GARDEN ICE CAFE FRANCE

What GARDEN ICE CAFE FRANCE does

GARDEN ICE CAFE FRANCE is a French brasserie restaurant operator running a small franchise system under the GARDEN-ICE legal entity. Founded in the early 2000s, the company operates four physical dining locations across Brive-la-Gaillarde, Périgueux, Orléans, and Charleville-Mézières, serving individual retail customers in mid-sized French cities. Its core offering is a casual-dining brasserie menu covering starters, mains, grills, and a bar/beverage program, with site-level revenue generated through on-premise dining, takeaway, and third-party delivery via Uber Eats in three cities, supplemented by a direct website ordering channel.

The business model is fundamentally a multi-unit franchised casual-dining operator with no proprietary technology platform. The company monetizes through per-cover food and beverage sales, delivery commissions, and franchise fees/royalties from franchisees. A loyalty programme called Club Privilège is used as a retention mechanism, with prize-based incentives (e.g., consumer electronics, thalasso weekends). Marketing and customer engagement rely on standard channels: a corporate website, Instagram (~7.4k followers), and aggregated third-party review platforms where the brand carries 10,000+ reviews averaging 4.4/5.

Operationally the firm is small, with disclosed headcount of 1–10 corporate/franchisor-level employees, separate from in-restaurant front- and back-of-house staff at each unit. There is no disclosed funding, no venture backing, no proprietary technology stack, no AI/ML capability, and no announced pipeline of new openings beyond ongoing franchise recruitment. The company is a sub-scale, mature regional operator rather than a high-growth chain.

Name

GARDEN ICE CAFE FRANCE

Legal name

GARDEN-ICE

Website

https://gardenicecafe.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

GARDEN ICE CAFE FRANCE is a franchised French brasserie chain operating four casual-dining restaurants across mid-sized French cities, serving individual retail customers through on-premise dining, takeaway, Uber Eats delivery, and direct online ordering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• French brasserie dining
• Restaurant chain operations
• Casual dining services
• Loyalty program hospitality
• Franchise restaurant network

Headquarters

HQ city

Brive-la-Gaillarde, Nouvelle-Aquitaine

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: In-house dining revenue from food and beverage sales across 4 restaurant locations. Continuous service model from breakfast through late evening.
2. Bar & Beverage Sales: Cocktails, beers, wines, coffees and specialty beverages. Happy hour promotions drive evening traffic with 50cl beer priced at 25cl and cocktails at €6.
3. Delivery & Takeout: Online ordering and Uber Eats delivery from Brive-la-Gaillarde, Orléans and Périgueux locations.
4. Franchise Fees: Revenue from franchise recruitment and franchise fees from independent operators opening Garden Ice Café locations under the brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Garden Ice Café France operates a network of four contemporary French brasseries offering made-from-scratch cuisine (cuisine maison) with continuous service from breakfast through late evening. The offering combines in-restaurant dining, a loyalty program (Club Privilège), online ordering, delivery via Uber Eats, and a franchise development program targeting entrepreneurs across France.

Product overview

Garden Ice Café France operates a network of contemporary French brasseries under a single unified brand, offering made-from-scratch cuisine (cuisine maison) with continuous all-day service. The portfolio spans the core restaurant/dining experience (La Carte menu with sharing plates, cocktails, burgers, pasta, meats, fish, desserts, and coffee shop), a loyalty program (Club Privilège app with point redemption), on-demand delivery via Uber Eats, time-limited promotional offers (Happy Hour, Aprèm Glacée, Aprèm Gourmand), and a franchise model. The four physical restaurant locations are in Brive-la-Gaillarde, Périgueux, Orléans, and Charleville-Mézières. The brand has no SaaS product, public API, or AI-enabled features.

Differentiator

Problem solved

Functional benefit

Brands

• Club Privilège: Loyalty program offering points accumulation and exclusive rewards including Champagne, dinner experiences, Nintendo Switch 2, and thalasso weekends.

