Georgia Press Association

What Georgia Press Association does

Georgia Press Association (GPA) is a nonprofit trade association founded in 1887 that represents the newspaper industry in the State of Georgia. Headquartered in Marietta, Georgia, GPA serves active member newspapers ranging from rural weeklies to metropolitan dailies, with membership eligibility requiring at least two years of weekly publication, a minimum of 50 issues annually, and a paid subscriber base meeting a 75 percent circulation threshold. The association also encompasses the Georgia College Press Association for student journalists and associate members such as preferred vendors.

GPA delivers its value through three core service lines: (1) advertising placement via the Georgia Newspaper Service affiliate, which operates the Georgia Statewide Classified Advertising Network, Display Advertising Network, and Digital Advertising Services; (2) education and workforce development through the Georgia Press Educational Foundation, scholarships, internships, and the Newspapers in Education program; and (3) advocacy and legal resources including the Georgia Sunshine Laws Handbook, Georgia Law for Journalists, and the Legal Advertising Rate Notebook updated annually by General Counsel David Hudson of Hull Barrett. Annual programs include the Better Newspaper Contest, the Golden Club recognition for 50+ year industry veterans, and the annual convention held at Jekyll Island Club Hotel.

GPA is governed by a volunteer board of directors drawn from member newspapers and is operated by a small staff led by Executive Director Jaillene Hunter. Revenue is generated through recurring membership dues from newspaper members, nominal one-time sales of the Georgia Newspaper Directory ($45) and Legal Advertising Rate Notebook ($50), and advertising transaction fees routed through its affiliate. The organization does not develop proprietary technology and has no disclosed AI/ML capabilities, with its competitive position resting instead on 138 years of institutional relationships, regulatory advocacy infrastructure, and a distributed statewide advertising network.

Name

Georgia Press Association

Legal name

Georgia Press Association

Website

https://gapress.org

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1–10 employees

Short description

Georgia Press Association is a nonprofit trade association founded in 1887 that represents Georgia newspaper industry members — from rural weeklies to metropolitan dailies — through advertising networks, advocacy, education programs, scholarships, and annual contests.

Ownership category

akta.pro rank

Product category

Newspaper Industry Trade Association

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Newspaper Publishers (513110)

SIC

Services-Membership Organizations (8600), Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Newspaper trade association
• Press association services
• Newspaper advertising network
• Journalism education
• Open government advocacy

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Newspapers pay membership dues to join the Georgia Press Association. Active membership requires newspapers published for more than two years in Georgia on a weekly basis with a minimum of 50 issues annually and a bona fide list of paid subscribers.
2. Georgia Newspaper Directory Sales: Official listing of GPA membership and contact information sold through Georgia Newspaper Service for $45.
3. Legal Advertising Rate Notebook: Legal Advertising Rate Notebook sold to members for $50. Updated in 2023 by GPA General Counsel David Hudson and Hull Barrett.
4. Advertising Services: GPA places advertising through its affiliate, the Georgia Newspaper Service. Services include Georgia Statewide Classified Advertising Network, Display Advertising Network, and Digital Advertising Services.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Georgia Press Association is a statewide trade association for Georgia newspapers that provides membership services including advocacy, advertising placement through its affiliate Georgia Newspaper Service, editorial contests, legal resources, scholarships, and an annual convention. Member newspapers qualify by publishing weekly for more than two years in Georgia with a minimum of 50 issues annually and a bona fide paid subscriber list.

Product overview

Georgia Press Association offers a comprehensive suite of services for the newspaper industry in Georgia. The organization provides member services including contests and a member directory, press services such as job bank and newspaper directory, educational programs through the Georgia Press Educational Foundation and scholarships, and advertising services through multiple networks including the Georgia Statewide Classified Advertising Network and Display Advertising Network. Additional offerings include legal resources, transparency advocacy through the Transparency Project of Georgia, and annual conventions and events.

