GEMS Our Own English High School

What GEMS Our Own English High School does

GEMS Our Own English High School - Dubai (OOD) is a private K-12 institution operating under the CBSE curriculum (aligned to the NCERT framework) from Kindergarten (KG1) through Grade 12, and is the flagship school of GEMS Education, founded in 1968 in Al Warqa'a 3, Dubai. Co-educational from KG through Grade 4 and girls-only from Grade 5 through Grade 12, OOD serves approximately 10,000+ students with nearly 500 teachers, making it the largest campus in the GEMS group. The school is regulated by Dubai's Knowledge and Human Development Authority (KHDA) and has held the DSIB 'Very Good' rating for 8 consecutive years.

The school's core product is its CBSE academic programme delivered across four phases (Kindergarten, Primary, Middle, Senior), culminating in the All India Senior School Certificate Examination at Grade 12. Curriculum is supported by a suite of supporting services: a Microsoft Showcase School technology stack (with 200+ Microsoft Innovative Educator Experts on staff and the Phoenix Classroom LMS), career counselling and university placement services (with graduates placed across 1,050 universities in 53 countries, including 66 of the world's top 100), an Inclusion Programme for Students of Determination compliant with KHDA's Dubai Inclusive Education Policy Framework, child safeguarding infrastructure, and a comprehensive extracurricular programme spanning athletics, MUN, Girl Guides, and aquaponics.

OOD generates revenue through a recurring tuition model (10 monthly installments per academic year), with published fees ranging from AED 7,828 (KG) to AED 16,562 (Grade 11-12 Science stream), plus one-time application fees (AED 525) and 10% non-refundable registration deposits. Ancillary revenue streams include School Transport Services (STS) across 6 route zones, uniform sales via Threads, and the GEMS Rewards loyalty programme operating in partnership with FAB bank. Go-to-market is primarily direct-to-consumer via a Salesforce-based online registration portal, supplemented by virtual tours, on-campus visits, and a referral ambassador programme that pays 4% of referred tuition in GEMS Points. The school sits within the GEMS Education network, a large private education conglomerate founded by Sunny Varkey, and benefits from centralized parent-group infrastructure while operating as a KHDA-regulated single-campus institution.

Name

GEMS Our Own English High School

Legal name

GEMS Our Own English High School Dubai

Website

https://gemsoo-dubai.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

GEMS Our Own English High School Dubai is the flagship K-12 CBSE curriculum school of GEMS Education, founded in 1968 and serving 10,000+ students across KG through Grade 12 as the largest campus in the GEMS group, regulated by KHDA.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD), Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• K-12 education
• CBSE curriculum
• Primary education
• Secondary education
• School transportation

Headquarters

HQ city

Dubai, Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees: Primary revenue stream from monthly tuition fees across KG to Grade 12, payable in 10 installments (not collected in July and August). Fees vary by grade level from 7,828 AED (KG) to 16,562 AED (Science stream Grade 11-12).
2. Application and Registration Fees: One-time application fee of AED 525 (VAT inclusive) due upon online registration completion. Registration deposit of 10% of annual tuition charged at admission (non-refundable but adjustable against total tuition).
3. School Transport Services: STS (School Transport Services) provides bus service across Dubai. Revenue generated from transportation fees for students using school bus service.
4. GEMS Rewards Programme: Loyalty programme allowing families to earn points on everyday spending that can be redeemed against school fees, transport, uniforms and other education expenses. Partners with FAB for co-branded credit card with fee payment benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

GEMS Our Own English High School - Dubai operates a comprehensive K-12 CBSE curriculum programme following the NCERT framework, from Kindergarten (KG1-KG2) through Grade 12. The school delivers structured academic learning across Science, Commerce, and Humanities streams, supported by career counselling, extracurricular activities, and a transport service. It is the flagship school of GEMS Education, serving over 10,000 students.