Products and services

• Garden Ice Café — Brasserie Service Continu Contemporary French brasserie concept offering made-from-scratch cuisine (cuisine maison) with continuous service from breakfast through late evening. Operated across four owned/franchised locations in Brive-la-Gaillarde, Périgueux, Orléans, and Charleville-Mézières for individual consumers and families.
• La Carte — Menu Full à la carte menu covering sharing plates, classic and specialty cocktails, beers, salads and poké bowls, meats and fish (land and sea), club pasta (linguine with truffle, gambas, salmon), six club burger varieties including vegetarian, pastries and desserts, crêpes, ice cream creations, and a coffee shop offering hot drinks, teas, and cold beverages. Targeted at in-restaurant diners.
• Club Privilège — Loyalty Program Paid-membership loyalty program where members accumulate points on meals (evenings and weekends) and redeem them for rewards such as bottles of Champagne, a privileged dinner for two, a Nintendo Switch 2 (350 points), or a thalasso weekend (550 points). Members also access exclusive offers, the Garden Ice boutique, and invitations to private events. Targeted at repeat individual diners.
• Livraison et Commandes en Ligne — Delivery & Online Ordering On-demand food delivery and online ordering service available via Uber Eats and the company website for three restaurant locations (Brive-la-Gaillarde, Orléans, and Périgueux). Targeted at off-premise consumers.
• Offres Exclusives — Happy Hour & Promotional Deals Time-limited promotional bundles including Aprèm Glacée (free non-alcoholic Teisseire cocktail with ice cream creation, daily 15:00-18:00), Aprèm Gourmand (free hot drink with pastry, daily 15:00-18:00), and Happy Hour (50cl beer at 25cl price and cocktails at €6, daily 17:30-19:00). Targeted at in-restaurant diners seeking value deals.
• Franchise Garden Ice Franchise program inviting entrepreneurs to open Garden Ice Café locations under the brand, backed by 20 years of operational experience and a comprehensive support model covering each stage of the project. Targeted at independent entrepreneur franchisees.

Quantifiable outcome

• 4.4 out of 5 stars based on 10,000+ customer reviews

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Del Arte: Leading Italian-themed casual dining chain in France with 200+ restaurants under Groupe Le Duff. Comparable as a multi-location French casual dining operator with continuous service and family positioning.
• Brioche Dorée: Major French bakery-café chain with 300+ locations domestically and internationally, owned by Le Duff Group. Comparable as a French café-bakery with continuous service and franchise-based expansion model.
• Hippopotamus: Major French steakhouse and casual dining chain with national footprint, owned by Groupe Flo. Comparable as a multi-location French casual dining brand serving families and professionals across dayparts.
• Buffalo Grill: France's largest steakhouse chain with 300+ locations. Comparable as a national French casual dining operator with standardized menus and broad family appeal, though more limited menu variety than Garden Ice.
• La Boucherie Restaurant: National French steakhouse chain with 150+ locations, part of Groupe Bertrand. Comparable as a scaled French casual dining operator with all-day service and broad menu covering grilled meats and burgers.
• Flunch: French casual family restaurant chain with 200+ locations across France, owned by Agapes Restauration. Comparable as a multi-location French casual dining chain offering continuous service and family positioning.
• Paul Boulangerie: Iconic French bakery-café brand with locations across France, blending bakery retail with café seating. Comparable as a continuous-service French café-bakery with a long-established brand, though more bakery-centric than Garden Ice's brasserie format.
• Léon de Bruxelles: Established French brasserie chain specializing in mussels and Belgian-style dishes with 70+ locations nationwide. Comparable as a French casual/brasserie operator with continuous service, broader brand recognition, and a much larger footprint than Garden Ice.

Direct peers

• Bistrot Régent: French bistro/brasserie chain with locations across multiple French cities, emphasizing traditional French cuisine and continuous service. Closely comparable in format (brasserie + bar) and target customer (families, professionals, casual diners).
• Columbus Café & Co: French coffee-shop and café-bakery chain with nationwide locations, owned by Groupe Columbus. Comparable as a continuous-service café operator with pastries, ice cream, and coffee offerings — directly overlapping Garden Ice's snack/goûter daypart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gardenicecafe_france
• LinkedInlinkedin.com/company/garden-ice-cafe-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GARDEN ICE CAFE FRANCE