Hasler Gartenbau

What Hasler Gartenbau does

Hasler Gartenbau AG is a Swiss garden and landscape construction company founded in 1999 by Markus and Karin Hasler, headquartered in Zuzgen in the Fricktal region of Switzerland. The company provides end-to-end outdoor space services — planning, construction, and ongoing maintenance — for three primary customer segments: private homeowners, commercial enterprises (including hospitality clients such as Hotel Alex Lake Zurich), and public sector clients (municipalities, schools, parks, retirement homes). Its service portfolio spans garden design, terracing, natural stone work, pools and ponds, lighting, fencing, sports facility construction and maintenance (football, tennis, golf, padel, pickleball, athletics), seamless outdoor flooring systems installed under a Gemfloor AG partnership, and in-house LKW transport with crane capabilities for material handling. Since 2023, Hasler has operated as a wholly-owned subsidiary of B+G Schweiz AG, described as the leading Swiss garden and landscape construction group, with the founders retained in management.

The company's revenue model combines one-time project fees for design and construction (custom quotes, often multi-year contracts), recurring annual maintenance subscriptions (lawn care, plant care, pond care, winter service), and transaction-based specialty services (transport/crane hire, Gemfloor flooring installation). Go-to-market is sales-led and field-based: customers reach the company through the website, phone, email, or direct referrals, after which on-site consultations generate custom quotes. The company employs more than 50 staff across design, construction supervision, maintenance, and apprenticeship programs, supported by modern fleet equipment, integrated storage facilities, and a site featuring one of the largest photovoltaic systems in the Fricktal region (installed 2012).

Technically, the offering is built on horticultural and landscape craft expertise — certified landscape architects, master gardeners (eidg. dipl. Gärtnermeister), and trained apprentices — combined with physical capital including a versatile LKW crane rig, specialized Gemfloor installation capability, and self-sufficient material storage. The company converted from GmbH to Aktiengesellschaft (AG) in 2025 alongside a refreshed brand identity, signaling its evolution from founder-led regional operator to a structured subsidiary within a national Swiss garden construction group. Geographic reach remains concentrated in the Zuzgen/Fricktal area, with broader Swiss coverage enabled through the B+G Schweiz AG network.

Name

Hasler Gartenbau

Legal name

Hasler Gartenbau AG

Website

https://gartenbauhasler.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Hasler Gartenbau AG is a Swiss garden and landscape construction firm (founded 1999, 50+ staff) based in Zuzgen, serving private homeowners, commercial clients, and municipalities in the Fricktal region with planning, construction, maintenance, sports facilities, and specialty services as a subsidiary of B+G Schweiz AG.

Ownership category

akta.pro rank

Product category

Landscape and Garden Construction Services

NAICS

Landscape Architectural Services (54132)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Landscape Construction Project Management & General Contracting (HSAIABAK)

akta.pro secondary industries

Commercial General Contracting (New Build) (IMAFAAAA), Sustainable/Green Building & LEED Consulting (BPAHAKAG)

Keywords

• Garden construction services
• Landscape maintenance
• Sports facility construction
• Outdoor flooring systems
• Horticultural services

Headquarters

HQ city

Zuzgen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Garden Construction Services: One-time project fees for garden design, construction, and landscaping including residential gardens, commercial properties, hotel facilities, public spaces, and sports facilities
2. Ongoing Garden Maintenance Contracts: Recurring maintenance services including plant care, lawn maintenance, tree/shrub pruning, pond care, irrigation management, and winter services for private, business, and public sector clients
3. Specialized Transport and Crane Services: LKW transport and crane work for materials handling, excavation, and heavy lifting operations supporting landscape construction projects
4. Seamless Flooring Installation: Installation of Gemfloor seamless floor systems including Mulch, Stonewalk, Stonedrive, Play, Safety, and Rooftop products for outdoor surfaces

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hasler Gartenbau is a Swiss garden and landscape construction company providing end-to-end services across garden design, construction, and ongoing maintenance. The firm serves private homeowners, commercial properties, public sector clients, and sports facilities with offerings spanning plantings, terraces, swimming pools, natural gardens, paving, walls, water features, fencing, lighting, playgrounds, sports fields, truck transport with crane operations, and Gemfloor seamless flooring systems. The company operates from its headquarters in Zuzgen with over 50 employees as part of the B+G Schweiz AG group.

