Gastro Trends Hannover

What Gastro Trends Hannover does

Gastro Trends Hannover GmbH is a privately held multi-brand gastronomy group headquartered in Laatzen, in the Hannover metropolitan area of Lower Saxony, Germany. The company operates a portfolio of 15+ restaurants, pubs, beer gardens, event venues, and catering brands under names including Reimanns Eck (established 1981), Waterloo Biergarten (1983), Vier Jahreszeiten, Hagedorn, Acanto, Gourmetwunder, and Stamme 96. Operational scale includes 250–350+ employees, 1,236 events per year, and high-capacity venues such as the ZAG Arena (12,000 capacity) and Waterloo Biergarten (1,500 capacity), supplemented by five public-viewing locations serving 2,000 spectators.

The business is built on a vertically integrated model centered on a centralized production facility in Bornum (operational since 2014) that supplies all group venues, paired with a long-term beverage supply partnership with Gilde Brauerei (dating to 1972). Distribution is exclusively domestic, focused on Hannover and the wider Lower Saxony region, with a formal partnership with the Hannover 96 professional football club providing access to sports-driven footfall. The group's lineage traces to 1976 via predecessor Hensoldt, Kircher & Partner, with Gastro Trends Hannover GmbH itself founded in 2017 as the consolidating holding entity, and expanded materially through a 2020 merger with Berrymans Catering and Essklusiv Catering and the 2021 acquisition of Gourmetwunder.

The revenue model combines direct consumer sales across 15+ physical venues with B2B catering contracts spanning government (Lower Saxony ministries, Hannover-Süd tax office), education (schools in Garbsen), and professional sports (Hannover 96), plus event-based revenue from 1,236 annual events and public-viewing operations. The group operates as an apprenticeship employer (Ausbildungsbetrieb) with an international team, reflecting the broader German hospitality labor strategy. No AI, proprietary technology platforms, or non-standard digital channels are disclosed; the company's competitive position rests on physical footprint, heritage brand equity, centralized production, and exclusive local partnerships rather than on technology differentiation.

Name

Gastro Trends Hannover

Legal name

Gastro Trends Hannover GmbH

Website

https://gastro-trends.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Gastro Trends Hannover GmbH is a private multi-brand gastronomy group operating 15+ restaurants, pubs, beer gardens, event venues, and catering brands across the Hannover metropolitan area, serving both consumer footfall and B2B institutional catering clients with 250–350+ employees and centralized production.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Corporate Catering & Refreshment Services (HSACADAD)

Keywords

• Hospitality services
• Event catering
• Restaurant operations
• Beer garden venues
• Event venue management

Headquarters

HQ city

Laatzen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Stationary Gastronomy: Revenue from owned restaurants, pubs, beer gardens, and sports bars operating under company brands including Reimanns Eck, Vier Jahreszeiten, Schateke, Nordkurve, Lister Turm Biergarten, and others across Hannover.
2. Catering Services: Event catering operations through Berrymans Catering, Essklusiv Catering, and Hagedorn Eventcatering brands serving corporate events, weddings, trade fairs, and private functions.
3. Event Locations: Revenue from venue rental and event management at various locations including Expowal, Acanto, Marthas Garten, Old Town Hall, ZAG Arena, and others.
4. Seasonal Events: Seasonal food and beverage service during festivals including Maschseefest, Winter Magic Christmas markets, and public viewings for major soccer tournaments.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gastro Trends Hannover operates a diversified hospitality portfolio in Hannover, Germany, including stationary gastronomy (restaurants, pubs, beer gardens, sports bars), event catering services, event venue management, and seasonal festival/event operations. The company runs 15+ venues under multiple brand names such as Reimanns Eck, Vier Jahreszeiten, Schateke, Nordkurve, Lister Turm Biergarten, Waterloo Biergarten, See-Terrassen, and Tiergartenschänke, alongside catering brands Berrymans Catering, Essklusiv Catering, Hagedorn Eventcatering, and Gourmetwunder.

Product overview

Gastro Trends Hannover is a diversified gastronomy and event company providing hospitality services in Hannover, Germany. The portfolio includes multiple restaurant brands (Reimanns Eck, Vier Jahreszeiten, Schateke, Nordkurve/Stamme 96, Lister Turm Biergarten, Waterloo Biergarten, See-Terrassen, Tiergartenschänke), catering operations (Berrymans Catering, Hagedorn Eventcatering, Essklusiv Catering, BIOLOGISCH school catering, Gourmetwunder home delivery), seasonal events (Winter Magic markets, Public Viewings, Maschseefest, Waterkant), and venue management (Expowal, Acanto, Marthas Garten, ZAG Arena, Adventure Zoo, and multiple smaller event locations). The company operates as a single unified hospitality enterprise with interconnected dining, catering, and venue services.

