GBB Ltd

What GBB Ltd does

GBB Ltd is a privately held Maltese family business founded in 1975, operating for over 50 years as an authorized distributor of international healthcare and household-goods brands in Malta and Gozo. The company began as a pharmaceutical importer and later diversified into household goods, now representing brands including Vileda (cleaning tools, microfibre products, laundry care, home accessories), Braun Healthcare (blood pressure monitors, thermometers, nasal aspirators), Mr. Sheen (cleaning solutions), Revlon Hair Tools, CrescentPharma, and Kedrion.

The business runs a hybrid B2B/B2C model. On the B2B side, GBB distributes products to leading supermarkets across Malta and Gozo and supplies healthcare devices and institutional goods to public-sector buyers. On the B2C side, the company operates an official e-commerce storefront at gbbltd.com, including the "Official Vileda Shop," selling direct to Maltese consumers with credit-card and cash-on-delivery payment options, EUR VAT-inclusive pricing (€1.85–€125 per item), bundle offers (e.g., 3+1 free on scourers), and free delivery on orders over €25 within Malta (3–5 business days; approximately 2 weeks to Gozo). Marketing is driven by an in-house content blog (cleaning tips, product reviews), social channels (Facebook, YouTube, Messenger), and SEO.

GBB is registered in Malta as a private limited company with headquarters at Ħamrun. There is no parent company, no subsidiaries, no funding rounds, and no publicly disclosed revenue. Operations are entirely domestic within Malta, with the company's value proposition centered on authorized-brand representation, comprehensive stock holding, fast local delivery, and a multi-decade reputation across both private and public-sector customers.

Name

GBB Ltd

Legal name

GBB Ltd

Website

https://gbbltd.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

GBB Ltd is a Malta-based authorized distributor, founded in 1975, that imports and sells international household cleaning brands (Vileda, Mr. Sheen) and healthcare devices (Braun) to Maltese consumers via e-commerce and supermarkets across Malta and Gozo.

Ownership category

akta.pro rank

Product category

Household Goods and Healthcare Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

akta.pro secondary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Household cleaning products
• Healthcare devices distribution
• Consumer goods distribution
• Personal care products
• E-commerce household retail

Headquarters

HQ city

Malta

HQ country

Malta

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer E-commerce Sales: GBB operates an online retail store selling household and healthcare products directly to Maltese consumers through their e-commerce platform. Products are priced in EUR with VAT included, and customers can pay via credit card or cash on delivery. This is a transactional retail model with per-unit pricing.
2. B2B Distribution Services: As a distributor, GBB generates revenue by distributing international brands (Vileda, Braun, Mr Sheen, etc.) to retailers, supermarkets, and potentially government/healthcare institutions across Malta and Gozo. This involves importation, warehousing, and distribution logistics.
3. Brand Representation and Development: GBB represents leading global brands in healthcare and household markets, earning revenue through distribution margins and potentially exclusivity arrangements with brand owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GBB Ltd is a Malta-based, family-owned distributor and e-commerce retailer founded in 1975 that imports and sells household cleaning tools and solutions (primarily Vileda and Mr. Sheen), healthcare devices (Braun blood pressure monitors, thermometers, nasal aspirators), and personal care items to Maltese consumers and B2B customers across Malta and Gozo. It operates the gbbltd.com online store and supplies supermarkets, pharmacies, healthcare institutions, and public-sector organizations as an authorized local partner for several leading international brands.

Product overview

GBB Ltd is a Malta-based distributor operating an e-commerce platform for household and healthcare products. The product portfolio centers around Vileda cleaning solutions and tools, supplemented by Braun Healthcare devices and various branded cleaning products including Mr. Sheen and Mr. Plumber. The product range includes: (1) Vileda cleaning tools such as brooms, dustpans, mops, floor wipers, scourers, sponges, microfibre cloths, and lint rollers; (2) Vileda home accessories including indoor and outdoor clothes dryers and ironing boards; (3) Braun Healthcare products including blood pressure monitors, thermometers, and nasal aspirators; (4) Mr. Sheen cleaning solutions for surfaces, bathrooms, showers, carpets, and ovens; (5) Mr. Plumber drain maintenance products. GBB Ltd distributes multiple international brands including Vileda, Braun, Blistex, Crescent Pharma, Dermatonics, DrFrei, Kedrion, Qualiphar, Revlon Hair Tools, and others, primarily serving the Maltese household and healthcare market.

Differentiator

Problem solved

Functional benefit

Brands

• Vileda: A major brand distributed by GBB - includes cleaning tools, microfibre products, laundry care items, and home accessories.
• Braun Healthcare

