Gazeta Mercantil S.A.

What Gazeta Mercantil S.A. does

Gazeta Mercantil S.A. operates A Gazeta, a regional digital news brand serving the Brazilian state of Espírito Santo. Its core product is the A Gazeta Portal at agazeta.com.br, which delivers local and regional news across editorial verticals including Capixaba (local), Politics, Economy, Police, Transit, Sports, Culture and lifestyle (HZ), Real Estate, Agribusiness, and national/international news (Brasil, Mundo). Underlying technology is a standard digital news publishing platform combined with a video content delivery channel, branded "A Gazeta Vídeos" and distributed through Dailymotion. Supporting products include Clube A Gazeta (a subscription-based membership/loyalty club offering exclusive content and discounts), Estúdio Gazeta (an in-house branded content studio serving advertising partners with sponsored reports and special projects), Publicidade Legal (a legal-advertising service for official notices and public bids), and Rede Gazeta (an affiliated television broadcast network affiliated with Rede Globo).

Revenue is generated through four streams: recurring digital subscriptions with a paywall on premium content, display advertising across the portal, legal advertising via Publicidade Legal, and branded content projects through Estúdio Gazeta. The primary customer segment is geographically defined — general consumers and local businesses within Espírito Santo seeking local news, sports, and lifestyle coverage — supplemented by enterprise buyers of legal advertising services and brand advertisers purchasing sponsored content. The company operates with deep regional concentration; coverage spans Grande Vitória, Região Norte, Região Sul, and dozens of municipalities including Vitória, Vila Velha, Cariacica, Colatina, Cachoeiro de Itapemirim, Guarapari, and others. Founded in 1996, the entity is privately held with no disclosed funding rounds, no disclosed M&A activity, and no disclosed management team in the available data; the listed "10 employees" figure appears to reflect a corporate/holding entity level rather than the broader operating organization.

The business model is a multi-stream regional media operation whose distribution advantage is materially enhanced by the Rede Gazeta broadcast affiliation. Strategic posture is conservative and incremental, focused on extending the existing regional franchise across content formats (video, branded projects, paid membership) rather than pursuing geographic expansion or technology disruption. The notable data limitations — undisclosed revenue, undisclosed owner/leadership, and the low employee count relative to operational scope — constrain outside assessment of financial health and capital structure.

Name

Gazeta Mercantil S.A.

Legal name

A Gazeta

Website

https://gazetaonline.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Gazeta Mercantil S.A. operates A Gazeta, a regional digital news platform serving readers in the Brazilian state of Espírito Santo through subscriptions, advertising, legal notices, and branded content, integrated with the Rede Gazeta television network.

Ownership category

akta.pro rank

Product category

Regional News Media

NAICS

Web Search Portals and All Other Information Services (51929), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Regional news publishing
• Digital journalism
• Legal advertising services
• Video news content
• Media subscriptions

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Subscriptions: Subscription-based digital news content access including exclusive articles, columns, and member-only content through Clube A Gazeta loyalty program
2. Legal Advertising (Publicidade Legal): Publication of legal notices, public notices, and official announcements
3. Display Advertising: Traditional advertising placements across website sections and branded content
4. Branded Content Projects: Custom branded content initiatives including special reports, events, and branded content studio (Estúdio Gazeta)

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Gazeta Mercantil S.A. operates "A Gazeta," a regional news media organization serving Espírito Santo, Brazil. The company publishes a digital news portal covering local politics, economy, sports, culture, and lifestyle, supported by a video content platform, a subscription-based membership club (Clube A Gazeta), an affiliated broadcast television network (Rede Gazeta), and a legal advertising service for publication of official notices and public bids.

Product overview

Gazeta Mercantil S.A. operates A Gazeta as a comprehensive news media organization comprising a digital news portal, a video content platform, a membership subscription club, and a regional television network. The core product is the A Gazeta Portal offering news coverage across multiple editorial categories including Capixaba (local), Politics, Economy, Sports, Culture (HZ), and Opinion. Supporting products include Clube A Gazeta (subscription membership), A Gazeta Vídeos (video platform), Rede Gazeta (broadcast television), and Publicidade Legal (legal advertising services). The organization is part of a broader media group that serves the Espírito Santo state in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• A Gazeta Portal
• Clube A Gazeta

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rede GazetacoreStrategic or Co-development PartnerA Gazeta is part of the Rede Gazeta media network, which provides cross-promotional opportunities, shared resources, and extended regional coverage capabilities across Espírito Santo. The network includes multiple regional news operations and events.

Recent moves6 records

Expansion highlights5 records

Direct peers

• R7: Record TV group's digital news portal combining national and regional news with entertainment and video content. Comparable as a Brazilian digital news platform with broadcast-network parent and similar multi-category editorial mix.
• Extra (Globo): Globo's general-interest digital news portal with strong regional/state coverage and entertainment mix. Comparable multi-category Brazilian news portal leveraging Globo's national ecosystem.
• UOL: Brazil's largest general-interest web portal, combining news, sports, entertainment, and subscription content with a similar multi-category editorial structure. Directly comparable as a Portuguese-language digital news and subscription platform serving Brazilian audiences.
• O Globo: Major Brazilian newspaper with subscription paywall, affiliated with the same Rede Globo ecosystem as A Gazeta's Rede Gazeta network. Directly comparable digital news subscription and advertising model.
• Folha de S.Paulo: Brazil's flagship subscription-supported digital newspaper with paywall, branded content, and comprehensive politics/economy/culture coverage. Comparable business model for monetizing digital subscriptions and display advertising in a Brazilian context.
• Estadão (O Estado de S. Paulo): Leading Brazilian newspaper with digital paywall, branded content studio, and multi-category editorial coverage. Comparable as a national subscription + advertising + branded content publisher in Brazil.
• G1 (Globo News Portal): Globo's national digital news portal covering politics, economy, sports, and culture across Brazil. Highly comparable multi-category news model, with the added relevance that Globo also operates the Rede Gazeta broadcast affiliate of A Gazeta.

Regional players

• Zero Hora: Rio Grande do Sul's dominant regional newspaper (RBS Group) with digital paywall, branded content, and broadcast network affiliation. Comparable as a Brazilian state-level news media group with subscription, advertising, and TV integration.
• Diário do Nordeste: Ceará-based regional newspaper system covering Northeast Brazil with digital news, classifieds, and events. Comparable as a long-established Brazilian regional media outlet with subscription and advertising revenue streams.

Broad incumbents

• Correio Braziliense: Established Brazilian newspaper based in Brasília with national reach and a regional stronghold in the Federal District. Comparable as a long-established print-and-digital news outlet with subscription and advertising monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubedailymotion.com/user/gazetaonlinees
• LinkedInlinkedin.com/company/gazeta-mercantil-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazeta Mercantil S.A.