GE Appliances, Recreational Living
- Company typePrivate
- Founded2003
- HeadquartersElkhart, Indiana, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
GE Appliances, Recreational Living firmographics
Firmographics- Name
- GE Appliances, Recreational Living
- Legal name
- GE Appliances, Recreational Living
- Website
- https://geappliancesrecreationalliving.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GE Appliances, Recreational Living industry classification
Industry- Product category
- Recreational Vehicle Appliances
- NAICS
- Major Household Appliance Manufacturing (33522), Recreational Vehicle Dealers (44121)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro industry
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers)Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers)Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)Camping Furniture & Camp Kitchen Retail
Keywords
Where GE Appliances, Recreational Living is headquartered
LocationHeadquarters
- HQ city
- Elkhart, Indiana
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GE Appliances, Recreational Living business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Appliance Sales: Sale of appliances (refrigerators, cooking appliances, etc.) from GE Profile, Haier, and Hotpoint brands to the RV and outdoor living market. Products are designed for mobile and outdoor adventures, serving both consumers and the RV trade.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
GE Appliances, Recreational Living product offering
Product offeringCore offering
GE Appliances, Recreational Living is a B2B-focused supplier of home appliances—primarily refrigerators and cooking appliances—marketed under the GE Profile, Haier, and Hotpoint brands and engineered for installation in recreational vehicles and outdoor/mobile lifestyle applications. The unit sells to RV manufacturers, dealers, vendors, and industry partners, supported by a dedicated B2B portal and a central operating facility in Elkhart, Indiana.
Product overview
GE Appliances, Recreational Living is a B2B platform serving the RV and outdoor lifestyle market, offering appliances from three brands: GE Profile, Haier, and Hotpoint. These products are designed for mobile and outdoor adventures, providing reliable, flexible solutions for life on the go. The company operates as a single unified offering focused on the recreational vehicle industry, backed by over a century of home appliance expertise from GE Appliances, a Haier company.
Differentiator
Problem solved
Functional benefit
Brands
- GE Profile: Premium appliance brand offering products for mobile and outdoor adventures.
- Haier
- Hotpoint
Products and services
- GE Profile RV Appliances Premium-tier appliances (refrigerators, cooking appliances) marketed under the GE Profile brand and engineered for installation in recreational vehicles and mobile/outdoor lifestyle applications. Sold to RV manufacturers, dealers, and trade partners.
- Haier RV Appliances Appliances (refrigerators, cooking appliances) marketed under the Haier brand, positioned as flexible solutions for the recreational vehicle and outdoor lifestyle market. Sold to RV manufacturers, dealers, and trade partners.
- Hotpoint RV Appliances Appliances (refrigerators, cooking appliances) marketed under the Hotpoint brand, positioned as reliable solutions for life on the go in recreational vehicles. Sold to RV manufacturers, dealers, and trade partners.
Companies that use GE Appliances, Recreational Living
Customer profileSegments2 records
Ideal customer profiles1 record
GE Appliances, Recreational Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GE Appliances, Recreational Living partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Midwest Sales and Services (MWSS) InccoreIntegration of MWSS Inc expanded Recreational Living's presence in the outdoor living segment. This strategic integration contributed to the launch of a central facility in April 2023, now operating as Recreational Living, furthering the mission to develop and support outdoor living solutions across the United States.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
GE Appliances, Recreational Living competitors and assessment
Company assessmentDirect peers
- Dometic Group: Global leader in RV and mobile living appliances (refrigeration, cooking, sanitation, climate). Directly competes with GE Appliances, Recreational Living across nearly every RV-appliance category.
- Magic Chef: Compact and RV-appliance brand offering microwaves, ranges, and refrigerators targeting the same RV and outdoor-living OEMs.
- Norcold: Specialist in RV absorption refrigerators (now part of Dometic) competing head-to-head with GE/Haier-branded RV refrigerators sold by Recreational Living.
- Furrion: Designer and manufacturer of RV appliances, AV, and electronics; competes directly in the RV OEM appliance channel against Recreational Living.
- Thetford Corporation: Long-standing RV appliance and sanitation specialist (Norcold, Thetford, SmartTote) with overlapping categories including refrigeration and cooking.
- Atwood Mobile Products: RV-specific appliances including ranges, cooktops, and water heaters — competing categories to those offered by Recreational Living.
- Greystone (by Way Interglobal): Manufacturer of RV-specific appliances including ranges, cooktops, and microwaves; competes for OEM design-ins in the same B2B channel as Recreational Living.
Broad incumbents
- Sub-Zero Group (Wolf, Cove): Premium appliance manufacturer with brand equity in refrigeration and cooking that overlaps with the GE Profile/Haier positioning Recreational Living brings to the RV channel.
- Lippert Components: Largest U.S. supplier of RV components, expanding into appliances and outdoor living; competes with Recreational Living as an integrated component supplier to RV OEMs.
- Whirlpool Corporation: Major home appliance manufacturer with broad consumer brand portfolio that could enter or expand in the RV channel, mirroring Haier's strategy with Recreational Living.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GE Appliances, Recreational Living social profiles
Digital presenceGE Appliances, Recreational Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
GE Appliances, Recreational Living leadership team
Management profileNumber of profiles
GE Appliances, Recreational Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GE Appliances, Recreational Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GE Appliances, Recreational Living
What does GE Appliances, Recreational Living do?
GE Appliances, Recreational Living is a B2B-focused supplier of home appliances—primarily refrigerators and cooking appliances—marketed under the GE Profile, Haier, and Hotpoint brands and engineered for installation in recreational vehicles and outdoor/mobile lifestyle applications. The unit sells to RV manufacturers, dealers, vendors, and industry partners, supported by a dedicated B2B portal and a central operating facility in Elkhart, Indiana.
Is GE Appliances, Recreational Living a public or private company?
GE Appliances, Recreational Living is a private company. It is classified as corporate owned and is currently operating.
When was GE Appliances, Recreational Living founded?
GE Appliances, Recreational Living was founded in 2003. It employs 11 to 50 people.
Where is GE Appliances, Recreational Living based?
GE Appliances, Recreational Living is headquartered in Elkhart, Indiana, United States, in the North America region.
How does GE Appliances, Recreational Living make money?
One revenue line is on record: appliance Sales.
Who are GE Appliances, Recreational Living's main competitors?
Direct peers on record are Dometic Group, Magic Chef, Norcold, Furrion, Thetford Corporation, Atwood Mobile Products and Greystone (by Way Interglobal). Broad incumbents are Sub-Zero Group (Wolf, Cove), Lippert Components and Whirlpool Corporation.
Does GE Appliances, Recreational Living have an API?
No public API is recorded for GE Appliances, Recreational Living.
What industry is GE Appliances, Recreational Living in?
GE Appliances, Recreational Living's product category is Recreational Vehicle Appliances. Its primary akta.pro industry code is CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers), with a secondary code of CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers). Its NAICS code is 33522 and its SIC code is 3630.