What Fuzul Holding does

Fuzul Holding A.Ş. is a privately held Turkish diversified financial services and real estate holding company founded in 1992 and headquartered in Başakşehir, Istanbul. Its core operating business is interest-free savings-based financing under a BDDK (Banking Regulation and Supervision Agency) license, through which individual customers accumulate savings over multi-year contracts to acquire homes, vehicles, and business premises without interest, down payment, or guarantor requirements. As of H1 2025 the savings-finance franchise served 241,093 active customers and held 269.4 billion TL in active contracts, up from 162,854 customers and 145.5 billion TL at end-2024, with 88,736 new customers added in H1 2025 (+169% YoY).

The group operates 21 subsidiaries across 10 sectors — including savings finance (Fuzul Tasarruf Finansman), staged home ownership (Fuzul Topraktan), real estate investment and development (Fuzul GYO), payment systems (Rubikpara), insurance (Fuzul Akva Sigorta), renewable energy (Fuzul Yenilenebilir Enerji), tourism (New Inn Hotel, New Inn), venture investment (Fuzul Ventures), technology services (fzlPLUS), and call center operations. Distribution combines 142 physical points across 60 Turkish cities, digital platforms (mobile app and online portal), a centralized call center, and Rubikpara's field sales teams in 14 provinces. The group reports 4,500+ employees as of 2026.

Revenue is generated through a mix of recurring streams: savings-financing service margins on multi-year contracts, real estate development margins (notably the 4.125 billion TL Başakşehir Ayazma 4th Phase partnership with Emlak Konut GYO), payment-systems transaction fees from Rubikpara's VirtualPOS/PhysicalPOS/SoftPOS offerings, insurance commissions, and one-time project sales from Topraktan staged home ownership developments (land shares starting from 750,000 TL with monthly installments from 18,500 TL over 60 months; villas from 3,495,000 TL). The January 2026 'Yeni Bir Finans' vision repositioned the group around digital-first finance and AI-enabled marketing, of which the most concrete manifestation is the sector's first AI-generated advertisement film.

Name

Fuzul Holding

Legal name

Fuzul Holding Anonim Şirketi

Website

https://fuzulholding.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Fuzul Holding is a privately held Turkish holding founded in 1992 that operates interest-free savings-based financing for homes and vehicles, alongside 20 subsidiaries spanning real estate development, payment systems, insurance, renewable energy, tourism, and technology across 60 Turkish cities.

Ownership category

akta.pro rank

Product category

Savings-Based Financial Services

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180), Sales Financing (52222)

SIC

Savings Institutions, Not Federally Chartered (6036), Personal Credit Institutions (6141)

akta.pro primary industry

Home Improvement & Contractor POS Financing (FSAKAFAJ)

akta.pro secondary industries

Omnichannel POS Financing (Unified Online + In-Store) (FSAKAFAE), Consumer Electronics & Appliance Financing (FSAKAFAL), Small Business Debt Consolidation & Refinance (Owner/SME) (FSAKAIAI)

Keywords

• Interest-free financing
• Savings-based lending
• Real estate development
• Payment processing services
• Sharia-compliant finance

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tasarruf Finansman (Savings-Based Financing): Interest-free financing model where customers accumulate savings over time to purchase homes, vehicles, or business premises without interest, down payment, or guarantor requirements. Revenue is generated through financing arrangements and related service fees.
2. Gayrimenkul Geliştirme (Real Estate Development): Fuzul GYO develops residential and commercial properties through partnerships (e.g., Emlak Konut GYO) using revenue-sharing models. Fuzul Topraktan develops staged home ownership projects.
3. Ödeme Sistemleri (Payment Systems): Rubikpara provides POS services, payment processing, and collection solutions to businesses. Revenue generated through transaction fees and service commissions.
4. Sigorta (Insurance): Fuzul Akva Sigorta provides accessible and comprehensive insurance solutions.
5. Yenilenebilir Enerji (Renewable Energy): Fuzul Yenilenebilir Enerji invests in renewable energy projects contributing to environmental responsibility.
6. Turizm (Tourism): New Inn Hotel and New Inn provide accommodation services in the Historical Peninsula area of Istanbul.
7. Teknoloji Çözümleri (Technology Solutions): fzlPLUS provides intelligent operational support services to businesses.
8. Venture Yatırımları (Venture Investments): Fuzul Ventures invests in digital world ventures and high-potential business models.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Fuzul Holding provides interest-free savings-based financing that enables individuals to acquire homes, vehicles, and business premises without down payment, guarantor, or interest, complemented by a diversified ecosystem of subsidiaries offering real estate development (including a staged home ownership system), payment processing for SMEs, insurance, renewable energy investments, venture capital, and hospitality services across Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• Fuzul Tasarruf Finansman: Interest-free savings financing brand offering home, vehicle, and business premises ownership solutions through a BDDK-regulated model.
• Fuzul Topraktan
• Fuzul GYO
• Fuzul Ventures
• Fuzul Yenilenebilir Enerji
• Fuzul Akva Sigorta
• Rubikpara
• fzlPlus
• New Inn Hotel
• New Inn

