Liberty Rider
Liberty Rider is a Toulouse-based mobile telematics application for motorcyclists offering smartphone-only fall detection, motorcycle-tailored GPS, and community hazard reporting, distributed freemium to consumers and via 14+ European insurance partners.
- Company typePrivate
- Founded2016
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Liberty Rider does
Liberty Rider SAS is a Toulouse, France-based mobile telematics company founded in 2016 by Emmanuel Petit (CEO, Président) and co-founder Martin d'Allens (CTO). The company operates a single smartphone application — "Liberty Rider" on iOS and Android — that serves motorcyclists across at least ten European countries, with active distribution in France, Belgium, Italy, and the Netherlands. The application combines automatic motorcycle fall detection, a curvature-aware motorcycle GPS, a library of more than 10,000 curated roadbooks, real-time position sharing with designated contacts, a digital garage and maintenance log, and a Flooz rewards program. The company reports more than 2,300 lives saved and hundreds of thousands of active users since launch, with 30,000+ Premium subscribers as of September 2025.
The product is built on 100% smartphone-based telematics: phone sensors (GPS, accelerometer, gyroscope) feed a proprietary AI algorithm that detects falls and triggers an emergency-dispatch workflow routed through Liberty Rider's assistance call center. Two newer modules extend the platform into prevention: Copilot — a system of seven predictive AI alerts (fatigue, slippery roads, twisty roads, significant elevation changes, accident-prone zones, dangerous intersections, deteriorating weather) launched in beta on 26 November 2025 with approximately 22,000 field testers — and Greenline, a community-driven road-hazard reporting and mapping feature launched in 2025 with hands-free Siri activation on iOS. Liberty Rider's 2025 motorcycle accidentology study draws on more than 2 billion km of analyzed riding data and 7 million+ rides, illustrating how the proprietary data assets feed the Copilot predictive engine and the company's stated 2030 target of halving the motorcycle accident rate.
Liberty Rider combines a freemium consumer model (Free + Premium at €3.99/month, with a planned third tier announced at €6.99/month) with a B2B2C distribution channel through 14+ insurance partners across France (Macif, AXA, Matmut, Groupama, Allianz, Mutuelle des Motards, Banque Populaire, Caisse d'Épargne, MAIF, April, Leocare), Belgium (P&V, Ethias, Vivium), and Italy (Moto Protection, plus OCTO Telematics as a strategic partner). A B2B SDK branded "Vorsa Mobility" (vorsa-mobility.io) extends the technology to third-party insurers, mobility platforms, and OEMs, and was paired with a November 2025 strategic alliance with OCTO Telematics that opens a connected-hardware/IoT route into two-wheeler protection (including a forthcoming "antifurto intelligente" smart anti-theft device). Revenue mechanics thus rest on three legs — direct consumer subscriptions, per-policyholder licensing sponsored by partner insurers, and SDK/technology licensing — and the company remains privately held with no disclosed institutional investors beyond a 2017 seed round led by Macif, Matmut, and The Family (~$1.86M).
Liberty Rider firmographics
Firmographics- Name
- Liberty Rider
- Legal name
- Liberty Rider SAS
- Website
- https://liberty-rider.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liberty Rider is a Toulouse-based mobile telematics application for motorcyclists offering smartphone-only fall detection, motorcycle-tailored GPS, and community hazard reporting, distributed freemium to consumers and via 14+ European insurance partners.
- Ownership category
- akta.pro rank
Where Liberty Rider is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Liberty Rider business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freemium consumer subscription: Free tier with core GPS, roadbooks, position sharing, and garage features; Premium tier at €3.99/month unlocks accident detection, weather, dangerous-curve alerts, auto-launch, and 2x Flooz rewards. A planned third tier was announced at €6.99/month.
- B2B2C distribution via insurance partners: Insurance partners (Macif, AXA, Matmut, Groupama, Allianz, Mutuelle des Motards, Banque Populaire, Caisse d'Épargne, MAIF, Leocare, April in France; P&V, Ethias, Vivium in Belgium; Moto Protection in Italy) cover the cost of Liberty Rider Premium for their motorcycle policyholders as a prevention/loyalty benefit.
- SDK / B2B integration licensing (vorsa-mobility.io): Liberty Rider offers an SDK (vorsa-mobility.io) that lets insurance, mobility, and brand partners embed its accident-detection and safety technology into their own products.
