Gåshaga Kafferosteri

What Gåshaga Kafferosteri does

Gåshaga Kafferosteri is a Swedish specialty coffee roastery headquartered at Gåshaga Brygga on Lidingö, Stockholm County. The company operates an in-house micro-roastery using Giesen drum roasters to produce small-batch, slow-roasted organic specialty coffee sourced from seven countries (Brazil, Colombia, Honduras, Indonesia, Mexico, Peru, Tanzania), with all lots scoring 80+ on the SCA scale and EU organic certification. Its core technology combines this roasting capability with a portfolio of fully automatic coffee machines, primarily Franke systems, that are individually calibrated to each specific roast profile — a methodology the company claims is unique in the market.

The business model is a bundled B2B coffee solution combining proprietary coffee, premium machines (sale, rental, or lease), installation, training, and ongoing service/maintenance contracts delivered by a nationwide field sales team and factory-trained technicians. Recurring service revenue is supplemented by a direct-to-consumer e-commerce channel (whole bean, ground, capsules, brewers, merchandise), a private-label/custom-roast offering for corporate branding, guided coffee tasting experiences, BRITA-integrated water dispensers, and turnkey retail concepts such as Gåshaga To Go and Coffee to Love. The company maintains a 10+ year exclusive Franke Coffee Systems partnership in Sweden and serves enterprise customers across financial services, legal, media, F&B, healthcare, and retail.

Gåshaga operates a five-region Swedish field sales force (Stockholm, Skåne, Göteborg, Västerås, Skövde) and extends into Norway, Åland, and Poland. Distribution combines direct B2B field sales with a dedicated enterprise shop portal, a consumer web shop, and retail partnerships with ICA supermarkets and Direkten convenience stores. With 30 employees and 100+ machines installed, the company functions as a focused, vertically integrated coffee solutions provider rather than a commodity roaster.

Name

Gåshaga Kafferosteri

Legal name

Gåshaga Kafferosteri AB

Website

https://gashaga.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Swedish specialty coffee roastery on Lidingö providing B2B clients with small-batch organic coffee, Franke coffee machines, and full-service subscriptions. Operates nationwide sales coverage, consumer e-commerce, and retail concepts across Sweden, Norway, and Poland.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Organic specialty coffee
• Coffee roasting services
• B2B coffee solutions
• Coffee machine supply
• Office coffee services

Headquarters

HQ city

Lidingö, Stockholm County

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. B2B Coffee Solutions (Coffee + Machine + Service): Comprehensive B2B coffee solutions combining organic specialty coffee, premium coffee machines, and ongoing service/maintenance contracts for corporate customers. Machines can be purchased, rented, or leased with fixed monthly costs including service, spare parts, and quality checks.
2. E-commerce Retail (Web Shop): Direct-to-consumer sales of whole bean coffee (1kg packs), coffee capsules, coffee brewers, accessories, and branded merchandise through the consumer web shop (gashaga.com/shop) and enterprise shop (shop.gashaga.com).
3. Private Label / Custom Coffee (Own Roasting): Custom roasted coffee under customer brand (private label) — from custom recipe to own label packaging. Targets corporate office coffee programs, customer gifts, trade show giveaways, and branded merchandise.
4. Coffee Tasting Experiences: Coffee tasting sessions led by the roaster master, guiding customers through the roasting process from green bean to cup, followed by a curated tasting. Booked via the contact page.
5. Water Solutions (BRITA): Filtered and sparkling water dispensers from BRITA offered as a complement to coffee solutions. Includes custom-designed water bottles and carafes. Part of a broader beverage experience offering.
6. Retail Store Concepts: Turnkey coffee concepts for retail and service trade, including Gåshaga To Go (take-away coffee furniture/machines) and Coffee to Love (EMAB-branded concept). Revenue from machine, coffee, furniture, service, and marketing materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Gåshaga Kafferosteri is a small-batch organic specialty coffee roastery operating a micro-roastery in Lidingö, Sweden. The company roasts single-origin and blend coffees on Giesen drum roasters and pairs them with Franke fully automatic coffee machines for offices, retail, and HORECA customers. In addition to roasted coffee, capsules, and machines, it offers B2B coffee solutions, private label/contract roasting, retail store concepts, water filtration solutions, and coffee tasting experiences.

Product overview

Gåshaga Kafferosteri is an artisan coffee roastery based on Lidingö, Sweden, offering a unified portfolio centered on freshly roasted organic specialty coffee paired with professionally managed coffee machine solutions for businesses. The product line spans: (1) freshly roasted organic specialty coffees in multiple roast profiles — including single-origin offerings from Brazil, Peru, Colombia, Honduras, Indonesia, Mexico, and Tanzania, as well as named blends such as Signatur, Sombra, Hygge, 07:13, Norrsken, Artisan, El Ganso, and Sorrentini — available in whole-bean, ground, and capsule formats; (2) a curated portfolio of fully automatic coffee machines centered on the Franke brand (Franke Mytico Due, A1000 FM, A800 FM, A600 FM, A400 FM), supplemented by Yunio X20 for smaller offices and CREM Coffee Queen brewers; (3) enterprise coffee solutions including retail store concepts (Gåshaga to go, Coffee to Love), private-label/custom roasts, and guided coffee tasting experiences; and (4) complementary products including BRITA-integrated water dispensers, and branded merchandise such as a hybrid bottle/thermos and tote bags. All coffee solutions include ongoing service, maintenance, and support contracts delivered by a Sweden-wide team of technicians and account managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Specialty Coffee
• Sorrentini Coffee Capsules
• Franke Coffee Machines
• Yunio X20 Coffee Machine
• CREM Coffee Brewers
• B2B Coffee Solutions (Kaffelösningar)
• Retail Store Concepts (Butikskoncept)
• Private Label / Custom Roasting (Eget kaffe)
• Coffee Tasting Experience (Kaffeprovning) Guided coffee tasting sessions delivered at the roastery or on-site for teams, events, and retail customers.
• Water Solutions (Vattenlösningar)
• Branded Merchandise

