What Gazelle GmbH does

Gazelle GmbH is the German operating subsidiary of Koninklijke Gazelle (Royal Dutch Gazelle), itself part of the Pon Holdings B.V. conglomerate, and manufactures premium bicycles and E-Bikes at the parent company's Dieren, Netherlands factory — a site in continuous operation since 1892. The portfolio spans 20+ models organized by use case (Komfort, Aktiv, Familie, City, Transport, Vitalität, Allround, Urban, Retro, Speed Pedelec up to 45 km/h), with technology partnerships supplying Bosch, Shimano Steps, and Fazua motors; Enviolo continuously variable transmissions; belt-drive drivetrains; and battery configurations up to 800Wh delivering up to 175 km range. Flagship Ultimate C380 and Cabby C380 models have won consecutive iF Design Awards (2025, 2026).

The company operates a hybrid go-to-market combining a direct e-commerce shop at gazelle.de with an 800+ certified specialist dealer network (Fachhändler) across Germany and six company-operated E-Bike Test Centers in Hamburg, Berlin, Oldenburg, Mönchengladbach, Karlsruhe, and Münsterland. Premium pricing is reinforced through 0% APR consumer financing up to 18 months and bicycle leasing via Consors Finanz (BNP Paribas), with Adyen handling card payments. Connected-bike features are delivered through the Gazelle Connect platform, which combines Comodule IoT hardware (GPS, telemetry, theft protection, battery monitoring) with the Pon.Bike developer portal and consumer portal APIs. Customer segments span urban commuters, families, active/trekking cyclists, speed pedelec users, and cargo/transport buyers. The German entity is headquartered in Mönchengladbach (HRB 17210) and is led by Geschäftsführer Andreas Jansen, Alex Verkruyssen, and Fedde Dirk Wilden, with revenue not publicly disclosed.

Name

Gazelle GmbH

Legal name

Gazelle GmbH

Website

https://gazelle.de

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Gazelle GmbH is the German subsidiary of Koninklijke Gazelle (a Pon Holdings B.V. brand) and manufactures premium Dutch bicycles and E-Bikes since 1892, selling through 800+ German dealers, six test centers, and direct online channels to urban commuters, families, and active cyclists.

Ownership category

akta.pro rank

Product category

E-Bike and Bicycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Electric bicycle manufacturing
• E-Bike retail
• Dutch bicycle brand
• Premium commuter bicycles
• Connected E-Bike technology

Headquarters

HQ city

Mönchengladbach, Nordrhein-Westfalen

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle and E-Bike Sales: Gazelle generates primary revenue through the direct sale of bicycles and E-Bikes to consumers via online shop and dealer network. Products range from city bikes to family cargo bikes and speed pedelecs (up to 45 km/h).
2. Consumer Financing: Partnership with Consors Finanz (BNP Paribas) for installment financing, earning referral/commission revenue. Customers can finance purchases from 6-72 months with APR of 15.90% for amounts up to €15,000.
3. Bicycle Leasing: Corporate and individual bicycle leasing programs through partner providers, enabling customers to lease bikes with potential tax advantages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gazelle GmbH manufactures and sells a comprehensive portfolio of premium bicycles and E-Bikes from its factory in Dieren, Netherlands (operating since 1892). The product range covers E-Bikes for urban commuting, family transport, cargo, and speed pedelecs, as well as traditional non-motorized bicycles including Dutch-style city bikes, trekking bikes, and retro designs. E-Bikes are equipped with motors from Bosch, Shimano, and Fazua, with Enviolo continuously variable transmissions and optional Comodule IoT connectivity for GPS tracking and theft protection.

