Gabriëls

What Gabriëls does

Gabriëls (legal entity: Gabriëls en C° NV) is a privately held Belgian fuel supplier founded in 1932 and headquartered in Hofstade (Aalst), East Flanders, with a secondary office in Wevelgem. The company operates a network of more than 180 staffed and automated filling stations across Flanders offering petrol (Eurosuper 95, Superplus 98), diesel, CNG, LPG, AdBlue, and type C petroleum/kerosene, supported by remote monitoring systems and a direct refinery supply chain via its own ships and trucks. A growing EV charging footprint spans 30+ ultra-fast DC sites and standard AC chargers, with a free Gabriëls Charging Pass providing roaming access to more than 400,000 European charging stations.

The product portfolio is centered on the Gabriëls-Power fuel card, a freemium offering providing permanent discounts on official fuel prices, monthly itemized invoicing, and acceptance at partner networks (Avia, Lukoil, Gilops, Bruno & Bouts). A 2-in-1 combined pass serves hybrid fleet operators, while complementary services include self-service car wash, Smart Reporting invoicing (powered by Worldline), and toll management for both the Belgian Satellic kilometerheffing and the European EETS (Toll4Europe) systems. Two customer segments are served: business/professional fleet operators and private individuals.

Revenue is generated primarily through per-liter fuel margins, per-kWh EV charging fees, and fleet administrative services. The go-to-market combines direct sales for B2B fleet customers with digital self-serve channels for individuals, supplemented by reciprocal partner card acceptance. Pricing across the core card and pass products is freemium (no subscription fees), with monetization occurring at the point of fuel or energy dispensing and through the toll OBU service.

Name

Gabriëls

Legal name

Gabriëls en C° NV

Website

https://gabriels.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gabriëls is a privately held Belgian fuel supplier operating 180+ automated stations across Flanders, offering fuel cards, EV charging passes, toll management, and car wash services to both business fleet operators and private vehicle owners.

Ownership category

akta.pro rank

Product category

Fuel Retail Services

NAICS

Gasoline Stations (4571)

akta.pro primary industry

Fleet Fuel, Toll & Expense Management Programs (TLABAHAL)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF)

Keywords

• Fuel retail services
• EV charging network
• Fuel cards
• Toll management
• Carwash services

Headquarters

HQ city

Hofstade (Aalst)

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum products including petrol (Eurosuper 95, Superplus 98), diesel, CNG, LPG, AdBlue, and type C petroleum/kerosene through owned and partner stations. Revenue generated per liter/gallon dispensed.
2. Fuel Cards/Tank Cards: Issuance of fuel cards to businesses providing permanent discounts on official fuel prices, monthly invoicing with detailed transaction reports, and fleet management capabilities.
3. EV Charging Services: Electric vehicle charging through owned ultra-fast DC chargers and access to 400,000+ European charging stations via the Gabriëls charging pass. Revenue generated per charging session (kWh or time-based pricing).
4. Car Wash Services: Self-service car wash facilities at station locations with token-based payment system (€1 per token).
5. Kilometerheffing/Toll Management: Management of On-Board Units (OBU) for Belgian and European toll systems (Satellic, Toll4Europe/EETS), providing administrative services for professional customers.
6. Smart Reporting: Monthly invoice overview service for bank card and credit card fuel payments, facilitated through Worldline platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gabriëls (operating as Gabriëls-Power) is a Belgian fuel and energy supplier running more than 180 filling stations across Flanders. The company sells petrol, diesel, CNG, LPG, AdBlue, and petroleum (Type C), and operates an EV charging network with 30+ ultra-fast DC locations and access to 400,000+ European charging stations via the Gabriëls Charging Pass. Complementary services include the Gabriëls-Power Fuel Card with permanent discounts, a 2-in-1 combined fuel/charging pass for hybrid fleets, OBU-based toll management (Belgian Satellic and European EETS), Smart Reporting invoicing via Worldline, and self-service carwash facilities.