Products and services

• Vileda 3 Action Broom High-performance broom with triple-action bristles for sweeping fine dust, hair, and larger debris on hard floors and carpets; lightweight and durable for everyday household cleaning.
• Vileda Microfibre Colors Floor Cloth Large, durable microfibre floor cloth for thorough floor cleaning that picks up fine dust and hair while absorbing spills; suitable with floor wipers or by hand.
• Vileda Scourers Color 3+1 Free 3+1 free pack of colourful scourers for multi-surface cleaning; strong, durable, suitable for kitchens and bathrooms, rinse clean and reuse.
• Vileda Micro Mochio Set Includes mop, handle, and bucket for hygienic floor cleaning; microfibre head picks up dirt and bacteria with just water, ideal for tile, laminate, and hardwood floors.
• Vileda Wipe & Dry Floor Wiper Floor wiper with innovative triple-lip concept and flexible rubber blades that adapt to floor surfaces, collecting dirt and water for clean, streak-free floors in a single pass.
• Vileda Floorwiper Wipe & Dry Fast, streak-free drying after mopping or spills; flexible rubber blade fits closely to floor, leaving no moisture behind in kitchens, bathrooms, and tiled areas.
• Vileda Easy Fix Floor Wiper 42cm Floor wiper with 42cm wide head and microfibre pad for thorough cleaning; lightweight design with easy pad attachment system for quick mopping on smooth floors.
• Vileda Long Handle Dustpan Long-handled dustpan designed for comfortable upright sweeping without bending; 80cm handle with rubber lip for effective dirt collection.
• Vileda 2in1 Broom Universal Broom combining sturdy bristles and flexible rubber edges to capture dust and debris in a single sweep; suitable for both indoor and outdoor use on various surfaces.
• Vileda Microfibre Colors 4Pcs Multi-purpose microfibre cloths for wet and dry cleaning on multiple surfaces including laminate, windows, and bathroom tiles; machine washable up to 60°C.
• Vileda Star Blue Ironing Board Ironing board with spacious ironing surface and stable frame, steam-permeable surface, adjustable height, and foldable design for easy storage.
• Vileda Dryer Infinity Flex (Indoor Clothes Airer) High-capacity indoor clothes airer with extendable wings for large laundry loads; folds away compactly for storage; sturdy and rust-resistant.
• Vileda Indoor Dryer Solar

Quantifiable outcome

• 50+ years of continuous operation as family business in Malta
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and standard.

• ViledacoreChannel Partner/ Reseller/ DistributorVileda is a leading global brand in household cleaning products. GBB serves as the official Vileda distributor in Malta, operating an 'Official Vileda Shop' on their website and distributing Vileda products (mops, brooms, microfibre cloths, scourers, laundry care, etc.) through retail and e-commerce channels across Malta and Gozo.
• Braun HealthcarecoreChannel Partner/ Reseller/ DistributorBraun Healthcare products including blood pressure monitors (Upper Arm BUA6150CEME, Exact Fit 2), thermometers (Sensian 3 Non-Contact), and nasal aspirators (BNA100EU) are distributed by GBB in Malta. These medical-grade healthcare devices are available through GBB's e-commerce platform.
• Mr SheencoreChannel Partner/ Reseller/ DistributorMr Sheen cleaning products including All Purpose Cleaner and Bleach, Tile Cleaners, Carpet Cleaner Shampoo, Bathroom Cleaner, and oven/air fryer cleaners are distributed by GBB in Malta. Products are available through the GBB online shop.
• Revlon Hair ToolsstandardChannel Partner/ Reseller/ DistributorRevlon Hair Tools products are distributed by GBB in Malta, expanding the company's personal care product portfolio with professional-grade hair styling tools.
• CrescentPharmastandardChannel Partner/ Reseller/ DistributorCrescentPharma pharmaceutical products are distributed by GBB, reflecting the company's historical roots in pharmaceutical importation and distribution that date back to its founding.
• KedrionstandardChannel Partner/ Reseller/ DistributorKedrion healthcare products are distributed by GBB in Malta, contributing to the company's healthcare and wellbeing product segment alongside pharmaceuticals and medical devices.
• Leading Supermarkets in Malta and GozocoreChannel Partner/ Reseller/ DistributorGBB distributes products through leading supermarkets across Malta and Gozo, making their distributed brands (Vileda, Mr Sheen, etc.) available in physical retail locations alongside the e-commerce channel.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Procter & Gamble: Major global consumer packaged goods company with extensive household cleaning and personal care portfolios. Comparable as a brand principal whose categories (cleaning, healthcare) overlap with GBB's distribution focus.
• Kärcher: German family-owned manufacturer of cleaning equipment and solutions for home and professional use. Comparable as a peer in branded home cleaning technology that competes for the same end-consumer household spending GBB addresses.
• SC Johnson: Global manufacturer of household cleaning brands including Mr Sheen — one of the principal brands GBB distributes in Malta. Comparable as a peer in the Maltese household cleaning category through the Mr Sheen product line that GBB resells.
• Henkel AG: German consumer and industrial products company with major laundry/home care and beauty/personal care divisions. Comparable as a peer in the household cleaning and personal care categories that anchor GBB's portfolio.
• Bunzl plc: UK-listed international distribution services group that sources and distributes consumer and professional products across multiple sectors and geographies. Comparable as a broad-line B2B distributor of branded goods, though at vastly greater scale and across many markets.
• Metro AG: German wholesale, cash & carry and foodservice distribution group with operations across Europe and emerging markets. Comparable as a broad-line B2B distributor serving both HoReCa and retail customers across multiple product categories.
• Reyes Holdings: US private distribution and foodservice conglomerate (Reyes Beverage Group, Martin-Brower, Reinhart). Comparable as a broad-line B2B distributor of consumer goods, though at dramatically larger scale and primarily in North America.
• Reckitt Benckiser: Global manufacturer of household cleaning, hygiene and health brands (Dettol, Finish, Vanish, Gaviscon). Comparable as a principal brand owner whose categories overlap heavily with GBB's distributed product range in cleaning and personal care.

Regional players

• Kesko Corporation: Finnish retail and wholesale group operating grocery, building/technical goods, and car trade across the Nordics and Baltics. Comparable as a multi-channel retailer/wholesaler combining owned-store and B2B distribution in a defined regional market, analogous to GBB's Malta positioning.

Emerging players

• Werner & Mertz: German family-owned sustainable cleaning products company (Tana Professional, Frosch, Ecover brands). Comparable as a smaller, sustainability-focused peer in the European household cleaning market that GBB's principals also address.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7Ya5MRYzuGE8n2XVIrzCkA
• Facebookfacebook.com/profile.php?id=100086059638955
• LinkedInlinkedin.com/company/gbb-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBB Ltd