- Flooz rewards / partner offers: Internal "Flooz" currency earned per km ridden; redeemable in the Liberty shop and used to surface partner-brand discounts (insurance, equipment, maintenance).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free — €0/month: core GPS, position sharing, roadbooks, route builder, messages to family, garage/maintenance log, trip history, partner discounts. |
| Subscription | Monthly | Premium — €3.99/month (or free via partner insurer): adds accident detection with emergency dispatch, dangerous-curve alerts, weather on route, auto-launch, and 2x Flooz rewards. |
| Subscription | Monthly | Offre 3 — €6.99/month: announced as a forthcoming tier with no further detail published. |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Liberty Rider product offering
Product offeringCore offering
Liberty Rider sells a smartphone-based motorcycle safety and navigation mobile application that combines automatic fall/accident detection with emergency dispatch, a motorcycle-tailored GPS with twisty-road routing, a curated library of 10,000+ roadbooks, real-time position sharing, an in-app maintenance/garage log, and AI-driven preventive alerts (Copilot). Distribution is anchored on the consumer app plus a B2B2C channel through 14+ European insurance partners and a separate B2B partner SDK (Vorsa Mobility).
Product overview
Liberty Rider is a single mobile application ("Liberty Rider" on iOS/Android) organized as a modular platform combining a core product with several named add-on modules. The core platform comprises GPS Moto, the Itinerary Creator (Planification & Partage d'itinéraire), the Roadbooks library (10,000+ curated rides), the Garage maintenance log, and the SMS & live-tracking module, all available in a free tier. Layered on top, the Premium subscription unlocks the SOS Accident automatic fall-detection module, route weather, dangerous-curve alerts, automatic launch, and 2× Flooz. Newer strategic modules extend the platform into prevention and community safety: Greenline (community hazard reporting, with the related Greenline Tour) and the in-Beta Copilot predictive smart-alert system (7 AI-driven risk alerts). The platform is extended externally through the Vorsa Mobility partner SDK and an announced integration with OCTO Telematics for connected/IoT motorcycle protection (including a smart anti-theft device). A rewards layer (Les Flooz) and a published Étude accidentologie moto white paper complete the offering.
Differentiator
Problem solved
Functional benefit
Brands
- Copilot: Liberty Rider's intelligent in-ride alert system, launched in beta on 26 November 2025, providing 7 predictive hazard alerts (fatigue, slippery road, winding road, elevation changes, accident-prone zones, dangerous intersections, degraded weather).
- Greenline
- Flooz
Products and services
- Liberty Rider mobile application The flagship iOS/Android motorcycle companion application from Liberty Rider SAS, available via the App Store and Google Play. Provides automatic fall detection, motorcycle-tailored GPS, real-time position sharing, a 10,000+ roadbook library, a garage/maintenance log, the Greenline community hazard map, the Copilot predictive alerts system, and the Flooz rewards program. Sold to individual motorcyclists as a freemium subscription (Free and Premium tiers) and largely subsidized for policyholders of partner insurers across France, Belgium, and Italy.
- Vorsa Mobility partner SDK Partner-facing SDK branded "Vorsa Mobility" (vorsa-mobility.io), offered to insurance companies, mobility platforms, and brand partners under the "Découvrir notre SDK" and "Professionnels" footer entry. Lets B2B partners integrate Liberty Rider's motorcycle telematics, fall detection, and connected-mobility services into their own products (used in conjunction with the November 2025 OCTO Telematics partnership to deliver connected/IoT motorcycle protection including a smart anti-theft device).
- Motorcycle Accidentology Study / White Paper
Quantifiable outcome
- 2,300+ lives saved since 2016 via accident detection and emergency dispatch
- +4 more outcomes
Companies that use Liberty Rider
Customer profileNamed customers5 records
Ideal customer profiles3 records
Liberty Rider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature5 records
Liberty Rider partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship (italy / global telematics), flagship (france), core (france), flagship (belgium), flagship (italy), core and minor.
- OCTO Telematics (OCTO Group)flagship (italy / global telematics)Strategic partnership announced on 20 November 2025 at the Italian Insurtech Summit 2025 in Milan, with a joint speech by OCTO CEO Corrado Sciolla and Liberty Rider CEO Emmanuel Petit. Combines Liberty Rider's software telematics (610 billion km analyzed, 13M+ accidents detected by OCTO) with OCTO's connected IoT devices to deliver a new generation of two-wheeler safety, including a connected anti-theft ("antifurto intelligente") feature. Italy is identified as Liberty Rider's first European expansion market.
- Macifflagship (france)French mutual insurer that offers Liberty Rider Premium at no cost to its motorcycle policyholders via a dedicated activation page (/fr/activation/macif). Highlighted on the homepage partner wall and in the "Why motorcyclists use Liberty Rider" article (case study of insured user Frédéric).