Product overview

Gabriëls (Gabriëls-Power) is a Belgian fuel supplier operating a network of over 180 filling stations across Flanders. The product portfolio centers on the Gabriëls-Power Fuel Card for discounted fuel purchases at owned and partner stations (Avia, Lukoil, Gilops, Bruno & Bouts). For electric vehicle users, Gabriëls offers a comprehensive charging ecosystem including the free Gabriëls Charging Pass (accessing 400,000+ European stations), ultra-fast DC charging at 30+ Flemish locations, AC standard charging, and home/work installation services managed as a CPO. The 2-in-1 Pass combines fuel and charging for hybrid fleets. Complementary services include self-service carwashes (token-based), Smart Reporting for invoice management via Worldline, and toll management solutions via Satellic (Belgian OBU) and EETS (European OBU). The Gabriëls Station Finder and Gabriëls EV apps provide location services for stations and charging points respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Gabriëls-Power Fuel Card Fuel card offering permanent discounts on official fuel prices at Gabriëls-Power stations and partner networks (Avia, Lukoil, Gilops, Bruno & Bouts). Free of charge with monthly invoicing and itemized transaction reports for fleet managers.
• Gabriëls Charging Pass Free charging card providing access to over 400,000 charging stations across Europe through roaming partnerships. Available for both private users and businesses, valid in Benelux and upgradable for all of Europe.
• 2-in-1 Pass Combined fuel and charging card for hybrid vehicles, enabling both refueling and EV charging with a single card. Available exclusively for businesses and self-employed users with VAT registration.
• Ultra-Fast DC Charging DC fast charging service at Gabriëls locations, providing 15 minutes to 1 hour charging times depending on vehicle battery capacity. Available at 30+ ultra-fast charging locations across Flanders.
• AC Charging Stations Standard AC charging stations offering 4-6 hour charging times via built-in vehicle chargers, available across the Gabriëls network.
• Home/Work Charging Station Installation Charging point installation service for private homes and businesses. Gabriëls acts as Charge Point Operator (CPO), managing the charging equipment and enabling companies to make installations publicly accessible with third-party billing.
• Self-Service Carwash Self-service car wash facilities at Gabriëls stations, featuring high-pressure cleaners, foam brushes, and hot wax. Tokens priced at €1 each, with biodegradable products and filtered wastewater.
• Petrol (Eurosuper 95 and Superplus 98) Petrol grades Eurosuper 95 (E10) and Superplus 98 (E5), sourced from selected reliable refineries.
• Diesel (B7) Diesel fuel (B7) of superior quality at competitive prices, available at all Gabriëls stations.
• AdBlue AdBlue solution for SCR (Selective Catalytic Reduction) systems in diesel vehicles, available at Gabriëls filling stations.
• CNG (Compressed Natural Gas) Compressed Natural Gas available via the Gabriëls fuel card network at participating stations.
• LPG (Liquefied Petroleum Gas) Liquefied Petroleum Gas available straight from the pump at Gabriëls filling stations.
• Paraffin/Kerosene (Type C) Type C paraffin/kerosene available from the pump at Gabriëls stations.
• Smart Reporting Invoice registration service via Worldline enabling payment by bank card or credit card with monthly itemized invoices, eliminating the need for physical tickets and simplifying administrative processes for both consumers and businesses.
• Satellic OBU (Belgian Kilometerheffing) On-Board Unit for Belgian road toll (kilometerheffing). Gabriëls manages customer accounts and OBU administration for the Satellic toll system, allowing professional customers to handle Belgian road tolls through Gabriëls.
• EETS OBU (European Toll) European Electronic Toll Service OBU device covering multiple European countries, enabling a single device for cross-border toll payments, managed via the Toll4Europe portal.

Quantifiable outcome

• Cost per 100km reduced from ~€14 (fuel) to €3.20 (electric charging)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SatelliccoreTechnology or IntegrationPartnership for kilometerheffing (Belgian toll) OBU management. Gabriëls manages customer accounts and OBU administration for Satellic's toll system, allowing professional customers to handle Belgian road tolls through Gabriëls.
• Toll4Europe (EETS)coreTechnology or IntegrationPartnership for European Electronic Toll Service (EETS). Gabriëls provides OBU devices and account management for toll payments across Europe, enabling customers to pay road tolls in multiple European countries with a single device.
• Avia, Lukoil, Gilops, Bruno & BoutscoreChannel Partner/ Reseller/ DistributorPartner filling station brands that accept Gabriëls fuel cards, extending the network of stations where customers can refuel with their Gabriëls cards and receive discounts.
• Octa+, DKV, GreenpointminorChannel Partner/ Reseller/ DistributorGabriëls accepts fuel cards from these partner networks at their stations, enabling cross-network acceptance for customers.
• European Charging Station OperatorscoreTechnology or IntegrationRoaming partnerships enabling Gabriëls charging pass holders to access 400,000+ charging stations across Europe through interoperability agreements with various national and regional charging network operators.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Q8 (Kuwait Petroleum): Belgian fuel retailer and card provider operating a station network across Belgium. Directly comparable regional competitor with overlapping fuel card and loyalty propositions.
• DKV Mobility: One of Europe's largest fuel and service card providers for fleets, including toll and EV charging. Directly comparable to Gabriëls' fuel card, charging pass, and toll OBU bundle, and is in fact one of the partner cards accepted on Gabriëls' network.
• OCTA+: Belgian multi-brand fuel card accepted across partner stations; one of the partner cards honored by Gabriëls. Closely comparable B2B fuel card product targeting Belgian fleets.
• Power (PowerOil): Belgian fuel card specialist operating under the Gabriëls-Power brand; hosts CardManager. Tightly comparable on B2B fuel card proposition and a direct commercial counterpart to Gabriëls.

Emerging players

• Fastned: European ultra-fast EV charging pure-play with growing Belgian presence. Comparable to Gabriëls' ultra-fast DC charging sites and roaming ambitions, though focused exclusively on EV charging rather than multi-fuel.
• Allego: Pan-European EV charging network operator with pan-EU roaming. Comparable to Gabriëls' EV charging footprint and 400,000+ station roaming offer, but at larger scale and with public-market backing.

Broad incumbents

• Shell Belgium: Global fuel retailer with Belgian stations, Shell Recharge ultra-fast charging, and Shell Fleet Solutions for B2B. Closely comparable to Gabriëls' multi-energy station model and B2B fleet proposition.
• TotalEnergies Belgium: Major oil major with extensive Belgian retail fuel network and a fast-growing EV ultra-fast charging rollout. Overlaps directly with Gabriëls on multi-fuel retail, EV charging, and fleet cards, but at much larger scale and with global capital backing.

Regional players

• Avia: European fuel brand with Belgian stations that participate in Gabriëls' partner network. Comparable as a retail fuel brand and partner-network counterpart rather than head-to-head competition.
• Lukoil Belgium: Russian-owned fuel brand with Belgian station presence; one of Gabriëls' partner networks. Comparable as a retail fuel brand in the Belgian market and as a partner-network counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Gabriels_nv
• Facebookfacebook.com/gabrielsnv
• LinkedInlinkedin.com/company/gabriels-power
• Instagraminstagram.com/gabrielsstation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabriëls