Geberit Schweiz

What Geberit Schweiz does

Geberit Schweiz (legal entity: Geberit Vertriebs AG) is the Swiss sales and distribution subsidiary of Geberit International AG, a European market leader in sanitary products founded in 1874. The Swiss entity operates from its headquarters in Jona (Schachenstrasse 77, CH-8645 Jona) and serves customers across Switzerland, while the parent group operates in over 80 countries across Europe, the Middle East, Asia, the Americas, Africa, and Oceania. The Swiss website supports four languages (German, French, Italian, plus English), reflecting the multilingual domestic market.

The company sells a comprehensive sanitary technology portfolio organized into two main domains. The bathroom products division covers WCs, urinals, washbasins, bidets, bathroom furniture, faucets, shower WCs (Geberit AquaClean flagship), shower surfaces including the CleanFloor barrier-free system, and bathtub drains, organized into 12 bathroom design series. The sanitary and piping systems division encompasses pre-wall installation systems (Duofix, GIS, GIS-Pro), supply piping systems (FlowFit, PushFit, Mepla, Mapress in stainless steel, Therm, and carbon steel), and building drainage systems (Silent-db20, PE, Pluvia roof drainage), plus fire, sound, and moisture protection accessories. A Geberit Connect digital platform provides networked control of installations, complemented by customer-facing digital tools (3D bathroom planner, inspiration tool, renovation cost calculator) and professional tools (Pro Planner, Revit Plugin BIM integration).

The business model is hardware sales through a B2B2C channel structure. Revenue is generated primarily via specialized trade partners (Fachpartner) — plumbers, installers, and sanitary specialists — accessed through the dealer/showroom locator. End consumers engage via physical showrooms, digital planning tools, and a webshop for consumables and care products for shower WCs. Customer support includes the Geberit Campus training program and a customer portal for product registration and documentation. Three primary customer segments are addressed: end consumers/homeowners (renovation projects), trade partners/installers (product specification and installation), and construction industry/building professionals (large-scale commercial projects). Pricing is not publicly disclosed; only a CHF 699 valuation reference for the Traumbad-Startpaket starter package is stated.

Name

Geberit Schweiz

Legal name

Geberit Vertriebs AG

Website

https://geberit.ch

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

101–250 employees

Short description

Geberit Schweiz is the Swiss sales arm of Geberit International AG, a European market leader in sanitary technology. It sells behind-the-wall installation and piping systems plus front-of-wall bathroom fixtures, including AquaClean shower WCs, through a Fachpartner trade network, showrooms, and digital tools.

Ownership category

akta.pro rank

Product category

Sanitary fixtures and plumbing systems

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Sanitary Services (4950), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

akta.pro secondary industry

Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving) (HSAPABAM)

Keywords

• Sanitary products
• Bathroom fixtures
• Installation systems
• Piping systems
• Shower toilets

Headquarters

HQ city

Jona

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Sanitary Products and Systems Sales: Geberit generates revenue through the sale of sanitary products including WCs, urinals, washbasins, showers, installation systems, pipe systems, and related components. Products are sold through trade partners and direct channels.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Geberit Schweiz manufactures and distributes a full sanitary technology portfolio: behind-the-wall installation and flushing systems (Duofix, GIS, GIS-Pro), supply piping systems (FlowFit, PushFit, Mepla, Mapress), drainage systems (Silent-db20, PE, Pluvia), and in-front-of-the-wall bathroom products including the AquaClean shower WCs, washbasins, bidets, urinals, bathroom furniture, shower surfaces (CleanFloor) and faucets, complemented by digital planning tools for professionals (Pro Planner, Revit Plugin) and consumers (3D bathroom planner).