Product overview

Gazelle GmbH (a subsidiary of Koninklijke Gazelle) manufactures a comprehensive portfolio of bicycles and E-Bikes from its factory in Dieren, Netherlands, with operations since 1892. The product lineup includes multiple E-Bike series (Ultimate, Cabby, Arroyo, Paris, Eclipse, Grenoble, Easyflow, Medeo, Avignon, Makki, Bloom, Chamonix) and non-motorized bicycles (City Bikes, Hollandrad, Trekkingräder, Van Stael). E-Bikes are categorized by use case: Komfort (relaxed riding), Aktiv (demanding terrain), Familie (child transport), City (urban commuting), Transport (cargo), and Speed Pedelecs (45 km/h). Gazelle offers the Gazelle Connect GPS connectivity system and Gazelle App for smart features. Products feature motor systems from Bosch, Shimano Steps, and Fazua, with gear systems from Enviolo and Shimano. Financing options are available through Consors Finanz/BNP Paribas.

Differentiator

Problem solved

Functional benefit

Brands

• Gazelle Connect: Connected e-bike technology platform with GPS tracking and smart features
• Gazelle Makki
• Gazelle Cabby
• Gazelle Bloom
• Gazelle Van Stael

Products and services

• Ultimate C380 E-Bike Premium E-Bike with Enviolo continuously variable transmission, Bosch Performance Line PX motor (85 Nm), and battery options up to 800Wh delivering up to 175 km range. Available in Low-Step and High-Step variants. Winner of iF Design Award 2026. For consumers seeking premium electric mobility.
• Cabby C380 E-Bike Longtail E-Bike designed for family transport, featuring Enviolo continuously variable hub transmission, Bosch Performance Line CX motor (85 Nm), and battery up to 800Wh with 155 km range. Winner of iF Design Award 2025. Available in black and denim blue. For families needing to transport children and cargo.
• Makki Cargo E-Bike Cargo E-Bike family including Makki Travel (with ABS, Bosch Cargo Line motor) and Makki Load (with EPP box, Bosch Performance Line motor). Award-winning cargo bikes for transporting children, pets, and goods. For users needing to transport heavy loads.
• Komfort E-Bikes E-Bike category for relaxed, comfortable riding. Features upright seating position and smooth power delivery for leisurely cycling. For consumers prioritizing comfort and ease of use.
• Aktiv E-Bikes E-Bike category for demanding riding with more powerful motors and sportier components for challenging terrain and longer distances. For active cyclists and trekking enthusiasts.
• Familie E-Bikes E-Bike category designed for cycling with children, including options for child seats, cargo bikes, and Longtail configurations. For families with children.
• City E-Bikes E-Bike category for fast urban commuting with features optimized for city traffic and short-to-medium distances. For urban commuters.
• Speed Pedelecs High-speed E-Bikes capable of 45 km/h, featuring Bosch Performance Line Speed motors for commuters and long-distance riders. For consumers seeking faster alternatives to cars and standard E-Bikes.
• City Bikes (non-motorized) Non-motorized urban bicycles for stylish city commuting, available in various frame styles including step-through and diamond frames. For consumers seeking traditional city bicycles.
• Hollandrad (Dutch-style bicycles) Classic Dutch-style bicycles with traditional upright riding position, often featuring front carrier and rear rack. For consumers seeking traditional Dutch bicycle design.
• Trekkingräder (Trekking Bikes) Touring bicycles designed for long-distance rides on paved and unpaved surfaces, typically equipped with multiple gears and lighting. For cyclists undertaking longer-distance rides.
• Gazelle Connect GPS-enabled connectivity system for E-Bikes featuring Comodule IoT hardware. Provides real-time location tracking, movement detection, theft protection, ride history, and battery monitoring. Data accessible via consumer portal and API. For E-Bike owners seeking smart features and theft protection.
• Gazelle App Mobile application for Gazelle E-Bikes that connects with Bosch systems and provides ride tracking, bike status, and service information. For E-Bike owners seeking integrated digital experience.

