Garaje
Garaje is a Brazilian online classifieds marketplace founded in 2007, connecting individual vehicle owners and dealers with buyers across six states. It generates revenue through listing fees (from R$19.90), featured dealer promotions, and vehicle information services.
- Company typePrivate
- Founded2007
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Garaje does
Garaje is a Brazilian online classifieds marketplace founded in 2007 and headquartered in Uberlândia, Minas Gerais. The platform operates as a self-serve, product-led marketplace connecting individual vehicle owners and dealers with buyers across six Brazilian states (Bahia, Distrito Federal, Goiás, Minas Gerais, Santa Catarina, and São Paulo). Its product portfolio spans multiple horizontal verticals: vehicles (cars, trucks, buses, utility vehicles), motorcycles, boats (nautical), real estate (imóveis), and auxiliary services. Core platform features include advanced search by brand, model, version, color, and location, plus native social media sharing integrations for Facebook, WhatsApp, and X to drive organic listing distribution.
The technology foundation is a standard online classifieds marketplace with vehicle search functionality, dealer inventory management tools, and social sharing hooks. Supporting service modules include Tabela Fipe (FIPE-table vehicle valuation reference), Detrans do Brasil (national vehicle registry lookup across all Brazilian state traffic departments), and Multas Nacionais (traffic fines consultation). A separate Facebook App enables dealers to manage their Facebook pages and Instagram accounts directly through the Garaje platform, providing content publishing and moderation capabilities.
Garaje operates with a lean team of 16 employees and earns revenue through three transaction-based streams: vehicle listing fees starting at R$ 19.90 per advertisement (with credit card installment option), featured dealer promotions with branded storefronts, and paid informational services. The platform monetizes a horizontal classifieds audience through small-ticket, pay-as-you-go transactions rather than enterprise contracts. Garaje is a privately-held company with no disclosed institutional investment, no parent company, and no documented funding rounds in the available source material.
Garaje firmographics
Firmographics- Name
- Garaje
- Legal name
- Garaje
- Website
- https://garaje.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Garaje is a Brazilian online classifieds marketplace founded in 2007, connecting individual vehicle owners and dealers with buyers across six states. It generates revenue through listing fees (from R$19.90), featured dealer promotions, and vehicle information services.
- Ownership category
- akta.pro rank
Garaje industry classification
Industry- Product category
- Online Vehicle Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industry
- Generalist Marketplaces & Online Malls (BPAMAGAA)
Keywords
Garaje business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Vehicle listing fees: Sellers pay to list vehicles on the platform. Listing fees start at R$ 19.90 per advertisement, with the ability to pay in installments via credit card.
- Featured dealer promotions: Dealers can feature their inventory with branding, logos, and contact information prominently displayed alongside vehicle listings.
- Additional services: Platform offers paid services including Fipe vehicle valuation tables, Detrans vehicle information lookup, and traffic fines consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Basic listing advertisement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Garaje product offering
Product offeringCore offering
Garaje operates a self-serve online classifieds marketplace where individual vehicle owners and dealers list cars, motorcycles, trucks, buses, utility vehicles, boats, and real estate for buyers to browse. Sellers pay per-listing fees starting at R$ 19.90, and the platform monetizes through featured dealer promotions and paid informational services including Fipe vehicle valuation tables, Detrans vehicle information lookup, and traffic fines consultation.
Product overview
Garaje is an online classifieds marketplace platform operating in Brazil, offering dedicated marketplaces for vehicles (cars, motorcycles, trucks, buses), boats (náuticos), and real estate (imóveis). The core product portfolio centers on the vehicle marketplace with supporting service modules including the Tabela Fipe (vehicle valuation reference), Detrans do Brasil (national vehicle registry lookup), and Multas Nacionais (traffic violation lookup). The platform also provides a Facebook App integration for dealers to manage social media content. The architecture is a unified marketplace platform with multiple category verticals (Vehicles, Boats, Real Estate) and supplementary informational services, plus a social media management tool for dealer partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Veículos Marketplace Online classifieds platform for buying and selling new, used, and semi-new vehicles including cars, trucks, buses, and utility vehicles with advanced search filters by brand, model, version, color, and location.
