Groupama Banque est devenue Orange Bank en Janvier 2017

What Groupama Banque est devenue Orange Bank en Janvier 2017 does

Groupama is a French mutual insurance group operating as a federation of regional caisses (regional mutual insurance entities) under the legal entity Caisse Nationale de Réassurance Mutuelle Agricole Groupama, headquartered in Paris. The company offers a comprehensive portfolio of personal lines insurance — auto, home, health (Mutuelle Santé), personal accident (Garantie Accidents de la Vie), funeral (Assurance Obsèques), and life/savings — distributed under brands including Groupama Gan Vie for life insurance. The group also distributes consumer credit products (branded Crédit Désirio) including personal, auto, works, EV/hybrid, energy renovation, and motorcycle loans, with Franfinance acting as the regulated lender and regional caisses serving as exclusive agents in banking operations. Customers span five named segments: individual consumers (the primary segment), professionals and businesses, agricultural operators (the historical root of the mutualist group), local communities and municipalities, and associations.

The group operates a hybrid distribution model built around 2,300 physical local agencies supported by 4,800 dedicated advisors and a mutualist governance structure with 24,000 elected officials representing policyholders. Digital channels include the groupama.fr website with online simulation tools and the 'Groupama et moi' mobile application for 24/7 contract management, claims, attestations, payments, and advisor appointments. Value-added services include 24/7 assistance via Mutuaide Assistance, the 'Groupama Box Habitat' connected home telesurveillance system (sensors, alarms, cameras, monitoring center, connected smoke detection), and the 'Alerte Météo' weather-alert application built on Predict Services data. The previously-owned banking subsidiary, Groupama Banque, was divested in January 2017 and rebranded as Orange Bank under Orange ownership, leaving the credit business distributed on a partnership basis rather than as a captive bank.

Name

Groupama Banque est devenue Orange Bank en Janvier 2017

Legal name

Caisse Nationale de Réassurance Mutuelle Agricole Groupama

Website

https://gbanque.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupama is a French mutual insurance group offering auto, home, health, life, and personal accident insurance plus Crédit Désirio consumer credit, distributed through 2,300 regional agencies and digital channels to individual consumers, professionals, farmers, communities, and associations across France and overseas territories.

Ownership category

akta.pro rank

Product category

Mutual Insurance Services

NAICS

Finance and Insurance (52), Direct Life, Health, and Medical Insurance Carriers (52411), Health and Welfare Funds (525120)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), Group HMO Plans (FSAIAFAK)

Keywords

• Mutual insurance services
• Property casualty insurance
• Personal loan financing
• Connected home security
• Health insurance coverage

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property & Casualty Insurance: Core insurance products including auto, home, health, and accident insurance for individuals and professionals. Revenue generated through annual or monthly premiums.
2. Life Insurance & Savings: Life insurance and retirement savings products distributed under Groupama Gan Vie brand. Includes investment and pension products.
3. Banking Products (Credit): Personal loans (Prêt Désirio) distributed through Franfinance partnership, covering auto loans, home improvement loans, and personal projects. Distributed by regional caixas as exclusive agents for Franfinance.
4. Assistance Services: Assistance services including home assistance, teleassistance for seniors, and specialized assistance through Mutuaide Assistance partnership.
5. Credit Protection Insurance: Loan insurance products protecting borrowers in case of death, loss of autonomy, or disability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Groupama is a French mutual insurance group that sells personal insurance products (auto, home, health, life, accident and funeral coverage), personal loans under the Crédit Désirio brand distributed via partner Franfinance, and connected home security through the Groupama Box Habitat telesurveillance service. The group's former banking subsidiary, Groupama Banque, was sold and rebranded as Orange Bank in January 2017, after which Groupama focused on insurance, personal loans, and home security rather than full banking services. Operations are supported by approximately 2,300 regional agencies and 4,800 dedicated advisors across France.

Product overview

Groupama is a mutualist insurance group offering a comprehensive portfolio of insurance and banking products through a network of regional branches and digital channels. The core product lineup includes personal lines insurance (auto, home, health, personal accident, funeral/prevoyance) and consumer banking products (personal loans branded as 'Crédit Désirio' for auto, home improvements, energy renovation, and personal projects). The Désirio loan suite is distributed through regional branches as exclusive agents for Franfinance. Core insurance products are supplemented by add-on services including loan protection insurance, 24/7 assistance, and the 'Groupama Box Habitat' smart home security/telesurveillance system. Customer engagement is managed through the 'Espace Client' online portal and 'Groupama et moi' mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Crédit Désirio