Differentiator

Problem solved

Functional benefit

Brands

• Berrymans Catering: Premium event catering brand; visual and tasteful dishes for events, known as "Berrymans" for special occasions in Hanover and beyond
• Reimanns Eck
• Vier Jahreszeiten
• Schateke
• Nordkurve
• See-Terrassen / See-Biergarten
• Waterloo Biergarten
• Lister Turm Biergarten
• Tiergartenschänke
• Reimanns Fische
• Stamme 96
• Essklusiv Catering
• Hagedorn Eventcatering
• Gourmetwunder
• BIOLOGISCH by Gastro Trends

Products and services

• Berrymans Catering Premium event catering brand specializing in creative events, weddings, and business catering with visually and tastefully appealing dishes, serving corporate clients and private functions across Hannover and beyond.
• Essklusiv Catering (Event- & Messecatering) Event and trade show catering brand specializing in exhibition and corporate event catering, acquired by Gastro Trends in 2014.
• Hagedorn Eventcatering Event catering service with extensive expertise acquired over years of operation before merging with Gastro Trends, serving corporate and private events.
• Gourmetwunder At-home gourmet meal delivery service offering first-class gourmet enjoyment with matching instructions for each dish, targeting consumers seeking premium dining experiences at home.
• BIOLOGISCH by Gastro Trends School catering brand providing healthy and delicious meals for children following the motto 'For healthy children and a better future,' supplying daily meals to schools in Garbsen and surrounding areas.
• Reimanns Eck Restaurant in Hannover-List offering down-to-earth and excellently prepared North German cuisine with seasonal delicacies and an attractive outdoor terrace with space for 110 people.
• Vier Jahreszeiten Restaurant next to the Eilenriede at Döhrener Tower offering German home cooking with an adjacent beer garden that transforms into a winter forest for seasonal events.
• Schateke Rustic old town pub in Hannover featuring freshly tapped beer with live broadcasts of Hannover 96, national team, and Champions League matches.
• Nordkurve / Stamme 96 Sports bars at the Heinz von Heiden Arena and Hannover 96 club center broadcasting all Hannover 96 games on large LED screens and up to 15 flat screens, accommodating up to 190 people indoors.
• Lister Turm Biergarten Beer garden originally dating back to the 17th century with over 800 seats, transforming into Wintertown during the winter season.
• Waterloo Biergarten Rustic beer garden at Waterlooplatz with 1,500 seats, four beer dispensing points, and five specialty food stands, operating for over 30 years.
• See-Terrassen / See-Biergarten Lake terraces with Sylt atmosphere offering breathtaking views over the Maschsee, with a lakeside beer garden featuring over 200 covered seats and serving wines, fish, and seafood.
• Tiergartenschänke 100-year-old beer garden at the start and end point of the Tiergarten with just under 200 seats.
• Reimanns Fische Self-service snack bar and restaurant at the Maschsee offering fish and casual dining during seasonal events.
• Expowal Landmark event location from Expo 2000 with 1,800 m² of usable event space across lake level, event level, and cinema, accommodating up to 1,000 persons.
• Acanto Noble event and wedding location in a century-old building with 275 m² floor space, 500 standing room, and 220 seats.
• Marthas Garten Event location with picturesque gardens and stylish rooms including a beautiful glass house, suitable for weddings and company events with up to 2,000 standing guests.
• Altes Rathaus (Old Town Hall) Historic registry office building from 1410 in central Hanover, perfect for weddings, conferences, and corporate events with rooms ranging from 40 to 300 m².
• ZAG Arena One of the largest event locations in Germany with 36 club boxes, VIP restaurant, and capacity for up to 12,000 people.
• Helmkehof Event venue with 180 m² hall plus 150 m² outdoor terrace, offering stylish impressive premises for events.
• Peppermint Pavillon Event venue with over 800 m² total area accommodating up to 1,500 persons, featuring two roof terraces with panoramic views and a recording studio.
• Tanzhaus Hannover Event space with 1,800 m² for up to 400 people, offering dreamlike scenery at the Mittellandkanal.
• Skylounge Hannover Two-floor event venue with 250 m² for seminars, workshops, and exhibitions, including a high-quality SKY BAR (125 m²) and roof terrace.
• Eilers Classic Event venue with 437 m² interior space for 180 people, offering a vintage car atmosphere.
• Funpark Event Event venue with 2,000 m² space for 100 to 2,300 guests, equipped for various types of events.
• Hannover Adventure Zoo Event Locations Unique themed event locations at the zoo with appropriate buffets and drinks, accommodating up to 400 people.
• Maschseefest Operations Summer lakeside festival operations featuring restaurants, bars, terraces, and tents with DJs, live music, cocktails, and Mediterranean cuisine at Maschsee in Hannover.
• Public Viewings Soccer tournament broadcasts on big screens for European Championship and World Cup, featuring up to 2,000 spectators at 5 locations across Hannover.
• Winter Magic / Tannenwald Christmas market featuring hand-picked fir forests providing a contemplative atmosphere for Christmas parties and seasonal celebrations.
• Waterkant Hannover North German lifestyle event at Maschsee featuring regional products, fish specialties, steaks, and cool drinks.

