PAUL France

Name

PAUL France

Legal name

BOULANGERIES PAUL

Website

https://paul.fr

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery and Catering

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Bread & Pastry Specialty Stores (CRAHAGAC), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Artisan bakery
• French viennoiseries
• Event catering
• Corporate meal delivery
• Bakery franchise

Headquarters

HQ city

Marcq-en-baroeul

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Sales: Direct sales of fresh bread, pastries, viennoiseries, and beverages through physical store locations
2. Catering/Traiteur Services: Event catering for weddings, baptisms, birthdays, corporate events, and private celebrations offering customized buffets and food platters
3. Franchise Fees: Revenue from franchise operators opening PAUL bakery locations
4. Corporate Breakfast/Lunch Delivery: Business catering services delivering breakfast, lunch, and snack platters to enterprise clients

Distribution channels4 records

Marketing channels5 records

Core offering

PAUL France operates a network of retail bakery storefronts selling freshly baked traditional French bread, viennoiseries, pastries, sandwiches, salads, quiches, and beverages. The company also runs a catering division (PAUL Le Traiteur) providing event catering for weddings, baptisms, birthdays, and corporate functions, with corporate breakfast, lunch, and buffet delivery to businesses.

Product overview

PAUL France is a French bakery and catering company founded in 1889, operating as a Maison de qualité (quality house). The company offers a unified product portfolio centered on freshly baked goods and catering services. Core offerings include traditional Viennoiseries (pastries), Pains (breads including Classics and Specials), and Pâtisserie (pastries including tarts, cakes, and individual pastries). The PAUL Le Traiteur catering division provides event catering for baptisms, weddings, and birthdays with customized buffets, surprise breads, and macaron pyramids. Corporate services include breakfast, lunch, and buffet delivery to businesses. A gluten-free collection is also available. Products are primarily sold through retail locations with online ordering via Click & Collect and home delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Viennoiseries Assorted traditional French viennoiseries including croissants, pains au chocolat, and mini viennoiseries for breakfast and brunch.
• Pains Classiques Classic French bread varieties baked fresh daily using flour, water, yeast or sourdough, salt, and traditional techniques.
• Pains Spéciaux Specialty bread varieties with unique ingredients and flavors, distinct from the classic bread range.
• Sandwichs Fresh sandwiches for lunch service featuring various fillings and bread types.
• Quiches & Pizzas Savory quiches and pizzas prepared for lunch service, including pre-cut versions for events.
• Salades Fresh salads for lunch service at PAUL locations.
• Plats cuisinés Prepared hot dishes for lunch service.
• Tartes & Gâteaux Traditional French cakes and tarts including millefeuille, chocolate cake, seasonal fruit tarts, cheesecake, and flan.
• Pâtisseries individuelles Individual-sized pastries including mini tartelettes, mini millefeuilles, and mini choux for events and retail.
• Macarons Traditional French macarons in flavors including chocolate, vanilla, pistachio, raspberry, lemon, and coffee. Available as pyramids for events or in assorted boxes.
• Boissons Hot, cold, and iced beverages including coffee, tea, hot chocolate, juices, and other refreshments.
• Collection Sans Gluten Gluten-free product collection for customers with dietary restrictions.
• PAUL Le Traiteur Event catering service for corporate and private events including breakfast buffets, cocktail receptions, business lunches, and celebrations such as baptisms, weddings, and birthdays.
• Plateaux Salés Savory catering platters including assorted appetizers, canapés, and savory bites for events.
• Pains Surprise Hollowed bread loaves filled with various savory fillings, designed for sharing at events. Available in brioche, mixed grain, and gourmet varieties.
• Plateaux Sucrés Sweet catering platters featuring assorted desserts and sweet treats for events.
• Traiteur Anniversaire Birthday catering service offering customized buffets, celebration cakes with personalized messages, and event desserts.
• Traiteur Baptême Baptism catering service with cold and hot buffets, macaron pyramids, and cocktail dinatoire options.
• Traiteur Mariage Wedding catering service providing assorted sweet and savory platters, surprise breads, and next-day brunch offerings.
• Livraison Petit Déjeuner Entreprise Corporate breakfast delivery service for businesses including pastry platters and beverage service.
• Livraison Déjeuner Entreprise Corporate lunch delivery service for businesses.
• Livraison Pause Sucrée Entreprise Corporate sweet break delivery service for afternoon snacks and coffee breaks.
• Livraison Buffet Entreprise Corporate buffet delivery service for meetings and events.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorIndependent franchise operators who open and operate PAUL bakery locations under the brand license. The company celebrated 25 years of franchise operations in France and participates in franchise exhibitions to recruit new franchisees.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brioche Dorée: Major French bakery-cafe chain owned by Le Duff Group, offering fresh bread, viennoiseries, sandwiches, and coffee across France — directly overlapping with PAUL's retail and lunch offerings and competing for the same day-part occasions.
• La Mie Câline: French bakery chain with a franchise model selling bread, pastries, sandwiches, and snacks — closely comparable to PAUL on product mix, franchise structure, and value positioning in the French market.
• Marie Blachère: Fast-growing French bakery chain operating a discount-premium hybrid model with broad retail footprint — competes with PAUL for everyday bread, viennoiserie, and snacking occasions in French cities.
• Maison Kayser: Artisan French bakery chain founded by Eric Kayser, emphasizing traditional French bread and viennoiserie craftsmanship with both retail and franchise locations — directly competes with PAUL on premium, craft-positioned bakery products.
• Boulangerie Louise: French artisanal bakery chain with a franchise model offering traditional bread, viennoiseries, and pastries — a direct franchise-based competitor to PAUL in the mid-market French bakery segment.
• Ladurée: Iconic French patisserie brand selling macarons, pastries, and cakes with retail locations in France — competes with PAUL on premium patisserie, macarons, and gift/celebration occasions.

Broad incumbents

• Le Pain Quotidien: International bakery-cafe chain with French locations serving organic bread, viennoiseries, and communal-table dining — overlaps with PAUL on bakery-cafe positioning but operates a broader, more international footprint and a distinct organic-healthy brand angle.
• Carrefour (in-store bakery): France's largest supermarket operator with extensive in-store bakery departments selling fresh bread and viennoiserie — competes with PAUL on convenience and price for everyday bakery purchases.

Others

• Starbucks France: Major coffee chain competing with PAUL for French breakfast and café-occasion spend — a channel competitor rather than a product peer, but relevant for understanding foot-traffic and daypart competition in French cities.

Regional players

• Pret a Manger: International sandwich and coffee chain with limited French presence but a comparable menu architecture (sandwiches, salads, coffee, snacks) — relevant as an emerging competitive model for PAUL's lunch and corporate-delivery segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PAULFranceOfficiel
• LinkedInlinkedin.com/company/boulangeries-paul
• Instagraminstagram.com/paulfranceofficiel
• Xx.com/paul__france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAUL France