Nutrition Therapy Institute

What Nutrition Therapy Institute does

Nutrition Therapy Institute (NTI) is a privately held adult-education institution founded in 1999 and headquartered in Arvada, Colorado, that delivers holistic nutrition training to aspiring nutrition professionals and self-interest learners. The institute's flagship offering is the Nutrition Therapist Master Certification (NTMC), an 18-month online program available in a cohort-based Group Start format with weekly webinars and a self-paced Independent Start format with recorded lectures and downloadable slide decks. Graduates are eligible to sit for the National Association of Nutrition Professionals (NANP) Board Certified Holistic Nutritionist (BCHN) board exam, and NTI is approved and regulated by the Colorado State Department of Higher Education, Division of Private Occupational Schools.

NTI monetizes primarily through one-time tuition payments for the NTMC program, supplemented by short standalone classes under the newly launched ABC (AnyBody Classes) program on Teachable and free downloadable eBooks that serve as lead-generation content. The go-to-market model is direct-to-consumer and product-led, relying on content marketing (blog, recipe library, NTI PodTalks podcast), informational webinars, and a referral/affiliate program that rewards student referrals with $300 gift cards. Distribution partnerships with organizations such as the Weston A. Price Foundation and The Homegrown Podcast feed inbound student acquisition.

In 2025, NTI discontinued its 15-year-old in-person Natural Food Chef program due to declining demand for in-person culinary training and consolidated around its online certification and enrichment offerings. The institute is independently owned with Dianne Koehler serving as Director, operates with a 1-10 employee team, and has no disclosed external funding.

Name

Nutrition Therapy Institute

Legal name

Nutrition Therapy Institute

Website

https://ntischool.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutrition Therapy Institute is a Colorado-based private education institute, founded in 1999, that offers an online holistic nutrition certification (NTMC) plus short standalone enrichment classes, serving aspiring nutrition professionals and self-interest adult learners.

Ownership category

akta.pro rank

Product category

Holistic Nutrition Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

akta.pro secondary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Holistic nutrition education
• Nutrition certification programs
• Adult education training
• Online learning programs
• Wellness coaching training

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nutrition Therapist Master Certification (NTMC) Program: Tuition-based certification program offered online in two formats: Group Start (cohort with weekly webinars) and Independent Start (self-paced with recorded lectures). Completing the program qualifies graduates to take the NANP BCHN board exam.
2. Natural Food Chef Program (Discontinued): In-person culinary training program at Arvada, Colorado teaching kitchen. Discontinued due to declining demand for in-person chef training.
3. ABC Program (AnyBody Classes): Standalone short classes for personal interest or career exploration, covering wellness goals and practical nutrition strategies without exams or full certification commitment.
4. eBooks and Resources: Downloadable educational resources on nutrition topics including Men's Health, Energy Boost, Immune-Boosting Foods, KETO, Nutrients of the Rainbow, and seasonal recipe collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Nutrition Therapy Institute is an adult-education institution offering the Nutrition Therapist Master Certification (NTMC), a holistic nutrition certification program delivered online in Group Start (cohort with weekly webinars) or Independent Start (self-paced) formats, with graduation qualifying students for the NANP BCHN board exam. The company also runs the ABC (AnyBody Classes) program of short standalone wellness classes hosted on Teachable, and supplements instruction with free eBooks, podcast content, recipes, and informational webinars.

Product overview

Nutrition Therapy Institute (NTI) offers holistic nutrition education through a single primary certification program—the Nutrition Therapist Master Certification (NTMC)—supplemented by the ABC (AnyBody Classes) standalone class program for those not seeking full certification. The institution provides educational content resources including a podcast (PodTalks), a recipe collection, and downloadable eBooks. NTI's programs are delivered entirely online through two formats: Group Start (cohort-based with weekly webinars) and Independent Start (self-paced with recorded lectures). The institution was approved by the Colorado State Department of Higher Education, Division of Private Occupational Schools, and is affiliated with the National Association of Nutrition Professionals (NANP). The Natural Food Chef program was discontinued in 2025 after 15+ years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• NTI PodTalks: An insightful nutrition and wellness podcast featuring industry professionals, thought leaders, students, graduates, faculty, and staff.

