Wisconsin Veterinary Neurology and Surgical Center

What Wisconsin Veterinary Neurology and Surgical Center does

Wisconsin Veterinary Neurology and Surgical Center (WVNSC) is a single-location, specialty veterinary neurology and neurosurgery practice founded in 2023 by Dr. Adam Moeser, a DACVIM board-certified veterinary neurologist who completed his residency at the University of Pennsylvania. The practice operates from a single facility at 7625 West Mequon Rd, Mequon, Wisconsin, serving the Milwaukee Metropolitan Area and surrounding Southeast Wisconsin communities. WVNSC treats dogs and cats with neurological disorders, including intervertebral disc disease, seizures, spinal cord injuries, brain tumors, degenerative myelopathy, myasthenia gravis, and portosystemic shunts.

The core service portfolio comprises four tightly integrated offerings: comprehensive neurological examination, 1.5 Tesla MRI imaging using a Hallmarq third-generation zero-helium system, in-house cerebral spinal fluid collection and analysis, and advanced neurosurgery (including hemilaminectomy, ventral slot, craniotomy, and vertebral stabilization) performed in a dedicated suite with a Leica surgical microscope. The practice supplements clinical services with a 2024-launched online pharmacy (MyVetStoreOnline, Purina Pro Plan VetDirect, Hills To Home) for prescription medications and therapeutic diets delivered to clients' homes.

WVNSC operates a hybrid B2B/B2C revenue model. The primary acquisition channel is referral from primary care veterinarians, supported by a dedicated referral portal, 24/7 referral intake, and downloadable forms. A direct-to-consumer channel exists via the practice website, which accepts self-referrals and 24/7 emergency presentation. Revenue is generated per clinical encounter with high-ticket services: MRI at $3,200–$4,000, CSF taps at $1,000–$1,500, intervertebral disc surgery at $5,800–$6,800, and new consultations at $220. Payment is facilitated through CareCredit financing and the Trupanion VetDirect Pay insurance partnership. The practice is privately held, founder-owned, with no external institutional investors, and is actively hiring additional neurologists and technicians to scale capacity.

Name

Wisconsin Veterinary Neurology and Surgical Center

Legal name

Wisconsin Veterinary Neurology and Surgical Center

Website

https://wisconsinanimalneuro.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Veterinary Neurology and Surgical Center is a single-location, specialty veterinary neurology and neurosurgery practice in Mequon, Wisconsin, founded in 2023 by Dr. Adam Moeser, providing MRI, CSF analysis, and neurosurgery for dogs and cats referred primarily from primary care veterinary practices across the Milwaukee region.

Ownership category

akta.pro rank

Product category

Veterinary Specialty Neurology Services

NAICS

Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Veterinary Neurology & Neurosurgery Centers (HLAMACAF)

akta.pro secondary industries

Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Veterinary Imaging, Surgery & Specialty Referral Centers (AFAEANAG)

Keywords

• Veterinary neurology services
• Small animal neurosurgery
• Veterinary MRI imaging
• Canine feline neurology
• Spinal surgery veterinary

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Consultations and Examinations: New consultations at $220 and recheck examinations ranging from complimentary (first post-op) to $140. These represent recurring per-visit revenue from patients referred for neurological evaluation.
2. Advanced Diagnostics: MRI services priced at $3,200-$4,000 and CSF taps at $1,000-$1,500. These are one-time diagnostic procedures that drive the majority of revenue per patient encounter.
3. Neurosurgical Procedures: Intervertebral disc herniation surgery priced at $5,800-$6,800. Surgical interventions represent high-value one-time revenue events for appropriate candidates.
4. Trupanion VetDirect Pay Partnership: Partnership enabling direct-to-veterinarian payment for eligible diagnostics and treatments, improving cash flow and reducing reimbursement wait times for pet owners.
5. Online Pharmacy and Prescription Products: Partnership with MyVetStoreOnline, Purina Pro Plan VetDirect, and Hills To Home for prescription medications, supplements, and prescription foods with home delivery convenience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Wisconsin Veterinary Neurology and Surgical Center (WVNSC) is a specialty veterinary practice delivering neurology, neurosurgery, and advanced imaging services for dogs and cats. Core clinical offerings include comprehensive neurologic examinations, 1.5 Tesla MRI imaging, cerebral spinal fluid collection and analysis, and neurosurgical procedures such as intervertebral disc herniation surgery, craniotomy, and vertebral stabilization. The practice operates a single facility in Mequon, Wisconsin, serving the Milwaukee Metropolitan Area with 24/7 emergency availability.