Product overview

Geberit Schweiz offers a comprehensive sanitary technology portfolio organized across three main product domains: Bathroom Products (Badezimmerprodukte), Sanitary & Piping Systems (Sanitär- & Rohrleitungssysteme), and Digital Tools. The bathroom portfolio centers on Geberit AquaClean shower WCs as a flagship product line, complemented by WCs and urinals, washbasins, bathroom furniture, showers and bathtub drains, and faucets. These are organized into 12 distinct bathroom series (Geberit ONE, Xeno², Acanto, iCon, Smyle, Renova, Renova Plan, Renova Compact, Renova Comfort, Bambini, Option, VariForm) offering varied aesthetics from functional to child-friendly designs. The sanitary installation and piping systems division comprises three installation systems (Geberit Duofix, GIS, GIS-Pro) for pre-wall construction, multiple supply piping systems (Geberit FlowFit, PushFit, Mepla, Mapress Edelstahl/ Therm/C-Stahl) for water distribution, and two drainage systems (Geberit Silent-db20 and PE) with complementary fire protection, sound insulation, and moisture protection products. The Geberit Connect digital system provides networking capabilities through gateways and converters. Both customer-facing digital tools (3D planner, inspiration tool) and professional planning software (Pro Planner, Revit Plugin) support the product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Geberit AquaClean: Product line featuring shower WCs (Dusch-WCs) with advanced hygiene features.
• Geberit ONE
• Geberit Xeno²
• Geberit Acanto
• Geberit iCon
• Geberit Smyle
• Geberit Renova
• Geberit Renova Plan
• Geberit Renova Compact
• Geberit Renova Comfort
• Geberit Bambini
• Geberit Option
• Geberit VariForm
• Geberit Duofix
• Geberit GIS
• Geberit FlowFit
• Geberit PushFit
• Geberit Mepla
• Geberit Mapress
• Geberit Silent-db20
• Geberit PE
• Geberit CleanFloor

