Galeria Elvira Moreno

What Galeria Elvira Moreno does

Galería Elvira Moreno is a privately-held, founder-owned contemporary art gallery headquartered at Cra. 23 # 72 a – 61 in Bogotá, Colombia. The gallery represents a roster of contemporary artists from across Latin America — including Colombia, Venezuela, Guatemala, Cuba, Mexico, and Argentina — and operates a curatorial program focused on themes of modernity, social utopias, geometric abstraction, and Latin American identity. Its core offerings are artist representation, exhibition curation, and facilitation of museum and private acquisitions, supplemented by editorial publications such as the ETHOS annual journal and collaborative exhibition catalogs with institutions like the Denver Art Museum.

The gallery's go-to-market is a sales-led, relationship-driven motion targeting HNW private collectors, museums and cultural institutions, and corporate collectors. Distribution runs through three channels: direct sales from the Bogota gallery, booth participation at 8+ premier international art fairs annually (Zona Maco, ARCO Lisboa, ARTBO, Art Basel Miami Beach, TEFAF, Art Toronto, Art Lima), and an online marketplace presence via the Artsy partnership. Marketing support includes a bilingual website (EN/ES), Instagram, Facebook, YouTube, email newsletter, and earned media coverage in outlets such as El Tiempo, Cambio Magazine, and El País.

Revenue is generated exclusively through transaction-based commissions on artwork sales — there is no disclosed pricing structure, no recurring or subscription revenue, and no ancillary services beyond curatorial and publication activity. The company has no disclosed funding, no institutional investors, no parent entity, and no publicly traded instruments. There is no evidence of proprietary technology, software platform, or AI/ML capability; the technology footprint is limited to standard gallery-operations tooling and a basic Artsy listing integration.

Name

Galeria Elvira Moreno

Legal name

Galería Elvira Moreno

Website

https://galeriaelviramoreno.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Galería Elvira Moreno is a contemporary Latin American art gallery based in Bogotá, Colombia. It represents artists from across the region, selling to private collectors, museums, and institutions via gallery shows, international art fairs, and Artsy.

Ownership category

akta.pro rank

Product category

Art Gallery

NAICS

Art Dealers (459920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Latin American art
• Artist representation
• Art exhibitions
• International art fairs

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Artwork Sales Commission: The gallery generates primary revenue through commissions on the sale of artworks by represented artists to collectors, museums, and institutions. The gallery maintains direct sales relationships and participates in art fairs to facilitate transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Galeria Elvira Moreno is a contemporary Latin American art gallery that represents a roster of artists from across Latin America, curates and presents exhibitions in museums and institutions globally, and participates in major international art fairs to facilitate sales of artworks to collectors and institutions. The gallery also publishes editorial content including the ETHOS annual journal documenting its represented artists' practices.

Product overview

Galería Elvira Moreno is a contemporary Latin American art gallery based in Bogotá, Colombia. The gallery operates as a unified service offering centered on artist representation, curatorial services, and art exhibition management. The core offering includes representing a roster of contemporary artists from Latin America, curating and presenting exhibitions at museums and institutions globally, and participating in premier international art fairs. The gallery supplements its primary services with publications including the ETHOS annual journal documenting its represented artists, and facilitates institutional acquisitions of works by its artists into major museum collections worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Representation The gallery represents contemporary Latin American artists, managing their careers, exhibitions, museum acquisitions, and participation in international art fairs. Targeted at collectors, museums, and institutions seeking Latin American contemporary art.
• Art Exhibition Services Gallery curates and presents exhibitions featuring represented artists in museums, art fairs, and institutional spaces globally. Targeted at collectors and institutions engaging with contemporary Latin American art.
• ETHOS Annual Gallery Journal Annual gallery journal publication embodying the three Aristotelian principles (ethos, pathos, logos) that defines the spirit, character and essence of the gallery, featuring comprehensive descriptions of represented artists and their creative character. Targeted at collectors, curators, and art world professionals.
• Who Tells a Tale Adds a Tail - Latin America and Contemporary Art Exhibition publication from Denver Art Museum presenting site-specific commissioned artworks by emerging artists connected to Latin America, highlighting themes of technology, identity, and social issues.
• Artnexus 45 Years - Antonio Pichillá ArtNexus publication celebrating 45 years featuring Guatemalan artist Antonio Pichillá's work in textile abstraction.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ArtsycoreChannel Partner/ Reseller/ DistributorArtsy partnership provides online marketplace visibility for artworks, enabling global collector access beyond the physical gallery location in Bogotá.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Casa Triângulo: São Paulo contemporary gallery with established Latin American roster and international fair presence. Comparable size, artist development model and fair strategy.
• Instituto de Visión: Bogotá-based contemporary art gallery representing emerging and established Latin American artists with international fair activity. Direct regional peer with overlapping collector base.
• Proyectos Monclova: Mexico City contemporary gallery representing Latin American artists with regular presence at international fairs. Comparable scale, roster model and curatorial positioning.
• Kurimanzutto: Mexico City contemporary gallery with strong Latin American roster, major international fair presence, and museum-grade exhibition program. Closely comparable in curatorial ambition and geographic positioning.
• Galería Nara Roesler: Major São Paulo–based contemporary art gallery with international fair presence (Art Basel, Frieze, ARCO) and Latin American artist focus. Directly comparable roster strategy, collector base and global fair footprint.
• Sicardi | Ayers | Bacino: Houston contemporary gallery with strong Latin American specialization, regular international fair participation and museum collaborations. Comparable in market segment and primary/secondary sales model.
• Henrique Faria Fine Art: Buenos Aires/New York gallery specializing in Latin American conceptual and contemporary art, active in international fairs and museum placements. Direct peer in market segment and collector base.
• Galería Fernando Pradilla: Bogotá/Spain contemporary gallery with strong Latin American roster and museum collaborations. Closely comparable positioning, geography and curatorial depth.
• Arróniz Arte Contemporáneo: Mexico City gallery with Latin American contemporary focus, regular international fair participation and institutional exhibition program. Closely mirrors gallery-to-museum pipeline.

Broad incumbents

• Galleria Continua: Global multi-location gallery with significant Latin American representation and major museum-scale exhibitions. Larger incumbent operating in overlapping space with broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@galeriaelviramoreno6948
• Facebookfacebook.com/galeriaelviramorenoartecontemporaneo
• Instagraminstagram.com/galeria_elviramoreno
• LinkedInlinkedin.com/company/galeria-elvira-moreno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galeria Elvira Moreno