Product overview

Wisconsin Veterinary Neurology and Surgical Center operates as a single-specialty veterinary neurology practice offering a unified suite of diagnostic and surgical services. The core service portfolio includes neurologic examinations, MRI imaging (using a 1.5T Hallmarq system), cerebral spinal fluid collection/analysis, and neurosurgery procedures. The practice supplements its clinical services with an online pharmacy store for prescription medications and foods. Services are provided exclusively for dogs and cats with neurological disorders, with Dr. Adam Moeser (DACVIM Neurology) as the primary specialist.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurologic Examination Comprehensive neurological examination performed by a board-certified veterinary neurologist to diagnose and neurolocalize neurological conditions in dogs and cats, determining whether issues involve the central or peripheral nervous system. New consultations priced at $220.
• Magnetic Resonance Imaging (MRI) 1.5 Tesla high-field MRI imaging service using Hallmarq Advanced Veterinary Imaging zero-helium technology, designed specifically for small animal patients. Priced at $3,200-$4,000 inclusive of anesthesia, supplies, and all associated costs.
• Cerebral Spinal Fluid (CSF) Tap In-house CSF collection from cerebellar medullary cistern or L5-L6 interarcuate space, with microscopic analysis for diagnosis of central nervous system inflammation, neoplasia, and infectious diseases. Priced at $1,000-$1,500.
• Neurosurgery Advanced surgical procedures including hemilaminectomy, cervical ventral slot, dorsal laminectomy, craniotomy, ventriculoperitoneal shunt placement, vertebral stabilization, and atlantoaxial luxation repair performed in a dedicated neurosurgical suite equipped with a Leica surgical microscope.
• Intervertebral Disc Herniation Surgery Surgical treatment for disc extrusions and protrusions including decompressive spinal cord surgery, hemilaminectomy procedures, and disc fenestration to reduce risk of future herniation. Priced at $5,800-$6,800.
• Online Pharmacy Store Online pharmacy and prescription food ordering platform providing home delivery of prescription medications, supplements, and therapeutic diets through partnerships with MyVetStoreOnline, Purina Pro Plan VetDirect, and Hills To Home. Launched in 2024.

Quantifiable outcome

• 93-98% good/excellent prognosis for disc surgery when nociception intact
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, supporting and minor.