Quantifiable outcome

• 4.7/5 customer satisfaction score based on 24,061 verified reviews

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• FranfinancecoreChannel Partner/ Reseller/ DistributorFranfinance is the banking partner for personal loan products (Prêt Désirio). Regional Groupama caixas act as exclusive agents in banking operations and payment services for Franfinance. Franfinance is a Société Anonyme with capital of €202,911,984, regulated by ACPR.
• Mutuaide AssistancecoreImplementation/ SI/ Consulting PartnerMutuaide Assistance provides home assistance and specialized assistance services for Groupama customers. Located in Noisy le Grand with €15,180,660 capital, regulated by ACPR. Also implements the Allô Travaux service.
• Feu VertminorGTM or Marketing PartnerAutomotive services partner offering discounts and services to Groupama customers. Feu Vert is a SAS with €25,000,000 capital based in Ecully.
• Coopérative U EnseigneminorGTM or Marketing PartnerRetail partner cooperative offering cross-promotional offers and services to Groupama policyholders.
• Amaline AssurancesminorChannel Partner/ Reseller/ DistributorSubsidiary insurance brand offering products through various distribution channels. SA with €41,631,600 capital, registered with ORIAS as insurance agent and banking intermediary.
• AmassurminorChannel Partner/ Reseller/ DistributorSubsidiary of Groupama Centre Atlantique offering brokerage services. SAS with €10,000 capital, registered with ORIAS as insurance broker.
• ProtectlineminorGTM or Marketing PartnerMarketing partner for insurance comparison and lead generation services. SAS with €5,622,562 capital based in Noisy-le-Grand.
• Liberty RiderminorGTM or Marketing PartnerMotorcycle insurance partner offering specialized coverage for motorcycle riders. SAS with €1,770.91 capital based in Toulouse.
• BeevminorGTM or Marketing PartnerElectric mobility services partner offering solutions related to electric vehicles. SAS with €63,917.72 capital based in Saint-Denis.
• Rent A CarminorGTM or Marketing PartnerVehicle rental partner offering preferential rates to Groupama customers. SAS with €3,990,400 capital based in Paris.
• Groupama Gan ViecoreStrategic or Co-development PartnerLife insurance and savings products provider under Groupama Gan Vie brand. SA with €1,371,100,605 capital, regulated by ACPR. Provides life insurance, retirement, and savings products.
• Groupama Supports et ServicescoreTechnology or IntegrationGIE providing IT infrastructure, hosting, and support services for Groupama companies. GIE with €3,472,860 capital based in Paris.
• CentaureminorOthersDriving school association under Groupama, providing driver training and safety education services. Association loi 1901, SIRET 41219279100017.
• SDTAP (Société pour le Développement de la Téléassistance A la Personne)minorImplementation/ SI/ Consulting PartnerHome assistance and teleassistance services provider for elderly and dependent persons. SAS with €3,761,410 capital, declared as Services à la Personne provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Matmut: Matmut is a French mutual insurer offering auto, home, health, and savings products through a regional agency network. It competes with Groupama for individual and small-business customers, particularly in regional French markets.
• MACIF: MACIF is a major French mutualist insurer historically rooted in the same mutual tradition as Groupama. It offers comparable P&C, health, and savings products to individual members through an agency network, positioning it as a direct peer in the mutual segment.
• AXA France: AXA's French domestic operation is one of the largest multi-line P&C, life, and health insurers in France. It directly competes with Groupama across auto, home, health, and prevoyance for individual and small-business customers via agents and digital channels.
• MAIF: MAIF is a French mutual insurer focused on P&C, education-sector affinity, and member-driven governance. It is one of Groupama's closest comparables in mutualist philosophy, product mix (auto, home, liability), and agency-based distribution.
• Crédit Agricole Assurances: The bancassurance arm of Crédit Agricole offers life, P&C, health, and creditor insurance distributed through the Crédit Agricole bank network. Like Groupama, it bundles banking and insurance for individuals and farmers in France, competing head-to-head for household coverage and savings.
• CNP Assurances: CNP Assurances is a major French life insurance and personal protection carrier, historically distributed through La Banque Postale and now expanding to other channels. It directly competes with Groupama Gan Vie in life, retirement, and prevoyance products.
• Covéa: Covéa is a French mutualist insurance group housing MAAF, MMA, and GMF. As a fellow mutualist multi-line insurer, it competes directly with Groupama on auto, home, and health for individual members across France, with a similar proximity-based distribution model.

Broad incumbents

• Allianz France: Allianz France is the French subsidiary of the global Allianz Group, offering P&C, life, and health insurance across multiple distribution channels. As a larger, internationally-backed incumbent, it overlaps Groupama's full product portfolio while competing on brand scale and capital strength.
• Natixis Assurances (BPCE): The insurance arm of Groupe BPCE (Banque Populaire, Caisse d'Épargne) distributes P&C, life, and creditor insurance through its banking networks. As a bancassurance peer, it competes with Groupama for household coverage while leveraging captive banking distribution that Groupama no longer owns.
• Société Générale Insurance: Société Générale's insurance subsidiaries offer life, P&C, and creditor insurance through its retail banking network. It competes with Groupama on savings, life, and home insurance while benefiting from banking cross-sell that Groupama lost when Groupama Banque became Orange Bank in 2017.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupama
• YouTubeyoutube.com/channel/UCcVU-JnuCbANGOl4vGcGpEg
• Facebookfacebook.com/groupama
• Instagraminstagram.com/groupama
• LinkedInlinkedin.com/company/groupama-banque

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupama Banque est devenue Orange Bank en Janvier 2017