Friedel, Williams & Edmunds Funeral and Cremation Services

What Friedel, Williams & Edmunds Funeral and Cremation Services does

Friedel, Williams & Edmunds Funeral and Cremation Services is a privately held, family-owned funeral home operating two physical locations in New Hartford and Utica, New York, serving families across Oneida County. The firm offers traditional funeral services, cremation services, advanced (pre-need) funeral planning, grief support resources, and merchandise including caskets, burial vaults, cremation urns, cremation caskets, and keepsake urns. Pricing is per-unit across merchandise categories, with caskets ranging from approximately $1,395 to $5,595+, burial vaults from $1,975 to $25,000, and urns from $135 to $2,995.

The firm employs six staff led by Jim Friedel (Principal, licensed since 1997) and Don Edmunds (licensed funeral director for over 40 years), supported by Office Manager Wendy Page, Funeral Director Juli Palamara, and other staff. The business holds membership in Selected Independent Funeral Homes, an invitation-only professional association established in 1917. Customer-facing channels include a website with online obituary listings, ICS calendar integration, a merchandise e-commerce storefront, and a regular newsletter cadence. The Utica location also serves families of Sansone and Ryczek Funeral Homes.

The revenue model is professional services-led with merchandise attach: services are billed on a per-arrangement basis (funeral or cremation packages, advanced planning contracts), and merchandise is sold under unit pricing. The firm's go-to-market is direct-to-consumer, relying on community reputation, hospital and hospice referrals, and word-of-mouth within Oneida County. There is no proprietary technology platform, no AI/ML capability, no venture capital or private equity involvement, and no public reporting of revenue.

Name

Friedel, Williams & Edmunds Funeral and Cremation Services

Legal name

Friedel, Williams & Edmunds Funeral and Cremation Services

Website

https://fwefh.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Friedel, Williams & Edmunds is a family-owned funeral home operating two locations in New Hartford and Utica, NY, serving Oneida County families with traditional funeral services, cremation, advanced planning, grief support, and related merchandise.

Ownership category

akta.pro rank

Product category

Funeral and Cremation Services

NAICS

Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221), Death Care Services (8122)

akta.pro primary industry

Post-Death/Unattended Death Cleanup (HSAEAHAL)

akta.pro secondary industry

Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

Keywords

• Funeral services
• Cremation services
• Funeral merchandise
• Advanced funeral planning
• Grief support services

Headquarters

HQ city

New Hartford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Funeral Services: Traditional funeral services including funeral planning, coordination, ceremony direction, visitation arrangements, and burial services. Revenue is generated through service fees, facility usage, and coordination of third-party services.
2. Cremation Services: Full range of cremation options including traditional cremation service, cremation before services, direct cremation, and affordable cremation packages. Includes sale of cremation caskets, urns, and keepsake memorial items.
3. Merchandise Sales: Sale of caskets, burial vaults, cremation urns, keepsake urns, and related funeral merchandise. Products range from economical options to premium selections.
4. Advanced Planning Services: Pre-arrangement of funeral plans, allowing families to plan ahead and lock in services and prices.
5. Grief Support Services: Counseling and support resources provided to families during and after the funeral process, included as part of overall service package.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Friedel, Williams & Edmunds Funeral and Cremation Services is a family-owned funeral home that provides end-of-life services to families in Oneida County, New York. The firm offers traditional funeral services, cremation services (including traditional cremation, cremation before services, direct cremation, and affordable packages), advanced funeral pre-planning, grief support resources, and the sale of funeral merchandise such as caskets, burial vaults, urns, cremation caskets, and keepsake urns. It operates from two physical locations in New Hartford and Utica, NY.