• Hallmarq Advanced Veterinary ImagingcoreTechnology or IntegrationHallmarq provides the 1.5 Tesla high-field MRI system specifically designed for small animal patients. Their 3rd generation technology uses zero helium, reducing environmental impact and operational costs. The partnership enables WVNSC to offer advanced imaging capabilities comparable to human medicine.
• TrupanioncoreGTM or Marketing PartnerTrupanion VetDirect Pay enables direct-to-veterinarian payment for eligible diagnostics and treatments at checkout. Pet owners pay only their portion (exam fee, deductible, non-covered services) while Trupanion pays the practice directly within minutes, eliminating reimbursement wait times and claims paperwork.
• MyVetStoreOnlinesupportingChannel Partner/ Reseller/ DistributorMyVetStoreOnline pharmacy partnership provides pet owners with home delivery of prescription medications and supplements prescribed during treatment, enhancing client convenience and medication compliance.
• Purina Pro Plan VetDirectsupportingChannel Partner/ Reseller/ DistributorPrescription food partnership enabling pet owners to order specialized therapeutic diets (including those for hepatic conditions requiring low-protein diets) through Purina's VetDirect platform with home delivery.
• Hills To HomesupportingChannel Partner/ Reseller/ DistributorPrescription food partnership similar to Purina, providing access to Hills therapeutic diets through direct home delivery for pets requiring specialized nutrition such as those with portosystemic shunts.
• CareCreditsupportingGTM or Marketing PartnerHealthcare financing partner offering payment plan options for clients unable to afford upfront costs for neurological diagnostics and surgery, enabling access to necessary care.
• The Neuro VetsminorStrategic or Co-development PartnerProfessional workshop provider hosting advanced spinal stabilization training. Dr. Moeser attended their workshop on Thoracic, Lumbar and Lumbosacral Stabilization for continuing education.
• SVS ImagingminorStrategic or Co-development PartnerHost of The Local Edge: Expert Insights Close to Home continuing education event for veterinarians and veterinary staff. Dr. Moeser presented on neurologic exam and IVDD.
• COVEminorStrategic or Co-development PartnerCo-host of The Local Edge continuing education event alongside SVS Imaging, providing professional development opportunities for regional veterinary community.
• ElancominorGTM or Marketing PartnerAnimal health company partner that participated in the practice's open house event, contributing to community engagement and professional network building.
• Patterson VeterinaryminorGTM or Marketing PartnerVeterinary supply company partner participating in open house event, supporting practice community engagement efforts.
• IDEXX LaboratoriessupportingTechnology or IntegrationDiagnostic laboratory providing reference testing services for specimens that cannot be processed in-house, complementing WVNSC's in-house laboratory capabilities.
• Midwest Veterinary SupplyminorChannel Partner/ Reseller/ DistributorVeterinary supply distributor partner that participated in practice open house, supporting local veterinary supply chain relationships.

Scale indicators4 records

Recent moves7 records

Expansion highlights10 records

Broad incumbents

• BluePearl Specialty and Emergency Pet Hospital: Nationwide network of veterinary specialty and emergency hospitals owned by Mars. Comparable as a multi-specialty provider offering neurology, neurosurgery, and advanced imaging across multiple US markets, including the Midwest.
• MedVet: Large multi-specialty veterinary hospital network operating emergency and specialty services nationwide. MedVet is directly comparable because Dr. Moeser previously led neurology there, and MedVet's specialty hospitals offer veterinary neurology, neurosurgery, and MRI services in adjacent Midwest markets.
• Animal Medical Center: Large non-profit veterinary teaching hospital in New York offering specialty and emergency services including neurology and neurosurgery. Comparable as an advanced specialty referral center with MRI and neurosurgical capabilities.
• VCA Animal Hospitals: Large network of veterinary specialty and general practices. Comparable because VCA operates specialty referral hospitals with neurology, neurosurgery, and MRI capabilities, and Dr. Moeser completed an internship at a VCA-affiliated hospital.

Direct peers

• Bush Veterinary Neurology Service: Veterinary neurology and neurosurgery specialty practice operating across multiple Mid-Atlantic locations. Comparable as a single-specialty neurology referral practice offering MRI and advanced neurosurgery for dogs and cats.
• Veterinary Specialty Hospital (VSH): Multi-location veterinary specialty hospital network offering neurology, neurosurgery, and advanced imaging. Comparable as a single-specialty or multi-specialty referral practice with similar service mix and referral-driven model.
• Pet Neurology and Imaging Center: Veterinary neurology and imaging specialty practice offering MRI and neurosurgery for companion animals. Closely comparable as a dedicated single-specialty neurology referral practice competing for similar case mix and referral relationships.

Regional players

• University of Wisconsin Veterinary Care: Academic veterinary teaching hospital in Madison, WI offering specialty services including neurology and advanced imaging. Comparable as a Wisconsin-based specialty referral provider competing for the same referral relationships and case mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WisconsinAnimalNeuro
• Facebookfacebook.com/100092310483541
• LinkedInlinkedin.com/company/wisconsin-veterinary-neurology-and-surgical-center
• Instagraminstagram.com/wisconsinvetneuro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Veterinary Neurology and Surgical Center