Triotech
Triotech designs, develops, and manufactures multi-sensory interactive attractions including dark rides, walkthroughs, and motion simulators for theme parks, family entertainment centers, cruise lines, and museums globally, with 5,000+ installations across 65+ countries.
- Company typePrivate
- Founded1999
- HeadquartersMontreal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Triotech does
Triotech Amusement inc. is a Montreal-based designer, developer, and manufacturer of multi-sensory interactive attractions for the global leisure and entertainment industry. Founded in 1999 and incorporated in Quebec, the company operates as a fully integrated entity delivering hardware, proprietary software, and custom content under one roof. Its product portfolio centers on interactive dark rides (IDRs), walkthrough attractions, motion theaters (XD Theater and XD Dark Ride), dark coasters, and coin-op simulators (Typhoon, SuperBlaster, Qube, Hyper Ride), supported by proprietary technologies including Maestro hand-gesture recognition (integrated with Leap Motion sensors) and illusio projection mapping. The company has delivered over 5,000 attractions across 65+ countries, with marquee installations at Legoland, Cedar Fair/Canada's Wonderland, Six Flags, Lotte World, OCT Group, Lagoon, MSC Cruises, and Dubai Parks & Resorts.
The business model combines one-time custom attraction design and manufacturing contracts (quote-based, multi-year), hardware sales of standard products to FECs, IP licensing and co-development with major entertainment brands (LEGO/Merlin, Sony Pictures, AMC, Warner Bros, Krafton/PUBG, Ubisoft, TUBAn), and recurring maintenance, spare parts, and 24/7 support services. Go-to-market is enterprise field sales with regional coverage across North America, Europe (via the CL Corporation division acquired January 2020), Asia Pacific (Beijing sales office), and the Middle East & Africa, supplemented by channel partnerships including an exclusive Typhoon distribution agreement with Bandai Namco Amusement Europe for the UK. The company employs over 200 people across facilities in Montreal (HQ), Joliette (manufacturing), Beijing, and Rennes, France, and reports that 115 million people experience a Triotech attraction annually across its installed base.
Triotech firmographics
Firmographics- Name
- Triotech
- Legal name
- Triotech Amusement inc.
- Website
- https://trio-tech.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Triotech designs, develops, and manufactures multi-sensory interactive attractions including dark rides, walkthroughs, and motion simulators for theme parks, family entertainment centers, cruise lines, and museums globally, with 5,000+ installations across 65+ countries.
- Ownership category
- akta.pro rank
Triotech industry classification
Industry- Product category
- Interactive Amusement Attractions Manufacturing
- NAICS
- Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industry
- Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)
Keywords
Where Triotech is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Triotech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Attraction Design and Manufacturing: Triotech designs, develops and manufactures custom multi-sensory interactive attractions. As an integrated entity in the industry, they provide hardware, software, and custom content development. Projects range from custom-designed attractions to standard product configurations. The company offers complete project management from concept to installation and operation.
- Interactive Dark Ride Systems: Sale of complete interactive dark ride systems including ride vehicles, projection systems, interactive targeting technology, and content. Customizable configurations starting from 3,800 sq ft (350m2).
- XD Theater and Simulator Products: Sale of XD Theater and XD Dark Ride interactive simulators to FECs and amusement parks. Products include Typhoon coin-op simulator, Qube multiplayer interactive simulator, and various theater configurations.
- Content and IP Licensing: Development of custom content for clients as well as licensing of proprietary IP. Triotech creates its own intellectual property but also works with world-renowned IPs such as NINJAGO (LEGO), Ghostbusters (Sony), Fear the Walking Dead (AMC), PUBG, and others.
- Maintenance and Support Services: Remote monitoring and support services for installed attractions worldwide. Provides spare parts, maintenance programs, and operator training. 24/7 customer service available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom attraction projects are quote-based |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Triotech product offering
Product offeringCore offering
Triotech designs, develops, and manufactures multi-sensory interactive attractions for amusement parks, family entertainment centers (FECs), visitor attractions, museums/zoos/aquariums, and design firms. As a fully integrated entity, it delivers hardware, software, and custom content under one roof — spanning interactive dark rides, dark coasters, walkthrough attractions, XD motion theaters, and coin-op simulators — and supports them with remote monitoring, spare parts, and operator training services.
