Gary Roberts Performance

What Gary Roberts Performance does

Gary Roberts Performance (GRP) is a privately held, founder-owned sports performance training company headquartered in Maple/Vaughan, Ontario, Canada, with a secondary facility in Richmond Hill. Founded in 2008/2009 by former NHL player Gary Roberts, the company operates coach-supervised training facilities that specialize in elite hockey player development alongside executive and youth athlete training. Its core products include the Off-Season Program (integrated on-ice, off-ice, nutrition, and treatment for elite hockey players), Elite Personal Training (private and semi-private coaching with a maximum four-person ratio), Elite Athlete Development (youth athlete program with a 1:5 coach-to-athlete ratio), and Nutrition Coaching delivered as a standalone add-on. All training follows an N-of-1 customization methodology combined with a Fuel-Train-Recover framework, and programs are delivered through the proprietary Gary Roberts Training App, which provides video and written exercise instructions plus unlimited text access to coaches.

The business model is a monthly subscription with no long-term contracts, with the average client investing $800-$1,200 per month. Go-to-market combines a sales-led consultative intake (15-minute call, facility assessment) with community-led referral driven by content marketing, social media, the Hockey Lab Podcast, and the Mindset Monday blog series. The company employs 18 people including six named strength and conditioning coaches with credentials spanning CSCS certifications, kinesiology degrees, and prior tenures at Cressey Sports Performance and EXOS. Notable customers include NHL players Robert Thomas (St. Louis Blues) and Zach Hyman, with the company reporting 200+ NHL-drafted players and thousands of minor hockey players trained over the past decade. GRP is bootstrapped with no external funding, parent company, or public listing disclosed.

Name

Gary Roberts Performance

Legal name

Gary Roberts Performance

Website

https://garyrobertsperformance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gary Roberts Performance is a privately held sports performance training facility in Ontario, Canada, founded in 2008 by former NHL player Gary Roberts. It delivers coach-supervised, customized strength and conditioning programs primarily for elite hockey players, youth athletes, and executives, using a monthly subscription model and the proprietary Gary Roberts Training App.

Ownership category

akta.pro rank

Product category

Sports Performance Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Sports performance training
• Hockey strength conditioning
• Elite athlete development
• Personal fitness coaching
• Nutrition coaching services

Headquarters

HQ city

Maple (Vaughan)

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Personal Training Services: Coached training programs including Private Training (one-on-one) and Semi-Private Training (max 4 people). All clients train with a coach; standalone gym access is not available.
2. Elite Athlete Development Program: Custom training for youth athletes with small group sessions (1-5 coach-to-athlete ratio). Includes 4-session On-Ramp followed by ongoing EAD sessions.
3. Off-Season Program: Comprehensive off-season program for elite hockey players including on-ice, off-ice, post-workout nutrition, and treatment under one roof.
4. Nutrition Coaching: Customized meal plans with weekly check-ins, access to digital food log, and personal nutrition coach.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Gary Roberts Performance is a sports performance training facility that delivers coach-supervised, custom-designed strength and conditioning programs for elite hockey players, youth athletes, and busy executives. Core offerings integrate on-ice and off-ice training, post-workout nutrition, and recovery/treatment services under a Fuel-Train-Recover methodology, delivered at two physical locations in the Greater Toronto Area and supported by a mobile training app.

Product overview

Gary Roberts Performance is a sports performance gym offering a unified training ecosystem centered on hockey player development. The core offerings include the Off-Season Program (comprehensive on/off-ice training with nutrition and treatment), Elite Personal Training (private and semi-private coaching), Elite Athlete Development (youth athlete program with custom programming), and Nutrition Coaching (customized meal plans with ongoing support). These programs are supported by the Gary Roberts Training App for program delivery and client communication. The company specializes in elite hockey players and executives, emphasizing an N-of-1 individualized approach with experienced strength coaches and certified nutrition specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Off-Season Program

Quantifiable outcome

• 200+ NHL-drafted players trained over 10+ years
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CrossFitminorOthersGary Roberts Performance is affiliated with CrossFit, indicated by CrossFit logo display on website footer. The relationship appears to be gym affiliation/certification rather than formal business partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Applied Motion Sports Performance: Applied Motion Sports Performance is a Southern Ontario facility offering hockey-specific training, athletic development, and recovery services. Directly comparable to GRP in geography (Ontario), sport specialization (hockey), and integrated training-plus-recovery programming.
• Base Performance Therapy & Sports Medicine: Base Performance is a Toronto-area sports medicine and performance clinic offering integrated training, physiotherapy, and recovery. Comparable to GRP because it competes for the same Greater Toronto Area hockey and executive clientele with a similar integrated training-plus-recovery model.

Broad incumbents

• IMG Academy: IMG Academy is a large multi-sport training and education destination offering integrated on- and off-ice hockey programming with nutrition and recovery services. Competes for the same elite hockey development budget at a much larger scale and longer program length than GRP's off-season block.
• EXOS (formerly Athletes' Performance): EXOS is a global human performance company offering facility-based training, nutrition, and recovery; GRP coach Lucas Azeredo Lobo interned there. Larger and broader in scope, but it competes for the same elite athlete and executive training budget and validates the integrated Fuel-Train-Recover approach GRP uses.
• Cressey Sports Performance: Cressey Sports Performance is a high-performance training facility in Massachusetts known for sport-specific strength and conditioning; GRP coach Brian Duncan interned there. Operates a similar N-of-1 coaching model with strong brand authority in baseball and beyond, making it a direct benchmark for GRP's hockey specialization.

Direct peers

• Mike Boyle Strength and Conditioning: Mike Boyle Strength and Conditioning is a respected private facility in Massachusetts offering coach-supervised semi-private and group performance training. Directly comparable in its anti-big-box-gym stance (no open access) and personalized programming, with strong brand recognition in the S&C community.
• Compete Sports Performance and Rehab: Compete Performance is a sports performance and rehabilitation facility serving athletes across sports with coach-supervised training and integrated therapy services. Comparable to GRP's model combining training, recovery, and small-coach ratios for serious athletes.
• Parisi Speed School: Parisi Speed School is a youth athletic development franchise delivering speed, strength, and agility programming with certified coaches. Comparable to GRP's Elite Athlete Development program in target audience (youth athletes), coach-supervised model, and recurring class-based subscription structure.
• IMPACT Athletic Performance: IMPACT Athletic Performance is a Toronto-based sports performance facility serving elite and youth athletes with private and small-group coaching. Directly comparable geography, target athlete segments, and coach-supervised programming structure to GRP.
• Edge Athlete Development: Edge Athlete Development is a hockey-specific off-season training provider in the U.S. offering integrated on-ice, off-ice, and recovery programming. Directly comparable to GRP's Off-Season Program in sport specialization, integrated methodology, and target customer (elite youth and pro hockey players).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDavUroFcwaMU4V11zY_aLA
• Facebookfacebook.com/garyrobertsHPT
• Instagraminstagram.com/garyrobertshpt
• LinkedInlinkedin.com/company/gary-roberts-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gary Roberts Performance