Garden State Koi & Aquatic Center

What Garden State Koi & Aquatic Center does

Garden State Koi & Aquatic Center is a family-owned water feature design, installation, and maintenance company founded in 1991 by Tom Smith in Warwick, New York. The company designs and builds four core product lines — Fountainscapes, Pondless Waterfalls, Ecosystem Koi Ponds, and Recreational Ponds — using the Aquascape ecosystem method, which relies on a five-component natural biological filtration system (mechanical skimmer, BioFalls biological filter, rocks and gravel substrate, aquatic plants, and fish) combined with 45-mil EPDM rubber liners carrying a lifetime warranty. To date it has completed over 1,000 water feature installations across an 11-county tri-state service area in New York, New Jersey, and Pennsylvania, and maintains a 4.9/5 Google rating across 156+ reviews.

The business operates a hybrid B2C/B2B model. Consumer revenue is generated from one-time custom installation projects ranging from approximately $4,995 for a small fountainscape to $85,000+ for a full-size recreational swimming pond, supported by a five-tier Maintenance Membership program ($839 to $11,339 annually with auto-renewal), seasonal services (spring clean, fall shutdown, winter care), repair and renovation, and a 12,000+ square foot retail center in Warwick selling pumps, filters, treatments, plants, fish, and DIY supplies. B2B revenue comes from the Contractor Partners Program, in which Garden State Koi acts as the #1 full-service AquascapePRO pond distributor and an authorized Airmax Aeration distributor serving water feature contractors across NY, NJ, PA, and CT, with up to 25% wholesale discounts, 24-hour fulfillment on roughly 80% of orders, delivery trucks, and Pond Camp certification training. The named team spans sales, installation, maintenance, wholesale, retail, greenhouse, facilities, and marketing functions, with the firm describing three generations of pond builders and Certified Aquascape Master Contractor status as the highest-tier industry certification.

Name

Garden State Koi & Aquatic Center

Legal name

Garden State Koi

Website

https://gardenstatekoi.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned water feature design, installation, and maintenance company founded in 1991, serving affluent homeowners and contractors across NY, NJ, and PA. Operates as the #1 AquascapePRO distributor with a 12,000+ sq ft retail center and ecosystem pond expertise.

Ownership category

akta.pro rank

Product category

Landscape & Water Feature Construction Services

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pool, Aquatics & Water Feature Maintenance (EDAEAAAI)

akta.pro secondary industry

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

Keywords

• Custom water feature installation
• Ecosystem koi pond construction
• Pondless waterfall builders
• Natural swimming ponds
• Pond maintenance services

Headquarters

HQ city

Warwick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Water Feature Installation: Custom design and installation of ecosystem ponds, pondless waterfalls, fountainscapes, and recreational ponds. One-time project revenue ranging from $4,995 (small fountainscape) to $85,000+ (large recreational pond). Includes consultation, excavation, construction, filtration, plants, and training.
2. Maintenance Memberships: Year-round care packages (Diamond, Platinum, Gold, Bronze, Basic tiers) with priority scheduling, seasonal cleanings, and discounts. Annual recurring revenue ranging from $839 (Basic) to $9,239+ (Diamond). Payment plans available with auto-renewal option.
3. Retail Store Sales: 12,000+ square foot retail center selling pumps, filters, treatments, fish food, lighting, plants, fish, liners, and DIY kits. Walk-in and phone sales. Open 7 days/week. Also serves as supply source for contractor wholesale program.
4. Seasonal & One-Time Services: Spring drain & clean ($450-$2,775+), fall shutdown ($575-$1,199), winter peace of mind ($299-$599), new homeowner services ($689-$2,775+), leak detection ($398+), pond repair and renovation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Garden State Koi & Aquatic Center is a family-owned water feature company that designs, builds, and maintains custom ecosystem ponds, pondless waterfalls, fountainscapes, and recreational swimming ponds for residential and commercial customers in the NY/NJ/PA tri-state region. It complements installation projects with seasonal maintenance services, tiered annual maintenance memberships, a 12,000+ sq ft retail pond-supply store, and a B2B wholesale distribution program for water feature contractors carrying AquascapePRO and Airmax products.

