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Gear Up

Full company profile

uuid004hacf

Namestring
Gear Up
Legal namestring
New Tab Search
Websiteurl
gearup.network
Company typeenum
Private
Founded yearint
2021
Short descriptiontext

Gear Up (DBA New Tab Search) operates a Firefox browser extension that redirects default search queries to Microsoft Bing, distributed via the Firefox Add-ons Marketplace and the newtabhub.net landing infrastructure for global consumer users.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersJakarta, Indonesia
HQ citystring
Jakarta
HQ countrystring
Indonesia
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
browser extension, default search provider, Firefox add-on, new tab search, search redirection
NAICS code1 code
  • Software Publishers5132
Product category
Browser Extensions
Social media profiles1 record
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Technology or R&D, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Gear Up develops and distributes a Firefox browser extension called "New Tab Search" that modifies the browser's default new-tab experience and search provider, redirecting user search queries to Bing. The product is offered as a free install to individual end users via the Mozilla add-ons ecosystem.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1New Tab Search
CategoryBrowser Extensions
Description

Free Firefox browser extension that replaces the default new-tab page and default search provider with a Bing-backed search experience for individual end users.

No data
Peers10 records
1NewTabHub
TypeDirect peer
Description

The distribution platform that actually hosts the Gear Up / New Tab Search install funnel. It operates the same browser-extension search-redirect monetization model across many affiliates and is the closest operational peer to Gear Up.

2Pin Tab (Tab Manager extensions)
TypeEmerging player
Description

Independent developer/publisher of Firefox/Chrome new-tab and tab-management extensions. Comparable channel (browser add-on marketplace), category (new-tab utilities), and indie developer profile, though focused on tab management rather than search redirect.

3Rakuten Cash Back
TypeBroad incumbent
Description

Major browser-extension publisher distributed via Firefox/Chrome add-on marketplaces. Comparable distribution channel and ad/affiliate-monetized extension model.

4Avast (Gen Digital)
TypeBroad incumbent
Description

Distributes browser extensions and security toolbars that modify default search and home-page settings. Comparable extension-distribution footprint and default-search-modification mechanic, though bundled into a much broader security product.

5Mindspark (Ask Media Group / IAC)
TypeBroad incumbent
Description

Long-standing publisher of browser toolbars and new-tab/hijacker-style extensions that monetized through search and ad redirection. Comparable business model (extension-led search monetization) at much larger historical scale.

6Adblock Plus (Eyeo)
TypeEmerging player
Description

Independent browser-extension developer publishing to the same Firefox/Chrome add-on marketplaces. Comparable channel and extension-monetization model (acceptable-ads / partner programs).

7Capital One Shopping (formerly Wikibuy)
TypeBroad incumbent
Description

Browser extension publisher distributed through major add-on stores. Comparable channel and extension-based monetization, though focused on shopping rather than search.

8Wize Commerce
TypeOthers
Description

Operates browser-extension products (e.g., retailer toolbars, InvisibleHand) that monetize via search/affiliate redirection. Comparable affiliate-driven extension monetization stack, though focused on price comparison rather than new-tab search.

9Honey Science (PayPal)
TypeBroad incumbent
Description

One of the largest independent browser-extension publishers, distributing through the same Firefox/Chrome add-on marketplaces. Comparable distribution channel and extension-monetization model, though serving a different use case (shopping/coupons).

10AVG Technologies (Gen Digital)
TypeBroad incumbent
Description

Sister brand to Avast under Gen Digital, similarly ships browser extensions that touch default search and new-tab settings. Comparable default-search-modifying extension mechanic.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Gear Up

Browser Extensionsgearup.network

Gear Up (DBA New Tab Search) operates a Firefox browser extension that redirects default search queries to Microsoft Bing, distributed via the Firefox Add-ons Marketplace and the newtabhub.net landing infrastructure for global consumer users.

