Functional Nutrition Alliance

What Functional Nutrition Alliance does

Functional Nutrition Alliance (FxNA) is a privately held, Idaho-incorporated LLC founded in 2012 by functional medicine nutritionist Andrea Nakayama. The company delivers online functional nutrition training programs to healthcare professionals and health coaches, with its flagship 10-month Full Body Systems immersion covering seven body systems through 26 weekly audio classes, clinical frameworks, and 45+ expert interviews. Secondary offerings include the Functional Nutrition Professional (FNP) foundational program delivered in partnership with Health Coach Institute, an advanced FNLP certification for graduates, a standalone Digestive Intensive course, and an optional alumni subscription. The underlying technology is a standard learning management system with audio/video content, downloadable materials, interactive message boards, and live Q&A. Program tuition ranges from $7,450 (pay-in-full) to $7,950 (12-month payment plan), with revenue additionally derived from advanced certification fees, alumni subscriptions, and billable CEUs. Distribution is direct-to-consumer through self-service enrollment, content marketing (the 15-Minute Matrix Podcast, blog, social), and a phone-based Admissions Advisor team, with over 8,000 graduates across 68 countries since inception.

Name

Functional Nutrition Alliance

Legal name

Functional Nutrition Alliance, LLC

Website

https://fxnutrition.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Functional Nutrition Alliance is an online functional nutrition training company founded in 2012 that sells certification programs to clinicians and health coaches, with over 8,000 graduates across 68 countries and flagship tuition priced at $7,450-$7,950.

Ownership category

akta.pro rank

Product category

Professional Nutrition Training and Certification

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Functional nutrition training
• Nutrition certification programs
• Holistic nutrition education
• Practitioner certification courses
• Online nutrition programs

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Full Body Systems Tuition: Primary revenue from program tuition fees for the 10-month functional nutrition certification. Students pay upfront or through monthly payment plans. Tuition ranges from $7,450 (pay in full) to $7,950 (12-month payment plan).
2. FNLP Advanced Certification: Post-graduate practicum program for FBS graduates who want advanced counseling skills. Separate application and tuition from Full Body Systems.
3. Alumni Membership Subscription: Optional ongoing membership subscription for graduates providing continued community access, new content, and exclusive education opportunities. Additional fees apply beyond program completion.
4. Continuing Education Units (CEUs): CEUs offered to graduates for licensing requirements: 30 Category 1 CEUs with NANP, 40 CEUs with Health Coach Alliance, up to 30 CE units with National Board for Health & Wellness Coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Functional Nutrition Alliance sells online functional nutrition certification and training programs to healthcare professionals and health coaches. Its flagship offering is the 10-month Full Body Systems immersion covering 7 body systems, complemented by the 6-month Functional Nutrition Professional program (delivered with Health Coach Institute), an FNLP Advanced Certification, a standalone Digestive Intensive course, and an optional alumni membership subscription. All programs are delivered 100% online and lead to the Certified Functional Nutrition Counselor (CFNC) credential.

Product overview

Functional Nutrition Alliance offers a portfolio of educational training programs centered on its flagship Full Body Systems course - a 10-month online holistic nutrition immersion. The core offering includes foundational training through the Functional Nutrition Professional program (delivered with Health Coach Institute, completing in 6 months) and an advanced FNLP certification for graduates. Additional offerings include a standalone Digestive Intensive course and an optional Alumni Membership subscription for ongoing community access. The company also produces the 15 Minute Matrix Podcast as educational content. All programs lead to the Certified Functional Nutrition Counselor (CFNC) credential and offer continuing education credits.