Product overview

Friedel, Williams & Edmunds Funeral and Cremation Services operates as a funeral home providing end-of-life services primarily in Oneida County, New York. The company offers a unified service model combining traditional funeral services, cremation services, advanced funeral planning, and grief support. The product portfolio includes merchandise offerings such as caskets, burial vaults, cremation urns, cremation caskets, and keepsake urns. Additional digital services include online obituary management with calendar integration and an e-commerce platform for purchasing funeral merchandise. The company maintains two physical locations in New Hartford and Utica, NY, and serves families through a staff of licensed funeral directors.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services Full-service traditional funeral arrangements including visitation, funeral ceremony, and burial services at preferred locations such as cemeteries and churches. Includes graveside services and personalized service options.
• Cremation Services Comprehensive cremation options including traditional cremation services, cremation before services, direct cremation, affordable cremation packages, and various memorialization options for families in Oneida County.
• Advanced Funeral Planning Pre-planning services allowing families to arrange funeral details in advance, including 'Talk of a Lifetime' consultation and personalized planning sessions to lock in services and prices.
• Caskets Wide selection of caskets in various materials including steel, hardwood, and veneer options ranging from economy to premium tiers, used for traditional burial services.
• Burial Vaults Protective burial vaults including bronze, copper, stainless steel, and concrete options with various reinforcement levels and price points.
• Cremation Urns Selection of urns in wood, metal, marble, bronze, and biodegradable materials for holding cremated remains.
• Cremation Caskets Caskets specifically designed for cremation services, available in cardboard, poplar, hardwood, and veneer options.
• Keepsake Urns Small memorial keepsake urns for sharing cremated remains among family members, including decorative and themed designs.
• Obituaries and Services Online obituary publishing, service scheduling with ICS calendar integration, and condolence management for families served by the funeral home.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Selected Independent Funeral HomescoreOthers · 1 January 1917Friedel, Williams & Edmunds is a proud member of Selected Independent Funeral Homes, an invitation-only professional association of independent, local funeral homes. Since 1917, Selected Independent Funeral Homes has been dedicated to advancing the highest standards of funeral service, providing guidance, support, and a shared vision of excellence for its members. This membership signifies commitment to excellence in service, ethical conduct through a Code of Good Practice, and community focus as a local, independent funeral home.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• StoneMor Partners: Operator of cemeteries and funeral homes in the U.S., with comparable cremation and merchandise offerings. Public peer in the death care services space.
• Carriage Services: Publicly traded provider of funeral and cemetery services across the United States. Comparable as a multi-location death care operator with similar service categories (funeral, cremation, merchandise).
• Service Corporation International: The largest funeral services, cemetery, and cremation operator in North America, providing the same end-of-life services as Friedel, Williams & Edmunds but at massive scale through brands like Dignity Memorial. Directly relevant as the dominant incumbent in the same industry.
• Dignity plc: Major UK-listed funeral services operator with a meaningful North American footprint. Provides funeral, cremation, and pre-arrangement services comparable to FW&E's product set.

Direct peers

• NorthStar Memorial Group: Private operator of funeral homes and cemeteries with a similar strategy of partnering with or acquiring established family-owned death care providers.
• Eannace Funeral Home: Family-owned funeral home operating in Utica, NY — direct local competitor serving the same Oneida County market with comparable funeral and cremation services.
• Park Lawn Corporation: Publicly traded provider of funeral, cremation, and cemetery services in North America. Comparable in business model and service mix to FW&E.
• Foundation Partners Group: Private operator that acquires and partners with independent funeral homes and cemeteries across the U.S. Highly comparable as a roll-up platform for the type of independent, community-rooted operator that FW&E represents.
• Sansone and Ryczek Funeral Homes: Local funeral home operator in Utica, NY whose families are explicitly mentioned as being served by FW&E's Utica location, indicating direct geographic overlap and competition in the same Oneida County market.

Regional players

• Watson Funeral Home: Long-established family-owned funeral home serving nearby Central New York communities, comparable in scale, ownership structure, and traditional service orientation to FW&E.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/friedel-williams-edmunds-funeral-and-cremation-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedel, Williams & Edmunds Funeral and Cremation Services