Gear Up firmographics

Firmographics
Name
Gear Up
Legal name
New Tab Search
Website
https://gearup.network
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
11–50 employees
Short description
Gear Up (DBA New Tab Search) operates a Firefox browser extension that redirects default search queries to Microsoft Bing, distributed via the Firefox Add-ons Marketplace and the newtabhub.net landing infrastructure for global consumer users.
Ownership category
akta.pro rank

Where Gear Up is headquartered

Location

Headquarters

HQ city
Jakarta
HQ country
Indonesia
HQ region
Asia

Markets served

Gear Up business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Gear Up product offering

Product offering

Core offering

Gear Up develops and distributes a Firefox browser extension called "New Tab Search" that modifies the browser's default new-tab experience and search provider, redirecting user search queries to Bing. The product is offered as a free install to individual end users via the Mozilla add-ons ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

  • New Tab Search Free Firefox browser extension that replaces the default new-tab page and default search provider with a Bing-backed search experience for individual end users.

Companies that use Gear Up

Customer profile

Segments1 record

Ideal customer profiles1 record

Gear Up technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Gear Up competitors and assessment

Company assessment

Direct peers

  • NewTabHub: The distribution platform that actually hosts the Gear Up / New Tab Search install funnel. It operates the same browser-extension search-redirect monetization model across many affiliates and is the closest operational peer to Gear Up.

Emerging players

  • Pin Tab (Tab Manager extensions): Independent developer/publisher of Firefox/Chrome new-tab and tab-management extensions. Comparable channel (browser add-on marketplace), category (new-tab utilities), and indie developer profile, though focused on tab management rather than search redirect.
  • Adblock Plus (Eyeo): Independent browser-extension developer publishing to the same Firefox/Chrome add-on marketplaces. Comparable channel and extension-monetization model (acceptable-ads / partner programs).

Broad incumbents

  • Rakuten Cash Back: Major browser-extension publisher distributed via Firefox/Chrome add-on marketplaces. Comparable distribution channel and ad/affiliate-monetized extension model.
  • Avast (Gen Digital): Distributes browser extensions and security toolbars that modify default search and home-page settings. Comparable extension-distribution footprint and default-search-modification mechanic, though bundled into a much broader security product.
  • Mindspark (Ask Media Group / IAC): Long-standing publisher of browser toolbars and new-tab/hijacker-style extensions that monetized through search and ad redirection. Comparable business model (extension-led search monetization) at much larger historical scale.
  • Capital One Shopping (formerly Wikibuy): Browser extension publisher distributed through major add-on stores. Comparable channel and extension-based monetization, though focused on shopping rather than search.
  • Honey Science (PayPal): One of the largest independent browser-extension publishers, distributing through the same Firefox/Chrome add-on marketplaces. Comparable distribution channel and extension-monetization model, though serving a different use case (shopping/coupons).
  • AVG Technologies (Gen Digital): Sister brand to Avast under Gen Digital, similarly ships browser extensions that touch default search and new-tab settings. Comparable default-search-modifying extension mechanic.

Others

  • Wize Commerce: Operates browser-extension products (e.g., retailer toolbars, InvisibleHand) that monetize via search/affiliate redirection. Comparable affiliate-driven extension monetization stack, though focused on price comparison rather than new-tab search.

Market position

Customer concentration

Gear Up social profiles

Digital presence

Gear Up financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gear Up leadership team

Management profile

Number of profiles

Gear Up funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gear Up M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gear Up

What does Gear Up do?

Gear Up develops and distributes a Firefox browser extension called "New Tab Search" that modifies the browser's default new-tab experience and search provider, redirecting user search queries to Bing. The product is offered as a free install to individual end users via the Mozilla add-ons ecosystem.

Is Gear Up a public or private company?

Gear Up is a private company. It is classified as unknown and is currently operating.

When was Gear Up founded?

Gear Up was founded in 2021. It employs 11 to 50 people.

Where is Gear Up based?

Gear Up is headquartered in Jakarta, Indonesia, in the Asia region.

Who are Gear Up's main competitors?

NewTabHub is listed as a direct peer. Emerging players are Pin Tab (Tab Manager extensions) and Adblock Plus (Eyeo). Broad incumbents are Rakuten Cash Back, Avast (Gen Digital), Mindspark (Ask Media Group / IAC), Capital One Shopping (formerly Wikibuy), Honey Science (PayPal) and AVG Technologies (Gen Digital). Wize Commerce is listed as an others.

Does Gear Up have an API?

No public API is recorded for Gear Up.

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