Quantifiable outcome

• 1,236 events hosted per year

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Gilde BrauereimajorOthers · 1 January 1972Brewery partnership since 1972, providing beer and beverages to company venues and events
• Hannover 96coreStrategic or Co-development PartnerLong-term partnership with Hannover 96 football club including sports bar operations at Nordkurve and Stamme 96 in the club sports center, public viewing for all games
• Coca-Cola DeutschlandminorOthersBeverage partnership providing soft drinks and beverages for company venues
• PaulanerminorOthersBeverage partnership for beer supply to company venues
• Die ReckenminorStrategic or Co-development PartnerPartnership with handball club Die Recken, shown as partner on company website
• AntoneminorGTM or Marketing PartnerRadio/media partnership for marketing and event promotion
• Backhaus HofminorOthersFood supplier partnership
• Deutsche SeeminorOthersSeafood supplier partnership for restaurant and catering operations
• Bad PyrmonterminorOthersMineral water and beverage supplier partnership
• Winzerwelt HannoverminorOthersWine supplier partnership for restaurant and event operations

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Compass Group: UK-headquartered global contract foodservice and support-services group with substantial European venue and event catering. Comparable as a broad incumbent in the contract catering and event-hospitality space.
• Sodexo: Global foodservices and facilities-management incumbent with significant corporate-catering and event-services exposure across Europe. Comparable as an incumbent in the company-canteen and corporate-event catering segments Gastro Trends has historically operated (Lower Saxony Ministry, Hannover-Süd tax office).
• Aramark: Global foodservice, catering, and facility-services incumbent with broad corporate, sports, and event-catering offerings. Comparable as a broad incumbent in adjacent segments Gastro Trends serves (corporate canteens, sports-venue hospitality, event catering).

Direct peers

• Block House: German full-service steakhouse restaurant chain operating multiple casual full-service dining venues domestically. Comparable to Gastro Trends' stationary gastronomy segment (Reimanns Eck, Vier Jahreszeiten) at a national-chain scale.
• Käfer: Munich-based premium German caterer and event-location operator with restaurants, party service, and event venues. Comparable to Gastro Trends' premium catering brands and managed event-location portfolio (Acanto, Marthas Garten, Old Town Hall).
• Marché International: Swiss-rooted European restaurant and event-catering operator with branded venues, beer gardens, and large-scale event catering. Comparable as a multi-brand European stationary gastronomy + event catering operator.
• DO & CO: Austrian premium hospitality and event catering group with integrated airline catering, event catering, and restaurants/hotels. Comparable to Gastro Trends' combined premium catering (Berrymans, Essklusiv, Hagedorn) plus venue management model, though operating at international scale.
• Stockheim: German full-service catering and event-location operator providing hospitality for corporate events, sports venues, and large-scale public events. Directly comparable on the catering-plus-venue business model Gastro Trends operates under Berrymans, Essklusiv, and event-location brands.

Regional players

• Lindner Hotels: German family-owned hotel and hospitality group operating multiple full-service restaurants, bars, and event venues domestically. Comparable as a regional German multi-venue hospitality operator with integrated restaurants and event spaces.
• Mövenpick: European-origin premium hospitality group with hotels, restaurants, and event catering across German-speaking markets. Comparable as a regional premium hospitality and event-catering operator in the German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GastrotrendsHannover
• LinkedInlinkedin.com/company/gastro-trends-hannover
• Instagraminstagram.com/gastrotrends_/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gastro Trends Hannover