Festival Western de St-Tite

What Festival Western de St-Tite does

Festival Western de St-Tite is a Canadian non-profit organization that has produced an annual Western and country culture festival in Saint-Tite, Québec since 1967. The core event is a 10-day festival featuring professional rodeos, live shows, dance events, comedy performances, family programming at Place de la famille, and on-site festive ambiance, drawing over 700,000 visitors into a village of approximately 4,000 permanent residents. The organization supplements the annual festival with year-round programming, most notably fall comedy shows presented at the La Ganterie venue.

The underlying technology footprint is modest and consumer-facing: a bilingual (French/English) website (festivalwestern.com) built with web development partner Codems, a dedicated iOS/Android mobile application for schedule, updates, and attendee experience, an e-commerce boutique for branded merchandise, an online ticketing platform via Ovation for individual tickets, grandstand seating plans and group bookings, and a live streaming and direct broadcast integration with Teton Ridge Plus for rodeo competitions. A moitié/moitié (half-and-half) lottery pool (cagnotte) operates during the festival as a fundraising mechanism.

The business model is event-driven and multi-streamed: ticket sales (individual show tickets, grandstand seating plans, group packages), merchandise sales (t-shirts at $23.99–$29.99, crewnecks at $53.99, mugs at $14.99), corporate sponsorship and partnership revenue, and the moitié/moitié lottery pool. Customer segments span general families and festival-goers seeking authentic Western culture, professional rodeo athletes and enthusiasts, and live entertainment seekers. Marketing is executed via the official website, the mobile app, an email newsletter (infolettre), a Fan Club membership program, and social media. The organization has 18 employees, operates from 581 Rue St Paul, Saint-Tite, and is governed as a non-profit with a president-led structure (Mot du président).

Name

Festival Western de St-Tite

Legal name

Festival Western de St-Tite

Website

https://fwst.ca

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival Western de St-Tite is a Canadian non-profit organization that produces an annual 10-day Western and country festival in Saint-Tite, Québec, featuring professional rodeos, live shows, and family programming for over 700,000 visitors, with year-round comedy programming and digital channels including a mobile app and live streaming.

Ownership category

akta.pro rank

Product category

Cultural Festival & Live Event Services

NAICS

Other Spectator Sports (711219), Performing Arts, Spectator Sports, and Related Industries (711), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Western festival events
• Rodeo competitions
• Country culture festival
• Event ticketing
• Branded merchandise

Headquarters

HQ city

Saint-Tite

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream through event ticketing for rodeos, shows, and grandstand seating. Offers include individual show tickets, grandstand seating plans, and group packages.
2. Merchandise Sales: Online boutique selling branded merchandise including t-shirts, crewnecks, and commemorative items such as the 58th edition t-shirt and drinkware.
3. Sponsorship and Partnerships: Revenue generated through corporate sponsorships displayed on the festival website and event grounds.
4. Cagnotte (Fundraising Pool): Half/half lottery pool (moitié/moitié) generating additional revenue during the festival period.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Festival Western de St-Tite produces and operates an annual 10-day Western and country cultural festival in Saint-Tite, Québec featuring professional rodeo competitions, live shows, dance, family activities, and authentic country traditions. Revenue is generated primarily through ticket sales (individual shows, grandstand seating plans, and group packages), online branded merchandise sales, sponsorships, and a half/half (moitié/moitié) lottery fundraising pool.