- AXA (AXA Passion)flagship (france)Insurance partner distributing Liberty Rider Premium to AXA motorcycle customers (/fr/activation/club14). Featured in customer testimonial of insured user Loïc and in the Copilot safety partner list.
- Matmutflagship (france)Matmut offers Liberty Rider Premium to its motorcycle policyholders via /fr/activation/matmut. Customer testimonial from a Matmut-insured rider referenced. Matmut also named as a Copilot safety partner.
- Mutuelle des Motards (MDM)flagship (france)Specialist mutual insurer for motorcyclists, offering Liberty Rider Premium to its members via /fr/activation/mdm. Customer testimonial of insured user Gabriel and Copilot safety partner.
- Groupamacore (france)French insurer offering Liberty Rider Premium to its motorcycle policyholders via /fr/activation/groupama. Listed on the homepage partner wall.
- Banque Populairecore (france)Banque Populaire offers Liberty Rider Premium to its 2-wheel policyholders via /fr/activation/bp. Customer testimonial of an insured user referenced.
- Allianzcore (france)Allianz distributes Liberty Rider Premium to its motorcycle customers via /fr/activation/allianz. Customer testimonial of insured user Alain and Copilot safety partner.
- April Motocore (france)Specialist motorcycle broker offering Liberty Rider Premium to its insured customers via /fr/activation/april.
- Caisse d'Épargnecore (france)Caisse d'Épargne offers Liberty Rider Premium to its 2-wheel policyholders via /fr/activation/ce. Customer testimonial of insured user Benjamin.
- MAIFcore (france)MAIF distributes Liberty Rider Premium to its motorcycle policyholders via /fr/activation/maif. Also a named Copilot safety partner.
- Leocarecore (france)Digital insurer Leocare is listed as a French insurance partner that offers Liberty Rider Premium to its motorcycle policyholders.
- Ethiasflagship (belgium)Belgian insurer offering Liberty Rider Premium to its motorcycle policyholders via /fr/activation/ethias_be. Copilot safety partner and named on the homepage partner wall.
- P&Vflagship (belgium)Belgian mutual insurer offering Liberty Rider Premium to its motorcycle policyholders via /fr/activation/pv_be. Also contributes branded roadbook content to the platform.
- Viviumflagship (belgium)Belgian insurer distributing Liberty Rider Premium via /fr/activation/vivium_be and contributing branded roadbooks to the roadbook platform.
- Moto Protectionflagship (italy)Italian motorcycle insurance partner that offers Liberty Rider Premium to its policyholders. Listed in the "Free or Premium" article as the Italian insurance partner.
- Dafy (Dafy Trip)coreMotorcycle equipment retailer chain that contributes a branded "Dafy Trip" roadbook collection to the Liberty Rider platform (visible on /fr/roadbooks). Also runs co-promotions: 5% off helmet visors with code LR-ECRAN5 promoted in the Liberty Rider blog.
- Le guide "Road Trips à moto" (Michelin)coreMichelin-branded "Road Trips à moto" guide content is featured as one of the six "balades préparées par des experts" collections on the roadbook platform, providing premium content to Liberty Rider users.
- Roadtrip MagazinecoreMotorcycle magazine that contributes a branded roadbook collection (RT n°17 Le Tarn, RT n°19 Vercors) to the Liberty Rider platform, exposing its editorial content to Liberty Rider's user base.
- Moto ExcapeminorRoadbook content partner featured in the "balades préparées par des experts" section of the roadbook platform.
- High SideminorListed in the "balades par les experts" section as a roadbook content partner on the Liberty Rider platform.
- V-FluominorReflective sticker brand for motorcyclist visibility, recommended across multiple Liberty Rider safety articles (license tips, visibility article) as the recommended product. Drives affiliate-style traffic.
- Symone (Symone Moto)minorMotorcycle transport service featured in Liberty Rider's road-trip preparation article as the recommended solution for transporting rider and bike to the start of a scenic route.
- Relais MotardsminorMotorcyclist-friendly accommodation network recommended in the roadbook creation tutorial as the recommended overnight-stop solution during multi-day road trips.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Liberty Rider competitors and assessment
Company assessmentDirect peers
- REVER: REVER is a motorcycle-focused GPS and ride-community app with a freemium subscription model, comparable to Liberty Rider in target user (motorcyclists), core offering (GPS + ride tracking), and GTM (B2C with B2B partnerships). Like Liberty Rider it combines navigation, community features, and premium safety/trip tools.