- Motos Marketplace Dedicated motorcycle and scooter classifieds section within the platform offering search and listing capabilities for two-wheeled vehicles.
- Náuticos Marketplace Specialized section for buying and selling boats and nautical vessels on the platform.
- Imóveis Marketplace Real estate classifieds platform enabling users to search and list properties for sale or rent, including houses, lots, and land.
- Tabela Fipe Reference pricing tool for vehicle valuation providing Fipe table prices for cars, utility vehicles, motorcycles, trucks, and buses to help users assess fair market values.
- Detrans do Brasil Vehicle information lookup service enabling users to query data about their vehicles across all Brazilian state traffic departments (Detran).
- Multas Nacionais Traffic violation lookup service allowing users to check for unpaid fines and traffic infractions across Brazil.
Companies that use Garaje
Customer profileSegments2 records
Ideal customer profiles2 records
Garaje technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Garaje partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Garaje competitors and assessment
Company assessmentDirect peers
- iCarros: Brazilian vehicle listings and Fipe price comparison platform owned by Cars.com. Direct competitor focused on used car listings with dealer networks paralleling Garaje's offerings.
- Webmotors: Brazil's leading online vehicle marketplace, offering car, motorcycle, and truck listings with dealer and individual seller options. Direct competitor to Garaje with substantially larger inventory and national reach.
- OLX Brasil: Major Brazilian generalist classifieds platform with a strong vehicles vertical, supporting C2C and dealer listings. Competes directly with Garaje across multiple states and product categories.
Broad incumbents
- Mercado Livre Motors: Latin America's largest e-commerce/classifieds platform; its Motors vertical is a major vehicle marketplace in Brazil. Overlaps with Garaje's listings functionality and benefits from Mercado Livre's massive traffic base.
- CarGurus: Global vehicle marketplace with significant Brazilian traffic. Indirect broad competitor relevant to Garaje as a benchmark for international vehicle-marketplace functionality and pricing strategies.
Emerging players
- AutoAvaliar: Brazilian vehicle evaluation and inspection platform that connects dealers with classifieds. Comparable to Garaje's dealer-tools strategy and adjacent to its Fipe valuation module.
- ZAP Imóveis: Brazil's largest real estate classifieds portal. Comparable to Garaje's Imóveis vertical and a useful benchmark for cross-category marketplace expansion in Brazil.
Regional players
- Autoline.com.br: Brazilian vehicle classifieds platform with focus on dealer advertising packs. Comparable to Garaje's featured dealer promotions and inventory-listing model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Garaje social profiles
Digital presenceGaraje financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garaje leadership team
Management profileNumber of profiles
Garaje funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garaje M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garaje
What does Garaje do?
Garaje operates a self-serve online classifieds marketplace where individual vehicle owners and dealers list cars, motorcycles, trucks, buses, utility vehicles, boats, and real estate for buyers to browse. Sellers pay per-listing fees starting at R$ 19.90, and the platform monetizes through featured dealer promotions and paid informational services including Fipe vehicle valuation tables, Detrans vehicle information lookup, and traffic fines consultation.
Is Garaje a public or private company?
Garaje is a private company. It is classified as unknown and is currently operating.
When was Garaje founded?
Garaje was founded in 2007. It employs 11 to 50 people.
How does Garaje make money?
Three revenue lines are on record. Vehicle listing fees are the primary driver. The others are featured dealer promotions and additional services.
Who are Garaje's main competitors?
Direct peers on record are iCarros, Webmotors and OLX Brasil. Broad incumbents are Mercado Livre Motors and CarGurus. Emerging players are AutoAvaliar and ZAP Imóveis. Autoline.com.br is listed as a regional player.
Does Garaje have an API?
No public API is recorded for Garaje.
What industry is Garaje in?
Garaje's product category is Online Vehicle Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of BPAMAGAA, Generalist Marketplaces & Online Malls. Its NAICS code is 441 and its SIC code is 5500.