Product overview

Festival Western de St-Tite is a single unified festival event experience rather than a platform architecture. The core offering is the annual 10-day Western and country festival in Saint-Tite, Quebec, featuring professional rodeos, live shows, dancing, family activities, and festive ambiance. This core event is supplemented by supporting services: the Festival Western Mobile Application (iOS/Android) for event navigation, a Boutique merchandise store for branded products, a Billetterie ticketing system for passes and shows, La Ganterie comedy show venue for off-season programming, a Cagnotte lottery/fundraising system, and Le Champ as the main festival grounds venue. The product portfolio centers on delivering an authentic Western culture experience across both the main festival period and year-round programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Western de St-Tite (Annual Western & Country Festival) Annual 10-day Western and country cultural festival in Saint-Tite, Québec featuring professional rodeo competitions, live shows, dance, family activities, comedy, and authentic country traditions, attracting over 700,000 visitors.
• Boutique (Online Merchandise Store) Online store selling festival-branded apparel, accessories, and commemorative items such as t-shirts ($23.99–$29.99), crewneck sweatshirts ($53.99), and branded mugs ($14.99).
• Spectacles d'humour à La Ganterie (Comedy Shows) Year-round comedy show programming presented at La Ganterie venue, offered as off-season entertainment extending the festival's content calendar beyond the main 10-day event.
• Cagnotte (Half/Half Lottery Fundraising Pool) Half/half (moitié/moitié) lottery draw system that allows festival-goers to participate in a fundraising pool during the festival period with proceeds split between the participant pool and the organization.

Quantifiable outcome

• 700,000+ annual visitors to a village of 4,000 residents

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CodemsminorOthersCodems is the web development partner responsible for the festival's official website (festivalwestern.com). They provide ongoing web development and maintenance services for the digital platform.
• Teton Ridge PluscoreTechnology or IntegrationTeton Ridge Plus provides live streaming and direct broadcast services for the festival's rodeo events, enabling wider digital access to competitions.
• La GanterieminorStrategic or Co-development PartnerLa Ganterie is a venue partner hosting comedy shows (Spectacles d'humour) during the fall season as part of the festival's year-round programming initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Festival d'été de Québec: Major Quebec summer music festival held annually in Quebec City, attracting hundreds of thousands of visitors across multiple days. Comparable as a large-scale ticketed cultural festival in the same province/region with similar bilingual marketing and tourism-driven audience, though focused on contemporary music rather than western/rodeo programming.
• Just for Laughs / Juste pour rire: Montreal-based comedy festival and the largest comedy event in the world. Comparable as a major Quebec-headquartered, non-profit (historically), ticketed cultural festival brand with year-round programming extensions — relevant through the La Ganterie comedy-show partnership.

Broad incumbents

• National Finals Rodeo: The premier championship event of the Professional Rodeo Cowboys Association, drawing top rodeo competitors and large spectator audiences. Comparable as a major professional rodeo competition venue, but functions as a championship finale rather than a community-anchored cultural festival.
• Canadian National Exhibition (CNE): Annual end-of-summer fair and exhibition in Toronto featuring live entertainment, ticketed shows, rodeo-adjacent programming, and family attractions. Comparable in scale (hundreds of thousands of attendees over a multi-week run), ticketed show structure, and family programming mix.

Direct peers

• Reno Rodeo: Long-running U.S. professional rodeo event with strong western heritage positioning and large spectator attendance. Comparable in rodeo-centric format, community-driven operating model, and ticketed multi-day event structure.
• Cheyenne Frontier Days: Historic U.S. western heritage festival and professional rodeo in Wyoming, attracting hundreds of thousands of visitors over ~10 days. Closely comparable in rodeo-centric programming, western heritage positioning, community-based festival operations, and annual recurring event model.
• Houston Livestock Show and Rodeo: Largest livestock show and rodeo in the world, combining professional rodeo, major concert programming, and western heritage experiences over a multi-week run. Directly comparable in rodeo + live entertainment + ticketed festival model, but at a substantially larger operational scale and budget.
• Calgary Stampede: Canada's largest and most iconic rodeo/western festival, hosting professional rodeo competitions, live music, and western culture programming over a 10-day run. Directly comparable in format, audience (western culture enthusiasts, families, rodeo competitors), and ticketed festival model, though at materially larger scale and with for-profit-style sponsorship depth.

Others

• Festival Western de St-Tite (Teton Ridge): Teton Ridge is a broader western-sports media and events company that operates streaming (Teton Ridge Plus) and partners with the Festival for live broadcasting. Relevant as a strategic partner and ecosystem participant enabling the festival's digital distribution expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/festival-western-de-st-tite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Festival Western de St-Tite