Product overview

GEMS Our Own English High School is a K-12 educational institution providing a comprehensive CBSE curriculum programme following the NCERT framework from Kindergarten (KG1-KG2) through Grade 12. The school operates as a single unified educational offering with multiple programme phases (Kindergarten, Primary, Middle, Senior School) that form a continuous learning pathway. Supporting the core academic programme are various sub-products and services including an Extra-Curricular Activities Programme, GEMS Rewards loyalty programme, School Transport Service, Inclusion Programme, Child Safeguarding Programme, Career Counselling services, and Digital Citizenship initiatives. The school has been providing quality education since 1968 and is the flagship institution of GEMS Education, maintaining a 'Very Good' DSIB rating for 8 consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• CBSE Curriculum Programme (KG1 to Grade 12) A comprehensive Indian curriculum following the NCERT framework from Kindergarten through Grade 12, culminating in the All India Secondary School Examination (Grade 10) and All India Senior School Certificate Examination (Grade 12) overseen by CBSE, New Delhi. Co-educational from KG to Grade 4, girls only from Grade 5 to Grade 12.
• School Transport Service (STS) Bus transportation service operated by STS (School Transport Services), the only ISO certified school transport provider in Dubai, offering secure bus service with GPS tracking and video surveillance across 6 route zones covering all major areas of Dubai and some Sharjah areas. Available to enrolled students and their families.
• GEMS Rewards Loyalty Programme Loyalty programme offering families savings on school fees, transport, and uniforms through the GEMS Rewards app, with exclusive offers from hundreds of merchant partners across dining, retail, travel, wellness, and entertainment. Includes an ambassador programme that rewards existing families with 4% of referred child's annual tuition in GEMS Points.
• Career Counselling and University Guidance Career guidance and university placement programme offering psychometric assessments, career awareness programmes, group and individual counselling sessions, and support for university applications. Alumni have been placed in Ivy League and top universities worldwide.

Quantifiable outcome

• DSIB 'Very Good' rating for 8 consecutive years
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• STS (School Transport Services)coreStrategic or Co-development PartnerSTS is the only ISO certified school transport provider in Dubai. They provide reliable and secure bus service for the school's 10,000+ students across 6 route zones covering all major areas of Dubai and some Sharjah areas. All drivers and female bus conductors are RTA certified. STS operates from 0971 55 2207490 with email support.
• FAB (First Abu Dhabi Bank)coreGTM or Marketing PartnerFAB partnership for FAB GEMS World Credit Card allowing parents to pay annual tuition fees in advance and save up to 3% on school fees. Card offers 12 months easy payment plan with 0% interest, education protection cover, and FAB Rewards points. Partnership enables fee payment benefits and marketing co-branding.
• New Dubai NurseryminorGTM or Marketing PartnerStudents who attend New Dubai Nursery preschool for a full academic year receive priority placement status for enrollments at OOD. Terms and conditions apply. Referral relationship from nursery to school.
• MicrosoftcoreTechnology or IntegrationMicrosoft Showcase School partnership where OOD is recognized for innovative use of Microsoft solutions for 21st Century Learning Design. All teachers are Microsoft Innovative Educators (MIE), over 200+ educators are Microsoft Innovative Educator Experts (MIEE), with several Microsoft Innovative Educator Trainers (MIT) on staff.
• GEMS Rewards Partners (Various Merchants)minorGTM or Marketing PartnerPartnership with hundreds of merchants across dining, retail, travel, wellness, entertainment, and essential services providing exclusive offers to GEMS families through the GEMS Rewards app. Also includes partnerships with Smiles, Air Miles, Bounz, and Yes Rewards for points exchange.
• ThreadsminorChannel Partner/ Reseller/ DistributorThreads uniform provider for school uniforms. Website provides uniform guide to assist parents in choosing right combination of items and sizes for their children.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ourowndubai?lang=en
• YouTubeyoutube.com/channel/UCbTi05Pw9aiD_KV5rWapItA
• Facebookfacebook.com/GEMSOurOwnEnglishHighSchoolDubai
• Instagraminstagram.com/ourowndubai?igshid=14gsqidc3s62o
• LinkedInlinkedin.com/company/gems-our-own-english-high-school

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEMS Our Own English High School