Differentiator

Problem solved

Functional benefit

Products and services

• GPA Membership Annual membership for Georgia newspapers that qualifies them for GPA services, advocacy, contests, advertising networks, and educational resources.
• Georgia Newspaper Directory Official printed directory of GPA member newspapers and their contact information, sold for $45 through Georgia Newspaper Service.
• Legal Advertising Rate Notebook Annual publication providing legal advertising rate information for Georgia newspapers, sold for $50 to GPA members.
• Georgia Statewide Classified Advertising Network Statewide network for classified advertising placement across Georgia newspapers, operated via the Georgia Newspaper Service affiliate.
• Display Advertising Network Network for display advertising placement across Georgia newspaper properties, operated via the Georgia Newspaper Service affiliate.
• Digital Advertising Services Digital advertising services offered through Georgia Newspaper Service for member newspapers.
• Better Newspaper Contest Annual contest recognizing editorial and advertising excellence among GPA member newspapers.
• GPA Annual Convention Annual conference held at Jekyll Island Club Hotel featuring educational sessions, awards presentations, and networking for Georgia newspaper professionals.
• Job Bank Employment listings service for the newspaper industry in Georgia.
• Press Release Service Press release distribution service for member newspapers and their clients.
• Georgia Press Educational Foundation Programs Scholarship and internship programs administered through the Georgia Press Educational Foundation for students pursuing journalism careers in Georgia.
• Newspapers in Education Educational program promoting the use of newspapers in Georgia classrooms.
• Local Matters Campaign Campaign program providing Georgia newspapers with ready-made marketing materials (house ads, rack cards) to emphasize the important role newspapers play in their communities.

Quantifiable outcome

• Active membership includes newspapers meeting strict criteria: published 2+ years in Georgia, weekly publication with minimum 50 issues annually, and paid subscriber lists meeting 75% circulation threshold.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Georgia Newspaper ServicecoreChannel Partner/ Reseller/ DistributorGPA places advertising through its affiliate, the Georgia Newspaper Service, which handles Georgia Statewide Classified Advertising Network, Display Advertising Network, and Digital Advertising Services for member newspapers.
• Georgia Press Educational FoundationcoreStrategic or Co-development PartnerGPA offers scholarships and internships through the Georgia Press Educational Foundation, supporting the development of future journalism professionals in Georgia.
• Georgia First Amendment FoundationcoreStrategic or Co-development PartnerGPA supports the Georgia First Amendment Foundation, which advances the cause of open government and freedom of information through education and advocacy.
• Transparency Project of GeorgiacoreStrategic or Co-development PartnerGPA supports the Transparency Project of Georgia, a grassroots citizens advocacy project that promotes openness in local government.
• Capitol BeatcoreStrategic or Co-development PartnerCapitol Beat provides coverage of state government for GPA-member newspapers, offering specialized government reporting to enhance member content.
• Hull Barrett (David Hudson, General Counsel)coreImplementation/ SI/ Consulting PartnerGPA General Counsel David Hudson and his staff at Hull Barrett provide legal services and updated the Legal Advertising Rate Notebook for 2023.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• News/Media Alliance: National trade association for U.S. news publishers, including newspapers. Operates at the federal advocacy level and represents the broader industry, of which GPA is a sub-state affiliate-style member.
• National Newspaper Association: National U.S. trade association representing community newspapers across all states. A broader incumbent in the same trade-association category, providing federal-level advocacy and resources that complement GPA's state-level work.

Direct peers

• Texas Press Association: Texas newspaper trade association providing member services, advertising networks, legal resources, and an annual convention — comparable in mission and structure, though in a larger state.
• Alabama Press Association: Alabama's newspaper industry trade association offering advocacy, education, and advertising services to member newspapers — direct comparable in scale and offering.
• Tennessee Press Association: State-level newspaper trade association providing legal advertising services, advocacy, and contests to Tennessee newspapers — direct functional peer.
• North Carolina Press Association: A state-level newspaper trade association offering the same combination of advocacy, education, advertising services, and annual contests to North Carolina newspapers. Direct functional parallel to GPA.
• Florida Press Association: Florida's statewide newspaper trade association providing member services, advocacy, legal advertising resources, and advertising placement networks — closely comparable in scope and offering.
• Virginia Press Association: Statewide trade association for Virginia newspapers offering advocacy, contests, advertising placement, and professional development — a direct functional peer to GPA.
• South Carolina Press Association: Statewide newspaper trade association serving South Carolina newspapers with advocacy, contests, and member services — a direct peer given adjacent regional footprint and similar membership base.

Regional players

• Georgia Association of Broadcasters: Trade association for Georgia broadcasters operating in the same state with a similar membership-based advocacy and service model, but serving radio/TV rather than print. Comparable in structure and regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ga-press-assoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Press Association