What Florida Press Association does

Florida Press Association (FPA) is a nonprofit trade organization founded in 1879 that represents Florida's newspaper industry, with a membership base encompassing all daily newspapers and most weekly newspapers in the state. Headquartered in Lake Mary, FL with a state capital office in Tallahassee, FPA operates as a member-governed association (FPA Board and Intersect Media Board) providing advocacy, professional development, and shared services to its newspaper members. Its core products are organized around three commercial service lines: (1) a Press Release Distribution Service delivering same-day submissions to opt-in email lists reaching 150+ Florida newspapers across statewide and eight regional market tiers ($50-$150 per submission); (2) advertising services delivered through Intersect Media, a full-service media placement subsidiary, and Reach Florida, a self-serve statewide advertising network reaching 4 million display readers and 3.6 million classified readers; and (3) FloridaPublicNotices.com, a centralized database of public and legal notices published in member newspapers.

FPA's business model blends recurring membership dues with transactional revenue streams from press release distribution, advertising placement, public notice publishing, job board listings, and event/conference attendance (Florida Media Conference, VIP Webinar Series). Pricing across services is transparent and tiered: press release distribution at $50-$150 depending on reach, Reach Florida classified ads starting at $475 and display ads at $1,260, with a 20% discount for verified nonprofits. Customer segments include member newspapers (daily and weekly), press release submitters (businesses, nonprofits, government agencies), advertising clients, public notice seekers, and industry job seekers. The underlying technology stack is built entirely on third-party SaaS tools — MembershipWorks for member management, Campaign Monitor for email, Regfox for event registration, Stripe for payments, and Google Analytics for site analytics — with no proprietary AI or ML capabilities disclosed. FPA monetizes its institutional position as the unified voice of Florida's press since 1879, leveraging a Tallahassee-based legislative presence and the Freedom 1 Initiative partnership with the National Center for Civic Education to reinforce its civic and regulatory role.

Name

Florida Press Association

Legal name

Florida Press Association

Website

https://flpress.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

The Florida Press Association is a nonprofit trade organization founded in 1879 that represents all daily and most weekly newspapers in Florida, providing press release distribution to 150+ outlets, advertising services through Intersect Media and Reach Florida, and the FloridaPublicNotices.com public notice database.

Ownership category

akta.pro rank

Product category

Newspaper Trade Association

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Newspaper trade association
• Press release distribution
• Newspaper advertising network
• Public notice database
• Media advocacy services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from daily and weekly newspapers across Florida. The association includes all daily newspapers and most weekly newspapers in the state.
2. Press Release Distribution Service: Distribution of press releases to Florida newspapers via opt-in email list. Same-day submission requires receipt by 2 p.m. EST. Distribution to daily newspapers (26 papers), weekly newspapers (99 papers), combined (125 papers), or regional target markets.
3. Target Market Distribution: Regional press release distribution targeting specific Florida markets including Gainesville (16 papers), Jacksonville (17 papers), Miami & West Palm Beach (23 papers), Naples & Ft. Myers (14 papers), Orlando (32 papers), Panama City & Pensacola (15 papers), Tallahassee (15 papers), Tampa & St. Pete (28 papers).
4. Advertising Services - Intersect Media: Full-service marketing and media placement through Intersect Media, a subsidiary board. Provides strategic media planning including media selection, negotiations, billing, and verification for clients advertising in Florida newspapers.
5. Advertising Services - Reach Florida: Statewide advertising network offering classified and display ad placement across nearly 100 daily and weekly newspapers. Classified ads reach 3.6 million readers for $475 minimum; Display network reaches 4 million readers across 90 newspapers for $1,260.
6. Public Notices Platform: FloridaPublicNotices.com database allowing users to search public and legal notices published in Florida newspapers. Combined effort by Florida newspapers and Florida Press Service.
7. Contest & Awards: Weekly Newspaper Contest and associated awards programs for member publications.
8. Job Board: Help Wanted and Positions Sought listings for member newspapers and related media organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Florida Press Association is a nonprofit trade association founded in 1879 that represents Florida's daily and weekly newspapers. It provides member services including press release distribution to 150+ Florida newspapers, advertising placement networks (Intersect Media and Reach Florida), a public notice database (FloridaPublicNotices.com), a job board, professional development events (VIP Webinar Series, Florida Media Conference), and a contest and awards program. The association also advocates on press freedom and legislative issues for its members.

Product overview

Florida Press Association operates as a nonprofit trade organization representing Florida newspapers since 1879. Its service portfolio centers on three core offerings: (1) Press Release Service for statewide news distribution to 125+ newspapers with regional target market options; (2) Advertising services through Intersect Media (full-service media placement) and Reach Florida (statewide ad networks reaching 4 million readers); and (3) FloridaPublicNotices.com, a public notice database. Additional services include a Job Board for the media industry, the Freedom 1 Initiative educational program about founding documents, VIP Webinar Series, the annual Florida Media Conference, and a Contest & Awards program. The organization provides membership management for daily and weekly newspapers across Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Intersect Media: A full-service marketing and media placement company operated by the Florida Press Association, working with clients on media selection, negotiations, billing, and verification.
• Florida Press Service

