Garrafeira Tio Pepe

What Garrafeira Tio Pepe does

Garrafeira Tio Pepe (legal entity PUROVINUM COMÉRCIO DE BEBIDAS LDA, Tax ID PT506659054) is a family-owned wine and spirits retailer headquartered in Porto, Portugal, operating under four generations of Cândido da Silva family expertise since 1940 and formally founded in 1986. The company runs a dual-channel model consisting of a flagship brick-and-mortar store at R. Eng. Ferreira Dias 51, Porto, and a multilingual e-commerce storefront at garrafeirapepe.pt built on WordPress with WooCommerce and WPML, supporting Portuguese, English, French, and Spanish. Product breadth spans table wines (reds, whites, rosés), sparkling wines and Champagnes, spirits (whisky, tequila, sake), a dedicated climate-controlled Port Wine room with vintages from 1900, fortified wines, Riedel glassware and Wineskin travel accessories, gourmet products, and gift cards (Cartão Presente). Services include a Personal Shoppers advisory function, recurring wine tasting events (Provas de Vinhos), and travel-related event experiences.

Revenue is generated through one-time retail sales at fixed per-bottle unit pricing, with promotional offers and seasonal discounts, plus gift card purchases. Pricing ranges from €2.50 for entry-level white wines to €1,200 for vintage Port, with free Portugal Continental shipping above €60 and international delivery to Europe (~5 business days) and Brazil (~7 business days). Same-day delivery operates within Porto city for orders of six or more bottles placed before 18h, and a dedicated hotel delivery service serves tourists with travel-safe packaging. Orders can be placed via the website, WhatsApp (+351 939 320 798), telephone, or email. Headcount stands at 8 employees with no institutional funding or external investors identified.

Customer segments comprise Wine Enthusiasts and Collectors seeking curated premium selections (primary), retail consumers across domestic and international markets (primary), and tourists/hotel guests in Porto (secondary). Marketing is executed through an extensive wine blog, organic social presence (Facebook, Instagram, LinkedIn), a 10%-discount newsletter funnel, SEO-driven content, in-store events, and a 4.7/5.0 Google rating across 434 reviews that functions as a trust signal. Strategic supplier relationships include Symington, Niepoort, Pol Roger, Quinta Nova, Herdade de Mouchão, and other Portuguese and international producers, alongside DistriWine (distribution), Riedel (glassware), Torrestir (logistics), and Wineskin (travel packaging).

Name

Garrafeira Tio Pepe

Legal name

PUROVINUM COMERCIO DE BEBIDAS LDA.

Website

https://garrafeiratiopepe.pt

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Garrafeira Tio Pepe is a family-owned Porto-based wine and spirits retailer founded in 1986, operating a multilingual e-commerce platform and physical store serving retail consumers, wine collectors, and Porto tourists across Portugal, Europe, and Brazil.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine retail
• Port wine
• Champagne retail
• Spirits retail
• Wine ecommerce

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales of Wines, Spirits, and Accessories: The primary revenue stream is the direct retail sale of wines (reds, whites, rosés, fortifieds including Port wine), sparkling wines and Champagnes, spirits (whisky, tequila, sake), cigars, and wine accessories through both physical store and e-commerce channels. Products are sold at fixed per-bottle prices, with promotional offers and seasonal discounts available. Gift cards (Cartão Presente / Voucher Presente) are also sold as a revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Garrafeira Pepe is a family-owned wine and spirits merchant that curates and retails Portuguese and international wines, Port wines, Champagnes, fortified wines, and spirits alongside wine accessories and gourmet products. The company sells these through a flagship physical store in Porto and a multilingual e-commerce platform, complemented by Personal Shopper advisory services, wine tasting events, and travel experiences.

Product overview

Garrafeira Pepe is a wine and spirits retailer operating both an e-commerce platform and physical store in Porto, Portugal. Founded in 1986 with family wine expertise dating back to 1940, the company offers a curated portfolio centered on wines (Vinhos), sparkling wines (Espumantes), spirits (Espirituosos), Port wine (Vinho do Porto), and fortified wines (Fortificados). The product range is complemented by accessories (Acessórios) such as Riedel glassware and travel packaging, gourmet items, and gift cards. Service offerings include a Personal Shoppers advisory service, wine tasting events (Provas de Vinhos), and travel experiences (Eventos). The online store supports ordering via WhatsApp in addition to the website, with delivery options including same-day service in Porto and international shipping. The company also provides educational content through its blog covering wine guides, pairings, and industry stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinhos (Table Wines) Curated selection of still wines including reds, whites, and rosés from Portuguese regions (Douro, Dão, Beira) and international origins, sold per bottle starting from €2.50 for whites and €6.90 for reds.
• Espumantes (Sparkling Wines and Champagnes) Sparkling wines including French Champagnes in brut, rosé, and blanc de blancs varieties, priced from €3.10 for sparkling and €33.00 to €350.00 for Champagnes per bottle.
• Vinho do Porto (Port Wine) Port wines including Vintage, Tawny, and Ruby varieties, with a dedicated climate-controlled Port Wine room in-store featuring bottles dating from 1900 to recent years. Vintage Ports range from €99 to €1,200 per bottle.
• Fortificados (Fortified Wines) Fortified wines including Portuguese and international varieties, complementary to the Port wine range.
• Espirituosos (Spirits) Spirits including whisky, tequila, sake, and other distilled beverages, priced from €9.45 per bottle.
• Acessórios (Wine Accessories) Wine accessories including Riedel performance glassware (with a dedicated in-store section and 'paga 3 leva 4' bundle promotion), Wineskin travel packaging, and bottle travel cases holding up to 12-15 bottles.
• Gourmet Products Gourmet food products complementary to wine pairing, sold alongside the wine and spirits portfolio.
• Cartão Presente (Gift Cards / Voucher Presente) Gift vouchers allowing recipients to choose from the full product range of wines, spirits, and accessories; available for purchase as presents.
• Personal Shoppers Service Personalized wine advisory service connecting customers with wine specialists for tailored purchasing recommendations; available in-store, by WhatsApp, and by telephone.
• Provas de Vinhos (Wine Tastings) Organized wine tasting events held at the Porto physical store, providing hands-on guided wine experiences with expert staff.
• Eventos (Wine Travel Experiences) Event services including travel experiences related to wine culture, complementing the retail and tasting offerings.

