Garden Variety - Anything but

Name

Garden Variety - Anything but

Legal name

Delta 9 Lifestyle Cannabis Clinic Inc.

Website

https://gardenvariety.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cannabis Retail

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices) (CRANAGAJ)

Keywords

• Cannabis retail
• Recreational cannabis
• Cannabis dispensary
• Cannabis delivery
• Loyalty rewards program

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Cannabis Product Retail: Revenue generated from direct sales of cannabis products including flower, pre-rolls, vapes, edibles, concentrates, beverages, oils, topicals, and accessories. Operates as a licensed retail dispensary in Manitoba.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Garden Variety is a licensed cannabis retail dispensary chain operating physical stores in Manitoba and an online shop offering cannabis products including flower, pre-rolls, vapes, edibles, concentrates, beverages, oils, topicals, cultivation supplies, and accessories. The business is supplemented by the Spark Rewards loyalty program and the Spark Delivery same-day delivery service, providing a multi-channel retail experience for adult cannabis consumers across the province.

Product overview

Garden Variety operates as a cannabis retail chain in Manitoba, Canada with both physical store locations and an e-commerce platform. The business centers on its Spark Rewards loyalty program, which provides member-exclusive pricing and access to promotions across 10+ partner brands, alongside Spark Delivery for same-day cannabis delivery. Product portfolio includes dried flower, pre-rolled joints, vapes (cartridges, disposables, pods), edibles (gummies, chocolates, candies, mints, live resin gummies, extracts, snacks, condiments), concentrates (wax, live resin, hash), THC beverages, oils, topicals, cultivation supplies, accessories, and apparel. The company also offers a CBD-focused product selection through its dedicated CBD Shoppe.

Differentiator

Problem solved

Functional benefit

Products and services

• Spark Rewards Proprietary membership loyalty program offering points earning, member-exclusive pricing, giveaways, and access to promotions across 10+ cannabis brand partners for adult cannabis consumers in Manitoba.
• Spark Delivery Same-day cannabis delivery service with a $35 minimum purchase requirement, allowing Manitoba customers to receive dispensary orders at their doorstep.
• Dried Flower Raw dried cannabis buds sold by weight, offering a wide selection of strains for joint rolling, pipe use, or dry herb vaporizers.
• Pre-Rolled Joints Ready-to-smoke cannabis joints made from ground flower, offering convenience without the need for manual rolling.
• Vapes Cannabis oil vaporization products including 510-thread cartridges, pod systems, disposables, and dab pens.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, hard candies, mints, live resin gummies, edible extracts, snacks, baked goods, and condiments.
• Concentrates High-potency cannabis extracts including wax, live resin, rosin, and hash products.
• Beverages THC-infused drinks including seltzers and other cannabis beverages in various dosages.
• Oils Cannabis oil products designed for precise dosing, often administered sublingually.
• Topicals Cannabis-infused creams, lotions, balms, salves, and bath products applied externally for localized effects without psychoactive high.
• Cultivation Products for growing cannabis at home including seeds, growing supplies, and cultivation equipment.
• Accessories Paraphernalia and equipment including pipes, bongs, vape batteries, and other consumption accessories.
• CBD Shoppe Curated selection of CBD-dominant products for consumers seeking non-psychoactive cannabis benefits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Second HarvestminorStrategic or Co-development Partner · 13 November 2025Partnership during November 13 - January 1 period for Spark Hope initiative. Garden Variety customers can donate Spark Rewards points (100-2,000+) or donate in-store to support Second Harvest's food rescue efforts, helping feed vulnerable Canadian communities.
• Park'N FlyminorGTM or Marketing PartnerSpark Rewards members receive exclusive travel savings through Park'N Fly airport parking discounts across Canada. Members access discount codes through their rewards profile for savings on parking at major airports.
• Spark RewardscoreTechnology or IntegrationProprietary loyalty rewards platform powering Garden Variety's membership program. Enables points earning, redemption, member pricing, contest entries, and referral tracking across 10+ brand partners.
• Delta 9 Lifestyle Cannabis Clinic Inc.coreStrategic or Co-development PartnerParent company and cannabis clinic operator. Garden Variety is operated under Delta 9 Lifestyle Cannabis Clinic Inc. (License number: 57796-RC-11390) and is described as 'Proudly owned & operated in Canada'.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spiritleaf: Canadian franchised cannabis retail chain with stores in multiple provinces, offering a similar assortment of flower, pre-rolls, vapes, edibles, and accessories. Comparable in recreational customer focus and curated in-store experience.
• Fire & Flower Holdings: Canadian cannabis retail chain operator with stores across multiple provinces, including an omnichannel e-commerce + pickup + delivery model. Highly comparable to Garden Variety in product breadth, omnichannel strategy, and recreational-cannabis customer base.
• Meta Cannabis Co. Canadian cannabis retail chain with both physical stores and online ordering. Comparable in product mix, omnichannel retail approach, and recreational adult-use customer base.
• Shiny Bud Cannabis Co. Canadian multi-store cannabis retail banner. Comparable in store-based dispensary model, broad product assortment, and omnichannel ordering for adult-use consumers.
• Tokyo Smoke: Canadian cannabis retail brand with a strong lifestyle and café-style positioning, operating omnichannel retail across multiple provinces. Comparable customer base, premium brand positioning, and omnichannel (store + e-commerce + delivery) approach.
• High Tide (Canna Cabana): One of Canada's largest cannabis retail chains operating the Canna Cabana banner, with both bricks-and-mortar stores and e-commerce. Directly comparable in product categories, loyalty program (inner membership), and omnichannel fulfillment approach.
• Nova Cannabis: Canadian cannabis retail chain with multiple storefronts and online ordering. Comparable in offering a diversified cannabis assortment (flower, pre-rolls, vapes, edibles, accessories) and targeting adult recreational consumers.
• Sessions Cannabis: Ontario-headquartered cannabis retail chain with stores across multiple provinces. Comparable in offering a broad flower/vape/edible/accessory assortment and a multi-store retail experience targeting adult-use consumers.
• Dutch Love Cannabis: Western Canadian cannabis retail chain with multiple storefronts and online ordering. Directly comparable in regional Western Canada footprint, product assortment, and recreational adult-use customer focus.

Regional players

• Delta 9 Cannabis Inc. Manitoba-focused cannabis retailer and parent entity of Garden Variety's operating clinic. Highly comparable regionally as a vertically integrated Manitoba cannabis operator with retail and clinic operations, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gardenvariety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Variety - Anything but