Product overview

Garden State Koi is a family-owned water feature design, installation, and maintenance company serving NY, NJ, and PA since 1991. The company operates as a single-source provider offering four core water feature products: Fountainscapes (self-contained decorative fountains), Pondless Waterfalls (stream and waterfall features with hidden basins), Ecosystem Koi Ponds (self-sustaining ponds with biological filtration), and Recreational Ponds (natural swimming ponds with regeneration zones). These core products are supported by a comprehensive suite of services including seasonal maintenance (Spring Drain & Clean, Fall Shutdown, Winter Care), year-round Maintenance Memberships in five tiers (Diamond, Platinum, Gold, Bronze, Basic), repair and renovation services, and lake aeration. The company also operates a 12,000+ square foot retail center selling pond supplies (pumps, filters, koi food, treatments, lighting, plants, fish) and runs a Contractor Partners Program for wholesale distribution of AquascapePRO and Airmax products. Customers can visit display gardens featuring over 25 running installations to experience products before purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Fountainscapes Self-contained decorative water features where water recirculates from a hidden underground basin, including bubbling urns, stacked stone columns, spillway bowls, and natural boulder fountains. Targeted at homeowners who want the sound and visual appeal of water without an open pond or fish.
• Pondless Waterfalls Natural stream and waterfall features that recirculate water through a hidden underground basin, providing the sight and sound of moving water without an open pond. Targeted at homeowners who want a family-safer, lower-maintenance alternative to a full koi pond.
• Ecosystem Koi Ponds Self-sustaining koi ponds using biological filtration (BioFalls), mechanical filtration (skimmer), rocks and gravel, aquatic plants, and fish to maintain crystal-clear water naturally. Targeted at homeowners wanting a chemical-free living pond ecosystem.
• Recreational Ponds Large naturalistic swimming ponds that pair a swim zone with a separate planted regeneration/wetland zone to deliver chemical-free recreational water suitable for human swimming. Targeted at large-property owners seeking a natural swimming alternative to a chemically-treated pool.

Quantifiable outcome

• Weekly maintenance reduced to 10-15 minutes per week
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• Aquascape (AquascapePRO)coreChannel Partner/ Reseller/ DistributorGarden State Koi is the #1 full-service AquascapePRO pond distributor in the U.S. They maintain enormous on-site inventory of Aquascape products including pond kits, pondless waterfall kits, pumps, filters, liners, and water treatments. As distributor, they supply contractors throughout NY, NJ, PA, and CT with AquascapePRO products and provide technical support and training.
• Airmax AerationsecondaryChannel Partner/ Reseller/ DistributorAuthorized Airmax Aeration distributor for the region. Provides aeration systems for koi ponds, recreational ponds, and small lakes. Products include surface aeration and bottom aeration (bubblers) systems for water quality management.
• Greg Wittstock / Aquascape CEOminorStrategic or Co-development PartnerConnected Garden State Koi with duck influencer Krissy (Dunkin Ducks) for a featured build project - an 8'x11' ecosystem pond for her property in Milford, PA. Shows relationship between company leadership and Aquascape founder.
• McCarthy's Wildlife SanctuaryminorOthersCommercial customer for tiger pond installation - demonstrates capability for specialized large-scale wildlife habitat water features.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aquascape, Inc. Inventor of the ecosystem pond method and the dominant U.S. manufacturer/supplier in this category. Garden State Koi is Aquascape's #1 distributor and Certified Master Contractor, so Aquascape is both the upstream product supplier and a benchmark for brand and methodology.

Direct peers

• Living Water Landscape: Regional water feature design and installation company offering ecosystem ponds, pondless waterfalls, and natural swimming ponds. Comparable service mix and Aquascape-style methodology, serving a different geographic market (Texas).
• Splash Supply Company: Wholesale pond and water feature distributor carrying many of the same AquascapePRO and complementary product lines. Directly comparable as a competing distributor serving contractor accounts in overlapping geographies.
• Atlanta Koi Center: Regional pond design, installation, and maintenance company operating a retail center plus wholesale in the Southeast. Closely comparable business model combining consumer installs, retail supplies, and contractor support under the Aquascape ecosystem methodology.
• Airmax, Inc. Manufacturer of pond and lake aeration systems that GSK distributes through its wholesale channel. Comparable in the aeration/water quality category, though positioned as a product manufacturer rather than installer.
• The Pond Gnome: Pond and water feature installation, maintenance, and repair service. Comparable as a regional ecosystem-pond contractor serving homeowners, with a similar maintenance-membership-driven recurring revenue model.
• Pondliner / Splash: Major online retailer and wholesaler of pond liners, pumps, filters, and water feature supplies. Comparable in product assortment and DIY/contractor customer overlap, though primarily mail-order rather than install-services-led.
• Premier Ponds & Water Features: Design-build pond and water feature company offering ecosystem ponds, waterfalls, and maintenance services. Comparable in core install services, ecosystem methodology, and maintenance-membership offerings.

Emerging players

• Total Pond / Total Habitat: Retailer of pond, water garden, and backyard aquatic supplies. Comparable on the retail supplies side of GSK's business, with overlapping customer base of DIY pond builders, though without the install and wholesale channels.

Regional players

• Koi Acres: Specialty koi retailer and pond supply company serving a different U.S. region. Comparable on the koi/pond retail and aquatic plant categories that overlap with GSK's retail center assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GardenStateKoiOfficial
• LinkedInlinkedin.com/company/garden-state-koi-&-aquatic-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden State Koi & Aquatic Center