Gear Up
Gear Up (DBA New Tab Search) operates a Firefox browser extension that redirects default search queries to Microsoft Bing, distributed via the Firefox Add-ons Marketplace and the newtabhub.net landing infrastructure for global consumer users.
- Company typePrivate
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Gear Up firmographics
Firmographics- Name
- Gear Up
- Legal name
- New Tab Search
- Website
- https://gearup.network
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gear Up (DBA New Tab Search) operates a Firefox browser extension that redirects default search queries to Microsoft Bing, distributed via the Firefox Add-ons Marketplace and the newtabhub.net landing infrastructure for global consumer users.
- Ownership category
- akta.pro rank
Where Gear Up is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Gear Up business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales
Distribution channels1 record
Gear Up product offering
Product offeringCore offering
Gear Up develops and distributes a Firefox browser extension called "New Tab Search" that modifies the browser's default new-tab experience and search provider, redirecting user search queries to Bing. The product is offered as a free install to individual end users via the Mozilla add-ons ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- New Tab Search Free Firefox browser extension that replaces the default new-tab page and default search provider with a Bing-backed search experience for individual end users.
Companies that use Gear Up
Customer profileSegments1 record
Ideal customer profiles1 record
Gear Up technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gear Up competitors and assessment
Company assessmentDirect peers
- NewTabHub: The distribution platform that actually hosts the Gear Up / New Tab Search install funnel. It operates the same browser-extension search-redirect monetization model across many affiliates and is the closest operational peer to Gear Up.
Emerging players
- Pin Tab (Tab Manager extensions): Independent developer/publisher of Firefox/Chrome new-tab and tab-management extensions. Comparable channel (browser add-on marketplace), category (new-tab utilities), and indie developer profile, though focused on tab management rather than search redirect.
- Adblock Plus (Eyeo): Independent browser-extension developer publishing to the same Firefox/Chrome add-on marketplaces. Comparable channel and extension-monetization model (acceptable-ads / partner programs).
Broad incumbents
- Rakuten Cash Back: Major browser-extension publisher distributed via Firefox/Chrome add-on marketplaces. Comparable distribution channel and ad/affiliate-monetized extension model.
- Avast (Gen Digital): Distributes browser extensions and security toolbars that modify default search and home-page settings. Comparable extension-distribution footprint and default-search-modification mechanic, though bundled into a much broader security product.
- Mindspark (Ask Media Group / IAC): Long-standing publisher of browser toolbars and new-tab/hijacker-style extensions that monetized through search and ad redirection. Comparable business model (extension-led search monetization) at much larger historical scale.
- Capital One Shopping (formerly Wikibuy): Browser extension publisher distributed through major add-on stores. Comparable channel and extension-based monetization, though focused on shopping rather than search.
- Honey Science (PayPal): One of the largest independent browser-extension publishers, distributing through the same Firefox/Chrome add-on marketplaces. Comparable distribution channel and extension-monetization model, though serving a different use case (shopping/coupons).
- AVG Technologies (Gen Digital): Sister brand to Avast under Gen Digital, similarly ships browser extensions that touch default search and new-tab settings. Comparable default-search-modifying extension mechanic.
Others
- Wize Commerce: Operates browser-extension products (e.g., retailer toolbars, InvisibleHand) that monetize via search/affiliate redirection. Comparable affiliate-driven extension monetization stack, though focused on price comparison rather than new-tab search.
Market position
Customer concentration
Gear Up social profiles
Digital presenceGear Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gear Up leadership team
Management profileNumber of profiles
Gear Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gear Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gear Up
What does Gear Up do?
Gear Up develops and distributes a Firefox browser extension called "New Tab Search" that modifies the browser's default new-tab experience and search provider, redirecting user search queries to Bing. The product is offered as a free install to individual end users via the Mozilla add-ons ecosystem.
Is Gear Up a public or private company?
Gear Up is a private company. It is classified as unknown and is currently operating.
When was Gear Up founded?
Gear Up was founded in 2021. It employs 11 to 50 people.
Where is Gear Up based?
Gear Up is headquartered in Jakarta, Indonesia, in the Asia region.
Who are Gear Up's main competitors?
NewTabHub is listed as a direct peer. Emerging players are Pin Tab (Tab Manager extensions) and Adblock Plus (Eyeo). Broad incumbents are Rakuten Cash Back, Avast (Gen Digital), Mindspark (Ask Media Group / IAC), Capital One Shopping (formerly Wikibuy), Honey Science (PayPal) and AVG Technologies (Gen Digital). Wize Commerce is listed as an others.
Does Gear Up have an API?
No public API is recorded for Gear Up.