GEM Center

What GEM Center does

GEM Center is a privately held event venue and convention center headquartered at 08 Nguyen Binh Khiem Street in Ho Chi Minh City's Central Business District (District 1, Vietnam), operating since 2015. The venue offers nearly 10,000 m2 of flexible function space across multiple named halls (Pollux, Castor, ERA, Saltus rooftop, SOL, APUS, VIP Lounge, plus associated foyers and GEM Cafe), making it the largest premier event venue in HCMC's CBD. Its technical infrastructure includes nearly 9-meter ceilings, high-load ceiling rigging, theater-style seating, modern sound and lighting systems, and support for 3D mapping projection, table mapping, and water curtain stage effects, enabling large-scale conferences, product launches, fashion shows, art performances, music shows, and gala dinners.

The company operates a platform-plus-services model combining physical venue rental, full-service event management (decorations, F&B, entertainment programming), and proprietary on-site dining outlets: The LOG, a fine-dining fusion restaurant operating 6:00 PM to 11:00 PM with premium buffet pricing of 1,350,000–1,550,000++ VND per person, and GEM Lounge, a cafe and bar operating 7:00 AM to 10:00 PM. Customer segments span corporate events (primary), personal celebrations including weddings and milestone birthdays, and walk-in dining. Pricing is quote-based for venue and event packages; F&B pricing is publicly listed. The company has earned the World MICE Awards' 'Best Conference Center in Vietnam 2023' and 'Asia's Best Convention Centre 2024', and has cultivated co-marketing relationships with Marriott International, Forbes Vietnam, Gamuda Land, and HP Vietnam, plus operational partnerships with event agencies Long Kan and decoration firm Lá Trường Xuân.

Name

GEM Center

Legal name

GEM Center

Website

https://gemcenter.com.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GEM Center is a privately held premier event venue in Ho Chi Minh City's Central Business District, offering nearly 10,000 m2 of flexible function space with on-site dining for corporate events, weddings, and large-scale productions.

Ownership category

akta.pro rank

Product category

Convention Center and Event Venue Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAHAAAA

Convention & Exhibition Centers (Public Convention Centers, Civic Centers)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Event venue rental
• Convention center services
• Corporate event hosting
• Wedding venue services
• Fine dining restaurant

Headquarters

HQ city

Hồ Chí Minh, Hồ Chí Minh

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Event Venue Rental and Management: GEM Center generates revenue primarily by renting its flexible function spaces for a wide range of events including conferences, exhibitions, product launches, fashion shows, music concerts, art performances, gala dinners, and personal celebrations (weddings, birthdays, anniversaries). Pricing is tailored to event type, guest count, and service package selected.
2. On-site Dining (The LOG Restaurant & GEM Lounge): The LOG is a fine-dining fusion restaurant above GEM Center offering A La Carte (90,000–1,250,000 VND++), Curated Buffet (1,350,000 VND/pax), and Premium Buffet (1,550,000 VND/pax) options, plus wine packages. GEM Lounge operates from 7:00 AM to 10:00 PM serving teas, coffees, light meals, and cocktails. Revenue comes from food and beverage sales to event guests and walk-in diners.
3. Full-Service Event Packages: GEM Center offers all-inclusive event packages that bundle venue rental with decorations, F&B catering, entertainment programs, and event planning. Packages include conference services with complimentary tea/coffee, wedding packages with after-party upgrades, and gala dinner arrangements with customizable seating and beverage options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

GEM Center is a premier event venue and convention center in Ho Chi Minh City's Central Business District, offering nearly 10,000 m2 of flexible function space across multiple halls (Pollux, Castor, ERA, Saltus rooftop, GEM Cafe, VIP Lounge, SOL, APUS). The venue provides full-service event hosting for corporate events (conferences, exhibitions, product launches, fashion shows, music shows, art performances, gala dinners) and personal celebrations (weddings, anniversaries, birthdays), complemented by on-site dining at The LOG fine-dining restaurant and GEM Lounge.

