What Zap Imóveis does

Zap Imóveis is a Brazilian online real estate marketplace, founded in 2007 and headquartered on Avenida Paulista in São Paulo. The platform aggregates more than 7 million residential and commercial property listings for sale and rent across all major Brazilian cities and 25+ states, including São Paulo, Rio de Janeiro, Minas Gerais, and Paraná. End consumers access the marketplace free of charge via the web and native iOS/Android applications, using filters such as price, property type, pet-friendliness, and proximity to metro and train stations (over 349,910 listings near transit). Supporting tools include the Calculadora de Poder de Compra purchase-power calculator, the Simulador Minha Casa Minha Vida for the federal subsidized housing program, the Calculadora de Avaliação de Imóveis valuation tool, the personalized Descobrir recommendations feature, and SEO-optimized content assets (Guia dos Bairros neighborhood guides and Guia de Cidades city guides).

The business model combines B2C and B2B monetization. Property buyers and renters transact free of charge, anchoring consumer demand. Revenue is generated from real estate agents and brokerages via monthly subscription professional plans for listing visibility and lead management, from real estate developers via annual enterprise contracts for featured placements of new launches (lançamentos) such as Plano&Plano Construtora, and from transaction-based commissions on sales and rentals. Strategic distribution partnerships with Brazil's Minha Casa Minha Vida government housing program and with developers embed Zap within the subsidized housing funnel.

Zap Imóveis is a brand within Grupo OLX, a diversified global classifieds platform group, which provides capital, brand affiliation, and cross-platform traffic. The company is privately held, with no public ticker or independent funding rounds disclosed. Distribution is digital-first and self-serve for consumers, with direct sales for professional and enterprise tiers, and a co-marketing channel for developers. Operational scale is supported by 251–500 employees and the Prêmio ReclameAqui customer-service recognition.

Name

Zap Imóveis

Legal name

Zap Imóveis

Website

https://zapimoveis.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Zap Imóveis is a Brazilian online real estate marketplace operated by Grupo OLX, aggregating over 7 million residential and commercial listings for sale and rent across 25+ states, monetizing via agent subscriptions, developer advertising, and transaction commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees - Professional Plans: Revenue from real estate agents and brokerages subscribing to professional advertising plans to list and promote their properties on the platform.
2. Developer Advertising: Revenue from real estate developers paying for featured listings, brand presence, and promotional placements for new property launches (lançamentos).
3. Marketplace Commission: Transaction-based revenue from facilitating property sales and rental transactions through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ZAP Imóveis operates an online real estate marketplace that connects property buyers, renters, and sellers with real estate agents, brokerages, and developers across Brazil. The platform hosts over 7 million property listings for sale and rent, and monetizes through subscription-based professional advertising plans for agents and brokerages, featured placements and brand presence for developers, and transaction-based commissions on facilitated deals.

Product overview

ZAP Imóveis is a comprehensive real estate marketplace platform operated by Grupo OLX, offering a unified portal for buying, selling, and renting residential and commercial properties across Brazil with over 7 million listings. The platform consists of a core marketplace product supported by financial planning tools (Calculadora de Poder de Compra and Simulador Minha Casa Minha Vida), research guides (Guia dos Bairros and Guia de Cidades), property valuation services (Calculadora de Avaliação), and mobile applications. The platform also integrates property listing services, advertising options for real estate professionals, and neighborhood discovery features to facilitate property searches.

Differentiator

Problem solved

Functional benefit

Products and services

• ZAP Imóveis Platform A comprehensive online real estate marketplace for individuals and real estate professionals in Brazil to search, buy, rent, and advertise residential and commercial properties, featuring over 7 million listings nationwide with search filters, financial calculators, and neighborhood guides.

Quantifiable outcome

• 7 million properties available on platform

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Minha Casa Minha Vida (Government Housing Program)coreStrategic or Co-development PartnerZAP Imóveis features the Minha Casa Minha Vida government housing program, offering subsidies up to R$55,000 for families earning up to R$13,000/month. The platform provides a simulator tool to help users calculate eligibility and potential subsidies.
• Plano&Plano ConstrutoracoreGTM or Marketing PartnerPlano&Plano Construtora is a São Paulo-based developer with 20+ property launches featured on ZAP Imóveis, including projects in neighborhoods like Parque Edu Chaves, Vila Prel, and Mooca. The developer offers properties starting from R$207,551.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imovel Web: Latin American real estate portal with Brazil operations, listing properties for sale and rent. Directly comparable to ZAP in vertical, customer segments, and self-serve marketplace model.
• Viva Real: Brazil's largest competing real estate portal, also focused on listings for sale and rent. Closely comparable to ZAP in target customers (Brazilian buyers, renters, agents, developers) and core marketplace functionality.

Broad incumbents

• OLX Brasil: Sibling OLX sub-brand and general classifieds leader in Brazil. Operates broader horizontal classifieds (cars, jobs, goods) with overlap into real estate; relevant as a parent-ecosystem peer with adjacent marketplace offerings.
• Zillow: Largest US-based residential real estate marketplace. Comparable industry vertical, listing model, and lead-generation model; serves as a global scale reference for real estate portal businesses.
• Rightmove: UK's dominant residential property portal, widely cited as the global benchmark for real estate marketplace monetization. Comparable subscription-based agent model and three-sided marketplace structure to ZAP.

Others

• Mercado Libre: Latin America's largest horizontal e-commerce marketplace, which includes a real estate category in Brazil. Not a direct vertical competitor but serves as a marketplace-economy reference and an alternative listing destination for some Brazilian consumers.

Emerging players

• QuintoAndar: Brazilian proptech specializing in long-term residential rentals with end-to-end lease management. Overlaps with ZAP's rental marketplace vertical but operates a vertically integrated model with significantly more capital backing.
• Loft: Brazilian proptech focused on residential property sales, brokerage, and renovations. Targets overlapping buyer and seller segments as ZAP but with a transaction-light model that differentiates it from a pure portal.

Regional players

• InfoCasas: Real estate marketplace operating across Uruguay, Argentina, and Brazil. Comparable listing-and-discovery model to ZAP, primarily serving non-Brazilian LATAM geographies with some Brazilian presence.
• Properati: Latin American real estate portal operating across multiple Spanish-speaking countries. Comparable marketplace model to ZAP but focused on different geographies (Mexico, Argentina, Colombia, Peru).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zapimoveis
• Facebookfacebook.com/zapimoveis
• LinkedInlinkedin.com/company/zap-imoveis
• Instagraminstagram.com/zapimoveis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zap Imóveis