Gloucester County Habitat for Humanity

What Gloucester County Habitat for Humanity does

Gloucester County Habitat for Humanity is a 501(c)(3) nonprofit affiliate of Habitat for Humanity International, founded in 1985 and headquartered in Pitman, New Jersey. The organization builds and sells affordable homes in Gloucester County to income-qualified families earning 50-80% of Area Median Income, with partner families contributing 200-250 hours of sweat equity and completing financial literacy education through the Financial Peace University program funded by United Way of Gloucester County. As of the reporting period, the organization has built 55 homes since inception, contributed $2,081,568 in volunteer labor across 71,389 hours by 8,630 volunteers, and constructed 33 ADA-compliant accessibility ramps. The average cost per home is $145,000, with 80% of construction labor provided by volunteers.

The organization's core revenue-generating products are the Homeownership Program and the ReStore — a discount home improvement and donation center selling furniture, home goods, building materials, and appliances at 50-70% of retail price, with a Google Forms-based free pickup service for donations. Supplementary revenue streams include the Home Build Hero recurring monthly giving program ($19.86/month), Cars for Homes vehicle donations, Gifts In Kind corporate donations, and event-based fundraising via the annual Golf Outing, Women Build, Rock the Block, and Veterans Build events. There is no proprietary technology platform; operations rely on standard nonprofit management tools, Constant Contact for email, and website-based intake forms. The organization is governed by a board of community leaders from banking, real estate, government, and the nonprofit sector, and is rated Four Stars by Charity Navigator and holds a Platinum Seal of Transparency from GuideStar.

The go-to-market is community-led and direct-to-consumer: volunteer engagement (corporate team builds, faith groups, youth programs) drives both construction capacity and donor acquisition, while the website and email marketing serve as the primary donor and volunteer intake channels. Recent strategic activity has emphasized program diversification — adding the Veterans Build program in partnership with Joint Base McGuire-Dix-Lakehurst and local VFW chapters, a Repairs Program for existing homeowners, and structured corporate sponsorship tiering — while the geographic footprint remains deliberately limited to a single New Jersey county.

Name

Gloucester County Habitat for Humanity

Legal name

Gloucester County Habitat for Humanity

Website

https://gc-habitat.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Gloucester County Habitat for Humanity is a 501(c)(3) nonprofit affiliate of Habitat for Humanity International, founded in 1985 in Pitman, New Jersey, that builds affordable homes for income-qualified families in Gloucester County and operates a ReStore discount home improvement center, supported by volunteers, corporate sponsors, and individual donations.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Affordable housing services
• Home construction programs
• Donation center retail
• Volunteer construction services
• Financial literacy education

Headquarters

HQ city

Pitman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. ReStore Retail Sales: Discount home improvement and donation center selling new and gently used furniture, home goods, building materials, and appliances at 50-70% of retail price. Revenue is generated through retail transactions and supports the homeownership building program.
2. Financial Donations: Recurring monthly donations (Home Build Hero giving society at $19.86/month), one-time donations, corporate sponsorships, and event-based fundraising including annual golf outings, Women Build, and Rock the Block events.
3. Vehicle Donations: Cars for Homes car donation program accepts cars, trucks, RVs, vans, boats, and motorcycles (running or not) with free towing. Proceeds from vehicle sales support local home building.
4. Gifts In Kind (Corporate): Corporate partnerships for bulk donations of overstock inventory, discontinued products, return-to-vendor items, and scratched/dented merchandise picked up free from local businesses for resale at ReStore. Generates tax deductions for donors and revenue for the organization.
5. Legacy / Planned Gifts: Residual bequests, specific bequests, contingent bequests, IRA charitable rollovers, life insurance policy donations, and gifts of appreciated real estate. Donors can contribute property while still using it during their lifetime.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gloucester County Habitat for Humanity is a nonprofit affordable housing organization that builds and sells homes to income-qualified families at no profit, financed through affordable, income-based mortgages. Partner families contribute 200-250 hours of sweat equity alongside community volunteers, and all homeowners complete financial literacy education. The organization also operates the ReStore, a discount home improvement and donation center that resells donated furniture, home goods, building materials, and appliances at 50-70% of retail price to fund the home building mission.

Product overview

Gloucester County Habitat for Humanity operates as a nonprofit affordable housing organization offering a portfolio of programs centered around homeownership assistance and community development. The core offerings include the Homeownership Program (providing affordable mortgages through sweat equity), the ReStore retail operation (discount home improvement goods funding housing builds), Veterans Build, a Repairs Program, and various donation vehicles including Cars for Homes, Legacy Gifts, and Gifts In Kind. Financial education is delivered through Financial Peace University. The organization also facilitates corporate partnerships and volunteer programs including construction crew, team building, faith-based initiatives, and youth groups. The ReStore serves as both a retail operation and major revenue driver, while the homeownership program represents the primary impact vehicle.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: Discount home improvement and donation center that sells new and gently used furniture, home goods, building materials, and appliances at a fraction of retail prices. Proceeds support Habitat's affordable homeownership programs.