Product overview

GEM Center is a premier event venue and convention center in Ho Chi Minh City's Central Business District, offering nearly 10,000 m2 of flexible function space. The venue operates as a platform-plus-services model, providing physical event spaces (Pollux, Castor, ERA, Saltus, SOL, APUS halls) alongside comprehensive event management services for corporate events (conferences, exhibitions, product launches, fashion shows, music shows, gala dinners) and personal celebrations (weddings, birthdays, anniversaries). Supporting dining amenities include GEM Lounge (café) and The LOG fine-dining restaurant. The venue also offers technology-enabled event enhancements including 3D Mapping, Table Mapping, and Water Curtain staging technologies, plus 360° virtual tours for venue exploration.

Differentiator

Problem solved

Functional benefit

Brands

• The LOG: A fine-dining fusion restaurant located above GEM Center, offering A La Carte and Buffet dining options from 6:00 PM to 11:00 PM.
• GEM Cafe

Products and services

• GEM Center Event Spaces Nearly 10,000 m2 of flexible function space in Ho Chi Minh City's Central Business District, including multiple halls named Pollux, Castor, ERA, Saltus, SOL, APUS, VIP Lounge, Pollux Foyer, and Castor Foyer, equipped with 9-meter ceilings, high load rigging systems, modern sound and lighting, and theatrical seating.
• Corporate Events Services Full-service corporate event hosting including conferences, exhibitions, product launches, fashion shows, music shows, art performances, gala dinners, and social occasions. Includes event planning, decorations, F&B catering, entertainment programming, and advanced audiovisual capabilities for enterprise and association clients.
• Personal Events Services Celebration hosting for weddings, anniversaries, baby first birthdays, adult birthdays, and dinner parties, with tailored decoration, entertainment programming, and F&B services. Targeted at individuals and families seeking premium venues for personal milestone celebrations.
• Wedding Services Comprehensive wedding celebration packages including decorations, programs, F&B services, and venue options such as the Saltus rooftop space, with capabilities for advanced 3D Mapping technology and immersive visual experiences.
• The LOG Restaurant Fine-dining fusion restaurant located above GEM Center, featuring A La Carte (90,000–1,250,000 VND++), Curated Buffet (1,350,000 VND/pax), and Premium Buffet (1,550,000 VND/pax) options, plus wine packages. Open for dinner from 6:00 PM to 11:00 PM.
• GEM Lounge Café and lounge at GEM Center offering teas, coffees, light meals during the day, and canapés with wines in the evening. Open from 7:00 AM to 10:00 PM.