Products and services

• Fuzul Tasarruf Finansman (Interest-Free Savings-Based Financing) Interest-free savings-based financing enabling individuals to acquire homes, vehicles, and business premises without down payment, guarantor, or interest, through accumulated savings contracts administered under BDDK regulatory approval. Targeted at individual consumers across Turkey.
• Fuzul Topraktan (Staged Home Ownership) Turkey's first staged home ownership system allowing customers to first acquire land shares and then have homes built upon completion, with a 90% construction participation rate and 110%+ value appreciation for land investors. Targeted at individual home buyers and real estate investors in Istanbul.
• Fuzul GYO (Real Estate Investment and Development) Real estate investment trust developing residential and commercial properties in partnership with Emlak Konut GYO using revenue-sharing models. Targeted at individual property buyers and real estate investors.
• Rubikpara Payment Systems (VirtualPOS, PhysicalPOS, SoftPOS) Digital and physical payment processing solutions including VirtualPOS, PhysicalPOS, SoftPOS, and dealer collection services with e-document integration for businesses across 14 Turkish provinces. Targeted at SMEs including restaurants, markets, and hardware stores.
• Fuzul Akva Sigorta (Insurance) Accessible and comprehensive insurance solutions covering individuals and families. Targeted at Turkish consumers seeking insurance coverage.
• Fuzul Yenilenebilir Enerji (Renewable Energy Investments) Investment in renewable energy projects contributing to environmental responsibility and sustainable energy generation. Targeted at energy sector stakeholders.
• Fuzul Ventures (Venture Investments) Investment in digital ventures and high-potential business models, providing growth capital and strategic support. Targeted at early-stage and growth-stage digital businesses.
• New Inn Hotel Hotel accommodation services located in Istanbul's Historical Peninsula, providing hospitality services with comfort, quality, and trust. Targeted at business and leisure travelers.
• New Inn (Serviced Apartments) Serviced apartment accommodation redefining the hospitality experience in Istanbul. Targeted at business travelers and longer-stay guests.
• fzlPlus (Operational Support Services) Intelligent operational support services providing businesses with efficient operations management. Targeted at businesses seeking operational support.

Quantifiable outcome

• 169% increase in new customers (H1 2025 vs H1 2024)
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Emlak Konut GYOcoreStrategic or Co-development Partner · 4 September 2025Fuzul GYO partnered with Emlak Konut GYO for the Başakşehir Ayazma 4th Phase project. The project involves construction on 22,310 square meters with a sales revenue of 4,125,000,000 TL. Fuzul GYO won the tender using the 'Land Sale Revenue Sharing' method.
• Galatasaray Tekerlekli Basketbol TakımıminorGTM or Marketing PartnerFuzul Holding sponsors the Galatasaray Wheelchair Basketball team ('Engelsiz Aslanlar') as naming and jersey sponsor. The partnership aims to increase visibility of disabled athletes and promote inclusivity awareness.
• 1453 Engelliler SKminorGTM or Marketing PartnerSponsorship partnership with 1453 Disabled Sports Club.
• OGEM VakfıminorStrategic or Co-development PartnerEnvironmental partnership with OGEM Foundation for a forest project following the Antalya wildfires.
• Pendik Yenişehir Gençlik Spor TakımıminorGTM or Marketing PartnerSports sponsorship of Pendik New Town Youth Sports Team.
• Bahçelievler BelediyesiminorGTM or Marketing PartnerSponsorship of Bahçelievler Painting and Pastel Arts Exhibition.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Evidea Tasarruf Finansman: Evidea is a tasarruf finansman company offering contract-based savings plans for home and vehicle ownership in Turkey, directly comparable to Fuzul's interest-free savings financing model.
• Haliç Evim: Haliç Evim is another BDDK-regulated tasarruf finansman şirketi focused on interest-free home financing through a contract savings model — operating the same regulatory category and serving the same individual home-buyer segment as Fuzul.
• Birevim: Birevim is one of Turkey's largest tasarruf finansman (savings-based home financing) companies, offering interest-free home and vehicle acquisition to individuals — directly competing with Fuzul Tasarruf Finansman on the same regulatory framework and customer base.

Broad incumbents

• Schwäbisch Hall (Bausparkasse): Schwäbisch Hall is Germany's largest Bausparkasse, a contract savings institution where customers accumulate savings before being granted low-interest home loans — the closest international analog to Fuzul's BDDK-regulated tasarruf finansman model.
• Wüstenrot Bausparkasse: Wüstenrot is Germany's leading Bausparkasse (contract savings institution) — the European analog to Turkey's tasarruf finansman model. Comparable in operating a savings-accumulation model that finances future home purchases, providing a template for Fuzul's long-term model scalability.
• Türkiye İş Bankası: İş Bankası is Turkey's largest commercial bank with a dominant mortgage and consumer finance book — competing head-on with Fuzul for individual home buyers, but through conventional interest-bearing credit products.
• Garanti BBVA: Garanti BBVA is one of Turkey's largest private banks offering conventional mortgages, auto loans, and consumer financing — competing with Fuzul for the same home/vehicle financing demand but through deposit-funded conventional lending rather than interest-free savings contracts.

Emerging players

• Türkiye Finans Katılım Bankası: Türkiye Finans is a participation (interest-free) bank offering Shariah-compliant home and vehicle financing — overlapping with Fuzul's interest-free value proposition but operating under a banking license rather than the tasarruf finansman regulatory framework.
• Kuveyttürk Katılım Bankası: Kuveyttürk is one of Turkey's leading participation banks offering interest-free home and auto financing — competing with Fuzul for the same religiously-motivated borrower segment but operating through a deposit-based participation banking model.

Others

• Emlak Konut GYO: Emlak Konut GYO is Turkey's state-backed real estate investment trust and Fuzul's strategic partner on the Başakşehir Ayazma 4th Phase project — comparable as a counterparty in residential project development, though operating on the developer/landowner side rather than the financing side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fuzulholding
• YouTubeyoutube.com/c/Fuzulev
• Facebookfacebook.com/fuzulholding
• LinkedInlinkedin.com/company/fuzulholding
• Instagraminstagram.com/fuzulholding

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuzul Holding