Product overview
Triotech is a designer, developer, and manufacturer of multi-sensory interactive attractions for the leisure and entertainment industry. The company operates as an integrated entity offering hardware, software, and content development under one roof. Their product portfolio centers on interactive dark rides (IDR), walkthrough attractions, motion theaters (XD Theater/XD Dark Ride), dark coasters, and coin-op simulators (Typhoon, SuperBlaster, SuperBlaster 2, Typhoon Shockwave, Qube, SuperFly, Hyper Ride, Storm). Key technologies include Maestro hand gesture recognition (using Leap Motion sensors) and illusio projection mapping. The company has delivered over 5,000 attractions across 65+ countries, serving amusement parks, family entertainment centers (FEC), visitor attractions, museums, zoos, aquariums, and design firms. Notable projects include NINJAGO The Ride at Legoland resorts, Primordial at Lagoon, Knott's Bear-y Tales, Ghostbusters at Heide Park, and PUBG: BATTLEGROUNDS at Lotte World. Founded in 1999, Triotech is headquartered in Montreal, Canada with manufacturing in Joliette, Quebec and offices in Beijing and Rennes, France.
Differentiator
Problem solved
Functional benefit
Brands
- CL Corporation: A company acquired by Triotech in 2020, operating as a division in Rennes, France, focusing on interactive and immersive attraction solutions.
Products and services
- Interactive Dark Ride (IDR) Customizable media-based interactive dark ride system featuring themed ride vehicles, interactive targeting gameplay, and multimedia content for amusement parks.
- XD Theater Immersive motion theater with stereoscopic 3D graphics, motion seats, and special effects such as wind. Serves as the non-interactive foundation for the XD Dark Ride.
- XD Dark Ride
- Dark Coaster
- Walkthrough Attraction
- Typhoon Motion simulator with coin-op functionality for family entertainment centers and amusement venues. 15-year track record with exclusive UK distribution via Bandai Namco Amusement Europe.
- Typhoon Shockwave Latest addition to Triotech's Typhoon family of coin-op motion simulators for family entertainment centers.
- SuperBlaster Coin-op interactive motion simulator designed for all ages, ready to ship to FEC customers.
- SuperBlaster 2 Second-generation coin-op interactive motion simulator for FECs and amusement venues.
- Qube Multiplayer interactive coin-op motion simulator for FEC and amusement venues.
- SuperFly (Stand-up Theater) Stand-up theater attraction for FEC and amusement venues.
- Hyper Ride
- Storm
- Dome Theater
- Birdy
- Dynamic Seats Theater
- Loco Motion
- Dynamic Explorer
- Smash & Reload
- Custom Attraction Design & Manufacturing Services
- Spare Parts & Remote Monitoring/Maintenance Services
Quantifiable outcome
- 34,000+ visitors experience Triotech attractions daily
- +4 more outcomes
Companies that use Triotech
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Triotech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Triotech partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- JNELCminorPartnership to extend Triotech's reach in Europe, announced February 2024. JNELC serves as a strategic partner for European market expansion.
- BoldMove NationcoreCollaboration on interactive dark ride projects, including Smash & Reload at Le PAL. Combines Triotech's ride system and interactivity technologies with BoldMove's design expertise. Developed Champi'Folies together.
- CL CorporationcoreTriotech acquired CL Corporation in January 2020 to solidify its position as a leader in the entertainment industry for amusement parks. This acquisition expanded their European presence and added capabilities through the CL Corp division.
- Bandai Namco Amusement Europe LimitedcoreExclusive distribution agreement for the Typhoon simulator with Bandai Namco Amusement Europe Limited for the United Kingdom market. This channel partnership extends market reach in the FEC segment.
- PolymorphminorFrench graphic studio providing the TooMush IP for the Champi'Folies attraction at Le PAL.
- AMC (AMC Networks)coreLicensing partner for Fear the Walking Dead IP. Triotech produces interactive attractions based on the TV series, including Fear the Walking Dead Survival at Trans Studio Bali and Fremont Street Experience Las Vegas.
- Merlin EntertainmentscoreCustom attraction development for Merlin Entertainments properties including NINJAGO The Ride at Legoland Resorts and Ghostbusters at Heide Park Resort.
- LEGO (Merlin Entertainments)coreNINJAGO The Ride developed custom for Merlin Entertainments. First interactive attraction in the world requiring no handheld control device.
- TUBAn EntertainmentcoreIP licensing for Larva characters (Red and Yellow) for attractions at Jeju Shinhwa World. Triotech responsible for Interactive Dark Ride and Walkthrough.
- PUBG Corporation (KRAFTON)corePUBG: BATTLEGROUNDS World Agent walkthrough adventure at Lotte World. Immersive experience using the PUBG IP.