Quantifiable outcome

• GEM Center hosts conferences with thousands of attendees and events ranging from intimate group meetings to large-scale international events.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Marriott InternationalflagshipStrategic or Co-development PartnerGEM Center has partnered with Marriott International to offer wedding clients a privilege of complimentary resort stay at any Marriott International property worldwide. The partnership leverages Marriott's ecosystem of 30+ hotel brands and 9,700+ properties across 143+ countries and territories. Booking is available until June 30, 2026 for events held by September 30, 2026.
• Forbes VietnamflagshipGTM or Marketing PartnerGEM Center partnered with Forbes Vietnam to host the 3rd Sustainability Development Conference 2024, featuring 4 discussion sessions on 'The New Economy'. The event brought together senior leaders, sustainability experts, NGOs, and business representatives from domestic and international organizations.
• Gamuda LandcoreGTM or Marketing PartnerGamuda Land (a Malaysian real estate developer) hosted an appreciation night event at GEM Center's Castor hall on May 4, featuring advanced event technologies. The event was organized with the support of event agency Long Kan.
• HP VietnamcoreGTM or Marketing PartnerHP Vietnam launched its new AI-integrated product portfolio with the theme 'Putting the "I" in AI' at GEM Center's Castor hall. GEM Center provided the venue and event infrastructure for the product launch.
• Lá Trường Xuân – Luxury WeddingcoreImplementation/ SI/ Consulting PartnerLá Trường Xuân (Luxury Wedding) is an event decoration partner that created a distinctive 3D Mapping wedding event at GEM Center's Pollux hall for Phat and Vy, using tons of fresh flowers and advanced projection technology to create a sunset-themed immersive experience.
• Long Kan Event & EntertainmentcoreImplementation/ SI/ Consulting PartnerLong Kan is an event and entertainment agency that organized the Gamuda Land appreciation night at GEM Center, coordinating advanced event technologies including 3D-mapping, table-mapping, and water curtain stage effects.
• Shri Lifestyle DiningflagshipStrategic or Co-development PartnerGEM Center partnered with Shri Lifestyle Dining (located on the rooftop of Centec Tower) to offer complimentary After-Party valued at 39,900,000 VND for weddings with 250+ guests booking at GEM Center. The venue offers romantic rooftop ambiance with city views.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Riverside Palace: Riverside Palace is a premium wedding and events venue in Ho Chi Minh City offering grand banquet halls with full-service wedding packages, decorative services, and F&B catering. It competes head-to-head with GEM Center in the high-end personal celebrations and wedding market segment.
• White Palace Convention Center: White Palace is a major wedding and convention center in Ho Chi Minh City offering multiple ballrooms with full-service weddings, conferences, and gala packages. It directly competes with GEM Center for premium weddings and corporate banquets in the HCMC market.
• Saigon Exhibition & Conventions Corporation (SECC): Saigon Exhibition & Conventions Corporation operates the Saigon Exhibition and Convention Center (SECC) in District 7, Ho Chi Minh City — Vietnam's largest exhibition and convention venue. It is the most direct competitor to GEM Center, hosting large-scale trade exhibitions, conferences, and corporate events across comparable function space.

Broad incumbents

• Le Méridien Saigon: Le Méridien Saigon is an upscale hotel in District 1, HCMC with multi-purpose event and meeting venues used for corporate functions, weddings, and social gatherings in the same CBD micro-market as GEM Center.
• Caravelle Saigon: Caravelle Saigon is an iconic international 5-star hotel in District 1, HCMC with extensive ballroom and meeting facilities used for conferences, gala dinners, and product launches. Although a hotel first, its banqueting and event space overlaps meaningfully with GEM Center's corporate events business.
• InterContinental Saigon: InterContinental Saigon is a luxury hotel and residences complex in District 1, HCMC featuring sizeable convention and banqueting facilities for conferences, gala dinners, and weddings — competing in the same premium MICE space as GEM Center while operating a broader lodging business.
• Hotel Nikko Saigon: Hotel Nikko Saigon is a Japanese-managed 5-star property in District 1, HCMC operating a substantial banquet and convention floor that hosts corporate events, weddings, and MICE activities in the same CBD micro-market as GEM Center.
• Sheraton Saigon Grand Opera Hotel: Sheraton Saigon is a large 5-star hotel in HCMC's District 1 with a sizable ballroom used for weddings, conferences, and gala events. Its premium banqueting facilities compete with GEM Center's corporate and high-end wedding segments while operating a much broader hospitality business.
• JW Marriott Hotel Saigon: JW Marriott Saigon is a flagship luxury hotel in District 1, HCMC with high-end ballrooms and event facilities used for premium weddings, corporate gatherings, and international conferences. It serves a luxury event clientele that overlaps meaningfully with GEM Center's segment.

Regional players

• Vietnam National Convention Center: The Vietnam National Convention Center in Hanoi is the country's largest purpose-built convention and exhibition complex, hosting major international summits, government events, and conferences. Comparable in function to GEM Center but serving the Hanoi market primarily.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gemcenterofficial
• Facebookfacebook.com/pages/GEM-Center/1493957517501687
• LinkedInlinkedin.com/company/gem-center-convention

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEM Center