Game Changer
GameChanger is an Australian not-for-profit charity that delivers subsidized mental health education, facilitator sessions, and crisis support resources to local sporting clubs in Victoria, Australia, charging $500 per club annually.
- Company typePrivate
- Founded-
- HeadquartersFrankston, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Game Changer firmographics
Firmographics- Name
- Game Changer
- Legal name
- GameChanger
- Website
- https://gamechanger.org.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GameChanger is an Australian not-for-profit charity that delivers subsidized mental health education, facilitator sessions, and crisis support resources to local sporting clubs in Victoria, Australia, charging $500 per club annually.
- Ownership category
- akta.pro rank
Game Changer industry classification
Industry- Product category
- Community Mental Health Support Services
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion ServicesSports Psychology & Mental Performance CoachingHome & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance
Keywords
Where Game Changer is headquartered
LocationHeadquarters
- HQ city
- Frankston
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Game Changer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Club Membership Fees: GameChanger charges a subsidised membership fee of $500 per sporting club, subsidized by sponsors. This covers access to mental health resources, training sessions, and support services.
- Donations and Sponsorships: As a not-for-profit charity, GameChanger raises funds through donations and sponsorships. All money raised directly impacts positive change in mental health and wellbeing of club members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subsidised Club Membership - $500 per club per year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Game Changer product offering
Product offeringCore offering
GameChanger is a not-for-profit charity that delivers mental health education, suicide prevention support, and crisis response services to local sporting clubs in Victoria, Australia. Its offering includes two expert-led mental health facilitator sessions per member club, access to a video resource library on topics such as resilience, anxiety, and substance awareness, subsidized training and workshops delivered by partner service providers, and additional crisis support. Clubs join for a subsidized annual membership fee of $500 (supported by sponsors), with all services provided to club members free and confidentially.
Product overview
GameChanger is a not-for-profit charity offering a mental health support platform for local sporting clubs. The core offering includes two expert-led mental health facilitator sessions per club, access to a comprehensive video-based mental health resource library covering topics such as resilience, anxiety, and substance awareness, and subsidized access to professional training and workshops from partner service providers. Additional crisis support services are available for clubs needing extra assistance. Clubs can join for a subsidized membership fee of $500, with all services being free and confidential to club members.
Differentiator
Problem solved
Functional benefit
Companies that use Game Changer
Customer profileSegments1 record
Ideal customer profiles1 record
Game Changer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Game Changer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ClubZonecoreGameChanger operates through the ClubZone platform which powers its website and club management systems. The platform provides the digital infrastructure for club interactions, member management, and content delivery.
- Sponsor OrganizationscoreMultiple sponsor organizations support GameChanger's mission by subsidizing club membership costs. Sponsors enable the $500 membership fee which would otherwise be higher without their support. Sponsor logos are displayed on the GameChanger website.
Scale indicators2 records
Recent moves4 records
Game Changer competitors and assessment
Company assessmentBroad incumbents
- Beyond Blue: Large national mental health organization offering sport-specific resources and partnerships, including with codes like AFL and NRL. Comparable as a broader incumbent with overlapping sport-focused mental health programming.
- Lifeline Australia: National crisis support and suicide prevention charity prominently referenced on GameChanger's resource pages. Comparable as a broader incumbent operating in the same crisis-support and referral space.
- headspace: National youth mental health foundation with centers across Australia, including in Frankston and Rosebud referenced by GameChanger. Comparable as a larger incumbent serving overlapping youth mental health needs in the same geography.
- Black Dog Institute: Australian medical research institute focused on mental health, including sport and athlete mental health research. Comparable as a mental health organization with sport-relevant programs and education resources.
Direct peers
- Batyr: Australian mental health charity that runs school, university, and sports-club programs focused on lived-experience storytelling. Comparable because it delivers subsidized mental health education programs into community sporting settings.
- R U OK?: Australian suicide prevention charity whose conversation-based programs are widely adopted by sporting clubs and codes. Comparable as an Australian non-profit delivering grassroots mental health programming through the sporting club ecosystem.
- Movember: Global charity focused on men's mental health and suicide prevention, frequently partnering with sporting clubs and leagues to deliver programs. Directly comparable as a non-profit addressing mental health through sport-focused community channels.
Emerging players
- ReachOut Australia: Digital mental health service for young Australians referenced on GameChanger's Kids & Youth page. Comparable as an emerging player delivering youth-focused mental health education and support.
- Mensline Australia: National men-specific counselling and support service listed on GameChanger's Men's Health page. Comparable as a men's mental health support provider serving overlapping target audiences.
Regional players
- Wellways Australia: Community mental health provider operating in South East Melbourne, including Frankston, where GameChanger operates. Comparable as a regional mental health service provider within GameChanger's primary service geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Game Changer social profiles
Digital presenceGame Changer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Game Changer leadership team
Management profileNumber of profiles
Game Changer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Game Changer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Game Changer
What does Game Changer do?
GameChanger is a not-for-profit charity that delivers mental health education, suicide prevention support, and crisis response services to local sporting clubs in Victoria, Australia. Its offering includes two expert-led mental health facilitator sessions per member club, access to a video resource library on topics such as resilience, anxiety, and substance awareness, subsidized training and workshops delivered by partner service providers, and additional crisis support. Clubs join for a subsidized annual membership fee of $500 (supported by sponsors), with all services provided to club members free and confidentially.
Is Game Changer a public or private company?
Game Changer is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Game Changer founded?
Game Changer was founded in -1. It employs 1 to 10 people.
Where is Game Changer based?
Game Changer is headquartered in Frankston, Australia, in the Oceania region.
How does Game Changer make money?
Two revenue lines are on record. Club Membership Fees are the primary driver. The others are donations and Sponsorships.
Who are Game Changer's main competitors?
Broad incumbents on record are Beyond Blue, Lifeline Australia, headspace and Black Dog Institute. Direct peers are Batyr, R U OK? and Movember. Emerging players are ReachOut Australia and Mensline Australia. Wellways Australia is listed as a regional player.
Does Game Changer have an API?
No public API is recorded for Game Changer.
What industry is Game Changer in?
Game Changer's product category is Community Mental Health Support Services. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of HSADAEAH, Sports Psychology & Mental Performance Coaching. Its NAICS code is 61162 and its SIC code is 8600.