Fysiotherapie MoveWell

What Fysiotherapie MoveWell does

Fysiotherapie MoveWell is a privately held multidisciplinary physiotherapy and rehabilitation practice founded in 2015 by Sten Hofstad and headquartered in an approximately 800 m² clinic in the Medisch Centrum Dudokpark in Hilversum, Netherlands. The practice operates as a single-site direct-to-consumer clinic serving patients across the full musculoskeletal spectrum, with no GP referral required, 24/7 online scheduling, and contracts with all Dutch health insurers. Its clinical team of roughly 22 staff — including physiotherapists, manual therapists, hand therapists, a jaw therapist, a geriatric specialist, exercise therapists, fitness coaches, practice assistants, and a practice manager — delivers a broad service catalog spanning general physiotherapy, manual therapy, geriatric and pediatric physiotherapy, home visits, ultrasound diagnostics, radial and focused shockwave, dry needling, post-surgical and post-fracture rehabilitation, sports injury rehab, post-COVID rehab, and the differentiated Specialistisch Rugcentrum (Specialized Back Center).

The business monetizes through unit-priced treatment sessions — first consultations at €62, standard follow-ups at €47, manual therapy or geriatric follow-ups at €62, and home-visit sessions at €67–€85 — largely reimbursed via Dutch supplemental and (after the 20th session) basic health insurance, with ancillary fees for ultrasound co-payments, focal shockwave, and no-shows. Supporting the clinical model are three proprietary platforms: the In3stappenbeter treatment methodology (Mobiliseren, Stabiliseren, Functioneren), the FysioLab educational content hub covering 15 thematic categories, and the MijnOefening digital exercise-delivery app; the BeweegBeter Podcast on YouTube and Spotify extends the brand into multimedia patient education.

Customer concentration is low given the B2C episodic model and the absence of any enterprise or institutional accounts. Strategic moat is anchored by full insurer contracting, regulatory credentials (BIG, KNGF, KRF, VvCOM), and a multidisciplinary talent bench that includes an Olympic field hockey player; the Rugcentrum is positioned as a national-pull differentiator. The practice shows no disclosed AI capabilities, no outside investment, no M&A history, and no publicly reported financials.

Name

Fysiotherapie MoveWell

Legal name

Fysiotherapie MoveWell

Website

https://fysiotherapiemovewell.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fysiotherapie MoveWell is a privately held multidisciplinary physiotherapy and rehabilitation practice in Hilversum, Netherlands, serving individual consumers with a broad MSK service catalog, a Specialized Back Center, and contracts with all Dutch health insurers.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Physiotherapy services
• Manual therapy
• Musculoskeletal rehabilitation
• Medical fitness training
• Post-surgical rehabilitation

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy treatment sessions: Revenue generated from individual treatment sessions including initial consultations and follow-up sessions for general physiotherapy, manual therapy, geriatric physiotherapy, and home physiotherapy. Treatments are largely reimbursed from supplemental health insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fysiotherapie MoveWell is a multidisciplinary physiotherapy practice in Hilversum, Netherlands, delivering treatment for musculoskeletal complaints including general physiotherapy, manual therapy, pediatric and geriatric physiotherapy, home physiotherapy, shockwave therapy, dry needling, and ultrasound diagnostics. The practice operates an 800m² facility with a large medical fitness center, a specialist spine center treating hundreds of patients weekly, and structured rehabilitation programs for post-surgery, sports injury, post-COVID, and post-fracture recovery.

Product overview

Fysiotherapie MoveWell is a physiotherapy practice offering a comprehensive range of treatment services centered around a multidisciplinary approach. The practice operates from a 800m2 facility in Medisch Centrum Dudokpark, Hilversum, and includes a Specialistisch Rugcentrum (Specialized Back Center) treating hundreds of patients weekly. Core services include general physiotherapy, manual therapy, geriatric and pediatric physiotherapy, home physiotherapy, ultrasound imaging, and shockwave therapy (both radial and focused). The practice offers specialized rehabilitation programs for post-surgery recovery, sports injuries, fractures, and COVID-19 recovery, alongside back rehabilitation and back education programs. Additional offerings include medical fitness with EGYM equipment, lifestyle coaching, and an educational platform called FysioLab covering 15 knowledge categories. The practice uses the MijnOefening digital platform for sending exercises to patients and tracking progress, and produces the BeweegBeter Podcast for patient education.

