GameZone

What GameZone does

GameZone is a gaming/esports event brand founded in 2021 and operated through WTC Expo Leeuwarden BV, the largest event complex in Northern Netherlands. The underlying venue offers over 40,000 square meters of exhibition space across six configurable halls — Friezenhal (10,260 m²), Frankenhal (5,700 m²), Saksenhal (8,925 m²), plus Keltenhal, Passage, and Beurscafé — co-located with a four-star hotel, modern conference centre, and on-site catering provided through a strategic partnership with WTC Hospitality. The combination positions the venue as a turnkey event hosting platform for organizers requiring integrated accommodation, meeting, and food and beverage services under one roof.

The business operates an event-driven go-to-market model in which event organizers (Caravana, Vrouw!, Racing Expo Leeuwarden, Indoor Friesland, De Landbouwbeurs, HorecaEvenTT, and others) contract directly for venue rental on a one-time, per-event basis. Pricing is negotiated privately and not publicly disclosed. End consumers purchase tickets through each event organizer's own platform, with the venue driving awareness via its website agenda and email newsletter. The venue is privately held, incorporated in the Netherlands (KVK 51158531), and serves regional markets in Noord-Nederland with no claimed global footprint.

Core technology is physical infrastructure — exhibition halls, conference facilities, hospitality services — rather than a software platform. The product portfolio includes venue space products (six halls), event service categories (congress, trade show, corporate event, sports event, concert hosting), and ancillary services (hotel, conference centre, catering). Management is led operationally by Harrie Steenkamer (Manager Horeca/Verhuur) and Wiep Juckers (Manager Facilitair/Verhuur). The 103-employee headcount and active booking pipeline through 2027 indicate a stable operating business with diversified event categories spanning trade fairs, concerts, and gaming events.

Name

GameZone

Legal name

WTC Expo Leeuwarden BV

Website

https://gamezone-event.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

GameZone, operating through WTC Expo Leeuwarden BV, runs the largest event complex in Northern Netherlands with 40,000+ m² of halls, an on-site four-star hotel, conference centre, and WTC Hospitality catering. It rents exhibition and event space directly to organizers of trade fairs, concerts, congresses, and gaming events.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Integrated Convention & Expo Complex Hotels (THAGALAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Event venue rental
• Exhibition hall hosting
• Trade show facilities
• Congress venue services
• Conference center rental

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event venue rental: WTC Expo generates revenue primarily by renting exhibition halls and conference spaces to event organizers for exhibitions, fairs, concerts, congresses, and sports events. The venue offers multiple hall configurations ranging from 5,700 to 10,260 square meters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

GameZone / WTC Expo Leeuwarden BV rents exhibition halls and conference spaces to event organizers for trade shows, fairs, congresses, concerts, and sports events in Northern Netherlands. The venue spans 40,000+ m² across six configurable halls (Friezenhal 10,260 m², Frankenhal 5,700 m², Saksenhal 8,925 m², Keltenhal, Passage, Beurscafé) and bundles accommodation at an on-site four-star hotel, a modern conference centre, and catering through partner WTC Hospitality to deliver turnkey event hosting under a single roof.

