What GamFin does

GamFin, operated by MoneyStack, Inc. (Delaware corporation headquartered in Lewes, DE; Pittsburgh-listed mailing address), provides virtual financial counseling services tailored specifically to individuals and families experiencing financial distress caused by gambling addiction. The platform delivers confidential, HIPAA-compliant one-on-one sessions with credentialed financial counselors (holding AFC, CFP, and related designations, several with personal recovery backgrounds), supplemented by free virtual group sessions open to all U.S. residents, a personalized GamFin Financial Recovery Plan, and an in-development GamFin Guardian accountability app that monitors bank and credit card transactions for gambling activity. The underlying technology is a secure video-counseling platform integrated with a scheduling system (scheduling.gamfin.org) and a Circle-based provider login. GamFin's business model is government-funded: services are free to eligible residents in partner states, with revenue derived from contracts and grants with state health authorities, casino control commissions, and problem gambling councils. The company has active partnerships in 19 states and pursues a sales-led GTM anchored on state RFPs, treatment-provider referrals, and content/SEO marketing. Distribution is primarily domestic, with a Spanish-language channel recently introduced to broaden reach.

Name

GamFin

Legal name

MoneyStack, Inc.

Website

https://gamfin.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GamFin (MoneyStack, Inc.) provides virtual, HIPAA-compliant financial counseling for individuals and families harmed by gambling addiction, funded by 19 state government partnerships and delivered free to eligible residents across the U.S.

Ownership category

akta.pro rank

Product category

Financial Counseling for Gambling Addiction

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

akta.pro secondary industries

Financial Coaching & Budgeting Advisory (FSAEAAAH), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)

Keywords

• Financial counseling services
• Gambling addiction recovery
• Debt management counseling
• Behavioral health support
• Financial recovery planning

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. State Government Funding: GamFin's services are funded through partnerships with state governments, problem gambling councils, and other agencies. In partner states, sessions are available at no cost to residents. This is the primary revenue/funding source.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

GamFin provides confidential, one-on-one virtual financial counseling sessions for individuals and families experiencing financial distress caused by gambling, delivered by credentialed counselors (AFC, CFP, ChFC) and funded at no cost to residents through partnerships with 19 state government agencies. The platform supplements core counseling with free open group sessions available nationwide, a personalized GamFin Financial Recovery Plan created after intake, and the GamFin Guardian mobile app that monitors linked bank and credit card accounts for gambling activity and alerts user-chosen trusted contacts.

Product overview

GamFin operates as a financial counseling platform specializing in gambling addiction recovery. The core offering consists of confidential, one-on-one virtual financial counseling sessions delivered by certified financial counselors (AFC, CFP designations). These sessions are free in states with active government partnerships. The platform supplements its core counseling service with the GamFin Guardian accountability app (currently on waitlist), virtual group sessions open to all U.S. residents, and the GamFin Financial Recovery Plan tool delivered after counseling. Additionally, GamFin offers financial training for mental health providers to integrate financial counseling into gambling addiction treatment programs.

Differentiator

Problem solved

Functional benefit

Brands

• GamFin Guardian: A financial accountability app for gambling that monitors bank and credit card accounts for gambling-related transactions and notifies trusted contacts when activity is detected.

Products and services

• GamFin One-on-One Virtual Financial Counseling Confidential one-on-one virtual financial counseling sessions for individuals and families affected by gambling addiction, delivered by credentialed counselors (AFC, CFP, ChFC) who help clients build budgets, manage debt, and create a personalized GamFin Financial Recovery Plan. Sessions are funded by state government partnerships and available at no cost to eligible residents in partner states.
• GamFin Virtual Group Sessions Free, voluntary group counseling sessions open to anyone in the U.S., including those outside partner states. Participants can listen, learn, and connect with others in recovery without pressure to share, designed as an accessible entry point for individuals exploring options.
• GamFin Guardian App Financial accountability mobile app that monitors linked bank and credit card accounts for gambling-related transactions and notifies user-chosen trusted contacts (partner, family member, peer, or counselor) when activity is detected. Currently available via waitlist, with bank-level security and user-controlled notification settings.
• GamFin Financial Training for Providers Financial training services for mental health professionals and treatment providers to help them navigate their clients' financial challenges related to gambling addiction and to integrate financial counseling into treatment plans.

