Helbig Veranstaltungsmanagement GmbH / Gauditours *Events *Incentives

What Helbig Veranstaltungsmanagement GmbH / Gauditours *Events *Incentives does

Helbig Veranstaltungsmanagement GmbH, operating commercially as Gauditours *Events *Incentives, is a German B2B corporate event management company founded in 1998 by Karsten Helbig and headquartered in Langen near Frankfurt (Rheinstraße 37-39, D-63225). The firm designs and delivers team-building events, incentive trips, corporate celebrations, kickoffs, and trainee programs primarily for large enterprise clients. Marquee customers include Daimler, Deutsche Bank, KPMG, McKinsey, Microsoft, SAP, and Siemens, indicating a positioning at the upper end of the German corporate market.

The company maintains a catalog of more than 25 proprietary event formats developed over its operating history and operates one of Germany's first dedicated large-scale outdoor centers at Wildpark 'Alte Fasanerie' in Hanau, opened in 2002 on approximately 15,000 square meters. Delivery extends internationally for incentive programs to destinations including Switzerland, Austria, Sweden, Malta, the UAE (Dubai), and Morocco. Since inception the firm has staged more than 250 events per year and engaged over 600,000 cumulative participants.

The business is privately held and founder-owned, operated with a small core office team and a flexible pool of up to 100 seasonal freelancers that scales capacity during peak periods. The revenue model is project-based, priced per event and per participant, with no recurring SaaS-style contracts. Distribution is sales-led via direct inquiry (phone, web form), with customer acquisition driven by reputation, repeat business, and the credibility generated by an enterprise client roster. A 2014 diversification into social-skills and communication workshops for schools and youth welfare offices (Jugendämter) represents the firm's most significant move beyond the corporate vertical.

Name

Helbig Veranstaltungsmanagement GmbH / Gauditours *Events *Incentives

Legal name

Helbig Veranstaltungsmanagement GmbH

Website

https://gauditours.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Helbig Veranstaltungsmanagement GmbH (Gauditours) is a German B2B event management firm founded in 1998, designing team-building events, incentive trips, and corporate celebrations for large enterprise clients across Germany and selected international destinations.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Corporate event management
• Teambuilding events
• Incentive travel programs
• Company celebrations
• Custom event concepts

Headquarters

HQ city

Langen / Frankfurt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event planning and delivery services: Full-service event planning and execution for corporate team events, incentive trips, company celebrations, kickoffs, and trainee programs. Revenue is generated through project-based professional services including concept development, event delivery, and related logistics. The first concept offer is free; further concepts may incur a processing/concept fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gauditours designs, plans and executes corporate teambuilding events, incentive trips, kickoffs, summer and Christmas celebrations, and trainee/new-employee onboarding programs for German and European corporate clients. Its offering combines a portfolio of more than 25 standardized themed event formats (e.g., Bobby Car Race, City Challenge, Formula One, Stop Motion Film, Ice Wall, Gingerbread Village) with fully custom individual event concepts, delivered via a core office team and a network of up to 100 seasonal freelance staff.

Product overview

Gauditours is an event management company founded in 1998 by Karsten Helbig, offering a diverse portfolio of team building events, corporate celebrations, and incentive programs. The core offerings include over 25 distinct teamevent formats (ranging from sports competitions like Bobby Car Race and Formula One to creative workshops like Stop Motion Film and Graffiti), custom-designed individual events, Christmas and summer party packages, and incentive travel experiences. The company employs up to 100 seasonal freelance staff and operates primarily in the German market with events throughout Germany and Europe. The business model centers on concept development, event planning, logistics coordination, and on-site execution of team-building activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Teamevents Portfolio

Quantifiable outcome

• More than 600,000 participants delighted with events since 1998
• +2 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BiTE GmbH: German event agency with a corporate events and team experience portfolio. Comparable in the B2B teambuilding/incentive space serving mid-market and enterprise German clients.
• Jack & Dreiviertel GmbH: German corporate event agency focused on creative teambuilding, incentive events and company celebrations. Closely comparable in product offering, B2B target segment and concept-driven differentiation model.
• Teamevent GmbH: German teambuilding and corporate event provider with a catalog of team event formats for corporate groups. Comparable in event-format-driven product model and German enterprise target market.
• teamgeist GmbH: Cologne-based corporate teambuilding and event agency offering team events, incentive programs and corporate celebrations for German enterprise clients — directly comparable in product scope, customer base (German DAX/Fortune 500 corporate) and B2B sales-led GTM.
• HAGEN INVENTURE GmbH & Co. KG: German event agency specializing in creative team events, incentive trips and corporate experiences for enterprise clients. Directly comparable in service mix (team events + incentive travel) and target customer profile.
• WestEvent GmbH: Germany-based corporate event and incentive agency serving enterprise clients with team events, kickoffs and incentive travel — overlapping in product/customer and DACH-focused GTM.

Broad incumbents

• BCD Meetings & Events: Global corporate meetings, incentives, conferences and events (MICE) management provider within BCD Travel. Comparable in serving enterprise incentive and event programs, but as part of a global travel/expense platform rather than a teambuilding-focused specialist.
• DEAG Deutsche Entertainment AG: Frankfurt-listed German entertainment and live-events group operating broadly in concerts, touring, and event services. Comparable as a broader incumbent in German live/corporate event services but with a much wider portfolio and not specialized in the teambuilding niche.
• CWT Meetings & Events: Global corporate meetings and events division of CWT, serving multinational enterprises with end-to-end meeting, incentive, conference and event services. Comparable in serving enterprise incentive/event programs but at vastly greater scale and geographic breadth.
• MCI Group: Global meetings, events and association management company headquartered in Geneva. Comparable in serving corporate clients with team events, incentive trips and conferences, but operates as a much broader incumbent with global scale rather than a teambuilding specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gauditours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helbig Veranstaltungsmanagement GmbH / Gauditours *Events *Incentives