The Garden Builders

What The Garden Builders does

The Garden Builders Limited, founded in 1998 and headquartered in Fulham, London, is a private UK garden design and construction firm specialising in high-end landscaping for private residences, commercial properties, and public-sector clients across London and the South East of England (Surrey, Sussex). The company delivers a full turnkey service covering both hard landscaping (paving, decking, walls, structures, roof terraces, water features) and soft landscaping (planting, turfing, horticultural design), with in-house teams of designers, project managers, and foremen executing work end-to-end rather than subcontracting. It also offers specialised features such as living green walls with hydroponic systems, preserved moss walls, and artificial green wall panels via a partnership with VistaFolia, plus ongoing garden maintenance services post-completion.

The company's revenue model is two-tiered: project-based one-time fees for design and build engagements (with 10–20% deposits to secure start dates) and a recurring maintenance subscription stream from existing clients. Pricing is quote-based and not publicly disclosed, with warranty terms of 12 months on hard landscaping and 3 months on planting. Its go-to-market is sales-led and direct, anchored by a website portfolio, Google reviews, Houzz presence, and active social channels, with free initial consultations as the primary funnel entry point. The customer base spans three segments — private domestic homeowners (primary), commercial and hospitality clients including NHS GP practices, schools, the Royal National Theatre, and private banks (secondary), and third-party garden designers and landscape architects who commission The Garden Builders to construct gardens from external designs (tertiary).

The business is recognised through extensive industry awards, including multiple RHS Chelsea Flower Show Gold Medals (2009, 2018, 2022), BALI National Landscape Principal Winner 2023, APL Supreme Winner 2012, and ongoing APL/SGD/Houzz recognition through 2026. The company is privately held with no disclosed institutional ownership, no funding rounds, and a lean headcount of approximately 12 employees as of the data input.

Name

The Garden Builders

Legal name

The Garden Builders Limited

Website

https://gardenbuilders.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Garden Builders is a London-based, award-winning garden design and construction firm founded in 1998, serving private homeowners, commercial clients, and third-party designers across London and the South East of England with full-service landscaping and ongoing maintenance.

Ownership category

akta.pro rank

Product category

Landscape Design and Construction Services

NAICS

Landscape Architectural Services (54132), Landscaping Services (56173)

SIC

Operative Builders (1531)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Landscape Construction Project Management & General Contracting (HSAIABAK), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Garden design services
• Landscape construction
• Garden maintenance
• Hardscape installation
• Softscape landscaping

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Garden Design and Construction Services: Full-service garden design and build, including both hard landscaping (paving, decking, walls, structures) and soft landscaping (planting, turfing). Projects range from small residential gardens to large commercial installations and roof terraces. Revenue is generated through project-based fees for design and construction services.
2. Garden Maintenance Services: Ongoing garden maintenance services for existing clients, providing regular upkeep including lawn care, pruning, seasonal planting, and general garden maintenance. This generates recurring revenue from established client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Garden Builders provides a full-service garden design and construction offering, handling every aspect from initial consultation through design creation, hard landscaping (paving, decking, walls, structures), soft landscaping (planting, turfing), lighting, irrigation, and finishing. The company specializes in private domestic gardens, contemporary gardens, small urban gardens, roof terraces, commercial gardens, and water gardens across London and the South East of England.

Product overview

The Garden Builders is a garden design and build landscaping company offering a comprehensive suite of services centered around their core Garden Design & Build Service. The company provides design, construction, planting, and maintenance for various garden types including Family Gardens, Contemporary Gardens, Small Gardens, Roof Gardens, Commercial Gardens, and Water Gardens. Additional specialized offerings include Living Green Walls, Artificial Green Walls (via VistaFolia partnership), and Preserved Moss Walls. The company is recognized for their award-winning portfolio having won multiple RHS Chelsea Flower Show Gold Medals and BALI Landscape Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Design & Build Service Full-service garden design and construction offering covering initial consultation, design creation, planting, lighting, and complete garden building from start to finish. For private residential and commercial clients in London and the South East.
• Family Gardens Design & Build Garden design and construction services tailored for family use, including child-friendly features, multi-functional outdoor spaces, and durable materials. For homeowners seeking family-oriented gardens.
• Contemporary Gardens Design & Build Modern garden designs featuring clean lines, minimalist aesthetics, and contemporary materials for urban and suburban properties. For homeowners seeking contemporary-styled gardens.
• Small Gardens Design & Build Specialized design and build services for compact urban gardens, maximizing space through thoughtful planning and clever design solutions. For urban homeowners with limited outdoor space.
• Roof Gardens and Roof Terraces Design & Build Design and construction of rooftop garden spaces including drainage, irrigation, planting, and structural considerations for elevated outdoor areas. For residential and commercial clients.
• Commercial Gardens Design & Build Professional landscaping services for commercial properties including offices, hotels, restaurants, hospitals, and public spaces. For commercial property owners and operators.
• Water Gardens Design & Build Specialized water feature design and construction including ponds, fountains, waterfalls, and aquatic planting systems. For residential and commercial clients seeking water features.
• Living Green Walls Vertical garden installations using hydroponic systems for indoor and outdoor spaces, providing eco-friendly greening solutions and thermal insulation. For residential and commercial clients.
• Artificial Green Walls Artificial green wall panels (100cm x 100cm) for interior and exterior spaces, available in fire-rated options, provided through VistaFolia partnership. For clients seeking low-maintenance greening solutions.
• Preserved Moss Walls Decorative preserved moss wall installations for residential and commercial spaces, available as wall art panels or signage on 12mm MDF backing. For interior designers and commercial clients.
• Garden Maintenance Service Ongoing garden care services including lawn maintenance, pruning, seasonal planting, and general garden upkeep to preserve original design. For existing residential clients.

Quantifiable outcome

• 29 years of award-winning garden construction experience
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• idverde: Major UK landscaping services provider with broad commercial and municipal client base. Larger and more diversified, but competes for the same commercial landscaping contracts.
• Maylim: UK landscaping construction firm specializing in hard and soft landscaping for commercial developments. Comparable construction capability but serves developer/institutional clients at larger scale.
• Nurture Group: Larger UK commercial landscaping and grounds maintenance provider. Overlaps with The Garden Builders' commercial segment but operates at greater scale with a wider service portfolio.

Direct peers

• Outdoor Room: London-focused garden design and build firm offering full-service landscape design with comparable premium client base and Chelsea Show credentials.
• Paul Newman Gardens: UK-based garden design consultancy providing design services that could overlap with The Garden Builders' design offerings; collaboration or competition depending on project.
• Randle Siddeley: Award-winning London landscape designer and builder operating in the high-end residential market. Comparable client base, project sizes, and design-led positioning to The Garden Builders.
• Bowles & Wyer: London-based garden design and build firm specializing in high-end residential and commercial landscaping, with multiple Chelsea Flower Show awards. Direct competitor for premium London garden projects.
• Acres Wild: Surrey-based garden design and build company serving affluent clients in the South East. Overlapping geographic catchment and similar premium positioning make it a direct peer.
• Chiltern Garden Design: Buckinghamshire-based garden design firm serving high-end residential clients in the Home Counties, an overlapping geographic and customer segment.

Emerging players

• Garden Design Associates: Smaller UK garden design firm that overlaps in offering garden design services and could partner with or compete against The Garden Builders for design-led projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gardenbuilders
• Instagraminstagram.com/gardenbuilders
• LinkedInlinkedin.com/company/the-garden-builders-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Garden Builders