Differentiator

Problem solved

Functional benefit

Brands

• Full Body Systems: The flagship 10-month online functional nutrition immersion program designed by Andrea Nakayama, covering 7 major body systems with mentorship, audio classes, and certification as a Certified Functional Nutrition Counselor (CFNC).
• Functional Nutrition Professional (FNP)
• Functional Nutrition & Lifestyle Practitioner (FNLP)
• Full Body Systems Alumni Membership
• Digestive Intensive
• Certified Functional Nutrition Counselor (CFNC)

Products and services

• Full Body Systems A 10-month comprehensive online functional nutrition immersion for clinicians and health coaches. Teaches root-cause, systems-based approaches across 7 body systems, with 26 weekly audio classes, Art of Counseling modules, 45+ expert interviews, downloadable materials, interactive message boards, and live Q&A. Leads to CFNC certification.
• Functional Nutrition Professional A 6-month foundational functional nutrition certification program delivered in partnership with Health Coach Institute. Builds systems-based understanding and applied thinking for healthcare professionals and coaches seeking real-world impact.
• FNLP Advanced Certification An advanced practicum program available exclusively to Full Body Systems graduates who apply and are accepted. Builds advanced counseling skills and leads to the Functional Nutrition & Lifestyle Practitioner (FNLP) credential.
• Digestive Intensive A standalone intensive course covering digestive system health, microbial imbalances, leaky gut, and digestive healing protocols for practitioners seeking targeted training outside the full program.
• Full Body Systems Alumni Membership Optional ongoing subscription for Full Body Systems graduates that provides continued community access, new content releases, and exclusive ongoing education opportunities beyond program completion.

Quantifiable outcome

• Over 8,000 practitioners trained across 68 countries since 2012
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Health Coach InstitutecoreStrategic or Co-development PartnerFxNA has partnered with Health Coach Institute as a sister brand to deepen and extend functional nutrition training alongside a like-minded education leader. The Functional Nutrition Professional program is delivered in partnership with Health Coach Institute, combining FxNA's signature functional nutrition curriculum with HCI's education platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Dr. Mark Hyman / The UltraWellness Center: Functional medicine thought leader with content, courses and clinical practice. Shapes the same functional-nutrition training market FxNA serves, and competes for mindshare among clinicians moving into functional nutrition.
• Kresser Institute: Functional-medicine clinician training programs (ADAPT Practitioner) with a nutrition-heavy track. Smaller and more niche than IFM, but targets the same established clinicians segment FxNA serves with FBS.
• Chris Kresser: Functional medicine educator with practitioner training (ADAPT-CRT) and a global audience. Competes with FxNA for clinicians seeking functional-nutrition credentials via online learning.

Direct peers

• Bauman College of Holistic Nutrition and Culinary Arts: Holistic nutrition school offering certificate and diploma programs for nutrition counselors and educators. Overlaps with FxNA in practitioner-tier nutrition training and shares the alternative-nutrition curriculum positioning.
• Institute for Integrative Nutrition (IIN): Large online health coach training school with a nutrition curriculum and global graduate community. Competes for the same aspiring counselors and health coaches that FxNA's Full Body Systems targets.
• Health Coach Institute: Sister brand and strategic partner. Delivers the Functional Nutrition Professional program jointly with FxNA and offers adjacent health-coach certifications that share the same practitioner buyer and overlapping curriculum themes.
• Nutrition Therapy Institute (NTI): Online holistic nutrition program training graduates as Holistic Nutritionists. Competes for the same coach-practitioner persona that buys FxNA's Full Body Systems, with comparable tuition and target learner profile.
• Institute for Functional Medicine (IFM): Largest US-based educator training clinicians in functional medicine, including nutrition modules. Direct competitor for clinician-tier functional nutrition certification spend that FxNA targets with Full Body Systems.

Broad incumbents

• NUNM (National University of Natural Medicine): Accredited institution offering graduate programs in nutrition and integrative medicine. Provides more formal academic pathways that compete with FxNA's non-accredited practitioner certification for the same clinician learner.
• Maryland University of Integrative Health (MUIH): Accredited university offering graduate degrees and certificates in integrative nutrition and health coaching. Competes for the same clinician-upskilling buyer as FxNA via accredited academic credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AndreaNakayama
• YouTubeyoutube.com/@FunctionalNutritionAlliance
• Facebookfacebook.com/fxnalliance
• Instagraminstagram.com/functionalnutritionalliance
• Pinterestpinterest.com/fxnalliance
• LinkedInlinkedin.com/school/fxnutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Functional Nutrition Alliance