Schwimmbad

What Schwimmbad does

Schwimmbad is not a standalone company but the municipal swimming-facility operation of Gemeinde Gelenau/Erzgeb., a public-sector municipality (Körperschaft des öffentlichen Rechts) in the Erzgebirgskreis district of Saxony, Germany, first documented in 1273. The portfolio comprises two swimming assets: the Erlebnisfreibad, a seasonal outdoor adventure pool on Kemtauer Straße featuring a 42-meter Großwasserrutsche, children's splash pool, beach volleyball, tennis, table tennis, and mini-golf, operating April through October; and the Lehrschwimmbecken, an indoor teaching pool inside the Pestalozzi-Grundschule on Straße der Einheit 222 with a sauna, operating November through April (closed for renovation from January 30, 2026 onward). The facilities are the anchor attraction of the integrated Erlebnisland Kegelsberg leisure area, bundled with the 580-meter Alpine-Coaster-Bahn, 4-hectare Wildgehege deer enclosure, 27.5-meter Aussichtsturm observation tower, Lehrpfad nature trail, First German Stocking Museum, Depot Pohl-Ströher, Gelenauer Marionettenspiele theater, and Clubkino cinema, plus log-cabin and motorhome accommodation managed by Gewo GmbH.

The business model is direct-to-consumer municipal admission revenue, supplemented by concession income. Day tickets are priced at 5 EUR (adults), 3 EUR (children/students), and 15 EUR (family of 2 adults + 2+ children); 12-visit multi-packs offer discounted rates at 50 EUR (adults) and 30 EUR (children); Feierabendkarte after-work tickets are 3 EUR / 2 EUR; and annual season passes — a subscription-recurring line — are 60 EUR (adults), 40 EUR (children/students), and 140 EUR (family). Indoor pool admission is 6 EUR / 3 EUR per 1.5-hour block during the Nov-Apr season, with separate sauna evenings for women (Tuesdays) and men (Fridays). Distribution is walk-in only with no advance booking or online reservation system indicated; food service is operated by Gelenauer Wohnungsgesellschaft mbH (Gewo GmbH) under concession during the bathing season.

The customer base is segmented into local families and Gelenau/Erzgebirge residents (primary), tourists and day visitors to the Erzgebirge region (secondary), and school children and students using the Lehrschwimmbecken for physical education (secondary). Marketing is handled by the municipal administration through www.gelenau.de, the monthly Amtsblatt gazette, Instagram (@gemeinde.gelenau), and Facebook (GemeindeGelenauErzgebirge), with tourism promotion channeled through Tourismus Erzgebirge, Greifensteinregion Gelenau, and Zwoenitztal Greifensteine. The 'company' is governed by publicly elected officials led by Mayor Knut Schreiter and the reconstituted Gemeinderat; there is no parent company, no private ownership, no funding rounds, and no disclosed financial figures.

Name

Schwimmbad

Legal name

Gemeinde Gelenau/Erzgeb.

Website

https://gelenau.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Schwimmbad is the municipal swimming-facility operation of Gemeinde Gelenau/Erzgeb. in Saxony, Germany. It operates the seasonal Erlebnisfreibad outdoor adventure pool and the indoor Lehrschwimmbecken at Pestalozzi-Grundschule, serving local residents, school children, and Erzgebirge regional tourists via walk-in admission and season passes.

Ownership category

akta.pro rank

Product category

Public Swimming & Recreation Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Outdoor swimming pool
• Indoor teaching pool
• Municipal pool services
• Public swimming facilities
• Recreational water park

Headquarters

HQ city

Gelenau/Erzgebirge

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Entrance Fees - Day Tickets and Multi-Packs: The primary revenue stream comes from admission fees charged at the Erlebnisfreibad. Pricing includes day tickets for adults (5 EUR), children/students (3 EUR), and family passes (15 EUR). Additional revenue is generated through 12-pack cards offering discounted per-visit pricing (50 EUR adults, 30 EUR children). After-work discounted tickets are also available (3 EUR adults, 2 EUR children).
2. Season Passes: Annual season tickets provide recurring revenue from regular visitors. Season passes are priced at 60 EUR for adults, 40 EUR for children/students, and 140 EUR for families, offering unlimited access during the operating season.
3. Lehrschwimmbecken Admission: Indoor teaching swimming pool fees during the November-April season. Adults pay 6 EUR per 1.5 hours, children pay 3 EUR per 1.5 hours. Sauna access is available separately for men and women on specific evenings.
4. Food Service Concession: The Gelenauer Wohnungsgesellschaft mbH operates an on-site snack stand (Imbiss) during the bathing season, providing food and beverages to visitors. The snack stand is operated by Gewo GmbH.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Schwimmbad operates the Erlebnisfreibad, a seasonal outdoor adventure pool featuring a 42-meter water slide, children's splash pool, beach volleyball, tennis, table tennis, and minigolf. It also operates the Lehrschwimmbecken, an indoor teaching swimming pool with sauna facilities located inside the Pestalozzi-Grundschule, used for school swimming lessons and open to the public during the November–April season. Both facilities are run by the municipality of Gemeinde Gelenau in the Erzgebirge region of Saxony, Germany.