Products and services

• Press Release Service A statewide distribution service that delivers press releases to Florida newspapers through an opt-in email list, reaching virtually all of Florida's daily and weekly newspapers within hours. Offers various distribution options including daily newspapers, weekly newspapers, combined daily & weekly, and regional target markets such as Orlando, Tampa, Miami, Jacksonville, and others.
• FloridaPublicNotices.com A searchable database of public and legal notices published in newspapers throughout Florida, allowing users to search notices and sign up for email delivery. Operated as a combined effort by Florida newspapers and Florida Press Service.
• Intersect Media A full-service marketing and media placement company operated by the Florida Press Association that works with clients to understand customers and execute strategic media plans including media selection, negotiations, billing, and verification across the U.S. newspaper market.
• Reach Florida A statewide advertising network service offering classified and display ad placement across nearly 100 daily and weekly Florida newspapers. Classified ads reach 3.6 million readers starting at $475; Display network reaches 4 million readers across 90 newspapers starting at $1,260.
• Job Board Online job board service for Help Wanted and Positions Sought listings, serving FPA members and job seekers in the Florida newspaper and media industry.
• Contest & Awards Program Weekly Newspaper Contest and annual awards program recognizing excellence in journalism among FPA member newspapers, including past winners archives.
• Florida Media Conference Annual conference event organized by the Florida Press Association that brings together Florida media professionals for networking, education, and industry events.
• VIP Webinar Series Roundtable webinar sessions for FPA members featuring various topics and expert discussions on industry issues and professional development.

Quantifiable outcome

• Press release distribution reaches 150+ newspapers including all daily and most weekly papers in Florida
• +1 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MembershipWorks (SourceFound, Inc.)coreTechnology or IntegrationThird-party member account management service handling the member functionality of flpress.com. Personal information may be stored through MembershipWorks' servers. Users consent to MembershipWorks' collection, disclosure, storage, and use of personal information per their privacy policy.
• Campaign MonitorcoreTechnology or IntegrationGDPR-compliant email service provider used for mass mailing of promotional and important information emails to members and press release distribution recipients.
• StripecoreTechnology or IntegrationOnline payment processor for press release service and other transactions. GDPR compliance policy available at stripe.com/privacy-center/legal.
• Intersect Media BoardcoreStrategic or Co-development PartnerSubsidiary board of FPA providing full-service marketing and media placement. Operates as a separate board with its own leadership (Patrick Burke as Chair, Lori Ruth as Vice Chair, David Dunn-Rankin as Treasurer, Dave Karabag as Past Chair). Works with clients on strategic media planning, selection, negotiations, billing, and verification.
• Florida Newspapers (via FloridaPublicNotices.com)coreStrategic or Co-development PartnerCombined effort by the newspapers of Florida and the Florida Press Service to make public notices and legal ads accessible through a centralized database. Newspapers publish notices while FPA provides the digital platform.
• National Center for Civic Education (NCCS)minorStrategic or Co-development PartnerPartner in the Freedom 1 Initiative, providing access to America's founding documents including the Declaration of Independence, U.S. Constitution, Bill of Rights, and Amendments 11-27 through links on the Freedom 1 Initiative page.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• America's Newspapers: Industry organization formed from the merger of the Newspaper Association of America and Inland Press Association, representing U.S. newspapers at the national level — adjacent incumbent peer with overlapping advocacy and audience-development mandates.
• National Newspaper Association: National U.S. trade association for community newspapers providing federal advocacy, training, and shared services — a broader-incumbent peer that competes for member mind-share and overlaps in advocacy function.
• News/Media Alliance: National trade organization representing news publishers on policy, copyright, and distribution issues — a broader incumbent peer that competes for state-association alignment on legislative priorities.

Emerging players

• Inland Press Association: Pre-merger trade body for independent and mid-size U.S. newspapers offering advertising network and audience-development services — an adjacent peer whose Reach Florida-style advertising play overlaps with FPA's model.

Others

• Associated Press: National news cooperative supplying content and Capitol Press Corps coverage to FPA member papers — an ecosystem participant that overlaps with FPA's distribution network rather than competes with it, but is a key content/distribution counterparty for members.
• Editor & Publisher: Long-running trade publication and industry-information provider covering the U.S. newspaper business — an ecosystem/adjacent peer rather than a direct service competitor, but influential in shaping member expectations of state associations.

Direct peers

• New York Press Association: Trade association serving weekly and small daily newspapers in New York state with membership, awards, and public-notice services — a directly comparable state-level peer.
• Texas Press Association: Texas statewide newspaper trade association offering membership, press release distribution, classified advertising networks, and legislative advocacy — directly comparable in service mix and member-base structure to FPA.
• Georgia Press Association: State-level nonprofit trade association for Georgia newspapers offering comparable membership, advocacy, press release distribution, and public notice services — the closest one-to-one functional analog to FPA in another Southeastern state.
• California News Publishers Association: California's statewide newspaper trade association providing membership, legal/legislative advocacy, and advertising services to daily and weekly publishers — a larger-scale functional peer operating a similar multi-revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flpressassoc
• Facebookfacebook.com/FloridaPressAssociation
• LinkedInlinkedin.com/company/florida-press-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Press Association