Product overview

WTC Expo Leeuwarden is the largest event complex in Northern Netherlands with over 40,000 m² of exhibition space across six halls (Friezenhal, Frankenhal, Saksenhal, Keltenhal, Passage, and Beurscafé). The venue operates as a unified platform offering multiple event hosting services including congress, trade shows, corporate events, sports events, and concerts. The product portfolio also includes ancillary services such as a four-star hotel, modern conference centre, and catering by WTC Hospitality, providing a complete event management solution within a single venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Friezenhal (Hal 5) 10,260 m² exhibition hall within the Friezenhal complex, serving as one of the primary exhibition spaces at WTC Expo Leeuwarden for trade shows and large-scale events.
• Frankenhal (Hal 4) 5,700 m² exhibition hall within the Frankenhal complex, providing medium-scale exhibition space at the venue.
• Saksenhal (Hal 3) 8,925 m² exhibition hall within the Saksenhal complex, offering large-scale exhibition space at WTC Expo Leeuwarden.
• Keltenhal Exhibition hall at WTC Expo Leeuwarden, part of the venue's multi-hall complex and used as part of the combined event hosting capacity.
• Passage Connecting passage space within the WTC Expo Leeuwarden venue complex, used to flow attendees between halls and event zones.
• Beurscafé Café facility within the WTC Expo venue, serving event attendees and visitors as part of the on-site hospitality offering.
• Congress Services Professional congress hosting services at WTC Expo Leeuwarden providing modern facilities and a professional environment for congresses of any scale.
• Trade Show Services (Beurs) Trade show organization services at WTC Expo Leeuwarden in spaces designed for large-scale meetings and maximum exhibitor visibility.
• Corporate Event Services (Bedrijfsevenement) Corporate event hosting services at WTC Expo Leeuwarden covering employee inspiration events, client relations events, and milestone celebrations.
• Sports Event Services (Sportevenement) Sports event hosting services at WTC Expo Leeuwarden in spacious halls with facilities for participants and spectators (e.g., equestrian, motorsport, indoor sports).
• Concert Services Concert hosting services at WTC Expo Leeuwarden offering atmosphere and acoustics suitable for live music performances and tribute tours.
• WTC Hospitality Catering High-quality catering services provided by WTC Hospitality, available within the WTC Expo event complex as an add-on to venue rental.
• WTC Expo Four-Star Hotel Four-star hotel accommodation located within the WTC Expo Leeuwarden complex, available to event organizers and attendees.
• WTC Expo Conference Centre Modern conference centre facilities within the WTC Expo venue for meetings, congresses, and smaller gatherings.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WTC HospitalitycoreStrategic or Co-development PartnerWTC Hospitality provides catering services for events hosted at WTC Expo. This partnership offers integrated hospitality services to event organizers, allowing event organizers to bundle venue rental with on-site food and beverage services.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Flanders Expo (Ghent): Flanders Expo is a Belgian convention and exhibition centre in Ghent operating multiple halls for trade fairs, congresses, and events. It is comparable to WTC Expo in venue model and event mix but serves a different (Belgian/Flemish) regional market.

Broad incumbents

• Ahoy Rotterdam: Ahoy Rotterdam is a multi-purpose event venue in the Randstad combining exhibition halls, conference space, and an arena for concerts and sports. It is directly comparable to WTC Expo on event-type mix (exhibitions, concerts, conferences, sports) and on integrated venue+catering operations, though at larger scale.
• RAI Amsterdam: RAI Amsterdam is one of the largest convention and exhibition complexes in the Netherlands, offering multiple halls, conference facilities, and event services. It is broadly comparable to WTC Expo as a multi-hall venue operator hosting trade shows, congresses, and consumer events, though at significantly larger scale and with international reach.
• Jaarbeurs Utrecht: Jaarbeurs is a major Dutch exhibition and event venue in Utrecht, operating multiple halls and hosting trade fairs, consumer events, and conferences. Like WTC Expo, it monetizes venue space to event organizers across consumer and B2B verticals, but at a larger national-scale footprint.

Direct peers

• MECC Maastricht: MECC Maastricht is a regional convention and exhibition centre in the southern Netherlands hosting congresses, trade fairs, and events. It is a direct peer to WTC Expo as a mid-sized multi-hall venue operator serving a regional rather than Randstad market, with comparable integrated conference and event services.
• Evenementenhal Gorinchem: Evenementenhal Gorinchem is a Dutch regional exhibition venue hosting consumer and trade fairs. It is a direct comparable to WTC Expo on business model (regional venue rental to event organizers) and event-type mix (consumer fairs, trade shows), though at smaller scale.
• Brabanthallen 's-Hertogenbosch: Brabanthallen is a Dutch exhibition and event venue in 's-Hertogenbosch offering multiple halls for trade shows, consumer fairs, and conferences. It is a direct comparable to WTC Expo as a regional multi-hall venue operator hosting recurring trade and consumer exhibitions.

Others

• Ticketmatic (event ticketing): Ticketmatic is a ticketing platform used by some events hosted at WTC Expo (e.g., The Dire Straits Experience). It is an ecosystem participant tied to venue-based event delivery, illustrating the broader value chain in which a venue operator sits.
• NHOW RAI / venue-hotels near Dutch expo: NH Hotels and similar chains operate business hotels near major Dutch exhibition venues. They are adjacent comparables to WTC Expo's on-site four-star hotel, showing how integrated lodging supports venue economics for both venues and competitors.
• Mecc Maastricht Hotel / integrated venue-hotels: Integrated venue-hotel concepts around Dutch/Benelux convention centres serve as adjacent comparables for WTC Expo's bundled hotel+venue+catering model. They illustrate how ancillary lodging and F&B can materially expand margin per event versus venue-only operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gamezone-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GameZone