Product overview

The municipality operates a diverse portfolio of recreational, cultural, and tourist facilities. The core swimming facilities include the Erlebnisfreibad (outdoor adventure pool) with a 42-meter water slide and the Lehrschwimmbecken (indoor teaching pool) with sauna. The portfolio extends to tourist attractions including the Alpine-Coaster-Bahn (580m roller coaster), a 27.5m observation tower, and a 4-hectare wildlife enclosure. Cultural offerings comprise museums (First German Stocking Museum, Rad der Geschichte carved wheel, Schnitzausstellung carving exhibition), performing arts (Gelenauer Marionettenspiele puppet theater), and cinema (Clubkino). Accommodation options include log cabins and motorhome pitches at the Kegelsberg leisure area.

Differentiator

Problem solved

Functional benefit

Products and services

• Erlebnisfreibad Outdoor adventure pool open seasonally (April to October) featuring a 42-meter Großwasserrutsche (giant water slide), children's splash pool, beach volleyball courts, tennis, table tennis, and mini-golf facilities. Open to local residents and tourists visiting the Erzgebirge region; served by an on-site snack stand during the bathing season.
• Lehrschwimmbecken Indoor teaching swimming pool located at Str. der Einheit 222 within the Pestalozzi-Grundschule, providing swimming instruction for local schoolchildren during school hours and open to the public outside of school hours during the November–April winter season. Includes a separate sauna facility (Women Tuesdays 16:00–20:00, Men Fridays 16:00–20:00).

Quantifiable outcome

• Seasonal operation April-October with extended weekend/holiday hours until 20:00
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Gelenauer Wohnungsgesellschaft mbH (Gewo GmbH)coreStrategic or Co-development PartnerThe Gelenauer Wohnungsgesellschaft mbH operates the Erlebnisfreibad snack stand (Imbiss) during the bathing season, providing food and beverage services to visitors. Gewo GmbH also manages the broader Erlebnisland Kegelsberg area, including camping facilities and vacation cabins. The company is described as the operator of the leisure area 'for several years' and has been instrumental in developing attractions such as the wooden duck sculpture at the pool entrance.
• LOPESA Sammlungs GmbH - Depot Pohl-StröhersupportingStrategic or Co-development PartnerThe LOPESA Sammlungs GmbH operates the Depot Pohl-Ströher museum collection in Gelenau, presenting rotating exhibitions including Christmas, Easter, and Summer shows. While not directly a pool partner, it contributes to the broader Erlebnisland Kegelsberg tourist experience. The museum is mentioned in tourism materials alongside pool facilities as part of the comprehensive visitor offerings in the area.
• Gelenauer MarionettenspielesupportingStrategic or Co-development PartnerThe Gelenauer Marionettenspiele (marionette theater) operated by Helga and Frank Hübner provides cultural entertainment in Gelenau. Located at Erich-Weinert-Weg 27, the theater offers puppet shows,Varieté performances, and a theater pub. While not a direct pool partner, it is part of the integrated cultural and tourism ecosystem in the municipality.
• EMC Gelenau (Model Railroad Club)supportingStrategic or Co-development PartnerThe EMC Gelenau (Modelleisenbahn Club Gelenau) operates model railroad exhibitions and maintains a club presence in Gelenau. Club meetings are held every Friday from 17:00-22:00. The club contributes to the diverse leisure offerings that complement the Erlebnisland Kegelsberg area.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Miramar: A large water park in Weinheim featuring slides, wave pools, and sauna. Broader incumbent in the German water park space and a relevant competitor for regional day-trip visitors.
• Fjord Fuhlen: An adventure outdoor pool in Lower Saxony featuring slides and family water attractions. Comparable as a German outdoor adventure pool with similar recreational positioning.
• Monte Mare: A chain of German water parks and sauna complexes operating multiple locations. Comparable as a larger-scale operator of swimming and sauna leisure facilities across Germany.
• Krystallpalast: A water park and sauna complex in Leipzig, Saxony. Direct regional competitor in the larger water park and sauna segment within the same state.

Emerging players

• Freizeitpark Plohn: A regional theme park in the Erzgebirge/Vogtland area with rides and attractions. Comparable as a regional leisure attraction competing for the same tourist day-trip visitors.

Direct peers

• Freibad Augustusburg: A municipal outdoor swimming facility in the Erzgebirge region offering family recreation including slides and sports amenities. Direct regional peer serving local residents and Erzgebirge tourists.
• Naturbad Kriebstein: A natural swimming facility in Saxony combining outdoor water recreation with nature experiences. Comparable as a regional outdoor swimming destination in the Erzgebirge/Mittelsachsen area.
• Erlebnisbad Waldbad Radebeul: A municipal outdoor adventure pool in Saxony combining swimming, slides, and nature-based amenities. Closely comparable as a German municipal Freibad with integrated leisure offerings in the same region.
• Stadtbad Plauen: A municipal swimming facility in Plauen, Saxony/Vogtland offering indoor and outdoor swimming plus sauna. Comparable as another Saxon municipal pool operator serving a small city.

Regional players

• Sächsische Dampfschiffahrt: A regional water-based tourism operator in Saxony offering scenic experiences. Comparable as a regional tourism provider addressing the same Erzgebirge/Saxony visitor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GemeindeGelenauErzgebirge
• Instagraminstagram.com/gemeinde.gelenau
• LinkedInlinkedin.com/company/schwimmbad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwimmbad