Game Room
- Company typePrivate
- Founded-
- HeadquartersMariehamn
- Headcount1–10
- GTM typeB2B
- OfferingServices
Game Room firmographics
Firmographics- Name
- Game Room
- Legal name
- Game Room
- Website
- https://gameroom.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Game Room industry classification
Industry- Product category
- Arcade Entertainment Operations
- NAICS
- Amusement Arcades (713120), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH)
- akta.pro secondary industry
- Venue Management, Booking & Membership Platforms (Software for LAN Centers) (MPAFALAJ)
Keywords
Where Game Room is headquartered
LocationHeadquarters
- HQ city
- Mariehamn
Offices1 record
Markets served
Game Room business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Revenue Sharing from Arcade Operations: Game Room installs and operates arcade games in partner venues (cruise ships, shopping malls, hotels, restaurants). They handle all aspects including installation, payments, service, and optimization. Revenue is shared with venue partners with no upfront investment required from the venue.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Game Room product offering
Product offeringCore offering
Game Room is a Nordic operator of turnkey arcade solutions that installs, operates, and maintains arcade games in venues such as cruise ships, shopping malls, hotels, restaurants, and family entertainment centers. The company handles all aspects from installation, payments, and service to ongoing optimization while sharing revenue with venue partners, requiring no upfront investment from the venue. Their approach is data-driven, continuously monitoring game performance and customer behavior to optimize the game mix for each location.
Product overview
Game Room is a Nordic operator of turnkey arcade solutions providing and operating high-performing arcade games in venues such as shopping malls, cruise ships, hotels, restaurants, and family entertainment centers. The company operates three distinct venue concepts: Game Room for teenagers and young adults, Kids Zone for families with children aged 5-12, and bArcade for adults in bar and restaurant areas. Their portfolio includes over 45 arcade games spanning multiple categories: racing games (Fast & Furious Arcade, Need for Speed, Mario Kart), VR experiences (T-Rex Safari VR, Godzilla Kaiju Wars VR, Storm VR, MotoGP VR), shooting games (Halo: Fireteam Raven, Top Gun, Tomb Raider), photo booths (Disney Photo Booth, Marvel Adventure Lab, Photoma, Scene Machine), and classic arcade cabinets (Pac-Man series, Big Buck Hunter). The company handles installation, payments, service, and optimization while sharing revenue with venue partners, operating across cruise lines (Viking Line, Tallink Silja, Finnlines, Color Line, Eckerö Line) and shopping centers in Finland, Sweden, and Åland.
Differentiator
Problem solved
Functional benefit
Brands
- Game Room: High-energy arcade for teenagers and young adults, driving foot traffic and repeat visits through competitive gameplay
- Kids Zone
- bArcade
Products and services
- Game Room Venue Concept High-energy arcade concept targeting teenagers and young adults through competitive gameplay, designed to drive foot traffic and repeat visits at partner venues such as cruise ships, shopping centers, hotels, restaurants, and family entertainment centers.
- Kids Zone Venue Concept Family-friendly arcade concept targeting children aged 5-12, designed to attract families and extend visitor dwell time at partner venues.
- bArcade Venue Concept Social gaming concept targeting adults in bar and restaurant environments, designed to increase dwell time and support food and beverage sales.
- Turnkey Arcade Solution End-to-end managed arcade service for venue partners covering installation, payments, service, and ongoing optimization with a revenue sharing model that requires no upfront investment from the venue.
- Angry Birds Boom! Two-player video redemption arcade game featuring Red and Chuck from the Angry Birds franchise in physics-based destructible worlds with force-feedback controllers, sold to venues for arcade operations.
- Godzilla Kaiju Wars VR VR motion arcade attraction with five action-packed levels, Thrill-D NXT motion platform, patented force-feedback blasters, and dual 65-inch GigaScreen displays.
- Mario Kart Arcade GP DX Multi-seat racing arcade game with rainbow LED cabinet, NAM-CAM face placement feature, three game modes including Co-Op Fusion Karts, and over 20 kart types.
- Disney Photo Booth Photo booth featuring Disney Characters with touchscreen navigation and Mickey Mouse ears design, allowing customers to create photo strips with favorite Disney characters.
- Halo: Fireteam Raven Two-player arcade shooter based on the Halo franchise featuring six missions set in the Halo: Combat Evolved timeline with full arsenal of Halo weapons.
- MotoGP VR VR racing game with HP REVERB G2 headsets, 10 circuits, 12 bikes, 360-degree immersive experience, and local/online multiplayer for up to 8 riders.
Companies that use Game Room
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Game Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Game Room partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Viking LinecoreViking Line operates arcade games from Game Room on five cruise ships: M/S Viking Grace, M/S Viking Glory, M/S Cinderella, M/S Gabriella, and M/S Viking XPRS. Game Room handles installation, operations, payments, and optimization while sharing revenue with Viking Line.
- Tallink SiljacoreTallink Silja operates Game Room arcade solutions on three cruise ships: M/S Silja Serenade, M/S Silja Symphony, and M/S Baltic Princess. Revenue-sharing model with Game Room managing all operations.