Quantifiable outcome

• 0.7% machine decommission rate — only 0.7% of all coffee machines purchased since founding were disposed of, with all usable parts recovered as spare parts.
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Franke Coffee SystemscoreTechnology or IntegrationGåshaga Kafferosteri has been an exclusive authorized partner of Franke Coffee Systems on the Swedish market for more than 10 years. Their technicians are trained by Franke in Switzerland and have installed over 100 Franke coffee machines. Gåshaga resells, installs, and services Franke machines as part of its integrated B2B coffee solutions. Franke is the primary machine brand used across all Gåshaga customer segments.
• Bravilor BonamatminorChannel Partner/ Reseller/ DistributorSales partner for Bravilor Bonamat coffee machines on the Swedish market, complementing the Franke portfolio. Bravilor Bonamat offers an additional range of coffee brewing equipment.
• CremminorChannel Partner/ Reseller/ DistributorSales partner for Crem coffee machines in Sweden. CREM Coffee Queen brewers are sold through Gåshaga's consumer and B2B channels.
• Electrolux ProfessionalminorChannel Partner/ Reseller/ DistributorGåshaga Kafferosteri is a partner for Electrolux Professional coffee solutions, as confirmed by Electrolux Professional's own announcement of the partnership.
• BRITAcoreTechnology or IntegrationBRITA water filters are integrated into all Gåshaga coffee machines to ensure consistent water quality and taste. Gåshaga also offers BRITA water dispensers (filtered and sparkling tap water) as a complement to its coffee solutions. Used BRITA water filters are collected during machine service and returned to BRITA for recycling. The partnership supports both Gåshaga's water solutions business and the sustainability story.
• Agood CompanyminorOEM/ Whitelabel/ Licensing PartnerAgood Company produces Gåshaga Kafferosteri's branded Hybrid Bottle 2-in-1 (water bottle + coffee thermos) — a co-branded product. Agood Company donates 500 liters of clean water to Charity:Water for each bottle sold.
• EMAB / Coffee to LoveflagshipStrategic or Co-development PartnerCoffee to Love is a complete branded coffee concept developed exclusively for EMAB (a retail chain group). Gåshaga provides Franke coffee machines, organic specialty coffee roasted specifically for Coffee to Love, a custom-designed display furniture, service, and marketing materials. EMAB retailers can offer this concept to their members. This is Gåshaga's most developed co-branded retail concept.
• ICA Supermarket (Käppala & Lindvallen)coreChannel Partner/ Reseller/ DistributorICA Supermarket Käppala (Lidingö) and ICA Supermarket Lindvallen have installed Gåshaga To Go take-away coffee concepts in their stores. Gåshaga provides the full solution including machine, coffee, display furniture, service, and marketing materials.
• Direkten VästeråsminorChannel Partner/ Reseller/ DistributorService trade retailer Direkten at Vasagatan 15, Västerås, operates the Gåshaga To Go take-away coffee concept as part of its store offering.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Counter Culture Coffee: US specialty roaster focused on single-origin, sustainably sourced coffee with strong B2B wholesale and training programs. Comparable specialty-roaster model with sustainability positioning and education-led B2B engagement.
• Da Matteo: Swedish specialty coffee roaster operating own cafés and online retail with a focus on direct-trade, single-origin beans. Comparable as a Nordic specialty player with single-origin focus and a strong customer-experience story.
• La Colombe Coffee Roasters: US specialty coffee roaster combining direct-trade coffee, own cafés, ready-to-drink products, and B2B wholesale programs. Comparable vertically integrated specialty roaster model extending into retail concepts and broad distribution.
• Johan & Nyström: Swedish specialty roaster with direct-trade sourcing, retail cafés, and B2B channels. Comparable specialty-grade sourcing philosophy and Nordic focus, with overlapping target customer base in quality-conscious Swedish workplaces.
• Löfbergs: Family-owned Nordic coffee roaster headquartered in Karlstad, Sweden, with both consumer packaged goods and B2B office/service trade offerings. Directly comparable to Gåshaga as a Swedish roaster running a multi-channel specialty B2B model across the Nordics.
• Arvid Nordquist HAB: Sweden-based family-run coffee roaster offering specialty coffees, office coffee programs, and HORECA supply. Closely comparable to Gåshaga as a Swedish-origin specialty roaster with B2B contracts and a sustainability narrative.

Broad incumbents

• JDE Professional: B2B arm of JDE Peet's (Jacobs Douwe Egberts), one of the world's largest coffee groups, offering office coffee systems, machines, and beans globally. Comparable as a bundled office coffee provider at multinational scale.
• Selecta Group: Major European vending and office coffee service operator with unattended coffee, snack, and fresh-food points across workplaces and public spaces. Adjacent B2B channel - same customers, different delivery model (vending-led versus roastery-led).
• Lavazza Professional: Lavazza's dedicated B2B and Ho.Re.Ca. division, supplying espresso machines, capsules, and coffee to offices, hotels, and restaurants across Europe. Comparable as a major incumbent serving the same enterprise coffee+machine bundle need.
• Melitta Professional: The B2B coffee solutions arm of Melitta, offering fully automatic machines, coffee, and service contracts to offices and HORECA across Europe. Comparable bundled offering (coffee+machine+service) at significantly larger scale than Gåshaga.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gashaga_kafferosteri
• LinkedInlinkedin.com/company/gashaga-kafferosteri

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gåshaga Kafferosteri