Differentiator

Problem solved

Functional benefit

Products and services

• Algemene fysiotherapie (General Physiotherapy) Treats all movement-related complaints through hands-on techniques such as massage combined with exercise-based treatments in the medical fitness room. For general patients with musculoskeletal issues.
• Manuele therapie (Manual Therapy) Specialized physiotherapy focusing on freedom of movement and mobility; practitioners act as back and neck specialists for patients with spinal complaints.
• Geriatrie fysiotherapie (Geriatric Physiotherapy) Specialized care for elderly patients aimed at improving mobility, muscle strength, and self-reliance while reducing pain.
• Kinderfysiotherapie (Pediatric Physiotherapy) Physiotherapy for children who develop motor skills slower than peers, using playful therapy approaches to improve movement.
• Fysiotherapie aan huis (Home Physiotherapy) Treatment delivered at the patient's home when clinic visits are not possible (e.g., post-surgery, physical limitations); requires GP or specialist referral.
• Echografie (Ultrasound Imaging) Diagnostic ultrasound used to create images of musculoskeletal complaints for accurate diagnosis, supplemented by hospital collaborations for X-rays and MRIs.
• Shockwave Therapie (Shockwave Therapy) Therapy for muscle and tendon complaints using both radial and focused shockwave modalities for accelerated recovery.
• Dry Needling Technique using thin needles to relax muscles, applied for muscle-related complaints within physiotherapy treatment plans.
• Rugrevalidatie (Back Rehabilitation) Specialized back rehabilitation program at the Specialistisch Rugcentrum treating hundreds of patients weekly, serving both athletes and vulnerable patients including those with hernia before or after surgery.
• Revalidatie na operatie (Post-Surgery Rehabilitation) Guided rehabilitation program after operations such as hip, knee, ankle, foot, or shoulder surgery, with close collaboration with specialists and doctors.
• Revalidatie na sportblessures (Sports Injury Rehabilitation) Rehabilitation for athletes recovering from sports injuries, delivered in the large specialized exercise space with a team that includes top athletes.
• Revalidatie na corona (Post-COVID Rehabilitation) Rehabilitation program for patients recovering from COVID-19, targeting lung damage, general fatigue, reduced endurance, and joint pain or stiffness.
• Revalidatie na botbreuken (Post-Fracture Rehabilitation) Rehabilitation program providing guidance through recovery after simple or complex fractures.
• Medisch Fitness (Medical Fitness) Ongoing training in a large medical fitness space where patients continue training during or after treatment to achieve condition, stability, and mobility goals.
• Leefstijlcoaching (Lifestyle Coaching)

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hospitals (regional)coreStrategic or Co-development PartnerMoveWell maintains good collaboration with regional hospitals for requesting X-rays and MRI scans. They also work closely with orthopedic surgeons, specialists, and GPs in treatment planning for post-operative rehabilitation.
• All Dutch Health InsurerscoreOthersMoveWell holds contracts with all Dutch health insurers, allowing patients to claim maximum reimbursement for treatments without administrative burden.
• KNGF (Koninklijk Nederlands Genootschap voor Fysiotherapeuten)coreOthersAll physiotherapists at MoveWell are registered and affiliated with the KNGF, the largest professional association for physiotherapists in the Netherlands. KNGF membership requires completion of an accredited physiotherapy program.
• KRF (Kwaliteitsregister Fysiotherapie)coreOthersAll physiotherapists are registered in the KRF quality register. All physiotherapists are also BIG-registered (Individual Healthcare Professions Act), ensuring professional standards of care.
• VvCOM (Oefentherapeuten Cesar en Mensendieck)coreOthersExercise therapists at MoveWell are registered with VvCOM, the professional association for Cesar and Mensendieck exercise therapists. They also use the KP (Kwaliteitsregister Paramedici) quality register.
• ZorgkaartNederlandminorOthersMoveWell is rated on ZorgkaartNederland (Patient Federation Netherlands), a public patient review platform for healthcare providers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fysius Rugexperts: Specialized Dutch network of back and neck rehabilitation clinics. Closely comparable in its spine-focused multidisciplinary model and direct-to-patient positioning.
• Rugpoli: Dutch chain of specialist spine centers offering diagnostic and rehabilitation services for back pain. Most directly comparable to MoveWell's Specialistisch Rugcentrum in clinical focus and patient acquisition model.
• Topfysio: Network of independent, quality-registered Dutch physiotherapy practices with multidisciplinary therapists. Comparable in scope of services, insurer contracts, and outpatient positioning.
• FysioHolland: Large Dutch physiotherapy chain offering general physiotherapy, manual therapy, and rehabilitation across multiple locations. Comparable as a multi-site outpatient operator with similar service mix.

Regional players

• MedPlus Fysiotherapie: Dutch multi-disciplinary physiotherapy and sports rehabilitation practice. Comparable in offering manual therapy, sports rehabilitation, and medical fitness under one roof.
• De Fysiotherapeut (KNGF): Aggregator/marketing platform for KNGF-affiliated Dutch physiotherapy practices. Comparable consumer-discovery layer and supports the same insured patient funnel that MoveWell relies on.
• Sport Medical Center Hilversum: Nearby sport-medical and rehabilitation provider in the Hilversum region. Comparable in sports injury and post-operative rehabilitation offering, anchored in the same Gooi catchment.

Others

• Cesar Oefentherapie practices (VvCN): Network of Dutch exercise therapy practices under the VvCN association. Comparable in modality (Cesar/Mensendieck exercise therapy) and quality-register positioning, complementary rather than direct competition.

Broad incumbents

• Physiotherapy Associates (Select Medical): Large US outpatient physiotherapy network offering orthopedic, sports, and post-surgical rehab. Comparable in clinical model and multidisciplinary scope, though operating in a different healthcare system.

Emerging players

• Kaakfysio.nl: Dutch jaw physiotherapy specialist network. Comparable niche sub-specialization that MoveWell offers in-house through Laura Burgess, useful as a benchmark for sub-specialty expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=y-wtf8gEcHs
• LinkedInlinkedin.com/company/fysiotherapie-movewell

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fysiotherapie MoveWell