- FinnlinescoreFinnlines operates Game Room arcade games on two cruise ships: M/S Finnsirius and M/S Finncanopus. Partnership includes full Game Room operational management.
- Color LinecoreColor Line has the largest fleet presence with Game Room arcades on five ships: M/S Fantasy, M/S Magic, M/S Superspeed I, M/S Superspeed II, and M/S Hybrid.
- Eckerö LinecoreEckerö Line operates Game Room arcade solutions on M/S Finlandia cruise ship.
- Koskikeskus (Tampere)coreShopping center partnership with Game Room arcade installation at Koskikeskus in Tampere, Finland.
- Maxinge CentercoreShopping center partnership with Game Room arcade installation at Maxinge Center in Åland, Finland.
- Sittkoff GalleriancoreShopping center partnership with Game Room arcade installation at Sittkoff Gallerian in Åland, Finland.
- Generator StockholmcoreHotel partnership with Generator Stockholm featuring Game Room arcade installations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Game Room competitors and assessment
Company assessmentDirect peers
- UNIS (Universal Space Entertainment): Global arcade game manufacturer (e.g., Ultra Moto VR, Drone Racing Genesis) whose products form part of Game Room's portfolio; comparable as a manufacturer-distributor peer in the out-of-home amusement market.
- Apple Industries: Manufacturer of photo booths and family-entertainment kiosks (e.g., Photoma/smileOS, Disney Photo Booth); directly comparable as a supplier of premium photo-booth products deployed in Game Room's venues.
- Triotech: Canadian manufacturer of VR and motion-based arcade attractions (e.g., Storm VR, Godzilla Kaiju Wars VR, Qube) that Game Room resells/operates in its Nordic venues; directly comparable as a supplier and category peer in premium location-based entertainment.
- Adrenaline Amusements: Designer/manufacturer of premium motion and video arcade games (e.g., Drakons Realm Keepers); comparable to Game Room as a high-end arcade attraction vendor serving location-based entertainment venues.
- Coastal Amusements: US distributor and operator of coin-operated amusement equipment, including redemption and arcade games for FECs and family venues; comparable to Game Room as a route-based arcade operator/distributor model.
Others
- Embed Group: Provider of cashless payment, management, and analytics software for the amusement and FEC industry; adjacent/enabling peer whose technology overlaps with Game Room's data-driven venue-monitoring and optimization capabilities.
Broad incumbents
- Sega Amusements: Major global arcade and amusement-machine manufacturer (e.g., Halo: Fireteam Raven, Mario Kart Arcade GP DX); comparable to Game Room as a large incumbent whose products populate Game Room's venue portfolio.
- Bandai Namco Amusement: Manufacturer of marquee arcade IP (PAC-MAN Battle Royale, Pump It Up) and a global amusement-business operator; comparable as both a content supplier to Game Room and a broad incumbent in location-based entertainment.
- Raw Thrills: US-based designer and manufacturer of coin-operated arcade and amusement games (e.g., Big Buck Hunter, Cruis'n Blast); comparable as an established arcade-content supplier serving the same FEC/cruise/venue segment.
Emerging players
- Family Entertainment Group: Operator of family entertainment centers and arcade-based venues in North America; partially comparable to Game Room as a multi-venue operator of amusement attractions under a revenue-share/management model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Game Room social profiles
Digital presenceGame Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Game Room leadership team
Management profileNumber of profiles
Game Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Game Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Game Room
What does Game Room do?
Game Room is a Nordic operator of turnkey arcade solutions that installs, operates, and maintains arcade games in venues such as cruise ships, shopping malls, hotels, restaurants, and family entertainment centers. The company handles all aspects from installation, payments, and service to ongoing optimization while sharing revenue with venue partners, requiring no upfront investment from the venue. Their approach is data-driven, continuously monitoring game performance and customer behavior to optimize the game mix for each location.
Is Game Room a public or private company?
Game Room is a private company. It is classified as unknown and is currently operating.
When was Game Room founded?
Game Room was founded in -1. It employs 1 to 10 people.
Where is Game Room based?
Game Room is headquartered in Mariehamn.
How does Game Room make money?
One revenue line is on record: revenue Sharing from Arcade Operations.
Who are Game Room's main competitors?
Direct peers on record are UNIS (Universal Space Entertainment), Apple Industries, Triotech, Adrenaline Amusements and Coastal Amusements. Embed Group is listed as an others. Broad incumbents are Sega Amusements, Bandai Namco Amusement and Raw Thrills. Family Entertainment Group is listed as an emerging player.
Does Game Room have an API?
No public API is recorded for Game Room.
What industry is Game Room in?
Game Room's product category is Arcade Entertainment Operations. Its primary akta.pro industry code is MPAEAJAH, Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing), with a secondary code of MPAFALAJ, Venue Management, Booking & Membership Platforms (Software for LAN Centers). Its NAICS code is 713120 and its SIC code is 7900.