenticular Printing
• 3D Digital Overglossing (Scodix)
• Metallics Printing
• Finishing Services
• Variable Data Printing
• Wide Format Printing
• Digiwall Custom Wallpaper
• Limited Edition Lenticular Art
• AntiMicrobial Synthetic Paper
• Check Yourself Contact Tracing

Quantifiable outcome

• High customer satisfaction with fast turnaround - 'almost record breaking short lead time' according to Scenic Hotel
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• HPcoreTechnology or IntegrationHP provides digital press technology including HP Indigo 5600 and 7900. Fuzed participates in HP user group Dscoop and attended DScoop Edge St. Louis conference. Also attended Operator Saturday event hosted with Currie Group and HP Indigo.
• FujiFilmcoreTechnology or IntegrationFujiFilm logo appears as partner providing printing technology solutions
• B&F PaperscoreTechnology or IntegrationPaper supplier providing stock options including Neo Satin, Curious Skin Black, and other specialty papers used for premium print jobs
• printIQcoreTechnology or Integration100% web-based management workflow system supporting pricing, production, automation, and web-to-print. printIQ works collaboratively with Fuzed, accepting input and suggestions for system improvements
• Fuji XeroxcoreTechnology or IntegrationProvider of Fuji Xerox Iridesse Production Press - the first in Australasia and second in the world. Fuzed uses this press for specialty printing including metallic toners and white toner applications
• Currie Group NZcoreChannel Partner/ Reseller/ DistributorNew Zealand distributor for Scodix digital enhancement presses. Hosted Operator Saturday event with Fuzed and HP Indigo at their Auckland site
• Jane MasonflagshipStrategic or Co-development PartnerInternational artist, designer and sculptress collaborated with Fuzed to produce Light and Motion Art Exhibition - series of striking lenticular art pieces launched in September 2022
• Boutique ConnectionminorGTM or Marketing PartnerNiche wine subscription business partnered with Fuzed for Cyclone Gabrielle flood relief fundraiser, selling donated wine packs

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Cimpress / Vistaprint: Cimpress is a global print aggregator (parent of Vistaprint) producing marketing materials, signage, and promotional products at scale across multiple brands. Comparable as a commercial-print scale player but focused on standardized high-volume runs rather than Fuzed's specialty embellishment and lenticular niche.
• Snap Print (Snap Network): Snap is a large Australasian print franchise network offering commercial printing, wide format, signage, and design services across many locations. Comparable to Fuzed as a competing commercial printer in ANZ with broad service scope, although without Fuzed's depth in lenticular or Scodix embellishment.
• Allegra Print (ANZ): Allegra is a North American franchise network (with ANZ footprint) for independent commercial printers and marketing service providers. Comparable as a network of commercial printers offering a similar broad service portfolio, though without Fuzed's specialty embellishment depth.

Direct peers

• MOO (MOO.com): MOO is a premium print-on-demand company specializing in distinctive business cards, marketing materials, and specialty finishes (Printfinity, raised foil, etc.) serving SMB and design-agency customers globally. Comparable to Fuzed because both target designers and brands seeking high-end short-run print with specialty embellishment options rather than commodity output.

Emerging players

• Compagnie des Arts / Color Concepts: Independent specialty print studios that combine fine-art production (giclée, limited editions) with commercial embellishment capabilities. Comparable to Fuzed as a niche operator that pivots between specialty/art production and commercial work leveraging lenticular and tactile effects.
• Currie Group (NZ): Currie Group is the NZ distributor of Scodix digital enhancement presses and HP Indigo equipment, and a partner of Fuzed. Comparable as an adjacent player in the print-enhancement ecosystem that enables specialty printing through hardware distribution and operator events.

Regional players

• Brave Print: Brave Print is a New Zealand-based commercial printer serving local businesses with commercial, wide-format, and promotional print offerings. Comparable as a same-market NZ competitor in commercial printing, although positioned differently from Fuzed's specialty embellishment focus.

Others

• Pressprint (closed): Pressprint was a long-running Auckland commercial printer (50+ year history) that closed in 2023. Comparable as a former NZ commercial print peer whose closure freed up experienced sales staff who subsequently joined Fuzed, validating Fuzed's market-share absorption potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fuzedNZ
• YouTubeyoutube.com/channel/UCVHLyg8wcQpwTUx8pHAlRWg
• Facebookfacebook.com/FuzedNZ
• LinkedInlinkedin.com/company/fuzednz
• Instagraminstagram.com/fuzednz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuzed - The NZ Print Agency