Products and services

• Nutrition Therapist Master Certification (NTMC) The flagship holistic nutrition certification program offering cutting-edge, science-based nutrition training. Available fully online in Group Start (cohort-based with weekly webinars) and Independent Start (self-paced with recorded lectures and downloadable slide decks). Graduates are qualified to take the NANP BCHN board exam and are certified Nutrition Therapist Masters.
• ABC Program (AnyBody Classes) Short standalone holistic nutrition classes for prospective students not ready to commit to full certification. Covers wellness goals with practical nutrition strategies for personal use, using jargon-free language with no exams, quizzes, or assignments. Hosted on the Teachable platform.
• eBooks and Resources Library Digital downloadable educational resources covering a range of nutrition topics including Men's Health, Energy Boost, Immune-Boosting Foods, KETO, Nutrients of the Rainbow, and seasonal recipe collections. Distributed as free downloadable eBooks to support top-of-funnel lead generation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• National Association of Nutrition Professionals (NANP)coreStrategic or Co-development PartnerNANP is the leading professional association for holistic nutrition professionals. NTI graduates are qualified to take the NANP BCHN (Board Certified Holistic Nutritionist) board exam. NTI offers NANP student memberships and hosts legislative affairs specialists on their PodTalk podcast to discuss scope of practice for graduates.
• The Homegrown PodcastminorGTM or Marketing PartnerReferral source for student recruitment, mentioned as a channel through which prospective students discover NTI programs.
• Weston A. Price FoundationminorGTM or Marketing PartnerReferral source for student recruitment, mentioned as a channel through which prospective students discover NTI programs.
• Sprout City FarmsminorStrategic or Co-development PartnerUrban farming organization featured on NTI PodTalk. Builds educational urban farms to engage communities and strengthen neighborhood resiliency. Discussed Farm-to-Cafeteria programs, mobile farm stands, and addressing food deserts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Institute for Integrative Nutrition: One of the largest and best-known online holistic nutrition schools globally, offering a Health Coach Training Program. Closest direct competitor to NTI in the adult online holistic nutrition certification space, with similar target learners and BCHN-style outcomes.
• Bauman College: Offers holistic nutrition and culinary arts education, including Nutrition Consultant and Natural Chef programs. Highly comparable to NTI's combined nutrition-and-culinary model, though NTI has exited in-person chef training.
• Hawthorn University: Distance-education university offering holistic nutrition, wellness coaching, and health sciences degree programs. Targets similar adult learners seeking holistic nutrition credentials and competes for the same online student base as NTI.
• American College of Healthcare Sciences (ACHS): Accredited online college offering holistic nutrition, herbal medicine, and wellness programs. Comparable in its online, adult-learner, holistic-nutrition focus and similar state-level approval posture to NTI.
• Natural Healing College: Online school offering holistic nutrition and natural health practitioner programs. Closely comparable to NTI in model, target learner, and credentialing pathway, with a similarly small operating footprint.
• Trinity School of Natural Health: Distance-learning school offering holistic nutrition, herbalism, and natural health practitioner certifications. Similar adult-learner, online-delivery model to NTI's NTMC program, serving the same niche professional market.

Broad incumbents

• Maryland University of Integrative Health (MUIH): Accredited graduate university offering master's and doctoral programs in integrative health, including nutrition. Broader incumbent with more degrees and credentials than NTI, but overlapping target learners in the holistic nutrition space.
• National University of Natural Medicine (NUNM): Accredited naturopathic medical university offering graduate nutrition programs. A larger, more credentialed incumbent that competes for the same audience interested in science-based holistic nutrition careers.
• University of Arizona Center for Integrative Medicine (Andrew Weil Center): Offers integrative and lifestyle medicine training including nutrition electives and fellowship programs. A larger, university-affiliated incumbent in the broader holistic/integrative health education space, more credentialed but with overlapping audience.

Emerging players

• Precision Nutrition: Online nutrition coaching certification (Pn1, Pn2) targeting fitness and wellness professionals. Partial overlap with NTI in nutrition coaching training, but a more modern, scalable brand and a stronger foothold in the personal trainer/coach market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCA4mQ1E24jFWBveodhrluVQ
• Xx.com/NTISchool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition Therapy Institute