Quantifiable outcome

• Up to 10-year warranty on frame and construction defects
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• BoschcoreTechnology or IntegrationBosch is a key technology partner providing motor systems for Gazelle E-Bikes. Bosch motors include Active Line (48 Nm), Active Line Plus (50 Nm), Performance Line (up to 65 Nm), Performance Line Speed (up to 60 Nm), Performance Line CX (85-100 Nm), and Performance Line PX (85-90 Nm). Bosch systems include displays, apps, and connectivity features.
• ShimanocoreTechnology or IntegrationShimano Steps is a key motor system provider for Gazelle E-Bikes. Available in E-5000 and E-6100 variants with up to 50 Nm torque. Shimano batteries available in Gold (418 Wh), Platinum (504 Wh), and Diamond (630 Wh) capacities with up to 160 km range.
• EnviolocoreTechnology or IntegrationEnviolo provides continuously variable hub transmissions for Gazelle E-Bikes. The Enviolo Manual and automatic hub systems allow stepless gear shifting without fixed gear steps, providing seamless pedaling experience. Data sharing via Enviolo App.
• ComodulecoreTechnology or IntegrationComodule provides IoT modules for Gazelle smart bikes including GPS tracking, telemetry, battery monitoring, and connectivity features. Data captured every 10 seconds, synced to Pon.Bike cloud every 4 minutes. Enables theft protection and ride history tracking.
• Pon.BikecoreTechnology or IntegrationPon.Bike is the parent platform providing the connected bike ecosystem including consumer portal, developer portal, and data infrastructure for Gazelle smart bikes. Comodule data connects to the Pon.Bike platform for GPS tracking, telemetry, and theft protection features.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pegasus Bikes: German bicycle brand also under the Pon Holdings umbrella, focusing on city, trekking, and e-bikes in the mid-market segment. Competes with Gazelle's entry-level and family offerings through shared dealer channels in Germany.
• Winora Group: German bicycle group (parent of Winora, Staiger, Sinus brands) also part of the Pon Holdings portfolio. Offers comparable city and e-bike products targeting the German dealer-served commuter and family segments alongside Gazelle.
• Cube Bikes: Major German bicycle and e-bike manufacturer with broad product range spanning mountain, road, trekking, and e-bikes. Competes with Gazelle across price tiers and uses similar Bosch/Shimano drivetrains, sold through extensive German and European dealer networks.
• Riese & Müller: German premium e-bike manufacturer focused on high-end city, cargo, and touring e-bikes with proprietary full-suspension and dual-battery systems. Directly competes with Gazelle in the premium dealer-served German market with overlapping premium pricing, family/cargo use cases, and Bosch/Enviolo drivetrain integrations.
• Kalkhoff: German bicycle and e-bike brand owned by Pon Holdings (sister company to Gazelle within the Pon.Bike portfolio). Directly comparable product portfolio of city, trekking, and e-bikes distributed through specialist dealers, targeting similar German urban and family commuting use cases.

Broad incumbents

• Trek Bicycle Corporation: Large US-headquartered global bicycle and e-bike manufacturer with extensive German dealer footprint through Trek and Electra brands. Competes in premium city, family, and e-bike segments with similar Bosch-equipped offerings and broader product diversification.
• Canyon Bicycles: German direct-to-consumer premium bicycle and e-bike manufacturer offering road, mountain, gravel, and e-bikes (Precede:ON, Commuter:ON). Competes with Gazelle in German premium e-bike market but through DTC model rather than dealer network.
• Specialized Bicycle Components: Global premium bicycle and e-bike manufacturer with strong German market presence through Turbo e-bike line. Competes with Gazelle at the premium tier with broader portfolio spanning road, MTB, and e-bikes, leveraging proprietary motor systems (Brose partnership) and global brand recognition.

Others

• Shimano (Steps E-Bike Systems): Major supplier of e-bike motor and drivetrain systems (Steps E5000/E6100) used in Gazelle's Bloom and other models. Comparable as the alternative drivetrain ecosystem to Bosch, influencing Gazelle's component costs and product positioning.
• Bosch eBike Systems: Dominant supplier of e-bike motor systems (Active Line, Performance Line, CX) used across the industry including Gazelle's own lineup. Comparability is as an ecosystem enabler and increasingly a competitor (Bosch's own connected platform competes with Gazelle Connect for service and data ownership).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gazelle_de
• LinkedInlinkedin.com/company/gazellegmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazelle GmbH