Products and services

• Geberit AquaClean shower WCs Shower WCs combining toilet and bidet functions with integrated cleansing, warm air drying, and automated lid operation, targeting homeowners and commercial projects seeking enhanced hygiene and comfort.
• Geberit WCs and WC seats Wall-mounted and standing WCs with complementary WC seats, comfort variants, children's WCs and flush-actuation design plates for residential and commercial bathrooms.
• Geberit Bidets Wall-mounted bidets as sanitary ceramics with associated accessories and mounting hardware for residential and hotel bathroom installations.
• Geberit washbasins Comprehensive range of washbasins covering countertop, furniture-mounted, built-in, pedestal, semi-pedestal, corner, children's and wash trough designs.
• Geberit bathroom furniture Bathroom furniture including washbasin cabinets, side cabinets, washbasin plates, mirrors and mirror cabinets with integrated lighting, plus accessories for residential bathrooms.
• Geberit showers and shower surfaces Shower solutions including floor drainage (channels, drains), mineral-composite shower trays and surfaces, walk-in shower enclosures, and niche storage boxes.
• Geberit faucets (Armaturen) Washbasin faucets available in floor and wall mounting options with mains, battery, or generator power, including single-lever and two-handle mixers.
• Geberit Duofix installation system Pre-wall installation elements including system walls, support structures, panels and installation frames for WCs, washbasins, bidets, urinals, showers, bathtubs and appliances, enabling quick and safe sanitary installation.
• Geberit GIS / GIS-Pro installation systems Dry-construction installation systems with system walls, support structures, panels and installation elements for sanitary installations in residential and commercial buildings, with GIS-Pro for complex professional installations.
• Geberit FlowFit supply piping system Press-fitting system for drinking water and gas supply including ML and PB pipes, comprehensive fittings (couplings, reductions, elbows, T-pieces), distributors with threaded connections, water meters, heating connections, insulation and accessories.
• Geberit PushFit connection system Push-fit connection system for drinking water supply with ML and PB pipes, fittings (couplings, reductions, angles, T-pieces) and distributors with plug and threaded connections.
• Geberit Mepla supply piping system Press-fitting system with metal-plastic composite pipes (ML and ML heating) for water supply and heating applications, with comprehensive fittings and insulation options.
• Geberit Silent-db20 sound-insulated drainage system Sound-insulated PP drainage system with pipes, fittings (bows, branches, reductions), cleaning pieces, SuperTube form pieces and multiple connection methods (welding, plug-in, clamp) for buildings.
• Geberit PE drainage system Polyethylene drainage system with pipes, fittings (bows, branches, reductions, cleaning pieces, special pieces), multiple connection methods (welding, plug-in, threaded, flanged), and apparatus connections.
• Geberit Pluvia roof drainage system Siphonic roof drainage system with roof inlets up to 12 l/s, steam trap elements, overflows, and fastening systems for pipe dimensions d40-315mm.
• Fire, sound and moisture protection systems Fire protection, sound insulation and moisture protection products including drainage fire protection, body sound decoupling, air sound insulation, and sealing solutions for sanitary installations.
• Geberit Connect digital connectivity system Digital connectivity system with gateways, converters and mounting materials for networked bathroom and sanitary installations, enabling digital control and monitoring of Geberit devices.
• Geberit installation tools Professional installation tools for Geberit piping systems including press tools, pipe processing tools, testing equipment, and accessories for FlowFit, PushFit, Mepla, Mapress, Silent-db20, and PE systems.
• Digital tools for end consumers Consumer-facing digital services including bathroom inspiration tool, 3D bathroom planner, product finder, and bathroom renovation cost calculator for end users planning their bathroom.
• Digital tools for professionals (Pro Planner and Revit Plugin) Professional digital planning tools including Pro Planner and a Revit/BIM plugin enabling sanitary installation planning and specification within building information modeling workflows.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hansgrohe: Hansgrohe is a German premium manufacturer of showers, shower systems, and bathroom and kitchen fittings. It is directly comparable to Geberit on premium brand positioning and front-of-wall sanitary fittings sold through trade partner channels.
• Roca: Roca is a Spanish global bathroom brand offering sanitary ceramics, faucets, bathtubs and installation systems. It is a direct peer to Geberit with overlapping ceramic, faucet and installation system product lines and a similar multi-channel European distribution model.
• TOTO: TOTO is the global leader in high-tech toilets and the Washlet shower-toilet category, the closest direct competitor to Geberit's AquaClean Dusch-WCs. It also competes in ceramics, washlets and bathroom fittings across European and global markets.
• Kohler: Kohler is a US-headquartered manufacturer of kitchen and bathroom products including toilets, faucets, showers, baths and installation components. Its broad sanitary portfolio, including the Kohler and American Standard brands, makes it a direct global peer to Geberit.
• Duravit: Duravit is a German manufacturer of bathroom ceramics, bathroom furniture, shower trays and wellness products. It is a direct peer to Geberit with comparable ceramic and bathroom furniture product lines, often co-specified on European projects.
• Grohe (LIXIL): Grohe is a leading European manufacturer of sanitary fittings, showers and installation systems, owned by Japan's LIXIL Group. It directly competes with Geberit across behind-the-wall and front-of-wall sanitary categories, including thermostatic mixers, shower systems and in-wall technology.
• Ideal Standard: Ideal Standard is a European manufacturer of bathroom and sanitary solutions including ceramics, faucets and installation systems. It is a direct peer to Geberit serving similar European trade and project channels with a comparable full-bathroom portfolio.
• Villeroy & Boch: Villeroy & Boch is a European manufacturer of bathroom ceramics, wellness products and tableware. It directly competes with Geberit in bathroom ceramics (WCs, washbasins, bidets) and bathroom furniture across European and global markets.

Broad incumbents

• LIXIL Group: LIXIL is a Japanese homebuilding and sanitary products conglomerate that owns Grohe and broader bathroom, kitchen and housing businesses. It is a broad incumbent peer, competing with Geberit across multiple sanitary categories through its portfolio of brands.

Emerging players

• Cersanit: Cersanit is a Central and Eastern European sanitary ceramics and bathroom furniture manufacturer with growing Western European presence. It competes with Geberit particularly in price-sensitive renovation and new-build segments across European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/geberit
• Instagraminstagram.com/geberit
• YouTubeyoutube.com/geberit
• Xtwitter.com/geberit
• LinkedInlinkedin.com/company/geberit-schweiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geberit Schweiz