Quantifiable outcome

• 86% of people with debt and mental health issues report debt worsens their mental health (Money and Mental Health Policy Institute)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• Oregon Health AuthoritycoreStrategic or Co-development PartnerOregon Health Authority provides funding and support for free, confidential financial counseling available to Oregon residents experiencing financial harm due to gambling. Services include debt management, budgeting, credit rebuilding, and financial recovery planning.
• Ohio Casino Control CommissioncoreStrategic or Co-development PartnerOhio Casino Control Commission provides funding for free, confidential financial counseling for Ohio residents impacted by gambling. GamFin partners with the Ohio Problem Gambling Helpline and Ohio Gambling Telehealth Network.
• North Carolina Department of Health and Human ServicescoreStrategic or Co-development PartnerNCDHHS funds free, confidential financial counseling for North Carolina residents experiencing financial harm due to gambling. Partnership connects residents to resources through the North Carolina Problem Gambling Program.
• Arizona Problem GamblingcoreStrategic or Co-development PartnerState agency partner providing funding for financial counseling services for Arizona residents affected by problem gambling.
• Problem Gambling Coalition of ColoradocoreStrategic or Co-development PartnerState partner providing funding for financial counseling services for Colorado residents affected by problem gambling.
• Illinois Council on Problem GamblingcoreStrategic or Co-development PartnerState partner providing funding for financial counseling services for Illinois residents affected by problem gambling.
• Maine ADPC Problem Gambling ServicescoreStrategic or Co-development PartnerState partner providing funding for financial counseling services for Maine residents affected by problem gambling.
• Minnesota Association on Problem GamblingcoreStrategic or Co-development PartnerState partner providing funding for financial counseling services for Minnesota residents affected by problem gambling.
• New Jersey Council on Compulsive GamblingcoreStrategic or Co-development PartnerState partner providing funding for financial counseling services for New Jersey residents affected by problem gambling.
• New York City Problem Gambling ServicescoreStrategic or Co-development PartnerCity partner providing funding for financial counseling services for New York City residents affected by problem gambling.
• Pennsylvania Council on Problem GamblingcoreStrategic or Co-development PartnerState partner providing funding for financial counseling services for Pennsylvania residents affected by problem gambling.
• Rhode Island Problem Gambling ServicescoreStrategic or Co-development PartnerState partner providing funding for financial counseling services for Rhode Island residents affected by problem gambling.
• Virginia Problem Gambling Help (VPGH)coreStrategic or Co-development PartnerState partner providing funding for financial counseling services for Virginia residents affected by problem gambling.
• 1800 GAMBLER West VirginiacoreStrategic or Co-development PartnerState partner providing funding for financial counseling services for West Virginia residents affected by problem gambling.
• Christina Cook / Broke Girl SocietysupportingGTM or Marketing PartnerCommunity partner reaching women struggling with financial issues related to problem gambling. Christina Cook shares her own experience with gambling addiction through the Broke Girl Society podcast and partners with GamFin to help reach and support women.
• Nicasa Behavioral Health ServicessupportingStrategic or Co-development PartnerTreatment provider that integrates GamFin financial counseling into their gambling counseling program, describing it as an incredible enhancement to their services.
• The Better InstitutesupportingStrategic or Co-development PartnerMental health treatment provider that partners with GamFin to provide integrated financial counseling, helping clients focus on recovery rather than being overwhelmed by debt.
• Way Back InnsupportingStrategic or Co-development PartnerProblem gambling treatment provider that uses GamFin services, calling it an absolute miracle that gives clients hope to address long-term financial impact.
• Milestone CenterssupportingStrategic or Co-development PartnerBehavioral health provider integrating GamFin financial counseling into treatment, noting overwhelmingly positive feedback from clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SoFi: Large digital personal finance platform offering budgeting tools, credit monitoring, and financial planning products. Adjacent to GamFin as a broader personal financial wellness platform, though it competes in mainstream finance rather than gambling-specific recovery counseling.
• Kindbridge Behavioral Health: Specialized gambling-disorder treatment provider offering therapy, counseling, and telehealth services. Closely adjacent to GamFin in addressing the gambling-recovery ecosystem; Kindbridge addresses clinical treatment while GamFin addresses financial counseling — they often serve the same clients.

Broad incumbents

• National Foundation for Credit Counseling (NFCC): National umbrella organization for nonprofit credit counseling agencies. Comparable as the broader incumbent governing body in the U.S. financial counseling industry; member agencies collectively compete with GamFin's domain-specialized offering.

Direct peers

• GreenPath Financial Wellness: Nonprofit financial counseling agency offering debt management, budgeting, and housing counseling across the U.S. Closely comparable to GamFin's core financial-counseling service model, though GreenPath serves a broad population rather than specializing in gambling-related harm.
• InCharge Debt Solutions: Nonprofit credit counseling and debt management organization offering budget coaching, credit counseling, and financial education. Comparable to GamFin in delivering counseling-based financial recovery services, though without gambling-specific specialization.
• Clarifi: Regional nonprofit financial counseling organization providing one-on-one counseling, debt management, and financial education. Directly comparable as a counseling-based nonprofit peer serving individuals with debt and financial challenges.
• Money Management International (MMI): Major nonprofit credit counseling agency providing debt management plans, financial counseling, and housing counseling. Directly comparable as a peer in the U.S. nonprofit financial counseling space, operating a similar service model to GamFin's core counseling offering.
• Take Charge America: Nonprofit credit counseling agency offering debt management, financial counseling, and bankruptcy pre-filing counseling. Comparable in scale and nonprofit counseling model, addressing similar debt-management use cases as GamFin.
• Cambridge Credit Counseling: Nonprofit credit counseling agency providing debt management plans, budget counseling, and financial education. Directly comparable to GamFin as a peer counseling organization targeting individuals in financial distress.

Others

• AFCPE (Association for Financial Counseling & Planning Education): Professional association that certifies AFC (Accredited Financial Counselor) professionals — the same credential held by many of GamFin's counselors. Ecosystem-relevant as the certifying body and continuing-education provider for GamFin's clinical staff.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gamfin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GamFin