- Calimoto: Calimoto is a motorcycle-specific route planner with twisty/scenic road preferences very similar to Liberty Rider's 'GPS Moto Fun mode'. It targets the same European motorcyclist base, monetizes via freemium, and shares the curvature-aware routing differentiator.
- Kurviger: Kurviger is a motorcycle route-planning app that, like Liberty Rider, prioritizes curvy/scenic roads and supports turn-by-turn navigation with community-contributed routes. It is a direct comparable in the curvature-aware motorcycle routing category.
- MyRoute-app (MRA Routing): MyRoute-app is a motorcycle navigation and route-planning platform with web-based itinerary building and mobile navigation, closely mirroring Liberty Rider's web roadbook-builder + in-app GPS architecture for the same end user.
- Beeline: Beeline makes minimalist motorcycle and e-bike navigation hardware/software, sold primarily to riders who want lightweight guidance. It competes in the same 'navigation purpose-built for two-wheelers' category as Liberty Rider's GPS Moto module, though its delivery mechanism is hardware-anchored.
- Sygic: Sygic is a turn-by-turn navigation app with a dedicated motorcycle mode and offline maps, comparable to Liberty Rider in the consumer navigation-for-riders segment. Sygic has a broader geographic footprint and a paid-license model rather than freemium insurance distribution.
- RISER: RISER is a motorcycle social and route-discovery app that, like Liberty Rider, combines community content with navigation. It targets the same motorcyclist persona with a freemium mobile offering, making it a comparable in the social-navigation corner of the category.
Broad incumbents
- TomTom: TomTom is an established incumbent in GPS navigation with a dedicated TomTom Rider product line for motorcyclists. It overlaps with Liberty Rider's GPS Moto in functionality but competes as a broad navigation platform rather than a motorcycle-pure-play.
- OCTO Telematics: OCTO Telematics is a global telematics and IoT incumbent (610B km analyzed, 13M+ accidents detected) that is now both a Liberty Rider partner and a strategic adjacent player. It competes in the connected-motorcycle and insurance-telematics categories that Liberty Rider is moving into via the SDK and Italy partnership.
- Cambridge Mobile Telematics: CMT is a leading insurance telematics and crash-detection platform operating across auto and mobility. It is comparable to Liberty Rider's B2B/B2B2C telematics business (especially via the Vorsa Mobility SDK) and to its accident-detection IP, but at vastly broader scale and with a primarily auto focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Liberty Rider social profiles
Digital presenceLiberty Rider compliance and trust
Trust signalCompliance3 records
Liberty Rider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liberty Rider leadership team
Management profileNumber of profiles
Profiles5 records
Liberty Rider funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liberty Rider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liberty Rider
What does Liberty Rider do?
Liberty Rider sells a smartphone-based motorcycle safety and navigation mobile application that combines automatic fall/accident detection with emergency dispatch, a motorcycle-tailored GPS with twisty-road routing, a curated library of 10,000+ roadbooks, real-time position sharing, an in-app maintenance/garage log, and AI-driven preventive alerts (Copilot). Distribution is anchored on the consumer app plus a B2B2C channel through 14+ European insurance partners and a separate B2B partner SDK (Vorsa Mobility).
Is Liberty Rider a public or private company?
Liberty Rider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liberty Rider founded?
Liberty Rider was founded in 2016. It employs 11 to 50 people.
Where is Liberty Rider based?
Liberty Rider is headquartered in Toulouse, France, in the Europe region.
How does Liberty Rider make money?
Four revenue lines are on record. Freemium consumer subscription is the primary driver. The others are B2B2C distribution via insurance partners, SDK / B2B integration licensing (vorsa-mobility.io) and flooz rewards / partner offers.
Who are Liberty Rider's main competitors?
Direct peers on record are REVER, Calimoto, Kurviger, MyRoute-app (MRA Routing), Beeline, Sygic and RISER. Broad incumbents are TomTom, OCTO Telematics and Cambridge Mobile Telematics.
Does Liberty Rider have an API?
Yes. Liberty Rider offers a partner-facing SDK (branded as "Vorsa Mobility" and accessible at https://vorsa-mobility.io/) for integrating its motorcycle telematics, accident detection, and connected two-wheeler services. It is referenced in the site footer under "Découvrir notre SDK" and "Professionnels" (insurance and brand partners). Specifics on REST/GraphQL, authentication, rate limits, versioning, or sandbox availability are not specified in the source material. Developer documentation is at vorsa-mobility.io.