- Sony PicturescoreGhostbusters IP licensing for interactive dark ride at Dubai Parks & Resorts (Bollywood Park) and Heide Park Resort.
- Warner BroscoreLicensing Looney Tunes and DC Comics IP for Hypercade attraction at Studio City Macau. First time both brands woven into one story.
- Various IP PartnerscoreWorks with world-renowned IP including Universal, Warner Bros, Sony Pictures, AMC, LEGO, and others to create branded attractions.
- UbisoftminorPartnership to develop next generation interactive attraction - Rabbids Team Battle, announced November 2018.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
Triotech competitors and assessment
Company assessmentDirect peers
- Sally Corporation: Sally Corporation is a US-based designer and manufacturer of dark rides and roller coasters, one of the most direct competitors to Triotech in media-based interactive attractions for theme parks and FECs.
- Simworx: Simworx is a UK-based designer and manufacturer of media-based interactive attractions, 4D theaters, and dark rides, directly competing with Triotech in the global attractions market.
- Alterface: Alterface is a Belgian company specializing in interactive media-based attractions and dark rides, directly comparable to Triotech in technology offerings such as gesture-based interactive shooting systems.
- Lagotronics Projects: Lagotronics Projects is a Dutch manufacturer of interactive dark rides, themed attractions, and special effects, directly competing with Triotech in delivering custom interactive ride systems to theme parks and FECs.
- Dynamic Attractions: Dynamic Attractions designs and manufactures media-based dark rides and immersive attractions, overlapping significantly with Triotech's interactive dark ride and walkthrough product categories.
- BoldMove Nation: BoldMove Nation is a Belgian themed entertainment design firm and Triotech's partner on Champi'Folies at Le PAL. They develop interactive dark ride concepts and media content for theme parks, competing with Triotech in design and ride media.
- SimEx-Iwerks: SimEx-Iwerks designs and manufactures motion simulators, 4D theaters, and flying theaters for theme parks, FECs, and visitor attractions, directly comparable to Triotech's XD Theater and XD Dark Ride products.
Emerging players
- Brogent Technologies: Brogent Technologies is a Taiwanese manufacturer of flying theaters and media-based immersive attractions, with growing competition against Triotech in large-format immersive ride experiences for theme parks.
Broad incumbents
- Zamperla: Zamperla is a major Italian ride manufacturer with a broad portfolio of attractions including flat rides, roller coasters, and themed experiences, increasingly competing with Triotech in media-based attractions and FEC coin-op products.
- Mack Rides: Mack Rides is a large German ride manufacturer offering roller coasters, dark rides, and water rides, and one of the established industry incumbents competing for large theme park installations where Triotech also bids.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Triotech social profiles
Digital presenceTriotech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triotech leadership team
Management profileNumber of profiles
Profiles14 records
Triotech subsidiaries and ownership
Company hierarchySubsidiaries1 record
Triotech funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triotech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triotech
What does Triotech do?
Triotech designs, develops, and manufactures multi-sensory interactive attractions for amusement parks, family entertainment centers (FECs), visitor attractions, museums/zoos/aquariums, and design firms. As a fully integrated entity, it delivers hardware, software, and custom content under one roof — spanning interactive dark rides, dark coasters, walkthrough attractions, XD motion theaters, and coin-op simulators — and supports them with remote monitoring, spare parts, and operator training services.
Is Triotech a public or private company?
Triotech is a private company. It is classified as venture growth investor backed and is currently operating.
When was Triotech founded?
Triotech was founded in 1999. It employs 101 to 250 people.
Where is Triotech based?
Triotech is headquartered in Montreal, Canada, in the North America region.
How does Triotech make money?
Five revenue lines are on record. Custom Attraction Design and Manufacturing is the primary driver. The others are interactive Dark Ride Systems, XD Theater and Simulator Products, content and IP Licensing and maintenance and Support Services.
Who are Triotech's main competitors?
Direct peers on record are Sally Corporation, Simworx, Alterface, Lagotronics Projects, Dynamic Attractions, BoldMove Nation and SimEx-Iwerks. Brogent Technologies is listed as an emerging player. Broad incumbents are Zamperla and Mack Rides.
Does Triotech have an API?
No public API is recorded for Triotech.
What industry is Triotech in?
Triotech's product category is Interactive Amusement Attractions Manufacturing. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of THAJAEAC, Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers). Its NAICS code is 7131 and its SIC code is 7900.