Products and services

• Homeownership Program Affordable homeownership program that builds and sells homes to income-qualified Gloucester County families (50%-80% of HUD Area Median Income) at no profit, with income-based mortgages. Partner families contribute 200-250 hours of sweat equity and complete financial literacy coursework through Financial Peace University.
• ReStore
• Veterans Build
• Financial Peace University (Education Program)
• Repairs Program
• Cars for Homes
• Legacy Gifts
• Gifts In Kind
• ReStore Donation Pickup
• Corporate Partnership Program
• Home Build Hero Monthly Giving

Quantifiable outcome

• 55 homes built since 1986 with $2,081,568 in volunteer labor contributed by 8,630 volunteers (71,389 hours)
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• First Harvest Credit UnioncoreStrategic or Co-development PartnerFirst Harvest Credit Union, the largest Low Income Designated credit union in New Jersey headquartered in Gloucester County, partners through board representation. CEO Mike Dinneen serves on the Habitat board. The credit union also serves as board chair for Loretta Winters' leadership roles.
• Nexus PropertiescoreGTM or Marketing PartnerNexus Properties, represented on the board by Ronda Abbruzzese (Vice President of Leasing and Marketing), provides strategic real estate insight and marketing expertise to the organization through board leadership.
• 84 LumberminorGTM or Marketing PartnerLogo sponsor displayed on the website homepage, indicating a corporate sponsorship or in-kind materials partnership.
• Ocean First BankminorGTM or Marketing PartnerLogo sponsor displayed on the website homepage, indicating a corporate sponsorship or in-kind materials partnership.
• Paparone HomesminorGTM or Marketing PartnerLogo sponsor displayed on the website homepage.
• Joint Base McGuire-Dix-LakehurstcoreStrategic or Co-development PartnerVeterans Build program partners with military installations to provide volunteer and partnership opportunities that bring together veterans, military families, and civilian neighbors. Part of the Veterans Build focus areas including employment, education, volunteer, and honor activities.
• VFW (Local Chapters)coreStrategic or Co-development PartnerVeterans Build program partners with local VFW chapters for veteran volunteer and partnership opportunities.
• CBS News PhiladelphiaminorOthersTelevision news coverage of Gloucester County Habitat helping build a new home for a family in Glassboro, NJ.
• Family Promise of South West New JerseyminorStrategic or Co-development PartnerReferral partner providing immediate housing assistance resources for veterans in Gloucester County as listed on the Veterans Build resources page.
• Penzone RealtyminorStrategic or Co-development PartnerHost venue for in-person Home Buyer Orientation events in Glassboro, NJ.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• New Jersey Community Capital: New Jersey-based CDFI providing financing and development support for affordable housing and community facilities. Adjacent role in the affordable housing ecosystem with overlap in serving low-income families and nonprofits.
• New Jersey Reentry Corporation: New Jersey-based nonprofit addressing housing and reentry support for returning citizens. Adjacent affordable housing and supportive services mission serving vulnerable populations, partially overlapping with Gloucester Habitat's poverty-alleviation focus.

Broad incumbents

• Habitat for Humanity International: Global parent/affiliation network and the largest nonprofit homebuilder in the world. Gloucester County Habitat is a local affiliate; Habitat for Humanity International sets brand standards, training, and major funding pipelines that flow down to affiliates.
• Volunteers of America Delaware Valley: Regional nonprofit providing housing, reentry, and supportive services across South Jersey including Gloucester County. Larger portfolio of programs (housing, behavioral health, veteran services) with broader funding base and overlapping mission.

Direct peers

• Burlington County Habitat for Humanity: Another New Jersey Habitat for Humanity affiliate operating the same affiliate model in a neighboring county. Direct comparable in scope, programs (homeownership, ReStore, repairs), and target population.
• Camden County Habitat for Humanity: Adjacent-county Habitat for Humanity affiliate serving Camden County, NJ. Operates the same Homeownership Program + ReStore model for income-qualified families, competing for regional corporate sponsorships and volunteers in the same South Jersey market.
• Cumberland County Habitat for Humanity: South Jersey Habitat affiliate using the same sweat-equity affordable housing model. Comparable in size, mission, and operational structure for a small-county nonprofit homebuilder.

Regional players

• Family Promise of South West New Jersey: Listed as a referral partner for Gloucester County Habitat's Veterans Build program. Operates family homelessness and housing services in the same region; comparable as a community-based housing services nonprofit, though focused on emergency/transitional rather than permanent homeownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4HvCqNzJZpSpMvWEG7p7Kg
• Facebookfacebook.com/GCHFH
• LinkedInlinkedin.com/company/gloucester-county-habitat-for-humanity

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloucester County Habitat for Humanity