Product overview

Hasler Gartenbau is a Swiss garden and landscape construction company offering a comprehensive portfolio of services organized across three main customer segments (private homeowners, businesses/corporations, and public sector). The core offering combines planning, construction, and maintenance services for gardens, landscapes, and outdoor spaces. Key service lines include garden design and construction, landscape architecture for commercial properties, sports facility construction and maintenance, and specialized services such as truck transport with crane operations and seamless flooring systems (Gemfloor). The company operates as part of the B+G Schweiz AG group following its 2023 acquisition and converted to AG (stock corporation) structure in 2025. The company employs over 50 staff members and serves the Zuzgen region of Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Gartenbau und Gartengestaltung (Private)

Quantifiable outcome

• Over 25 years of reliable service since 1999
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• B+G Schweiz AGcoreStrategic or Co-development Partner · 1 January 2023Hasler Gartenbau joined B+G Schweiz AG in 2023, with the group acquiring 100% of Hasler Gartenbau GmbH shares. The original owners Karin and Markus Hasler remain in management. This partnership provides access to synergies, extended resources, and expertise across the leading Swiss garden and landscape construction group.
• Gemfloor AGcoreTechnology or IntegrationPartnership for seamless floor covering systems including Mulch, Stonewalk, Stonedrive, Play, Safety, and Rooftop products. Hasler Gartenbau is certified and specialized in installing Gemfloor systems for outdoor spaces.
• Jardin SuisseminorOthersMembership in Jardin Suisse, the Swiss gardeners association that advocates for optimal framework conditions in the garden industry.
• Swiss Dry Stone Masonry AssociationminorOthersMembership in the Swiss Association of Dry Stone Masons, demonstrating expertise in natural stone construction and landscaping.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• B+G Schweiz AG: Parent group of Hasler Gartenbau and the largest dedicated garden/landscape construction group in Switzerland. Operates as a multi-brand umbrella of regional sister firms; Hasler's services are essentially a regional operating unit of B+G Schweiz's broader portfolio.

Direct peers

• Menetrey AG: Swiss garden and landscape construction firm in the B+G Schweiz AG group, referenced in Hasler's website imagery. Directly comparable in service offering (commercial/maintenance/public-sector landscaping) and geographic market structure.
• Bächler-Güttinger AG: Swiss landscape and garden construction firm referenced in Hasler's own image assets and operating within the B+G Schweiz AG group. Provides identical residential, commercial, and public-sector landscape services with comparable headcount and equipment profile.
• Stillstag AG: Swiss sports facility and landscape construction firm referenced in Hasler's website imagery (under B+G Schweiz AG). Particularly relevant given Hasler's own sports facility niche — both companies construct and maintain football, tennis, and similar playing surfaces.
• Mäder Gartenbau AG: Established Swiss garden and landscape construction firm with comparable headcount (~50+ employees), service portfolio (residential, commercial, public-sector), and recurring maintenance offering. A direct independent competitor in the broader Swiss GaLaBau market.
• Wächter Garten + Landschaftsbau AG: Mid-sized Swiss garden and landscape construction company offering planning, construction, and maintenance services to private, commercial, and public-sector clients. Closely matches Hasler in service taxonomy and target customer mix.
• Hauser Gärten AG: Swiss garden and landscape construction company referenced directly in Hasler's website assets and a member of the B+G Schweiz AG network. Offers the same full-service residential, commercial, and public-sector garden construction and maintenance portfolio as Hasler, making it the closest sibling comparable.
• Roth Gartenbau AG: Swiss garden and landscape construction business with comparable service breadth across residential and commercial projects, and similar recurring-maintenance business model. Provides a useful independent benchmark for unit economics and growth trajectories in Swiss GaLaBau.
• Terra-Gartenbau AG: Sister company within B+G Schweiz AG offering parallel garden construction and maintenance services in a different Swiss region. Same corporate parent, same service taxonomy, same operational model — a near-perfect structural peer for benchmarking.
• Tschichold AG: Swiss garden construction and landscaping firm with similar mid-market positioning, full-service offering (planning through maintenance), and Swiss-German regional focus. Comparable in scale and customer segmentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hasler-gartenbau

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasler Gartenbau