Quantifiable outcome

• 4.7/5.0 Google rating from 434 reviews, with recurring themes of fast delivery, exceptional packaging, and professional service
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• Quinta da CarolinaminorOthersListed as one of Garrafeira Pepe's partner wine producers. Quinta da Carolina is a Portuguese wine estate whose wines are featured in the Garrafeira Pepe curated selection.
• Pol RogerminorOthersPrestigious Champagne house partnered with Garrafeira Pepe as a curated wine brand supplier. Pol Roger is a renowned French Champagne producer.
• António Maçanita VinhosminorOthersPortuguese winemaker António Maçanita is a partner wine producer featured in the Garrafeira Pepe portfolio, known for innovative Alentejo wines.
• Marcio Lopes WineMakerminorOthersPortuguese winemaker Marcio Lopes featured as a curated wine producer in the Garrafeira Pepe portfolio.
• Herdade de MouchãominorOthersHistoric Alentejo wine estate partnered with Garrafeira Pepe as a curated wine producer. Known for traditional, long-aged wines.
• SymingtonminorOthersLeading Portuguese wine family (Symington Family Estates) partnered as a curated producer of Douro and Port wines in the Garrafeira Pepe selection.
• TaboadellaminorOthersDão region wine estate featured as a curated wine producer partner of Garrafeira Pepe.
• Quinta da Fonte do SoutominorOthersPortuguese wine estate featured as a curated wine producer partner of Garrafeira Pepe.
• Quinta Nova de Nossa Senhora do CarmominorOthersDouro wine estate partnered as a curated wine producer with Garrafeira Pepe. Part of the Amorim family group.
• NiepoortminorOthersIconic Portuguese wine house (Niepoort Vinhos) featured as a curated producer in the Garrafeira Pepe selection, including Ports, table wines, and Rieslings from various Portuguese regions.
• DistriWineminorOthersDistriWine is featured as a brand partner on the Garrafeira Pepe website homepage, suggesting a distribution or supply partnership.
• RiedelminorOthersRiedel (glassware brand) has a dedicated section in the Garrafeira Pepe physical store. The partnership features Riedel performance glasses (e.g., Cabernet glass 'paga 3 leva 4' promotion) and represents a curated brand collaboration.
• TorrestirminorChannel Partner/ Reseller/ DistributorPortuguese transport/logistics company used by Garrafeira Pepe for domestic deliveries. Mentioned positively in customer reviews for professionalism and delivery quality.
• WineskinminorOthersWineskin travel packaging solution offered by Garrafeira Pepe as an add-on for customers who want to transport bottles in their luggage. Provides safe, practical, and economical protection for bottle transport.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lavinia: Spanish wine retail chain combining flagship physical stores with a strong e-commerce platform and curated premium assortment. Comparable hybrid omnichannel model and premium positioning.
• Bodeboca: Spanish online wine club and retailer with curated boutique winery selection. Comparable curated discovery-led wine e-commerce model targeting enthusiasts.
• Vinissimus: Leading Spanish online wine retailer with curated Iberian and international selection and pan-European shipping. Closely comparable online wine retail model, although anchored in Spain rather than Portugal.
• Garrafeira Nacional: Portugal's most recognized specialty wine shop chain with physical stores and e-commerce. Closest direct peer: similar curated Portuguese and international wine assortment, premium Port focus, and omnichannel retail model.
• Decantalo: Spanish online wine retailer specializing in Spanish and Portuguese wines with international shipping. Comparable curated Iberian wine focus and DTC e-commerce delivery model.
• Vinho.pt: Portuguese online wine retailer offering a broad curated selection of domestic and international wines with national delivery. Directly comparable by category, geography, and digital-first GTM.

Broad incumbents

• Berry Bros. & Rudd: Iconic UK fine wine merchant with centuries-old heritage, curated premium portfolio, and global shipping. Comparable heritage positioning and fine wine authority, though at significantly larger scale.
• Naked Wines: Online wine retailer connecting consumers directly to independent winemakers globally. Overlaps on online curated wine commerce and DTC delivery, though with a different sourcing model.
• Wine.com: Largest US-based online wine retailer with broad assortment and national delivery. Same core online wine retail category, but at much greater scale and primarily US-focused.
• The Wine Society: Long-established UK wine retail cooperative with curated selection and member-driven model. Comparable curated specialist positioning, though anchored in UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GarrafeiraPepe
• LinkedInlinkedin.com/company/garrafeira-tio-pepe
• Instagraminstagram.com/garrafeiratiopepe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garrafeira Tio Pepe