Green Bay Animal Emergency Center

What Green Bay Animal Emergency Center does

Green Bay Animal Emergency Center, now operating as BluePearl Pet Hospital Fox Valley, is a single-site emergency and specialty veterinary hospital located at 4706 New Horizons Blvd., Appleton, Wisconsin. The hospital provides 24/7 emergency veterinary care without appointment requirements, weekday urgent care (Monday–Friday, 7am–4pm), and specialty services delivered by referral from primary care veterinarians or the hospital's emergency department. The facility is equipped with surgery suites, ICU kennels with glass doors, an open emergency room, and life-saving medical resources, supported by a small team of approximately 9 listed employees including emergency clinicians, specialty veterinarians, vet technicians, and support staff.

The company is the legal entity BluePearl Holdings LLC (Florida, USA), and is owned by Mars Petcare, a division of Mars Incorporated. Revenue is generated exclusively through service fees billed to pet owners for emergency, urgent, and specialty veterinary care, with no public pricing and CareCredit offered as a patient financing option. The go-to-market is sales-led and dual-channel: walk-in emergency access for individual pet owners (no appointment needed) and a veterinarian referral portal that funnels specialty cases from primary care practices across the Fox Valley and central Wisconsin region. In 2024, the Green Bay and Fox Valley hospitals were consolidated into the single Appleton location, with prior Green Bay services discontinued.

As a node in the national BluePearl Pet Hospital network, the hospital benefits from corporate capital backing, branded marketing (blog, email newsletter, Facebook, Instagram, LinkedIn), a referral portal for veterinarians, and shared operational infrastructure. There are no disclosed AI, software-as-a-service, or technology-product revenue streams; the business is fundamentally a brick-and-mortar veterinary clinical services operation with consumer (pet owner) and B2B (referring veterinarian) customer segments.

Name

Green Bay Animal Emergency Center

Legal name

BluePearl Holdings LLC

Website

https://gbaec.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Bay Animal Emergency Center, now operating as BluePearl Pet Hospital Fox Valley, is a 24/7 emergency and specialty veterinary hospital in Appleton, WI serving pet owners and referring veterinarians across the Fox Valley and central Wisconsin region as part of the Mars Petcare-owned BluePearl network.

Ownership category

akta.pro rank

Product category

Emergency and Specialty Veterinary Care

NAICS

Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

Veterinary Emergency & Critical Care Hospitals (HLAMACAA)

akta.pro secondary industry

Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC)

Keywords

• Emergency veterinary care
• Specialty veterinary services
• Pet emergency hospital
• Veterinary specialty care
• Animal emergency services

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Service Fees: Revenue generated from emergency veterinary care, urgent care, and specialty veterinary services billed to pet owners. Emergency services are available 24/7; urgent care Mon-Fri 7am-4pm; specialty care by appointment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Green Bay Animal Emergency Center, now consolidated with BluePearl Pet Hospital Fox Valley in Appleton, WI, provides 24/7 emergency veterinary care for pets with no appointment required, along with weekday urgent care (Mon-Fri 7am-4pm) and specialty veterinary services available by referral from a primary veterinarian or its emergency department. The hospital delivers urgent life-saving care, ongoing monitoring, and comprehensive care planning for pets with complex medical conditions, working in coordination with the pet's family veterinarian.

Product overview

Green Bay Animal Emergency Center, now united with BluePearl Pet Hospital Fox Valley, operates as a unified veterinary hospital offering emergency and specialty care services. The facility provides 24/7 emergency veterinary care alongside specialty services for complex pet conditions, working in coordination with primary veterinarians to deliver comprehensive pet healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Veterinary Services 24/7 emergency veterinary care for pets, providing urgent life-saving care, ongoing monitoring, and critical case handling without appointment requirements. Services are available around the clock with call-ahead notification encouraged but not required.
• Specialty Care Services
• Urgent Care Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Ethos Veterinary Health: Specialty and emergency veterinary hospital group operating a referral-and-emergency model similar to BluePearl Fox Valley; directly comparable on specialty breadth, 24/7 operations, and referral-driven GTM.
• Pet Emergency & Specialty Center (PESC): Independently operated 24/7 emergency and specialty veterinary hospital; comparable service mix (ER + specialty, referral-based) though geographically separate from Wisconsin.
• MedVet: Network of emergency and specialty veterinary hospitals comparable in scope (ER + specialty + referral-based), competing for the same primary-vet referrals and walk-in emergency cases in mid-sized U.S. metros.
• ACCESS Specialty Animal Hospitals: Network of emergency and specialty veterinary hospitals in California offering the same combination of 24/7 emergency care and multi-discipline specialty services via referral.

Broad incumbents

• Thrive Pet Healthcare: Multi-site veterinary care network spanning primary, specialty, and emergency; comparable on emergency/specialty service overlap and on primary-vet referral relationships.
• NVA (National Veterinary Associates): Large veterinary support organization operating general and specialty/emergency hospitals across the U.S.; broader portfolio than BluePearl but overlapping in specialty/emergency services and referral dynamics.
• BluePearl Pet Hospital: National specialty and emergency veterinary hospital network and direct parent brand of Fox Valley. Operates the same service model (24/7 emergency + specialty) at scale across dozens of U.S. sites, providing the macro framework for how the Fox Valley unit competes.
• VCA Animal Hospitals: Largest U.S. general and specialty veterinary hospital chain (owned by Mars). Overlaps with BluePearl on emergency and specialty services while also running general practice, providing a broad-incumbent comparison.

Regional players

• Wisconsin Veterinary Referral Center: Specialty and emergency veterinary hospital in the broader Wisconsin/Midwest region; comparable in specialty/emergency service model and a potential referral destination for regional cases.
• Vista Veterinary Specialists: 24/7 emergency and specialty veterinary hospital in the Pacific Northwest; mirrors BluePearl Fox Valley's combined ER + specialty, referral-based model in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BluePearlPetHospital
• LinkedInlinkedin.com/company/green-bay-animal-emergency-center
• Instagraminstagram.com/bluepearlvet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bay Animal Emergency Center