North Idaho Dental Group

What North Idaho Dental Group does

North Idaho Dental Group is a privately-held, dual-location dental practice operating in Coeur d'Alene and Ponderay, Idaho, serving the North Idaho region including Sandpoint and surrounding communities. Founded in 2002, the practice has operated continuously for over 22 years under a four-dentist collaborative model (Dr. Ben Gates DDS, Dr. Paige Landers DDS, Dr. Chace Mickelson DMD, and Dr. Hatta Clark DDS), supported by approximately 9 total employees including hygienists, front desk, and billing personnel.

The practice delivers a full spectrum of dental services organized around general dentistry (exams, cleanings, fillings), cosmetic procedures (whitening, veneers), restorative treatments (crowns, bridges, implants, dentures), orthodontics (Invisalign), endodontics (root canals), oral surgery, emergency care, and TMJ/bruxism treatment including BOTOX. Clinical technology is limited to standard modern dental equipment: intraoral digital scanners that capture 3-D virtual impressions and digital x-ray systems that reduce radiation exposure by approximately 80 percent versus film. Sedation services span nitrous oxide, oral, IV, and general anesthesia delivered by a qualified dental anesthesiologist.

Revenue is generated on a fee-for-service, point-of-care basis from individual and family patients. Patient acquisition relies on word-of-mouth referrals, Google reviews, and an organic social media presence (Facebook, Instagram), with online appointment scheduling. The practice offers a Cash Savings Plan for uninsured patients and accepts Cherry Financing as a third-party payment option. The practice is independently owned by its four dentists with no disclosed PE, VC, or parent company involvement, and no funding rounds, acquisitions, or leadership changes of record.

Name

North Idaho Dental Group

Legal name

North Idaho Dental Group

Website

https://gatesdentistry.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

North Idaho Dental Group is a private, dual-location dental practice in Coeur d'Alene and Ponderay, Idaho, providing comprehensive general, cosmetic, restorative, surgical, and emergency dental services to families across North Idaho since 2002.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental care
• Emergency dental services
• Family dental practice

Headquarters

HQ city

Coeur d'Alene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including general dentistry, cosmetic dentistry, restorative procedures, oral surgery, and emergency dental care. Revenue generated through one-time procedures and treatments at point of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

North Idaho Dental Group is a dual-location private dental practice providing comprehensive general, cosmetic, restorative, surgical, orthodontic, and emergency dental services to individuals and families across the North Idaho region. Services are delivered by four dentists across two clinics in Coeur d'Alene and Ponderay, supported by dental hygienists and administrative staff, with sedation dentistry and modern digital dental technology as supporting offerings.

Product overview

North Idaho Dental Group is a dual-location dental practice providing comprehensive oral healthcare services from two clinics in Coeur d'Alene and Ponderay, Idaho. The practice offers a full spectrum of dental services organized around general and preventive care (exams, cleanings, fillings), restorative treatments (crowns, bridges, implants, dentures), orthodontic services (Invisalign), endodontics (root canals), oral surgery, emergency dentistry, and cosmetic procedures. Supporting clinical services include sedation dentistry with multiple anxiety management options, digital radiography, and intraoral digital scanning. The practice serves patients of all ages and has operated since 2002 under four dentists: Dr. Ben Gates, Dr. Paige Landers, Dr. Chace Mickelson, and Dr. Hatta Clark.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dentistry services including dental exams, cleanings, tooth-colored fillings, and routine oral health care for patients of all ages.
• Cosmetic Dentistry Cosmetic dental procedures including teeth whitening, veneers, and tooth-colored fillings designed to enhance the appearance of patients' smiles.
• Dental Crowns and Bridges Restorative dental solutions including dental crowns to cover damaged teeth and bridges to replace missing teeth.
• Dental Implants Dental implant procedures and implant-supported dentures to replace missing teeth with permanent, natural-looking solutions.
• Invisalign Clear Braces Clear aligner orthodontic treatment using Invisalign technology to straighten teeth without traditional metal braces.
• Root Canal Treatment Endodontic treatment to save severely infected or damaged teeth by removing infected pulp and sealing the tooth.
• Tooth Extraction and Oral Surgery Surgical tooth removal and oral surgery procedures for problematic, impacted, or severely damaged teeth.
• Emergency Dental Care Same-day emergency dental appointments providing immediate relief for dental pain, trauma, and urgent oral health situations.
• Gum Disease Prevention and Treatment Periodontal care including preventive services and treatment for gum disease to maintain oral health.
• Full and Partial Dentures Custom-fitted removable dental prosthetics including complete dentures for full tooth loss and partial dentures for replacing multiple missing teeth.
• TMJ and Bruxism Treatment Treatment for temporomandibular joint disorders and teeth grinding, including therapeutic interventions and BOTOX injections to relieve jaw pain and tension.
• Sedation Dentistry Anxiety management options including nitrous oxide (laughing gas), oral sedation, IV sedation, and general anesthesia provided by a qualified dental anesthesiologist for stress-free dental procedures.

Quantifiable outcome

• Digital x-rays reduce radiation exposure by approximately 80% compared to traditional film x-rays

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest dental support organization in the US, backing hundreds of office locations nationwide. Comparable in core service (general dentistry, group-practice structure) but vastly larger in scale, serving as the dominant DSO incumbent.
• Smile Brands: National DSO operating multiple affiliated dental brands with general and specialty services. Comparable in offering a community-oriented group-practice model, but at much larger scale across multiple states.
• Aspen Dental: National DSO with ~1,000+ locations providing general, cosmetic, and emergency dentistry. Comparable to North Idaho Dental Group in core service menu and focus on accessibility, but operating at vastly larger scale across many geographies.
• Pacific Dental Services: Large DSO supporting dental practices across the western US including the Pacific Northwest. Comparable in providing operational support to multi-dentist group practices offering comprehensive dental services.
• InterDent Support Services: Dental support organization supporting multiple affiliated practices primarily in the western US. Comparable in providing business infrastructure to multi-dentist group practices serving local communities.

Regional players

• Willamette Dental Group: Multi-location group dental practice serving the Pacific Northwest (Oregon, Washington, Idaho). Comparable as a multi-site, group-practice model serving regional communities with comprehensive dental services — directly relevant to North Idaho Dental Group's geography and operating structure.
• Gentle Dental: Multi-location dental group with strong Pacific Northwest presence offering general, cosmetic, and specialty dentistry. Comparable to North Idaho Dental Group as a multi-site group practice serving regional patient bases with comprehensive service offerings.

Direct peers

• Coeur d'Alene Dental Center: A general dental practice serving the Coeur d'Alene community. Directly comparable as a local competitor offering similar general and family dental services in the same primary market as North Idaho Dental Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NorthIdahoDentalGroup
• Instagraminstagram.com/nidentalgroup/?hl=en
• LinkedInlinkedin.com/company/north-idaho-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Idaho Dental Group